Production Park

What Production Park does

Production Park is a privately held, founder-led live production campus headquartered in South Kirkby, Wakefield (West Yorkshire, UK), founded by CEO Lee Brooks around 2004 as a single rehearsal studio for European music tours. It has evolved into a nearly 30-acre integrated campus offering 100,000+ sq ft of purpose-built rehearsal and production space across six on-site studios (Studios 001–006), an additional London facility called The Mill, the Academy of Live Technology (higher education with 1,000+ alumni and a US campus at Rock Lititz), the XPLOR research and innovation hub, and the CoSTAR Live Lab — a joint venture with the University of York and one of five facilities in the £75.6m UKRI-funded CoSTAR Network. Core infrastructure includes Studio 001 (the first purpose-built production rehearsal facility in Europe), Studio 004 (Extended Reality studio equipped with ROE Visual LED walls and Disguise media servers running Unreal Engine environments), and Studio 005 (a 1,317 sqm space with 20m rigging and 500-tonne roof capacity, roughly four times a typical arena show's rigging load). On-site ecosystem partners include TAIT, ROE Visual, 4Wall, Precision Devices, and Phantom Production Design.

The business serves global music artists on tour (Beyoncé's OTRII, Coldplay, Lady Gaga, Metallica, P!NK, The 1975, Cirque du Soleil), TV and film productions (Netflix's Adolescence for six months in 2024, Netflix's Bank of Dave, WARP Films, ITV Studios), sports and automotive (Oracle Red Bull Racing's RB19 launch film — the first F1 virtual production shoot), advertising clients (MKI MIYUKI ZOKU, Trex, Powerhouse Studios' M&S/KFC/Carlsberg campaigns), and aspiring live-events professionals via the Academy of Live Technology. Revenue is generated through studio rental and rehearsal services, virtual production services and consulting via XPLOR, higher education fees and funded bootcamps via the Academy of Live Technology, on-site tenant and partner occupancy fees, training contracts (including delivery of live-events training to 10,000+ people in Saudi Arabia over two years through MDL Beast), and R&D-related income via the CoSTAR Live Lab. Go-to-market is direct enterprise field sales, supported by industry events (SXSW, PLASA Leeds, Cannes Global Production Awards), PR coverage, and government/public-sector positioning as a national model for the UK creative industries.

The company is privately held with no disclosed venture capital, private equity, or institutional funding rounds, and operates with 11–50 employees per firmographic data. A February 2026 planning approval is set to roughly double the Wakefield site's footprint to nearly 30 acres, adding two new studios, over 70,000 sq ft of commercial space, and expanded training facilities, indicating capacity-led, founder-controlled growth rather than hyper-growth.

Name

Production Park

Legal name

Production Park

Website

https://productionpark.co.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Production Park operates a 100,000+ sq ft integrated live production campus in Wakefield, UK, offering purpose-built rehearsal studios, XR virtual production, higher education (Academy of Live Technology), and R&D (XPLOR, CoSTAR Live Lab) for global music artists, TV/film productions, and brands.

Ownership category

akta.pro rank

Product category

Live Production and Rehearsal Facilities

NAICS

Motion Picture and Video Production (51211), Performing Arts Companies (7111), Sound Recording Studios (512240)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Rehearsal & Pre-Production Studios (Rehearsal Rooms, Backline) (MPAIAHAK)

akta.pro secondary industries

Studio Campus / Production Facility Operators (MPADAIAC), Event Technical Production Management & Crew (MPAGAKAH), Music Production & Composition (Songwriting, Recording, DJing) (EDAMAAAF)

Keywords

• Rehearsal studio rental
• Virtual production facilities
• Concert touring infrastructure
• Live events education
• XR extended reality studios

