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V3 ventures

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uuid0005q88

Namestring
V3 ventures
Legal namestring
V3 Ventures
Websiteurl
v3.ventures
Company typeenum
Private
Founded yearint
2021
Descriptiontext

V3 Ventures is an early-stage venture capital firm founded in 2021 by Lopo Champalimaud and Arjun Vaidya, operating as the dedicated consumer-focused investment arm of Verlinvest, a Belgium-based family office with nearly 30 years of brand-building history and approximately €2 billion in global assets under management. The firm invests pre-seed to Series A in mission-led, purpose-driven consumer brands across three sectors — wellness and beauty, food and drinks, and lifestyle — with cheque sizes typically ranging from Rs 2.5 crore to Rs 4 crore for early-stage deals and larger participation at Series B. V3 has built a tri-continental operational footprint with regional headquarters in Mumbai, a European headquarters in London (4th Floor, 21 Ganton Street, W1F 9BW), and a US office in New York (Suite 2005, 215 Park Avenue South), enabling portfolio support across India, Europe/UK, and the United States.

The firm's core product is capital plus operator-led strategic support: rather than a technology platform, V3 delivers investment capital alongside hands-on brand-building expertise drawn from its co-founders' track records (Treatwell scaled to 11 countries under Lopo; Dr. Vaidya's built to India's largest Ayurvedic D2C brand with 2M+ customers under Arjun). Distribution into the founder community runs through direct outreach, LinkedIn, Arjun Vaidya's "Direct to a Billion Consumers" podcast, India's largest cohort-based D2C course, and participation in startup events such as Shiprocket's SHIVIR commerce summit. The firm has deployed roughly Rs 250 crore across 12 companies in its initial years and announced in April 2026 a step-up to Rs 250-300 crore deployed annually.

V3's revenue mechanics are those of a venture capital fund: returns come from equity appreciation, exit proceeds from portfolio companies, and implied management fees from the parent Verlinvest fund; the firm itself does not disclose direct revenue or charge portfolio companies for its services. Customer segments in the traditional sense are the early-stage consumer founders it backs across India, Europe, and the US, while its sole capital provider is Verlinvest, making the firm structurally dependent on a single limited-partner relationship for continued capital deployment.

Short descriptiontext

V3 Ventures is an early-stage venture capital firm backing mission-led consumer brands from pre-seed to Series A across India, Europe, and the US, operating as the consumer-focused investment arm of Belgium-based family office Verlinvest.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersMumbai, India
HQ citystring
Mumbai
HQ countrystring
India
HQ regionstring
Asia
Markets served

Serves global market

Offices3 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
early-stage venture capital, consumer brand investing, pre-seed funding, Series A investment, D2C brand investment
Industry2 codes
1Early-Stage Venture Capital (Series A/B)
CodeFSANAAABPrimaryYes
2Sector-Focused Venture Capital (Vertical Specialists)
CodeFSANAAADPrimaryNo
NAICS code1 code
  • Other Financial Investment Activities5239
SIC code1 code
  • Investment Advice6282
Product category
Venture Capital / Early-Stage Consumer Brand Investment
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Investment Returns and Management Fees
TypeLicensing Royalties
Description

As a venture capital firm backed by Verlinvest, V3 Ventures generates returns through equity investments in early-stage consumer companies, exit proceeds from portfolio companies, and implied management fees from its parent fund.

livemint.com
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Operations, Marketing or Sales, Others
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

V3 Ventures is an early-stage venture capital firm that invests in fast-growing consumer businesses across wellness and beauty, food and drinks, and lifestyle sectors. The firm deploys pre-seed to Series A cheques (typically Rs 2.5-4 crore) into purpose-driven consumer brands, providing capital alongside strategic support and access to Verlinvest's global network of consumer brand experts. Headquartered with teams in India, Europe, and the US, the firm invests across geographies with an operator-led approach.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

V3 Ventures is an early-stage venture capital firm that invests in fast-growing consumer businesses across wellness and beauty, food and drinks, and lifestyle sectors. The firm does not offer a technology product; it provides investment capital, strategic support, and access to a global network of consumer brand experts to founders building purpose-driven brands. The firm has deployed Rs 250-300 crore annually across 12+ portfolio companies spanning skincare, haircare, fragrances, food, travel, pet care, and other consumer categories globally.

