What Gummee does

Gummee Limited is a privately held, family-run consumer goods company founded in 2012 by Jodine Boothby and based in Calstock, Cornwall, United Kingdom. The company designs, manufactures, and sells wearable teething mittens and sensory mouthing products made from 100% breathable cotton and food-grade silicone, targeting two distinct end-markets: parents of teething infants (0-18 months) who need a hands-free alternative to traditional droppable teethers, and individuals of all ages with additional needs (including Autism, Rett Syndrome, Down Syndrome, Cerebral Palsy, and Alzheimer's) who require safe oral sensory input. Its core product is the Gummee Glove — the world's first wearable teething mitten — supplemented by the Gummee Glove PLUS for older infants, the Mouthing Glove line in four sizes (Small through XL), and a broader accessory catalog (Heart Teething Ring, Star Teether, Molar Mallet, Link N Teethe, plushee companions, Munchy Mitts baby grows, and Cheeky Chompers Neckerchew bibs).

The business operates as a direct-to-consumer e-commerce retailer on Shopify, shipping worldwide with multi-currency support and free UK tracked delivery. Revenue is generated exclusively through one-time unit purchases (no subscription), with prices ranging from $5 for individual teethers up to $135 for the Ultimate Teething Gift Box, and bundle discounts of 5-21%. Marketing is concentrated in organic social (Instagram, Facebook, TikTok, YouTube), content marketing via the founder-written blog, Klaviyo email, Feefo-verified customer reviews, and influencer/celebrity endorsements. The company holds a UK trademark on 'GUMMEE GLOVE' and its products carry UKCA, CE, and ASTM safety certifications. To date, the only disclosed external capital is a £26,320 debt-financed loan from SWIG Finance (supported by the South West Investment Fund) received in February 2024 to fund new product development; the business is otherwise self-funded by the Boothby family.

Name

Gummee

Legal name

Gummee Limited

Website

https://gummee.life

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Gummee is a UK family-run DTC brand that designs and sells wearable teething mittens and sensory mouthing gloves for infants and individuals with additional needs, shipping globally through its own Shopify storefront.

Ownership category

akta.pro rank

Product category

Baby Teething Products

NAICS

Toilet Preparation Manufacturing (325620), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Kids Oral Care (CRABAJAL)

akta.pro secondary industry

Baby Accessories & Layette (Bibs, Hats, Mittens, Blankets) (CRAAAHAM)

Keywords

• Baby teething products
• Wearable teething mittens
• Sensory mouthing gloves
• Infant care products
• Special needs chews

Headquarters

HQ city

Calstock

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales

Revenue model

1. Product Sales: Gummee generates revenue through direct-to-consumer sales of teething products including wearable teething mittens, sensory mouthing gloves, teething toys, plush toys, and gift boxes. Products are sold at one-time purchase prices ranging from $5 to $135, with bundle deals offering 5-21% savings. The company operates on a straightforward e-commerce model with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Gummee designs, manufactures and sells wearable teething mittens (the Gummee Glove) and sensory mouthing gloves for babies and individuals with additional needs. Products are made from 100% breathable cotton with food-grade silicone teethers and are sold direct-to-consumer through their own e-commerce website, shipping globally with free UK delivery.

