Woven Health Collective

What Woven Health Collective does

Woven Health Collective is a privately held, full-service healthcare marketing and medical communications agency headquartered in New York City, operating with 251-500 employees and serving pharmaceutical and biotechnology companies across specialty therapeutic areas. The company's integrated service portfolio spans advertising, learning solutions, medical communications, patient advocacy, publications, speaker bureau management, strategic consulting, and tech & transformation, all unified by a Demand-Driven Innovation™ approach targeting brand differentiation, product launch support, and HCP engagement in the U.S. market. Its customer base includes named enterprise clients such as argenx and an undisclosed global life sciences company engaged on IBD therapeutic market entry.

The company's core product is CMGO, a proprietary cloud-based SaaS platform for HCP engagement and speaker bureau management, featuring modular architecture (Speaker Bureau, Medical Affairs, Advisory management), no-code deployment, built-in compliance, and integration with MedPro Systems. Woven has built additional proprietary technology including MARIO (Multi-Agent Rapid Intelligent Output), an AI multi-agent system for accelerating MLR-ready digital builds; XFTengage, a web-based cross-functional collaboration tool co-developed with argenx on Adobe Experience Manager and impacting over 300 field-based employees; and the Imagination Through Science™ trademarked methodology integrating scientific rigor with creative storytelling from project outset. AI capabilities extend across an internal assistant called Ava Innova, predictive analytics on HCP feedback, AI-powered training simulations via Copient.ai, and multimodal holographic conference experiences.

Woven generates revenue primarily through professional services — project-based and retainer engagements with pharma/biotech clients — sold via a consultative enterprise field sales motion with 'Connect with Woven' and 'Request a demo' CTAs. Pricing is not publicly disclosed. The company is founder-led by CEO Jeanne Martel, with a bench including President Courtney Kaprelian and Chief Creative Officer Dennis Leahy. Growth has been driven substantially by M&A, with six acquisitions completed between September 2020 and July 2025 (IC Axon, Medval Scientific Information Services, PharmaWrite, 11|TEN Innovation Partners, Sensified, and Boundless Life Sciences Group), establishing the firm as a roll-up in the healthcare communications space. The company previously operated as ClinicalMind before rebranding to Woven Health Collective, with the 11|TEN Innovation Partners name also appearing in its corporate lineage.

Name

Woven Health Collective

Legal name

Woven Health Collective, LLC

Website

https://wovenhc.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Woven Health Collective is a full-service healthcare marketing and medical communications agency serving pharmaceutical and biotechnology companies with integrated capabilities spanning advertising, medical communications, learning solutions, publications, strategic consulting, and proprietary technology including the CMGO HCP engagement platform.

Ownership category

akta.pro rank

Product category

Healthcare Marketing Services / Medical Communications

NAICS

Health Care and Social Assistance (62)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro industry

PRIMARYMPAAAAAJ

Healthcare/Pharma Creative Agencies

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

Keywords

• Healthcare marketing agency
• Medical communications
• Pharmaceutical advertising
• HCP engagement platform
• Speaker bureau management

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Professional Services (Healthcare Marketing Agency): Full-service healthcare marketing agency revenue derived from professional services contracts with pharmaceutical and biotech clients. Services span medical communications, advertising, learning solutions, publications, strategic consulting, patient advocacy, speaker bureau management, and tech & transformation. Revenue model is primarily project-based or retainer engagements with pharma/biotech companies for brand strategy, campaign development, and product launch support.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Woven Health Collective is a full-service healthcare marketing and medical communications agency that delivers integrated services—medical communications, advertising, learning solutions, publications, strategic consulting, patient advocacy, speaker bureau management, and tech & transformation—to pharmaceutical and biotech clients. The agency complements these services with the proprietary CMGO SaaS platform for HCP engagement and speaker bureau management, plus proprietary AI tools such as MARIO for accelerating MLR-ready digital builds.

Product overview

Woven Health Collective operates as a healthcare marketing agency offering a platform-plus-services model centered on CMGO, their HCP engagement and speaker bureau software platform. This core technology is complemented by proprietary methodologies (Imagination Through Science™), specialized AI tools (MARIO for digital builds, XFTengage for cross-functional collaboration), and integrated service offerings spanning medical communications, advertising, learning solutions, publications, patient advocacy, strategic consulting, and tech & transformation. The portfolio is unified by their Demand-Driven Innovation™ approach and supports pharmaceutical and biotech clients seeking to differentiate brand messaging.