Product and service3 records
1Pre-Seed Consumer Brand Investment
CategoryInvestment Fund
2Series A Consumer Brand Investment
CategoryInvestment Fund
3Operator-Led Strategic Support Program
CategoryInvestment Services
Scale indicator5 records

Each record includes

Type, Value, Description, Source

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

India-focused early- to growth-stage consumer brand VC. Most direct competitor to V3 Ventures, frequently co-investing with V3 in rounds such as AntiNorm (Rs 28 crore seed) and Earthful (Rs 26 crore pre-Series A), and serving the same purpose-driven D2C founders.

TypeDirect peer
Description

Singapore-headquartered consumer-focused venture fund with strong India/SEA presence. Invests in early- to growth-stage consumer brands across similar sub-sectors (beauty, food, lifestyle) and competes for the same founder relationships.

TypeDirect peer
Description

India-based early-stage consumer VC investing at pre-seed to Series A across consumer brands and consumer-tech. Direct peer competing for similar mission-led, science-driven brand theses.

TypeDirect peer
Description

India-based early-stage consumer-focused VC. Frequently co-invests with V3 Ventures in D2C rounds (e.g., Fraganote, AntiNorm, TimBuckDo), making it a natural syndicate peer at the same founder-discovery level.

TypeDirect peer
Description

India-based early-stage VC with consumer-tech and consumer-brand exposure. Co-led V3 Ventures' pre-seed round in Laani, indicating overlapping thesis and direct competition for the same Indian D2C founders.

TypeDirect peer
Description

India-focused pre-seed to pre-Series A consumer VC. Direct peer at the earliest stage of consumer investing; V3 Investor Shweta Tripathi joined V3 from WEH Ventures, underscoring overlap in sourcing networks.

TypeBroad incumbent
Description

Corporate venture arm of Unilever focused on consumer brands. Lead-invested in Indu ($5.1M seed) alongside V3 Ventures, making it a strategic competitor and potential acquirer for V3's consumer-brand portfolio companies.

TypeBroad incumbent
Description

Largest consumer-focused private equity firm globally. Co-founder Arjun Vaidya previously worked at L Catterton India; it operates at growth-equity stages but competes for the same Indian D2C category leadership.

TypeRegional player
Description

Global early-stage VC with a strong India presence backing founders at pre-seed and seed. Operates across multiple geographies and sectors, so it is a less specialized competitor but competes for the same Indian founder pipeline.

TypeEmerging player
Description

India-focused early-stage VC backing purpose-driven, science-backed consumer and climate brands. Competes at the same pre-seed/seed stage for mission-led founders with consumer/impact overlap.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers1 record

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles5 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment39 records

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

V3 ventures

Venture Capital / Early-Stage Consumer Brand Investmentv3.ventures

V3 Ventures is an early-stage venture capital firm backing mission-led consumer brands from pre-seed to Series A across India, Europe, and the US, operating as the consumer-focused investment arm of Belgium-based family office Verlinvest.

What V3 ventures does

V3 Ventures is an early-stage venture capital firm founded in 2021 by Lopo Champalimaud and Arjun Vaidya, operating as the dedicated consumer-focused investment arm of Verlinvest, a Belgium-based family office with nearly 30 years of brand-building history and approximately €2 billion in global assets under management. The firm invests pre-seed to Series A in mission-led, purpose-driven consumer brands across three sectors — wellness and beauty, food and drinks, and lifestyle — with cheque sizes typically ranging from Rs 2.5 crore to Rs 4 crore for early-stage deals and larger participation at Series B. V3 has built a tri-continental operational footprint with regional headquarters in Mumbai, a European headquarters in London (4th Floor, 21 Ganton Street, W1F 9BW), and a US office in New York (Suite 2005, 215 Park Avenue South), enabling portfolio support across India, Europe/UK, and the United States.

