Kubient

What Kubient does

Kubient Inc. is a New York-headquartered, formerly Nasdaq-listed (now OTC pink-sheet under ticker KBNT) company that has undergone a fundamental business model transformation. Founded in 2017, the company originally built and operated the KUBE platform and KASS (Kubient Ad Streaming Solution), providing programmatic digital out-of-home and connected TV advertising technology with SaaS fees tied to ad impressions and platform subscriptions. The company went public on Nasdaq but was subsequently delisted in March 2026 as its ad tech business came under competitive pressure from larger platforms such as Google, The Trade Desk, and Amazon, with market capitalization collapsing to approximately $1.47 million.

Following this decline, Kubient pivoted in 2025 to operate kubient.com as an Australian online casino review and comparison guide, monetizing via affiliate partnerships with a small set of casino brands (including Mafia Casino, Spinsy, Divaspin, SpinBara, and SlotMonster). The current operation is a content-led, SEO-driven editorial site targeting Australian consumers, with no proprietary advertising technology or SaaS product actively marketed. The company's last disclosed headcount addition was the November 2021 acqui-hire of MediaCrossing Inc., which brought 10 employees into a Managed Services division that no longer reflects the current business.

Name

Kubient

Legal name

Kubient Inc.

Website

https://kubient.com

Company type

Public

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Kubient Inc. is a New York-based company that pivoted from its original programmatic digital advertising technology (KUBE/KASS platform) to operate kubient.com as an Australian online casino review and affiliate comparison site for Australian consumers.

Ownership category

akta.pro rank

Product category

Online Casino Reviews and Gambling Content

NAICS

Web Search Portals, Libraries, Archives, and Other Information Services (519)

akta.pro primary industry

Casino/iCasino Affiliate & Review Sites (MPAEAMAB)

Keywords

• Online casino reviews
• Casino comparison guides
• Australian gambling content
• Casino review platform
• Online gaming guides

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. SaaS/Advertising Platform (Historical): Prior to its pivot, Kubient operated the KUBE platform providing programmatic digital out-of-home and connected TV advertising. Revenue was generated through SaaS fees based on ad impressions and platform subscriptions. The company has since pivoted to an online casino review/guide business model.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Kubient operates an online editorial platform at kubient.com that publishes reviews, rankings, and comparison guides for Australian online casinos. The content covers licensing verification, payout speed testing, game variety, payment methods, and responsible gambling resources, aimed at helping Australian players select safe and legitimate real-money online casino platforms. The site is free to access and monetizes through affiliate partnerships with the casinos it reviews.

Product overview

Based on the news sources, Kubient Inc was an advertising technology company that provided programmatic advertising platforms. The primary products referenced were the KUBE platform for programmatic digital out-of-home and connected TV advertising, and the KASS (Kubient Ad Streaming Solution) platform for real-time bidding in programmatic digital advertising. The company also operated a Managed Services division. However, the current website (kubient.com) shows the company has pivoted to operating as an Australia online casinos guide/review platform, providing reviews of online casino platforms for Australian players. No products are currently offered for sale or as services on the current website.

Differentiator

Problem solved

Functional benefit

Products and services

• Kubient Online Casino Review Platform (kubient.com) Free editorial content platform that publishes reviews, rankings, and comparison guides for Australian online casinos, covering licensing, payout speeds, game variety, payment methods, and responsible gambling. Targeted at Australian players seeking safe real-money casino platforms.
• KUBE Platform (historical) Historical programmatic advertising platform used by advertisers and publishers to buy and sell digital out-of-home and connected TV ad inventory. No longer actively marketed on the current kubient.com website.
• KASS – Kubient Ad Streaming Solution (historical) Historical real-time bidding platform for programmatic digital advertising. No longer actively marketed on the current kubient.com website.
• Audience Cloud Marketplace (historical) Historical marketplace connecting advertisers and publishers to reach, monetize, and connect audiences. No longer actively marketed on the current kubient.com website.
• Managed Services (historical) Historical digital advertising services offering including real-time analytics and performance optimization for clients. Strengthened by the MediaCrossing Inc. assets acqui-hire. No longer actively marketed on the current kubient.com website.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• MediaCrossing Inc.minorStrategic or Co-development Partner · 30 November 2021Kubient completed a strategic acqui-hire of certain assets and personnel from MediaCrossing Inc., a digital advertising agency. The acquisition added 10 employees, expanded client access to media supply, and broadened Kubient's service offerings including real-time analytics and performance optimization for the Managed Services division.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Catena Media: Publicly listed gambling affiliate operator providing lead generation and reviews across casino, sports betting, and fintech verticals. Directly comparable business model to Kubient's online casino review and affiliate structure, but operating at enterprise scale across multiple regulated markets.
• Gambling.com Group: Publicly traded gambling affiliate operator (Nasdaq: GAMB) running a portfolio of gambling information and comparison websites globally. Comparable to Kubient in publishing model and affiliate revenue streams, but with established brand recognition across multiple jurisdictions.
• Better Collective: Publicly traded Danish gambling affiliate and digital sports media company; operates a portfolio of sports betting, casino, and iGaming comparison sites globally. Comparable to Kubient as a multi-vertical gambling affiliate operator, though at vastly larger scale and global footprint.

Direct peers

• AskGamblers: Long-running online casino review and player feedback platform owned by Catena Media. Directly comparable to Kubient as a casino affiliate review destination for real-money players, with established SEO presence and similar editorial/affiliate monetization.
• Casino.org: Established online casino review and guide website publishing independent reviews, news, and strategy content for international players. Comparable to Kubient in content-led review approach and SEO-driven casino affiliate monetization.
• Casino Guru: Major online casino review and complaint-resolution platform publishing independent reviews, ratings, and payout data for international online casinos. Closely comparable to Kubient's current review and editorial focus, though with a global rather than Australian-only orientation.
• Latest Casino Bonuses (LCB): Online casino review and bonus comparison community publishing player reviews and casino ratings. Comparable to Kubient in editorial-style casino review content and affiliate-driven revenue, though with longer operating history and broader international coverage.

Regional players

• AusCasinos: Australian-focused online casino review and comparison site covering local payment methods, AUD support, and Australian licensing considerations. Comparable to Kubient in single-geography Australia orientation and affiliate-driven review model.
• Best Australian Online Casinos: Regional casino review site targeting the Australian market specifically. Directly comparable to Kubient's Australian geographic focus and editorial approach, with overlapping keyword targets and audience.

Emerging players

• ThePOGG: Independent online casino review and player dispute resolution platform. Comparable to Kubient's transparency-focused editorial approach and player-protection emphasis, though operating at smaller scale and with broader geographic scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/kubient
• Facebookfacebook.com/Kubient
• LinkedInlinkedin.com/company/kubient

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds5 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kubient