Wagners

Name

Wagners

Legal name

Wagners Holding Company Ltd

Website

https://wagner.com.au

Company type

Public

Founded year

1989

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Construction Materials

NAICS

Other Concrete Product Manufacturing (327390), Nonmetallic Mineral Product Manufacturing (327)

SIC

Concrete Products, Except Block & Brick (3272)

akta.pro primary industry

Concrete, Cement & Aggregates Retail (Bagged Mix, Sand, Gravel) (CRAIAEAG)

akta.pro secondary industry

Modular/Offsite General Contracting & Installation (IMAFAAAK)

Keywords

• Construction materials supply
• Ready-mixed concrete production
• Composite fibre structures
• Low-carbon geopolymer concrete
• Precast concrete manufacturing

Headquarters

HQ city

Wellcamp

HQ country

Australia

HQ region

Oceania

Offices13 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Construction Materials and Services (CMS): Core business supplying cement, concrete, aggregates, bulk haulage services, precast concrete, and reinforcing steel to construction and mining industries in Australia and internationally. Revenue is generated through product sales and project-based supply contracts.
2. New Generation Building Materials (NGBM) - Earth Friendly Concrete: Sale of ultra-low carbon geopolymer concrete (Earth Friendly Concrete/EFC) for construction projects. Revenue generated per cubic metre of concrete supplied. Growing market share in sustainable construction materials.
3. New Generation Building Materials (NGBM) - Composite Fibre Technologies: Sale of composite fibre products including bridges, boardwalks, light poles, handrails, power poles, and cross arms. Revenue from custom-designed and manufactured structural products for infrastructure, marine, and construction applications.
4. Engineering Solutions: Specialist in-house engineering and maintenance workshop providing innovative maintenance and engineering solutions across both CMS and NGBM divisions, enhancing vertical integration.
5. Precast Concrete Products: Manufacture and supply of precast concrete elements including tunnel segments (Sydney Metro West Airport, Cross River Rail), bridge girders, swimming pools (Plungie), and custom precast components.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Wagners manufactures and supplies construction materials and services through two divisions: Construction Materials and Services (CMS) covering cement, ready-mixed concrete, aggregates, precast concrete, reinforcing steel and bulk haulage; and New Generation Building Materials (NGBM) covering Earth Friendly Concrete (EFC), a zero-cement geopolymer concrete, and Composite Fibre Technologies (CFT), fibreglass structural profiles manufactured via pull-winding and pultrusion. The company operates fixed and mobile concrete batch plants, quarries, a precast facility and in-house engineering across Australia with international project exports.

Product overview

Wagners is a construction materials and services company with two main business divisions: Construction Materials and Services (CMS) and New Generation Building Materials (NGBM). CMS includes cement, concrete, aggregates, bulk haulage, precast concrete, and reinforcing steel. NGBM comprises Earth Friendly Concrete® (zero-cement geopolymer concrete reducing carbon by up to 80%) and Composite Fibre Technologies (fibreglass products replacing steel/aluminium/timber). Supporting services include quarries and mobile crushing, transport and logistics, and in-house engineering solutions. The company operates from multiple Australian locations and serves international markets.

Differentiator

Problem solved

Functional benefit

Brands

• PLATINUM.GEO: Exposed decorative concrete range for outdoor areas with textural and distinctive look
• Earth Friendly Concrete (EFC)
• Earth Friendly Shotcrete