Headquarters

HQ city

Wakefield

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Studio Rental and Rehearsal Services: Purpose-built rehearsal space rental for global tours, live productions, TV and film shoots. Studios are adapted for catering, storage, accommodation, office space, and technical requirements. Revenue from hosting major arena rehearsals for artists like Beyoncé, Lady Gaga, Cirque du Soleil.
2. Virtual Production Services: XR studio rental using LED volumes, virtual production consulting, and R&D services through XPLOR. Revenue from commercials, fashion campaigns, film/TV virtual production scenes.
3. Education and Training (Academy of Live Technology): Higher education institution offering degrees, short courses, and bespoke training. Growing alumni network of over 1,000 graduates. Short courses include fully funded skills bootcamps.
4. Campus Tenant and Partner Fees: On-site facilities for companies including TAIT, ROE Visual, 4Wall, HIVE, Precision Devices, Phantom PD - providing offices, manufacturing, showrooms, and collaborative spaces on campus.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Production Park is a co-located live events campus that rents purpose-built rehearsal and virtual production studios, delivers production support services, and provides higher education and R&D to global touring artists, broadcasters, brands, and creative industry partners. Over 100,000 sq ft of rehearsal space, XR virtual production studios, the Academy of Live Technology, XPLOR research and innovation, and on-site technology partner offices enable full production lifecycles from design and rehearsal through to filming and education.

Product overview

Production Park is a unified campus offering combining physical production studios with education and research services. The core offering consists of six studio spaces: Studio 001 (flagship 100,000+ sq ft rehearsal facility), Studio 002/003 (black box space), Studio 004 (XR/Virtual Production with LED volumes), Studio 005 (research and innovation hub with 1,317 sqm space), Studio 006 (intimate productions), and The Mill (London-based facility). Supporting services include the Academy of Live Technology (higher education), XPLOR (R&D and technical consultancy), CoSTAR Live Lab (UKRI-funded research facility), and CentR Stage (hospitality). The ecosystem enables world-class rehearsal, virtual production, education, and innovation services for the live entertainment and screen industries.

Differentiator

Problem solved

Functional benefit

Brands

• Academy of Live Technology (ALT): On-campus higher education institution dedicated to training the next generation of industry professionals with degrees, short courses and bespoke programmes for the live experience and entertainment world. Originally founded as Backstage Academy in 2011, rebranded in May 2023.
• XPLOR
• CentR Stage
• CoSTAR Live Lab

Products and services

• Studio 001 Studio 001 is the first purpose-built production rehearsal facility in Europe, offering versatile space for global tours, live-streamed sports, product launches, and film shoots with full production support from planning to management.
• Studio 002/003 Studio 002/003 is a combined black box space with dedicated access, primarily used for green screen projects, rehearsals, filming, teaching, training, and breakout space.
• Studio 004 - XR Studio (Centre for Virtual Production) Studio 004 is an extended reality (XR) space featuring ROE Visual LED video walls, Disguise media servers, and Unreal Engine environments, supporting virtual production for film, TV, advertising, and digital content clients.
• Studio 005 Studio 005 is the flagship space of the XPLOR research and innovation hub, featuring large-scale design and prototype spaces, multi-use workshops, pre-visualisation suites, and a 1,317 sqm studio with 20m rigging beam height and 500-tonne roof capacity.
• Studio 006 Studio 006 is an intimate production and event space with private access, secure parking and dressing rooms, suited for large band rehearsals, smaller productions, training, and project R&D.
• The Mill (Wimbledon, London) The Mill is a versatile black box space located in Wimbledon, London, with 12-tonne roof capacity for production rehearsals, concerts, events, filming and photoshoots, supported by dedicated parking, production office, and green room spaces.
• Academy of Live Technology (ALT) Academy of Live Technology is a higher education institution on Production Park campus offering degrees, short courses, and bespoke programmes in live events production, virtual production, stage management, and entertainment technology, with over 1,000 alumni and campuses in the UK and at Rock Lititz, USA.
• XPLOR (Research and Innovation Hub) XPLOR is a research and innovation centre providing technical consultancy, prototyping, testing, and advanced production services across the live experience and entertainment industry, with a research community of broadcasters, agencies, and technology partners.
• CoSTAR Live Lab CoSTAR Live Lab is a state-of-the-art research facility dedicated to innovation in live performance, established as a joint venture between Production Park and the University of York as part of the UKRI-funded CoSTAR Network, specialising in virtual production, CGI, spatial audio, motion capture and XR for screen, stage and metaverse.