The firm's core product is capital plus operator-led strategic support: rather than a technology platform, V3 delivers investment capital alongside hands-on brand-building expertise drawn from its co-founders' track records (Treatwell scaled to 11 countries under Lopo; Dr. Vaidya's built to India's largest Ayurvedic D2C brand with 2M+ customers under Arjun). Distribution into the founder community runs through direct outreach, LinkedIn, Arjun Vaidya's "Direct to a Billion Consumers" podcast, India's largest cohort-based D2C course, and participation in startup events such as Shiprocket's SHIVIR commerce summit. The firm has deployed roughly Rs 250 crore across 12 companies in its initial years and announced in April 2026 a step-up to Rs 250-300 crore deployed annually.

V3's revenue mechanics are those of a venture capital fund: returns come from equity appreciation, exit proceeds from portfolio companies, and implied management fees from the parent Verlinvest fund; the firm itself does not disclose direct revenue or charge portfolio companies for its services. Customer segments in the traditional sense are the early-stage consumer founders it backs across India, Europe, and the US, while its sole capital provider is Verlinvest, making the firm structurally dependent on a single limited-partner relationship for continued capital deployment.

V3 ventures firmographics

Firmographics
Name
V3 ventures
Legal name
V3 Ventures
Website
https://v3.ventures
Company type
Private
Founded year
2021
Operating status
Operating
Headcount range
1–10 employees
Short description
V3 Ventures is an early-stage venture capital firm backing mission-led consumer brands from pre-seed to Series A across India, Europe, and the US, operating as the consumer-focused investment arm of Belgium-based family office Verlinvest.
Ownership category
akta.pro rank

V3 ventures industry classification

Industry
Product category
Venture Capital / Early-Stage Consumer Brand Investment
NAICS
Other Financial Investment Activities (5239)
SIC
Investment Advice (6282)
akta.pro primary industry
Early-Stage Venture Capital (Series A/B) (FSANAAAB)
akta.pro secondary industry
Sector-Focused Venture Capital (Vertical Specialists) (FSANAAAD)

Keywords

  • Early-stage venture capital
  • Consumer brand investing
  • Pre-seed funding
  • Series A investment
  • D2C brand investment

Where V3 ventures is headquartered

Location

Headquarters

HQ city
Mumbai
HQ country
India
HQ region
Asia

Offices3 records

Markets served

V3 ventures business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Others

Revenue model

  1. Investment Returns and Management Fees: As a venture capital firm backed by Verlinvest, V3 Ventures generates returns through equity investments in early-stage consumer companies, exit proceeds from portfolio companies, and implied management fees from its parent fund.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

V3 ventures product offering

Product offering

Core offering

V3 Ventures is an early-stage venture capital firm that invests in fast-growing consumer businesses across wellness and beauty, food and drinks, and lifestyle sectors. The firm deploys pre-seed to Series A cheques (typically Rs 2.5-4 crore) into purpose-driven consumer brands, providing capital alongside strategic support and access to Verlinvest's global network of consumer brand experts. Headquartered with teams in India, Europe, and the US, the firm invests across geographies with an operator-led approach.

Product overview

V3 Ventures is an early-stage venture capital firm that invests in fast-growing consumer businesses across wellness and beauty, food and drinks, and lifestyle sectors. The firm does not offer a technology product; it provides investment capital, strategic support, and access to a global network of consumer brand experts to founders building purpose-driven brands. The firm has deployed Rs 250-300 crore annually across 12+ portfolio companies spanning skincare, haircare, fragrances, food, travel, pet care, and other consumer categories globally.

Differentiator

Problem solved

Functional benefit

Products and services

  • Pre-Seed Consumer Brand Investment
  • Series A Consumer Brand Investment
  • Operator-Led Strategic Support Program

