Notore
Notore Chemical Industries Plc is a vertically integrated Nigerian agro-allied company operating the only sub-Saharan urea plant at its Onne complex, producing and distributing urea, ammonia, NPK fertilizers, and seeds to smallholder farmers, government offtake programs, and export markets across West Africa, South Africa, South America, and Europe.
- Company typePublic
- Founded2005
- HeadquartersOnne, Nigeria
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Notore does
Notore Chemical Industries Plc is a vertically integrated agro-allied and chemicals business headquartered in Onne (near Port Harcourt), Rivers State, Nigeria, with corporate functions in Lagos. The company operates the only urea fertilizer plant in sub-Saharan Africa, with approximately 500,000 MTPA urea capacity, 330,000 MTPA ammonia capacity, and a 2,000 MTD NPK blending facility, all sited on a ~560 hectare free-zone complex with its own port and jetty. Its three primary business lines are Fertilizers (urea, ammonia, NPK), Seeds (via Notore Seeds Limited), and Power & Infrastructure (Notore Power Limited, planning a 500MW gas-fired plant with ContourGlobal), supplemented by a Notore Foods rice venture with Cross Rivers State.
Notore generates revenue primarily through the production and sale of granular urea, ammonia, and NPK fertilizers under a B2B/B2G model that supplies all 36 Nigerian states and the FCT, alongside exports to West Africa, South Africa, South America, and Europe. The company's distribution system combines Premium Distribution Partners with its Village Promoter Program, in which trained local farmers sell 1kg and 10kg packs — a deliberate break-bulk strategy for smallholder affordability — and operates a Notore Learning Centre for farmer education. Seed sales and planned power generation add adjacent revenue streams, while ancillary revenue comes from farmer training and agricultural services.
Notore was founded in 2005 by a consortium led by Onajite Okoloko that acquired the assets of the former NAFCON, backed by Emerging Capital Partners and OCI Fertilizers BV. It listed by introduction on the Main Board of the Nigerian Stock Exchange on 2 August 2018 under the ticker NOTORE. The company is currently navigating a period of significant financial stress: FY 2023 revenue was ₦21.55 billion (a 33% YoY decline from ₦32.31 billion) with a group loss of ₦114.18 billion, driven by naira devaluation and forex volatility. The Board has approved a N105 billion equity raise, and a Court-Ordered Meeting was held on 27 March 2025 for a Scheme of Arrangement under which Kwararafa Africa Limited would acquire all scheme shares at ₦62.50 per share and delist the company from NGX.
Notore firmographics
Firmographics- Name
- Notore
- Legal name
- Notore Chemical Industries Plc
- Website
- https://notore.com
- Company type
- Public
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Notore Chemical Industries Plc is a vertically integrated Nigerian agro-allied company operating the only sub-Saharan urea plant at its Onne complex, producing and distributing urea, ammonia, NPK fertilizers, and seeds to smallholder farmers, government offtake programs, and export markets across West Africa, South Africa, South America, and Europe.
- Ownership category
- akta.pro rank
Notore industry classification
Industry- Product category
- Agricultural Fertilizers
- NAICS
- Nitrogenous Fertilizer Manufacturing (325311), Fertilizer and Compost Manufacturing (32531)
- SIC
- Industrial Organic Chemicals (2860), Cogeneration Services & Small Power Producers (4991)
- akta.pro primary industry
- Fertilizer Production & Granulation Services (Tolling, Compaction, Prilling) (AFABABAI)
- akta.pro secondary industry
- NPK/Compound & Blended Fertilizers (Granular Blends, Bulk Blending) (AFABABAD)
Keywords
Where Notore is headquartered
LocationHeadquarters
- HQ city
- Onne
- HQ country
- Nigeria
- HQ region
- Africa
Offices2 records
Markets served
Notore business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Infrastructure, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Fertilizer Production and Sales: Production and sale of granular Urea, NPK fertilizers, and Ammonia. The company operates a urea plant with 500,000 MTPA capacity and produces NPK through its 2,000 MTD blending plant. Products are sold domestically across all 36 states and Abuja FCT, and exported to West Africa, South Africa, South America, and Europe.
- Power Generation: Notore Power Limited, an indigenous independent power producer, plans to generate and sell electricity. A 500MW gas-fired power station joint development with ContourGlobal is planned to sell electricity to Nigerian Bulk Electricity Trading PLC.
- Seeds Distribution: The company has begun diversifying revenue streams by selling specifically produced Notore seeds to farmers, complementing its fertilizer offerings.