Quantifiable outcome

• Hosted Netflix's Adolescence (multi-award winning series) for 6 months in 2024
• +4 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

20 partnerships are on record, tiered major, supporting and core.

• Bradford CollegemajorStrategic or Co-development Partner · 25 June 2026Partnership with Production Park and Academy of Live Technology (ALT) to create training and employment pathways into UK's creative and live events sector. Memorandum of understanding centred on Bradford College's Producing Academy. Targets young people aged 16-24 with industry-led experiences and employer-designed curriculum.
• ITV StudiosmajorStrategic or Co-development Partner · 19 June 2025ITV Studios joined XPLOR as newest member of the Research Community in June 2025. Partnership enables ITV Studios to explore innovations in production workflows, pilot and develop VP formats. Extension of ITV Studios Global Innovations Hub connecting production teams globally to explore present and future technologies.
• Final PixelmajorStrategic or Co-development Partner · 27 September 2023VP production company partnered with XPLOR to create F1's first virtual production shoot - the RB19 launch film for Oracle Red Bull Racing. Won Virtual Production Innovation Award at Cannes 2024.
• Powerhouse StudiosmajorTechnology or Integration · 6 March 2023Strategic content agency partnered with XPLOR to embed virtual production in advertising sector. Gives Powerhouse access to Production Park's LED VP studios and technicians. Partnership focuses on creative and sustainable production solutions for brands including M&S, KFC, Carlsberg.
• Rebel DigitalsupportingTechnology or Integration · 6 March 2023Unreal Engine experts partnered with XPLOR and Powerhouse Studios to identify and develop VP workflows, enabling virtual production at scale.
• XPLOR (Research & Innovation Hub)coreStrategic or Co-development Partner · 18 January 2023XPLOR is Production Park's dedicated research and innovation centre, offering technical consultancy, prototyping, testing and advanced production services. Works with commercial clients to integrate advanced production into workflows, including virtual production, sustainability research, and format development.
• CoSTAR Live LabcoreStrategic or Co-development Partner · 1 January 2023State-of-the-art research facility dedicated to innovation in live performance. Joint venture between Production Park and University of York established in 2023. One of five facilities in £75.6m UKRI-funded CoSTAR Network - the largest virtual production R&D network in Europe. Specialises in virtual production, CGI, spatial audio, motion capture and XR for screen, stage and metaverse.
• TAITcoreStrategic or Co-development PartnerLong-standing partner for over 45 years. TAIT sets standards for world-class live experiences through engineering, technological innovation and stage production. Welcomes global artists and brands to Production Park to collaborate, rehearse and deliver creative vision. Has offices, manufacturing and showroom facilities on site.
• ROE VisualcoreTechnology or IntegrationInternational industry standard for modular LED display technology. Leading supplier to concert touring and virtual production marketplaces. Production Park is the UK location for ROE Visual sales and operations. Studio 004 equipped with ROE Visual LED walls.
• 4WallcoreTechnology or IntegrationGlobal video and lighting service provider supporting concert tours, corporate events, exhibitions, TV & Film. Developing student training facilities at Production Park and supporting XPLOR with technical capabilities. Based at Production Park.
• University of YorkcoreStrategic or Co-development PartnerLeads the consortium developing CoSTAR Live Lab at Production Park. Partnership brings academic research expertise to advance virtual production, CGI, spatial audio, motion capture and XR technologies.
• VodafonesupportingStrategic or Co-development PartnerPart of the consortium supporting CoSTAR Live Lab at Production Park, contributing to advanced screen and performance technology research.
• Screen YorkshiresupportingStrategic or Co-development PartnerScreen agency supporting CoSTAR Live Lab consortium and regional film/TV production growth in Yorkshire.
• Academy of Live Technology (ALT)coreStrategic or Co-development PartnerHigher education institution founded on Production Park campus in 2011 (formerly Backstage Academy). Offers degrees, short courses and bespoke training in live events production. Growing alumni of over 1,000 graduates. Expanded internationally in 2023 with ALT at Rock Lititz, USA.
• Pennsylvania College of Art & Design (PCA&D)majorStrategic or Co-development PartnerPartnership to deliver Academy of Live Technology's second campus at Rock Lititz, USA. Students access same hands-on experience as UK campus at live experience industry hub.
• Centr StagesupportingOthersOn-campus dining space, bar and breakout area for artists and crew. First bar on campus opened 2023 - hub for staff, students, clients and partners to network and socialise.
• XPLOR Research CommunitycoreStrategic or Co-development PartnerXPLOR Research Community brings together businesses, creators and industry leaders to drive innovation in creative sector. ITV Studios joined in 2025. Community enables knowledge-sharing, innovation and cutting-edge research at intersection of live performance and screen technology.
• Sixty82supportingStrategic or Co-development PartnerManufacturer and designer of high-end professional audio transducers and truss systems. Delivered specialist truss training at Production Park for 70+ industry professionals. Member of Production Park community.
• Full3SixtysupportingTechnology or IntegrationModular immersive classroom systems technology leader in education marketplace. Founded by graduating students of Backstage Academy with initial enterprise funding from Production Park. Delivered first fully immersive primary school classroom based on embedded processor media server technology.
• Phantom Production DesignsupportingTechnology or IntegrationTechnical partner for outstanding events and spaces. Unites creative production design, expert event management and robust technical delivery. Located on Production Park campus.

