Wagners
- Company typePublic
- Founded1989
- HeadquartersWellcamp, Australia
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
Wagners firmographics
Firmographics- Name
- Wagners
- Legal name
- Wagners Holding Company Ltd
- Website
- https://wagner.com.au
- Company type
- Public
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Wagners industry classification
Industry- Product category
- Construction Materials
- NAICS
- Other Concrete Product Manufacturing (327390), Nonmetallic Mineral Product Manufacturing (327)
- SIC
- Concrete Products, Except Block & Brick (3272)
- akta.pro primary industry
- Concrete, Cement & Aggregates Retail (Bagged Mix, Sand, Gravel) (CRAIAEAG)
- akta.pro secondary industry
- Modular/Offsite General Contracting & Installation (IMAFAAAK)
Keywords
Where Wagners is headquartered
LocationHeadquarters
- HQ city
- Wellcamp
- HQ country
- Australia
- HQ region
- Oceania
Offices13 records
Markets served
Wagners business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Construction Materials and Services (CMS): Core business supplying cement, concrete, aggregates, bulk haulage services, precast concrete, and reinforcing steel to construction and mining industries in Australia and internationally. Revenue is generated through product sales and project-based supply contracts.
- New Generation Building Materials (NGBM) - Earth Friendly Concrete: Sale of ultra-low carbon geopolymer concrete (Earth Friendly Concrete/EFC) for construction projects. Revenue generated per cubic metre of concrete supplied. Growing market share in sustainable construction materials.
- New Generation Building Materials (NGBM) - Composite Fibre Technologies: Sale of composite fibre products including bridges, boardwalks, light poles, handrails, power poles, and cross arms. Revenue from custom-designed and manufactured structural products for infrastructure, marine, and construction applications.
- Engineering Solutions: Specialist in-house engineering and maintenance workshop providing innovative maintenance and engineering solutions across both CMS and NGBM divisions, enhancing vertical integration.
- Precast Concrete Products: Manufacture and supply of precast concrete elements including tunnel segments (Sydney Metro West Airport, Cross River Rail), bridge girders, swimming pools (Plungie), and custom precast components.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | No public pricing tiers available |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Wagners product offering
Product offeringCore offering
Wagners manufactures and supplies construction materials and services through two divisions: Construction Materials and Services (CMS) covering cement, ready-mixed concrete, aggregates, precast concrete, reinforcing steel and bulk haulage; and New Generation Building Materials (NGBM) covering Earth Friendly Concrete (EFC), a zero-cement geopolymer concrete, and Composite Fibre Technologies (CFT), fibreglass structural profiles manufactured via pull-winding and pultrusion. The company operates fixed and mobile concrete batch plants, quarries, a precast facility and in-house engineering across Australia with international project exports.
Product overview
Wagners is a construction materials and services company with two main business divisions: Construction Materials and Services (CMS) and New Generation Building Materials (NGBM). CMS includes cement, concrete, aggregates, bulk haulage, precast concrete, and reinforcing steel. NGBM comprises Earth Friendly Concrete® (zero-cement geopolymer concrete reducing carbon by up to 80%) and Composite Fibre Technologies (fibreglass products replacing steel/aluminium/timber). Supporting services include quarries and mobile crushing, transport and logistics, and in-house engineering solutions. The company operates from multiple Australian locations and serves international markets.
Differentiator
Problem solved
Functional benefit
Brands
- PLATINUM.GEO: Exposed decorative concrete range for outdoor areas with textural and distinctive look
- Earth Friendly Concrete (EFC)
- Earth Friendly Shotcrete
Products and services
- Composite Fibre Technologies (CFT) Fibreglass structural sections and products manufactured using pull-winding and pultrusion processes, used as replacement for steel, aluminium and timber in bridges, boardwalks, light poles, handrails, power poles, cross arms and marine structures. Products are corrosion-resistant, lightweight, strong and require minimal maintenance.
- Earth Friendly Concrete (EFC) ZERO-cement geopolymer concrete made from industrial waste products including ground granulated blast furnace slag and pulverised fly ash. Reduces embodied carbon by up to 80% compared to ordinary concrete while offering improved durability, lower shrinkage, higher flexural tensile strength and fire/acid/sulphate resistance. Sold per cubic metre for construction projects globally.
- Ready-Mixed Concrete Premixed concrete delivered through a network of permanent plants in Brisbane, Toowoomba and Sunshine Coast regions, plus mobile and modular plants for onsite batching. Includes exposed decorative concrete and coloured concrete products.
