3B stores
Tiendas 3B is Mexico's first hard discount supermarket chain, operating 3,469+ stores across 19 states and serving price-conscious Mexican households with 800+ SKUs, of which over 60% are private-label brands, plus in-store bill payment and phone recharge services.
- Company typePrivate
- Founded2005
- HeadquartersVilla Cuauhtémoc, Mexico
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What 3B stores does
Tiendas 3B is a Mexican hard discount supermarket chain founded in 2005, headquartered at Av. Pdte. Masaryk 8 in Polanco, Mexico City. As of 2025-2026 the company operates 3,469+ physical retail stores spread across 19 Mexican states, with a stated cadence of opening approximately one new store per day. It employs 10,000+ people and is publicly listed (NYSE: TBBB per firmographic records), though investor disclosure on its own corporate site is limited. The chain sells an assortment of over 800 SKUs covering dry foods, frozen foods, personal care, household cleaning, and pet supplies, with more than 60% of the mix supplied under proprietary private-label brands (Vaca Blanca dairy, Nuestro Campo canned and seasoning, Impek cleaning, Milena cookies, Ecco Bella beauty, Best Race and Royal Race pet food, Lancelot chocolate, Zenker Lab sunscreen, and a portfolio of alcoholic beverage labels including Sueño Azteca tequila, Velikaya vodka, and Finca El Legado wine). Pricing is anchored on a hard discount, everyday-low-price model with claimed savings of up to 30% versus leading national brands, reinforced by a no-receipt, no-questions-asked money-back guarantee designed to lower customer trial friction.
The revenue model combines one-time retail product sales through owned storefronts with two transactional fee streams: utility bill payment (CFE electricity, water utilities JUMAPA and SOAPAP, Naturgy gas, and television/internet providers Telmex, Dish, Izzi, Sky, Megacable, Total Play) and prepaid phone recharges (Telcel, AT&T, Unefón, Turbo Cel), the latter starting from $20 MXN with no commission charged to the customer. Go-to-market is exclusively direct-to-consumer via the physical store network, with no wholesale or franchise channel evidenced. Distribution is supported by a network of large-format CEDIS distribution centers (minimum 15,000 m2, 9m clear height, 50 parking spaces, 21 loading docks), and the company actively recruits landlord partners ('Réntanos tu local') to fuel continued unit growth. Digital touchpoints include the tiendas3b.com storefront, a store-locator tool, the BBB Blog content platform, monthly promotional flyers, and active social channels on Instagram, TikTok, Facebook, YouTube, LinkedIn, and X, alongside CoDi mobile payment integration. The technology footprint is conventional retail infrastructure; no proprietary AI, ML, or data platform capabilities are disclosed.
3B stores firmographics
Firmographics- Name
- 3B stores
- Legal name
- Tiendas Tres B, S.A. de C.V.
- Website
- https://tiendas3b.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Tiendas 3B is Mexico's first hard discount supermarket chain, operating 3,469+ stores across 19 states and serving price-conscious Mexican households with 800+ SKUs, of which over 60% are private-label brands, plus in-store bill payment and phone recharge services.
- Ownership category
- akta.pro rank
3B stores industry classification
Industry- Product category
- Discount Grocery Retail
- NAICS
- Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511)
- SIC
- Retail-Grocery Stores (5411)
- akta.pro primary industry
- Hard Discount Supermarkets (National/Regional Chains) (CRAEAIAA)
Keywords
Where 3B stores is headquartered
LocationHeadquarters
- HQ city
- Villa Cuauhtémoc
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
3B stores business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Retail Product Sales: Core revenue from selling grocery and household products through retail stores. The company offers over 800 products including dry foods, frozen foods, personal care, cleaning products, and pet supplies. More than 60% of products are private label brands.
- Bill Payment Services: Tiendas 3B charges fees for processing bill payments including electricity (CFE), water, television (Telmex, Dish, Izzi, Sky, Megacable, Total Play, Net Tv), gas, and other utility services. Provides commission revenue from service providers.