Companies that use V3 ventures

Customer profile

Named customers1 record

Segments4 records

Ideal customer profiles2 records

V3 ventures technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

V3 ventures partnerships and signals

Strategic signal

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

V3 ventures competitors and assessment

Company assessment

Direct peers

  • Fireside Ventures: India-focused early- to growth-stage consumer brand VC. Most direct competitor to V3 Ventures, frequently co-investing with V3 in rounds such as AntiNorm (Rs 28 crore seed) and Earthful (Rs 26 crore pre-Series A), and serving the same purpose-driven D2C founders.
  • DSG Consumer Partners: Singapore-headquartered consumer-focused venture fund with strong India/SEA presence. Invests in early- to growth-stage consumer brands across similar sub-sectors (beauty, food, lifestyle) and competes for the same founder relationships.
  • Tanglin Venture Partners: India-based early-stage consumer VC investing at pre-seed to Series A across consumer brands and consumer-tech. Direct peer competing for similar mission-led, science-driven brand theses.
  • Rukam Capital: India-based early-stage consumer-focused VC. Frequently co-invests with V3 Ventures in D2C rounds (e.g., Fraganote, AntiNorm, TimBuckDo), making it a natural syndicate peer at the same founder-discovery level.
  • Saama Capital: India-based early-stage VC with consumer-tech and consumer-brand exposure. Co-led V3 Ventures' pre-seed round in Laani, indicating overlapping thesis and direct competition for the same Indian D2C founders.
  • WEH Ventures: India-focused pre-seed to pre-Series A consumer VC. Direct peer at the earliest stage of consumer investing; V3 Investor Shweta Tripathi joined V3 from WEH Ventures, underscoring overlap in sourcing networks.

Broad incumbents

  • Unilever Ventures: Corporate venture arm of Unilever focused on consumer brands. Lead-invested in Indu ($5.1M seed) alongside V3 Ventures, making it a strategic competitor and potential acquirer for V3's consumer-brand portfolio companies.
  • L Catterton: Largest consumer-focused private equity firm globally. Co-founder Arjun Vaidya previously worked at L Catterton India; it operates at growth-equity stages but competes for the same Indian D2C category leadership.

Regional players

  • Antler: Global early-stage VC with a strong India presence backing founders at pre-seed and seed. Operates across multiple geographies and sectors, so it is a less specialized competitor but competes for the same Indian founder pipeline.

Emerging players

  • Good Capital: India-focused early-stage VC backing purpose-driven, science-backed consumer and climate brands. Competes at the same pre-seed/seed stage for mission-led founders with consumer/impact overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

V3 ventures social profiles

Digital presence

V3 ventures financial estimates

Financial estimate

Revenue estimate

Valuation estimate

V3 ventures leadership team

Management profile

Number of profiles

Profiles5 records

V3 ventures funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

V3 ventures M&A and investment

M&A and investment

M&A

Investments39 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about V3 ventures

What does V3 ventures do?

V3 Ventures is an early-stage venture capital firm that invests in fast-growing consumer businesses across wellness and beauty, food and drinks, and lifestyle sectors. The firm deploys pre-seed to Series A cheques (typically Rs 2.5-4 crore) into purpose-driven consumer brands, providing capital alongside strategic support and access to Verlinvest's global network of consumer brand experts. Headquartered with teams in India, Europe, and the US, the firm invests across geographies with an operator-led approach.

Is V3 ventures a public or private company?

V3 ventures is a private company. It is classified as family owned and is currently operating.

When was V3 ventures founded?

V3 ventures was founded in 2021. It employs 1 to 10 people.

Where is V3 ventures based?

V3 ventures is headquartered in Mumbai, India, in the Asia region.

How does V3 ventures make money?

One revenue line is on record: investment Returns and Management Fees.

Who are V3 ventures's main competitors?

Direct peers on record are Fireside Ventures, DSG Consumer Partners, Tanglin Venture Partners, Rukam Capital, Saama Capital and WEH Ventures. Broad incumbents are Unilever Ventures and L Catterton. Antler is listed as a regional player. Good Capital is listed as an emerging player.

Does V3 ventures have an API?

No public API is recorded for V3 ventures.

What industry is V3 ventures in?

V3 ventures's product category is Venture Capital / Early-Stage Consumer Brand Investment. Its primary akta.pro industry code is FSANAAAB, Early-Stage Venture Capital (Series A/B), with a secondary code of FSANAAAD, Sector-Focused Venture Capital (Vertical Specialists). Its NAICS code is 5239 and its SIC code is 6282.