- Quarries and Mobile Crushing Quarry operations and mobile crushing services supplying aggregates for construction and mining projects throughout Australia and internationally.
- Transport and Logistics Bulk haulage services for construction materials including transport of concrete, aggregates and other materials.
- Cement, Flyash and Lime Cement, flyash and lime products for construction and industrial applications. Wagners holds approximately one-third of the cement market in south-east Queensland.
- Precast Concrete Prefabricated concrete elements manufactured off-site at the Wacol facility in Brisbane, including tunnel segments, bridge girders and custom structural components for major infrastructure projects.
- Steel Reinforcing Steel reinforcing products and services for concrete construction projects.
- Project Concrete Batch Plants Mobile and modular dry and wet mix concrete batching plants with capacity up to 120 m3/hr per plant, deployed to project sites throughout Australia for on-site concrete production.
- PLATINUM.GEO Exposed Decorative Concrete Exposed decorative concrete range ideal for outdoor areas, providing a timeless and stylish finish with various colours and styles.
- Coloured Concrete Coloured concrete using world-class pigments for aesthetically pleasing finishes used in columns, driveways, paths, floors, landscaping and roadways.
- Earth Friendly Shotcrete World's first ZERO-cement shotcrete for pools, tunnel linings and ground stabilising applications. Based on proprietary EFC technology with greater internal cohesion and limited bleed characteristics, saving approximately 250kg of embodied CO2 per cubic metre placed.
- Plungie Precast Concrete Pools Precast concrete plunge pools manufactured at Wagners' Wacol facility through partnership with The Plunge Pool Company. Pools are constructed off-site and delivered nationally.
Quantifiable outcome
- Reduces embodied carbon by up to 80% compared to ordinary concrete
- +6 more outcomes
Companies that use Wagners
Customer profileNamed customers19 records
Segments5 records
Ideal customer profiles4 records
Wagners technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Wagners partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered strategic, minor and core.
- Maritime Safety QueenslandstrategicCollaboration on Advanced Composites Manufacturing CRC initiative to develop and install next-generation composite Aids-to-Navigation structure at Cleveland Point. Could deliver maintenance cost savings of up to $4 million per year for Queensland.
- Mitchell Marine ConstructionsminorConstruction partner for maritime navigation system installation project at Cleveland Point.
- University of Southern QueenslandcorePartnership through $10 million Cooperative Research Centres program (CRC) started in 2019 with Allnex Composites. Jointly developed innovative pull-winding process for producing large hollow rectangular composite profiles with 35% improved flexural performance. University provides research expertise and facilities for advanced materials development.
- Allnex CompositescorePartner in CRC program for developing next-generation composite manufacturing processes. Provides resins and materials expertise for composite production innovation.
- GPT GroupstrategicCommercial property group using EFC for 38,000m2 warehouse development in Wacol to achieve Green Star rating and reduce carbon footprint.
- De Luca CorporationstrategicPrimary contractor to GPT Group, implementing EFC for warehouse development project. Over 25 years experience in development and construction projects.
- Subcon (Australia)strategicEngineering and installation team for Wonder Reef project. Subcon selected Wagners EFC for engineered reef structures and is working to roll out EFC formula in majority of future projects.
- Keltbray Group (UK)strategicUK construction firm working with Wagners on first EFC pile installation in London at Keltbray site. Trial of EFC mix in conjunction with Innovate UK funded HIPER pile project.
- Capital Concrete (UK)strategicUK partner for formal launch of EFC in UK market. London-based concrete supplier batching and delivering EFC for projects including HS2.
- The Plunge Pool CompanystrategicPartnership to manufacture Plungie precast concrete swimming pools at Wagners' Wacol facility. Pools are constructed off-site and delivered nationally, representing innovative approach to pool construction.
- Southern Yorke Peninsula Landcare GroupminorObtained funding for Osprey conservation project and collaborated on installation of CFT nesting platforms for endangered Eastern Osprey.
- BirdLife AustraliaminorConservation organization involved in Osprey nesting platform project for endangered species protection.
- Ardrossan Men's ShedminorCommunity group that fabricated CFT structures for Osprey nesting platform project in their workshop.
- Buckford Illumination GroupstrategicLighting solution provider for Little Para River Trail project, providing WE-EF LIGHTING products that minimize light pollution. Collaborated with Wagners on composite fibre light pole installation.
- Beaver Bridges (UK)minorUK bridge installation company that partnered with Wagners for first CFT bridge installation in UK. Installed 15m bridge in Mar Dyke, London and ordered second bridge same day.