- Phone Recharge Services: Revenue from processing prepaid phone credit recharges for carriers including Telcel, AT&T, Unefón, and Turbo Cel. Customers recharge from $20 MXN with no commissions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Everyday low price across all products |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels10 records
3B stores product offering
Product offeringCore offering
Tiendas 3B is Mexico's first hard discount supermarket chain, founded in 2005, operating more than 3,469 stores across 19 Mexican states. It sells over 800 everyday products across dry foods, frozen foods, personal care, household cleaning, and pet supplies, with more than 60% of the assortment composed of private label brands at hard discount prices. The company also provides in-store bill payment services for utilities (electricity, water, gas, TV, internet) and prepaid phone recharges.
Product overview
Tiendas 3B is Mexico's first hard discount supermarket chain founded in 2005, operating a network of over 3,469 retail stores across 19 states. The company offers over 800 everyday products including dry goods, frozen foods, personal care, household cleaning, and pet supplies. The business model centers on a hard-discount retail approach with a portfolio of private label brands providing value to customers. The product portfolio includes dairy brand Vaca Blanca, canned foods and seasonings brand Nuestro Campo, cleaning brand Impek, cookie brand Milena, beauty brand Ecco Bella, pet food brands Best Race (dogs) and Royal Race (cats), chocolate brand Lancelot, alcohol brands (Flor del Caribe rum, Velikaya vodka, Sueño Azteca tequila, Finca El Legado and Nonna Chiara wines), and sunscreen brand Zenker Lab. Services include bill payment for utilities (CFE, water, gas, TV, internet), prepaid phone recharges (Telcel, AT&T, Unefón, Turbo Cel), and monthly promotional deals called 'Los Irrepetibles'. The company maintains a money-back guarantee policy with no receipt required.
Differentiator
Problem solved
Functional benefit
Brands
- Vaca Blanca: Dairy products including milk, condensed milk, cream, and butter - made with 100% real cow's milk
- Nuestro Campo
- Impek
- Milena
- Ecco Bella
- Best Race
- Royal Race
- Flor del Caribe
- Lancelot
- Zenker Lab
- Tiara
- Sparta
- Radora
- Fontina
- Della Nonna
- Molino Blanco
- Bayos
- Ricore
- Finca El Legado
- Nonna Chiara
- Sueño Azteca
- Velikaya
- Los 4 Charros
- Mayorela
- Buena Tierra
- Lacti Bu
- Krusty Paleta
Products and services
- Tiendas 3B Hard Discount Retail Stores Physical neighborhood retail stores offering over 800 everyday products including dry foods, frozen foods, personal care, household cleaning, and pet supplies at hard discount prices, with more than 60% private label brands and a no-questions-asked money-back guarantee.
- Pago de Servicios y Recibos (Bill Payment Service)
- Recargas Telefónicas (Phone Recharge Service) Prepaid mobile phone recharge service at Tiendas 3B stores supporting Telcel, AT&T, Unefón, and Turbo Cel, starting from $20 MXN with no commissions charged to customers.
Quantifiable outcome
- Up to 30% savings on exclusive private label brands compared to leading brands
- +2 more outcomes
Companies that use 3B stores
Customer profileNamed customers1 record
Segments3 records
3B stores technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
3B stores partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor.
- CFE (Comisión Federal de Electricidad)minorUtility service provider partnership allowing customers to pay electricity bills at Tiendas 3B locations. CFE is Mexico's federal electricity commission.
- TelmexminorTelecommunications partner for television and internet bill payment services at Tiendas 3B stores.
- TelcelminorMajor Mexican mobile carrier for phone recharge services. Customers can recharge prepaid phones starting from $20 MXN with no commissions.
- AT&T MexicominorMobile carrier partner for prepaid phone recharge services without commissions.
- UnefónminorMobile carrier for prepaid phone recharge services at Tiendas 3B stores.
- Turbo CelminorMobile carrier for prepaid phone recharge services.
- Dish MexicominorSatellite television provider for bill payment services.
- Sky MexicominorSatellite TV provider for bill payment acceptance.
- Izzi TelecomminorCable and internet provider for bill payment services.
- MegacableminorCable television and internet provider for bill payment acceptance.
- Total PlayminorFiber optic television and internet provider for bill payment services.