- Agricultural Services and Training: Notore provides farmer education and training through its Learning Centre and Village Promoter Program, supporting fertilizer application best practices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Smallholder farmer packs (1kg and 10kg) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Notore product offering
Product offeringCore offering
Notore Chemical Industries Plc manufactures and sells granular Urea, Ammonia, and NPK fertilizers at its Onne Industrial Complex in Rivers State, Nigeria, and distributes these products alongside improved agricultural seeds through its own distribution network and Village Promoter Program. The company also operates a power and infrastructure subsidiary and provides farmer training services. It is the only urea fertilizer producer in sub-Saharan Africa and serves all 36 Nigerian states plus the Abuja FCT, with exports to West Africa, South Africa, South America, and Europe.
Product overview
Notore Chemical Industries Plc operates as a vertically integrated agro-allied and chemicals business with three core product lines: Fertilizers (including granular Urea, Ammonia, and NPK), Seeds, and Power/Infrastructure. The company complements its product offerings with farmer support programs including the Village Promoter Program and Notore Learning Centre, which provide agricultural education and distribution channels to drive adoption of fertilizers and support the African Green Revolution campaign.
Differentiator
Problem solved
Functional benefit
Brands
- Notore Power and Infrastructure: Power generation and infrastructure business segment of Notore, including plans for 500MW gas-fired power station
- Notore Revolution
- Notore Impact
- Notore Learning Centre
- Village Promoter Program
Products and services
- Granular Urea, Ammonia and NPK Fertilizers Core fertilizer product line consisting of granular urea (500,000 MTPA capacity), ammonia (330,000 MTPA capacity), and NPK compound fertilizers produced at the 2,000 MTD blending plant for sale to smallholder farmers, distributors, government programs, and export markets.
- Notore Seeds Improved agricultural seeds produced and distributed through Notore Seeds Limited to complement fertilizer offerings and enhance crop yields for farmers across Nigeria.
- Notore Power and Infrastructure Independent power producer business line managed by Notore Power Limited, encompassing the planned 500MW gas-fired power station joint development with ContourGlobal to sell electricity to the Nigerian Bulk Electricity Trading PLC.
- Village Promoter Program Distribution and farmer education program where local farmers are trained by Notore to sell small fertilizer packs (1kg, 10kg) to neighbouring farmers and educate them on fertilizer best practices, targeting subsistence farmers across Nigeria.
- Notore Learning Centre Farmers' learning centre where agricultural techniques and best practices are exchanged to support the African Green Revolution and drive adoption of Notore fertilizer and seed products.
Quantifiable outcome
- Nigerian fertilizer consumption below 10kg per hectare vs FAO recommended 200kg - significant growth opportunity
- +3 more outcomes
Companies that use Notore
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles4 records
Notore technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Notore partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered major and core.
- Cross Rivers State GovernmentmajorMoU signed with Cross Rivers State Government to establish a 255,000 metric ton-producing international rice mill and 20,000 hectare rice farm in the state. Project has potential to create about 15,000 new jobs and will be complemented with statewide out-growers buy-back scheme.
- ContourGlobalcoreNotore Power Limited signed a Joint Development Agreement with ContourGlobal to develop, construct, finance and operate a 500MW gas-fired power station at the Notore Industrial Complex in Onne, Rivers State. Electricity to be sold to Nigerian Bulk Electricity Trading PLC. ContourGlobal is an international power generation company with assets of more than 3,000 MW in operations or under construction in 15 countries.
- Mitsubishi CorporationcoreJoint Venture Agreement signed with Mitsubishi Corporation at their corporate headquarters in Tokyo, Japan to develop an ammonia, urea and other petrochemicals project at Notore's existing facility at Onne. Project involves construction of plant complex with 1,700 MT/day ammonia, 3,000 MT/day urea, and 1,500 MT/day petrochemicals capacity. Project expected to come on-stream by 2016.
- Mitsubishi Heavy IndustriescoreAgreement signed with Mitsubishi Heavy Industries in Japan to carry out pre-Front End Engineering Design (FEED) for the ammonia/urea/petrochemicals project. FEED expected to conclude in Q1 2013, followed by 36 months of EPC.
- Tata Chemicals LimitedcoreTechnical Services Agreement (TSA) signed with Tata Chemicals Limited (India) to assist Notore in optimizing and achieving breakthrough performance in operations of its fertilizer plant in Onne. Tata Chemicals operates one of the most efficient urea fertilizer plants in Babrala, Northern India. Agreement commencing April 2011.
Scale indicators9 records
Recent moves9 records
Expansion highlights5 records
Notore competitors and assessment
Company assessmentDirect peers
- Indorama Corporation (Indorama Eleme Fertilizers): Indorama operates one of the largest urea and ammonia plants in Africa (Port Harcourt, Nigeria) producing nitrogenous fertilizers for domestic and export markets. They are the most direct competitor to Notore in Nigerian/Sub-Saharan African urea production with similar product portfolio and customer base.