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Live signals
www.passionateinmarketing.comArjun Vaidya Brings Pickle and Pitch InitiativeArjun Vaidya, co-founder of V3 Ventures, will host his sports-meets-startups initiative 'Pickle and Pitch' at the Ideabaaz Startup Fest 2026 in New Delhi on August 28, 2026, at Bharat Mandapam. The invite-only five-day festival is expected to bring together 300+ startups, 150+ investors and over 150,000 ecosystem attendees.IncubeesHome cleaning products startup Scrubsy raises Rs 27 Cr from V3 Ventures – IncubeesHome cleaning products startup Scrubsy has secured Rs 27 crore (approximately $3 million) in funding from V3 Ventures. The company plans to utilize the capital for industrial expansion, internal production capabilities, and product development. Founded in 2025, Scrubsy operates under BoldChem Science Pvt Ltd and produces AI-enhanced cleaning supplies for bathrooms, kitchens, and shoes.EntrackrFunding and acquisitions in Indian startups this week [Aug 10 - Aug 15]Indian startups raised $151.5 million across 14 deals this week, down over 60% from the previous week's $383.8 million. Growth-stage deals led with $103.5 million, and Yulu raised $93 million in Series C. Funding declined over 60% week-on-week.Indian Startup NewsScrubsy raises Rs 27 crore from V3 Ventures to expand manufacturingGurugram-based home-cleaning startup Scrubsy has raised Rs 27 crore from V3 Ventures to expand its in-house manufacturing capabilities and support further growth. The funding comes as the D2C brand, operated by BoldChem Science Pvt Ltd, aims to strengthen its R&D and product differentiation against legacy FMCG players.Inc42D2C Brand Scrubsy Nets $3 Mn To Expand Home Cleaning OfferingsD2C home cleaning startup Scrubsy has raised ₹27 Cr ($3 Mn) in a seed funding round led by V3 Ventures. The Delhi NCR-based company, founded in 2025, plans to utilize the capital to expand its product portfolio into new categories such as car cleaners, laundry care, and all-purpose home-cleaning solutions.The Times of IndiaScrubsy: Home-cleaning products startup Scrubsy raises Rs 27 crore from V3 Ventures - The Economic TimesHome-cleaning startup Scrubsy, operated by BoldChem Science Pvt. Ltd., has raised Rs 27 crore from V3 Ventures to support manufacturing expansion and business growth. The Gurugram-based company plans to utilize the funds to scale its in-house research, formulation, and production capabilities for its foam-based cleaning products.AscendantsScrubsy Raises Rs 27 Cr From V3 Ventures To Scale BusinessScrubsy, a Gurugram-based home-cleaning startup, raised Rs 27 crore from V3 Ventures to expand its manufacturing and scale operations. The funds will support in-house production and product development, including AI-driven insights from customer reviews. The company plans to continue investing in its manufacturing infrastructure.EntrackrHome cleaning products startup Scrubsy raises Rs 27 Cr from V3 VenturesScrubsy, a Gurugram-based home-cleaning startup, raised Rs 27 crore from V3 Ventures. The funds will expand manufacturing and product development, with the company using AI to analyze customer reviews. Founded in 2025, it sells kitchen, bathroom, and shoe-cleaning products directly to consumers.StartupmagReformed raises £17m led by Iris Ventures with JamJar InvestmentsReformed, a UK foodtech startup, raised £17m in a Series A led by Iris Ventures with JamJar Investments. The funding supports its direct-to-consumer subscription business and a planned US launch, after it scaled to an annualised £52m run rate. The company sells coffee and matcha blends with functional ingredients.BitlyReformed bags $22M Series A as functional coffee brand targets $100M ARR on 14-person team — TFNReformed, a UK-based functional coffee and matcha brand, has closed an oversubscribed $22 million Series A round led by IRIS Ventures, with participation from JamJar Investments, V3 Ventures, and FoodLabs. The company reached $70 million in annualised revenue in just 20 months with a 14-person team, driven by a direct-to-consumer subscription model with approximately 50% repeat customer revenue and 80% second-order rate. Reformed is targeting a $100 million run rate by the end of 2026 and plans to launch in the US market in Q3, with co-founders relocating to lead the expansion.