Scale indicators10 records

Recent moves13 records

Expansion highlights4 records

Direct peers

• Rock Lititz: Rock Lititz is a US-based live experience campus in Pennsylvania offering rehearsal studios, on-site industry tenants (TAIT, Clair Brothers, Atomic) and educational programmes — the closest direct comparable to Production Park in the North American market.
• Disguise Technologies: Disguise provides media servers and integrated production platforms for virtual production and live events, including the systems powering Studio 004; it is both a technology supplier and an emerging operator of its own VP-enabled stages and workflows.
• Final Pixel: Final Pixel is a virtual production services company that has partnered with Production Park on award-winning work (Red Bull RB19); it operates in the same XR/LED volume production niche targeting film, advertising and brand content.

Broad incumbents

• TAIT Towers: TAIT is a global live-experience engineering and staging incumbent (45+ years) and a core on-site partner at Production Park; it overlaps in stage automation and tour production services while operating a much wider international footprint.
• Shepperton Studios: Shepperton is one of Europe’s largest film and TV studio campuses offering purpose-built soundstages, backlots and production services; comparable to Production Park’s film/TV production hosting business (e.g., Netflix Adolescence) but focused purely on screen rather than live touring rehearsal.
• Pinewood Studios: Pinewood is a leading UK film/TV studio operator with soundstages, water tanks and production facilities; comparable to Production Park’s film/TV hosting segment but at significantly larger scale and with a screen-only focus.
• 4Wall Entertainment: 4Wall is a global video and lighting rental provider for concert tours, corporate events, exhibitions and TV/film with a UK base at Production Park; it overlaps in tour production services while operating a much broader rental-only model.
• Warner Bros. Studios Leavesden: Warner Bros. Studios Leavesden is a major UK film/TV production facility with soundstages and backlot; comparable to Production Park’s screen-production hosting business but owned and operated as part of a global studio portfolio.
• Elstree Studios: Elstree is a long-established UK film/TV studio complex with soundstages and production support; comparable to Production Park’s studio rental and production hosting segment within the British screen production ecosystem.

Others

• ROE Visual: ROE Visual is a global manufacturer of modular LED display technology, the dominant supplier powering Studio 004’s XR volume and a Production Park on-site partner; it is an ecosystem enabler rather than a direct competitor in rehearsal or production services.

Market position

Strengths5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Production Park