Product overview

Gummee is a family-run Cornish baby product company founded in 2012 by Jodine Boothby, specializing in award-winning teething solutions for infants and sensory mouthing products for individuals with additional needs. The core product is the Gummee Glove (the world's first wearable teething mitten), available in standard and PLUS sizes for different age groups, complemented by a full teething product range including the Molar Mallet for back teeth, Link N Teethe sensory linking sets, and Pandee/Fishee Plushee comfort toys. The company also offers a specialized Mouthing Glove line in multiple sizes (Small through XL) for children and adults with conditions such as Autism, Alzheimer's, and neurodegenerative disorders. Gift box bundles (Essentials, Premium, Ultimate) combine multiple products for gifting occasions. Products are sold alongside Cheeky Chompers Neckerchew teething bibs, with all items featuring food-grade silicone teethers, 100% cotton construction, and safety certifications including UKCA, CE, and ASTM standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Gummee Glove Teething Mitten Wearable teething mitten for babies aged 3-6 months, featuring built-in food-grade silicone teethers, adjustable Velcro fastening, and breathable 100% cotton construction that stays securely on the baby's hand for hands-free teething relief.
• Gummee Glove PLUS Teething Mitten Larger wearable teething mitten for babies aged 6-18 months, featuring the same hands-free design with an interactive crinkle patch for added auditory feedback and sensory engagement.
• Gummee Mitts Anti-Scratch Teething Mittens
• Gummee Molar Mallet
• Gummee Link N Teethe Chew & Play Set
• Gummee Mouthing Glove for Additional Needs (Small, 1-4 Years)
• Gummee Mouthing Glove for Additional Needs (Medium, 5-10 Years)
• Gummee Mouthing Glove for Additional Needs (Large, 11-17 Years)
• Gummee Mouthing Glove XL for Additional Needs (Adults 18+)
• Essentials Gummee Gift Box
• Premium Gummee Gift Set - Calm Baby, Happy Mum
• Ultimate Teething Gift Box
• Cheeky Chompers Neckerchew Teething Bib

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• ARK Therapeutic: US maker of therapeutic chew tools and oral motor products for individuals with sensory needs, autism, and feeding difficulties. Comparable through Gummee's Mouthing Glove line, which targets the same special-needs/chewellery customer with overlapping clinical/therapeutic positioning.
• Chewigem: UK sensory chew jewellery and oral sensory products brand for children and adults with additional needs. Comparable as a niche sensory/chewellery brand targeting the same Autism and additional-needs customer as Gummee's Mouthing Glove line.

Direct peers

• Comotomo: US/Korean baby brand focused on natural-feel baby bottles, pacifiers, and teethers with food-grade silicone construction. Comparable as a design-forward silicone baby oral care brand targeting design-conscious millennial parents with similar premium DTC positioning.
• MAM Baby: Austrian/German baby products manufacturer offering a broad range of teethers, pacifiers, bottles, and oral care items for infants. Comparable as a multi-product baby oral care brand with global retail distribution and overlapping target customer (parents of teething infants).
• Vulli (Sophie la Girafe): French maker of the iconic Sophie the Giraffe natural rubber teether, sold globally in baby retailers. Directly comparable as a category-defining teething product brand targeting the same infant teething consumer with similar price points and gift-market positioning.
• NUK (MAPA GmbH): German baby brand best known for orthodontic pacifiers and teething rings, owned by MAPA. Comparable as a global baby oral care brand with established retail distribution, similar age range (0-2), and overlapping teething-product category.
• Cheeky Chompers: UK baby brand best known for its Neckerchew teething bib, which Gummee already retails as a sub-brand. Comparable as a UK-based baby teething/wearable accessory brand with similar DTC positioning, gift-market focus, and overlapping parent target customer.

Broad incumbents

• Munchkin: Large US baby and toddler products company with broad teethers, bath, and feeding categories. Comparable as a broad-incumbent baby brand with overlapping teether category but vastly wider product portfolio and retail distribution than Gummee.
• Philips Avent: Global baby feeding and care brand under Philips, offering soothers, teethers, bottles, and monitors. Comparable as a broad-incumbent baby brand with overlapping teething/soother category but serving a much wider portfolio beyond Gummee's wearable teething niche.
• Tommee Tippee: UK-headquartered baby brand with global distribution in feeding, soothers, and teething products. Comparable as a UK/EU baby oral care brand with established retail presence and overlapping soother/teether product lines, but operating at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@gummeeteething
• Facebookfacebook.com/Gummeeteething
• Instagraminstagram.com/gummeeteething
• TikToktiktok.com/@gummeeteething
• LinkedInlinkedin.com/company/gummee-ltd

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gummee