- Coffs Harbour City CouncilstrategicCouncil received IPWEA NSW Engineering Excellence Award for Jetty4Shores revitalisation project using Wagners CFT products.
Scale indicators12 records
Recent moves8 records
Expansion highlights6 records
Wagners competitors and assessment
Company assessmentDirect peers
- Adbri (Adelaide Brighton): ASX-listed Australian cement, lime, concrete and aggregates producer. Directly comparable in product mix and customer segments to Wagners' Construction Materials and Services division.
- Cement Australia: JV between Holcim and Adbri selling packaged and bulk cement across Australia. Directly comparable to the upstream cement and flyash/lime portion of Wagners' portfolio.
- Boral Limited: Australia's largest integrated construction materials supplier producing cement, concrete, asphalt and aggregates. Closest large-scale domestic peer to Wagners' cement, concrete and aggregates business, sharing the same SE Queensland and east-coast customer base.
Emerging players
- Strongwell Corporation: US-based pultruded fibreglass structural products manufacturer. Closest functional analog to Wagners' Composite Fibre Technologies division using similar pultrusion and pull-winding processes for infrastructure-grade FRP products.
Broad incumbents
- Holcim Australia: Australian arm of global building materials giant Holcim, supplying cement, aggregates, ready-mix concrete and asphalt. Overlaps directly with Wagners' cement, concrete and aggregates offerings as a larger incumbent with national coverage.
- CEMEX: Global cement, ready-mix concrete and aggregates producer with strong Vertua low-carbon concrete offering. Comparable as a large incumbent pushing lower-carbon cement substitutes alongside Wagners' EFC positioning.
- Vulcan Materials: US-listed construction aggregates leader. Comparable as a pure-play aggregates-led construction materials operator and useful reference for asset-heavy heavy-side materials businesses like Wagners.
- Hanson Australia (Heidelberg Materials): Heidelberg Materials-owned aggregates, concrete and cement producer in Australia. Competes with Wagners across ready-mix concrete and aggregates supply on the east coast.
- Martin Marietta Materials: Large US-listed aggregates and construction materials producer. Useful global comparable for Wagners' aggregates/quarry and vertically integrated construction materials business model.
- CRH plc: Global building materials group with cement, aggregates and concrete products. Comparable global benchmark for an integrated cement-to-concrete model with NGBM-style innovation initiatives.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Wagners financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wagners leadership team
Management profileNumber of profiles
Profiles9 records
Wagners subsidiaries and ownership
Company hierarchySubsidiaries5 records
Wagners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wagners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wagners
What does Wagners do?
Wagners manufactures and supplies construction materials and services through two divisions: Construction Materials and Services (CMS) covering cement, ready-mixed concrete, aggregates, precast concrete, reinforcing steel and bulk haulage; and New Generation Building Materials (NGBM) covering Earth Friendly Concrete (EFC), a zero-cement geopolymer concrete, and Composite Fibre Technologies (CFT), fibreglass structural profiles manufactured via pull-winding and pultrusion. The company operates fixed and mobile concrete batch plants, quarries, a precast facility and in-house engineering across Australia with international project exports.
Is Wagners a public or private company?
Wagners is a public company. It is classified as public and is currently operating.
When was Wagners founded?
Wagners was founded in 1989. It employs 501 to 1,000 people.
Where is Wagners based?
Wagners is headquartered in Wellcamp, Australia, in the Oceania region.
How does Wagners make money?
Five revenue lines are on record. Construction Materials and Services (CMS) is the primary driver. The others are new Generation Building Materials (NGBM) - Earth Friendly Concrete, new Generation Building Materials (NGBM) - Composite Fibre Technologies, engineering Solutions and precast Concrete Products.
Who are Wagners's main competitors?
Direct peers on record are Adbri (Adelaide Brighton), Cement Australia and Boral Limited. Strongwell Corporation is listed as an emerging player. Broad incumbents are Holcim Australia, CEMEX, Vulcan Materials, Hanson Australia (Heidelberg Materials), Martin Marietta Materials and CRH plc.
Does Wagners have an API?
No public API is recorded for Wagners.
What industry is Wagners in?
Wagners's product category is Construction Materials. Its primary akta.pro industry code is CRAIAEAG, Concrete, Cement & Aggregates Retail (Bagged Mix, Sand, Gravel), with a secondary code of IMAFAAAK, Modular/Offsite General Contracting & Installation. Its NAICS code is 327390 and its SIC code is 3272.