- Dangote Fertilizer (Dangote Group): Dangote operates a major urea and ammonia complex in Lekki, Nigeria with multi-million MT capacity. As Africa's largest fertilizer producer, Dangote directly competes with Notore in domestic Nigerian urea markets and West African export markets with overlapping product categories and customer segments.
Broad incumbents
- OCI N.V. OCI N.V. is a global nitrogen fertilizer and methanol producer headquartered in the Netherlands, and was a core investor in Notore's consortium that acquired NAFCON assets. As a major international producer of hydrogen/ammonia/urea products, they represent Notore's global industry incumbent peer with operational overlap.
- Yara International ASA: Yara is the world's largest nitrogen fertilizer producer with global presence and African operations. As a broad incumbent with extensive African distribution and a comprehensive NPK/urea product portfolio, Yara competes with Notore in West African and broader African fertilizer markets with greater scale and product breadth.
- CF Industries Holdings: CF Industries is the largest North American nitrogen fertilizer manufacturer producing urea, ammonia, and UAN. As a broad incumbent in global nitrogen markets, they are relevant comparable for Notore's urea/ammonia business model and export market dynamics in global nitrogen trade flows.
- UPL Limited: UPL is a major Indian agrochemical and seed company with global operations including Africa. As a broad incumbent in crop inputs (seeds, crop protection, fertilizers), UPL is comparable through its African seeds/agro-inputs business and competing with Notore's Notore Seeds subsidiary in regional markets.
Regional players
- Indian Farmers Fertiliser Cooperative (IFFCO): IFFCO is the largest fertilizer cooperative in India producing urea, NPK, and DAP with farmer-distribution networks. While primarily operating in India, they share the cooperative/distributor-led model and smallholder farmer focus that Notore pioneered with its Village Promoter Program.
- Chambishi Fertilizer (ZCCM Investments Holdings): Chambishi Fertilizer is a Zambian fertilizer producer with NPK blending and compound fertilizer production serving Southern Africa. While operating in different geography, they are comparable as African regional fertilizer producers with similar NPK/compound blending operations and target markets.
Emerging players
- Export Trading Group (ETG): ETG is a multinational agricultural conglomerate operating across Africa in fertilizer procurement, distribution, and agronomy services. They serve as an emerging player in African fertilizer supply chains with overlapping customer segments (smallholder farmers) and complementary rather than directly competing offerings.
Others
- African Fertilizer and Agribusiness Partnership (AFAP): AFAP is a non-profit development partnership supporting fertilizer market development across Africa. As an ecosystem participant connecting fertilizer producers, distributors, and smallholder farmers, AFAP is thematically adjacent to Notore's African Green Revolution mission and smallholder farmer focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks2 records
Key highlights7 records
Customer concentration
Notore social profiles
Digital presenceNotore financial estimates
Financial estimateRevenue estimate
Valuation estimate
Notore leadership team
Management profileNumber of profiles
Profiles18 records
Notore subsidiaries and ownership
Company hierarchySubsidiaries3 records
Notore funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Notore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Notore
What does Notore do?
Notore Chemical Industries Plc manufactures and sells granular Urea, Ammonia, and NPK fertilizers at its Onne Industrial Complex in Rivers State, Nigeria, and distributes these products alongside improved agricultural seeds through its own distribution network and Village Promoter Program. The company also operates a power and infrastructure subsidiary and provides farmer training services. It is the only urea fertilizer producer in sub-Saharan Africa and serves all 36 Nigerian states plus the Abuja FCT, with exports to West Africa, South Africa, South America, and Europe.
Is Notore a public or private company?
Notore is a public company. It is classified as public and is currently operating.
When was Notore founded?
Notore was founded in 2005. It employs 501 to 1,000 people.
Where is Notore based?
Notore is headquartered in Onne, Nigeria, in the Africa region.
How does Notore make money?
Four revenue lines are on record. Fertilizer Production and Sales are the primary driver. The others are power Generation, seeds Distribution and agricultural Services and Training.
Who are Notore's main competitors?
Direct peers on record are Indorama Corporation (Indorama Eleme Fertilizers) and Dangote Fertilizer (Dangote Group). Broad incumbents are OCI N.V., Yara International ASA, CF Industries Holdings and UPL Limited. Regional players are Indian Farmers Fertiliser Cooperative (IFFCO) and Chambishi Fertilizer (ZCCM Investments Holdings). Export Trading Group (ETG) is listed as an emerging player. African Fertilizer and Agribusiness Partnership (AFAP) is listed as an others.
Does Notore have an API?
No public API is recorded for Notore.
What industry is Notore in?
Notore's product category is Agricultural Fertilizers. Its primary akta.pro industry code is AFABABAI, Fertilizer Production & Granulation Services (Tolling, Compaction, Prilling), with a secondary code of AFABABAD, NPK/Compound & Blended Fertilizers (Granular Blends, Bulk Blending). Its NAICS code is 325311 and its SIC code is 2860.