Products and services

• Composite Fibre Technologies (CFT) Fibreglass structural sections and products manufactured using pull-winding and pultrusion processes, used as replacement for steel, aluminium and timber in bridges, boardwalks, light poles, handrails, power poles, cross arms and marine structures. Products are corrosion-resistant, lightweight, strong and require minimal maintenance.
• Earth Friendly Concrete (EFC) ZERO-cement geopolymer concrete made from industrial waste products including ground granulated blast furnace slag and pulverised fly ash. Reduces embodied carbon by up to 80% compared to ordinary concrete while offering improved durability, lower shrinkage, higher flexural tensile strength and fire/acid/sulphate resistance. Sold per cubic metre for construction projects globally.
• Ready-Mixed Concrete Premixed concrete delivered through a network of permanent plants in Brisbane, Toowoomba and Sunshine Coast regions, plus mobile and modular plants for onsite batching. Includes exposed decorative concrete and coloured concrete products.
• Quarries and Mobile Crushing Quarry operations and mobile crushing services supplying aggregates for construction and mining projects throughout Australia and internationally.
• Transport and Logistics Bulk haulage services for construction materials including transport of concrete, aggregates and other materials.
• Cement, Flyash and Lime Cement, flyash and lime products for construction and industrial applications. Wagners holds approximately one-third of the cement market in south-east Queensland.
• Precast Concrete Prefabricated concrete elements manufactured off-site at the Wacol facility in Brisbane, including tunnel segments, bridge girders and custom structural components for major infrastructure projects.
• Steel Reinforcing Steel reinforcing products and services for concrete construction projects.
• Project Concrete Batch Plants Mobile and modular dry and wet mix concrete batching plants with capacity up to 120 m3/hr per plant, deployed to project sites throughout Australia for on-site concrete production.
• PLATINUM.GEO Exposed Decorative Concrete Exposed decorative concrete range ideal for outdoor areas, providing a timeless and stylish finish with various colours and styles.
• Coloured Concrete Coloured concrete using world-class pigments for aesthetically pleasing finishes used in columns, driveways, paths, floors, landscaping and roadways.
• Earth Friendly Shotcrete World's first ZERO-cement shotcrete for pools, tunnel linings and ground stabilising applications. Based on proprietary EFC technology with greater internal cohesion and limited bleed characteristics, saving approximately 250kg of embodied CO2 per cubic metre placed.
• Plungie Precast Concrete Pools Precast concrete plunge pools manufactured at Wagners' Wacol facility through partnership with The Plunge Pool Company. Pools are constructed off-site and delivered nationally.

Quantifiable outcome

• Reduces embodied carbon by up to 80% compared to ordinary concrete
• +6 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

16 partnerships are on record, tiered strategic, minor and core.