Differentiator

Problem solved

Functional benefit

Products and services

• CMGO SaaS platform that simplifies healthcare professional (HCP) engagement and speaker bureau management—launching programs, tracking activity, and analyzing HCP/KOL engagements in one place with built-in compliance and modular architecture. Sold to pharmaceutical and biotech enterprise clients.
• Medical Communications Integrated scientific, creative, and strategic communications services for pharmaceutical and biotech clients, supporting product launches and ongoing HCP/patient messaging with cross-functional collaboration.
• Advertising Healthcare-focused advertising capability that deeply integrates scientific and strategy teams with creative talent to produce results-focused campaigns that genuinely connect with target audiences.
• Learning Solutions Comprehensive training and talent development solutions for the evolving healthcare landscape, using the proprietary 'Skills 360' approach that integrates AI, AR/VR, and gamification for launch readiness and ongoing capability building.
• Publications Scientific publications services spanning strategic planning, manuscript development, and post-publication amplification to maximize the value of clients' research communications throughout the product life cycle.
• Patient Advocacy Service that builds meaningful relationships between life sciences teams and patient communities, helping clients develop therapeutics collaboratively with patients throughout the development lifecycle.
• Strategic Consulting Strategy and operations consulting covering commercial, launch, digital, and go-to-market strategy via the Demand-Driven Innovation™ approach—accelerating healthcare innovation through bold-thinker ecosystems and world-class assets.
• Speaker Bureau Speaker bureau management service for first or scaling speaker programs, combining expert planning, the proprietary CMGO software platform, and built-in compliance to streamline program management and impactful engagement.
• Tech & Transformation Technology and transformation services encompassing AI tools, analytics, a state-of-the-art digital studio, and the CMGO HCP engagement platform—merging technology with a human touch to discover new value and impact.

Quantifiable outcome

• XFTengage received universally positive early alpha feedback and fostered organizational buy-in for argenx's cross-functional collaboration initiative.
• +2 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability8 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Adobe (Adobe Experience Manager)coreTechnology or IntegrationAdobe Experience Manager (AEM) is the technology platform used to build XFTengage, an innovative web-based cross-functional collaboration tool co-developed with argenx. AEM was selected for its scalability, templating capabilities, and ease of updates, with key stakeholders from argenx's business information services and compliance deeply involved in the iterative development process.
• argenxcoreStrategic or Co-development PartnerMutual co-development partnership resulting in 'XFTengage,' an interactive web-based tool designed to promote cross-functional teamwork and customer engagement in the life sciences industry. Built on Adobe Experience Manager, the tool visually maps field roles and responsibilities throughout the patient journey, identifies collaboration points, and fosters operational excellence, impacting over 300 field-based employees across nine key roles. Recognized with the LTEN 2025 Excellence Award for Technological Innovation.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• FCB Health Network: IPG Health network providing full-service healthcare advertising, medical communications, and brand launch support, directly overlapping Woven's pharmaceutical and biotech client base.
• Healthcare Consultancy Group (HCG): Independent medical communications agency group serving pharma and biotech clients with publications, medical affairs, and brand strategy, closely aligned to Woven's medical communications and publications capabilities.
• Syneos Health Communications: Integrated biopharmaceutical solutions organization with deep medical communications, advertising, and HCP engagement capabilities; competes head-to-head on enterprise pharma accounts with the same buyer set as Woven.
• MedThink Communications: Specialty healthcare agency focused on pharma brand marketing, HCP engagement, and medical communications, with comparable service mix and target clients to Woven.
• Precision Medicine Group (precisioneffect): Specialty healthcare marketing agency focused on pharma and biotech, offering medical communications, advertising, and commercialization services, with a similar mid-size, specialty-focused profile to Woven.

Broad incumbents

• Publicis Health: Healthcare arm of Publicis Groupe offering full-service medical communications, advertising, and HCP engagement for pharma and biotech clients. Closest direct competitor in the pharma creative agency space but with global delivery and holding-company scale that Woven lacks.
• Omnicom Health Group: Network of healthcare-focused agencies (including CDM, DDB Health) within Omnicom that compete for the same pharma/biotech brand launch and medical communications work that Woven pursues.
• IQVIA: Global life sciences services firm whose communications and commercial solutions overlap with Woven's pharma/biotech work, though operating at a much larger scale and with broader data and clinical capabilities.
• Deloitte Digital (Healthcare Practice): Consulting-led digital transformation and customer engagement practice that competes for the same enterprise pharma digital and HCP engagement work, particularly on tech & transformation mandates.
• WPP (Ogilvy Health): WPP's healthcare communications and advertising practice, including Ogilvy Health, is a global direct competitor offering integrated services and media buying that Woven matches only on the agency services side.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@WovenHealthCollective
• LinkedInlinkedin.com/company/wovenhc
• Instagraminstagram.com/wovenhc
• Xx.com/clinicalmindllc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A6 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woven Health Collective