Scale indicators8 records
Recent moves6 records
Expansion highlights4 records
3B stores competitors and assessment
Company assessmentBroad incumbents
- Chedraui: Mexican supermarket chain with growing presence in the value segment via Smart & Final and Chedraui Selecto. Directly comparable on full-line grocery retail with hard-discount-adjacent positioning.
- Walmart de México (Walmex / Bodega Aurrera): Largest retailer in Mexico; Bodega Aurrera is its hard discount banner directly competing with Tiendas 3B on limited-assortment, low-price groceries. Comparable on discount grocery positioning, scale, and Mexican geographic focus.
- Organización Soriana: Major Mexican multi-format grocer operating supermarkets, hypermarkets, and discount formats (Mega Soriana). Overlaps with Tiendas 3B on broad grocery retail in Mexico and is a key benchmark for store productivity and pricing.
- Costco Mexico: Membership-based warehouse club operating in Mexico; competes with Tiendas 3B for bulk pantry and household purchases and is a comparable international operator with strong private label (Kirkland Signature) — analogous to Tiendas 3B's 60%+ private label strategy.
Direct peers
- Tiendas Neto: Mexican hard discount grocery chain offering limited assortment of pantry staples at low prices in neighborhood locations. Closest direct competitor to Tiendas 3B in format, customer base, and price discipline.
- OXXO (FEMSA): Mexico's largest convenience chain, part of FEMSA's retail division. Competes for the same neighborhood, high-frequency basket and increasingly extends into bill payment and recharges, directly overlapping Tiendas 3B's service revenue streams.
- Seven & i Holdings / 7-Eleven Mexico: Operates the largest convenience network in Mexico; competes with Tiendas 3B on small-format neighborhood retail, packaged grocery, and bill payment services.
- Bodega Aurrera Express: Walmart de México's smaller-format hard discount banner; the most direct large-scale competitor to Tiendas 3B on neighborhood store footprint, EDLP pricing, and limited assortment in Mexico.
Regional players
- La Comer: Mexican premium-leaning supermarket chain serving higher-income households. Less direct on price but competes for the same Mexican grocery basket spend and provides a useful benchmark on private label penetration in Mexico.
Emerging players
- Aldi (Mexico expansion): German hard discounter entering Mexico with the same limited-assortment, private-label-heavy playbook that defines Tiendas 3B. Direct threat on format and price discipline as it rolls out Mexican stores.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
3B stores social profiles
Digital presence3B stores financial estimates
Financial estimateRevenue estimate
Valuation estimate
3B stores leadership team
Management profileNumber of profiles
3B stores funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
3B stores M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 3B stores
What does 3B stores do?
Tiendas 3B is Mexico's first hard discount supermarket chain, founded in 2005, operating more than 3,469 stores across 19 Mexican states. It sells over 800 everyday products across dry foods, frozen foods, personal care, household cleaning, and pet supplies, with more than 60% of the assortment composed of private label brands at hard discount prices. The company also provides in-store bill payment services for utilities (electricity, water, gas, TV, internet) and prepaid phone recharges.
Is 3B stores a public or private company?
3B stores is a private company. It is classified as public and is currently operating.
When was 3B stores founded?
3B stores was founded in 2005. It employs 5,001 to 10,000 people.
Where is 3B stores based?
3B stores is headquartered in Villa Cuauhtémoc, Mexico, in the Latin America region.
How does 3B stores make money?
Three revenue lines are on record. Retail Product Sales are the primary driver. The others are bill Payment Services and phone Recharge Services.
Who are 3B stores's main competitors?
Broad incumbents on record are Chedraui, Walmart de México (Walmex / Bodega Aurrera), Organización Soriana and Costco Mexico. Direct peers are Tiendas Neto, OXXO (FEMSA), Seven & i Holdings / 7-Eleven Mexico and Bodega Aurrera Express. La Comer is listed as a regional player. Aldi (Mexico expansion) is listed as an emerging player.
Does 3B stores have an API?
No public API is recorded for 3B stores.
What industry is 3B stores in?
3B stores's product category is Discount Grocery Retail. Its primary akta.pro industry code is CRAEAIAA, Hard Discount Supermarkets (National/Regional Chains). Its NAICS code is 44511 and its SIC code is 5411.