• Maritime Safety QueenslandstrategicStrategic or Co-development Partner · 18 June 2026Collaboration on Advanced Composites Manufacturing CRC initiative to develop and install next-generation composite Aids-to-Navigation structure at Cleveland Point. Could deliver maintenance cost savings of up to $4 million per year for Queensland.
• Mitchell Marine ConstructionsminorImplementation/ SI/ Consulting Partner · 18 June 2026Construction partner for maritime navigation system installation project at Cleveland Point.
• University of Southern QueenslandcoreStrategic or Co-development Partner · 19 November 2021Partnership through $10 million Cooperative Research Centres program (CRC) started in 2019 with Allnex Composites. Jointly developed innovative pull-winding process for producing large hollow rectangular composite profiles with 35% improved flexural performance. University provides research expertise and facilities for advanced materials development.
• Allnex CompositescoreStrategic or Co-development Partner · 19 November 2021Partner in CRC program for developing next-generation composite manufacturing processes. Provides resins and materials expertise for composite production innovation.
• GPT GroupstrategicChannel Partner/ Reseller/ Distributor · 18 November 2021Commercial property group using EFC for 38,000m2 warehouse development in Wacol to achieve Green Star rating and reduce carbon footprint.
• De Luca CorporationstrategicImplementation/ SI/ Consulting Partner · 18 November 2021Primary contractor to GPT Group, implementing EFC for warehouse development project. Over 25 years experience in development and construction projects.
• Subcon (Australia)strategicStrategic or Co-development Partner · 2 November 2021Engineering and installation team for Wonder Reef project. Subcon selected Wagners EFC for engineered reef structures and is working to roll out EFC formula in majority of future projects.
• Keltbray Group (UK)strategicStrategic or Co-development Partner · 16 January 2020UK construction firm working with Wagners on first EFC pile installation in London at Keltbray site. Trial of EFC mix in conjunction with Innovate UK funded HIPER pile project.
• Capital Concrete (UK)strategicChannel Partner/ Reseller/ Distributor · 16 January 2020UK partner for formal launch of EFC in UK market. London-based concrete supplier batching and delivering EFC for projects including HS2.
• The Plunge Pool CompanystrategicStrategic or Co-development Partner · 30 April 2019Partnership to manufacture Plungie precast concrete swimming pools at Wagners' Wacol facility. Pools are constructed off-site and delivered nationally, representing innovative approach to pool construction.
• Southern Yorke Peninsula Landcare GroupminorStrategic or Co-development PartnerObtained funding for Osprey conservation project and collaborated on installation of CFT nesting platforms for endangered Eastern Osprey.
• BirdLife AustraliaminorStrategic or Co-development PartnerConservation organization involved in Osprey nesting platform project for endangered species protection.
• Ardrossan Men's ShedminorImplementation/ SI/ Consulting PartnerCommunity group that fabricated CFT structures for Osprey nesting platform project in their workshop.
• Buckford Illumination GroupstrategicStrategic or Co-development PartnerLighting solution provider for Little Para River Trail project, providing WE-EF LIGHTING products that minimize light pollution. Collaborated with Wagners on composite fibre light pole installation.
• Beaver Bridges (UK)minorImplementation/ SI/ Consulting PartnerUK bridge installation company that partnered with Wagners for first CFT bridge installation in UK. Installed 15m bridge in Mar Dyke, London and ordered second bridge same day.
• Coffs Harbour City CouncilstrategicChannel Partner/ Reseller/ DistributorCouncil received IPWEA NSW Engineering Excellence Award for Jetty4Shores revitalisation project using Wagners CFT products.

Scale indicators12 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Adbri (Adelaide Brighton): ASX-listed Australian cement, lime, concrete and aggregates producer. Directly comparable in product mix and customer segments to Wagners' Construction Materials and Services division.
• Cement Australia: JV between Holcim and Adbri selling packaged and bulk cement across Australia. Directly comparable to the upstream cement and flyash/lime portion of Wagners' portfolio.
• Boral Limited: Australia's largest integrated construction materials supplier producing cement, concrete, asphalt and aggregates. Closest large-scale domestic peer to Wagners' cement, concrete and aggregates business, sharing the same SE Queensland and east-coast customer base.

Emerging players

• Strongwell Corporation: US-based pultruded fibreglass structural products manufacturer. Closest functional analog to Wagners' Composite Fibre Technologies division using similar pultrusion and pull-winding processes for infrastructure-grade FRP products.

Broad incumbents

• Holcim Australia: Australian arm of global building materials giant Holcim, supplying cement, aggregates, ready-mix concrete and asphalt. Overlaps directly with Wagners' cement, concrete and aggregates offerings as a larger incumbent with national coverage.
• CEMEX: Global cement, ready-mix concrete and aggregates producer with strong Vertua low-carbon concrete offering. Comparable as a large incumbent pushing lower-carbon cement substitutes alongside Wagners' EFC positioning.
• Vulcan Materials: US-listed construction aggregates leader. Comparable as a pure-play aggregates-led construction materials operator and useful reference for asset-heavy heavy-side materials businesses like Wagners.
• Hanson Australia (Heidelberg Materials): Heidelberg Materials-owned aggregates, concrete and cement producer in Australia. Competes with Wagners across ready-mix concrete and aggregates supply on the east coast.
• Martin Marietta Materials: Large US-listed aggregates and construction materials producer. Useful global comparable for Wagners' aggregates/quarry and vertically integrated construction materials business model.
• CRH plc: Global building materials group with cement, aggregates and concrete products. Comparable global benchmark for an integrated cement-to-concrete model with NGBM-style innovation initiatives.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wagners