MacroTrends

What MacroTrends does

MacroTrends is a Seattle, Washington-based private LLC (founded 2010) that operates macrotrends.net, a free, SEO-driven financial research platform aimed at long-term investors. The platform aggregates and visualizes 50+ years of stock price/dividend data, 10 years of quarterly fundamentals, 100+ years of inflation-adjusted market indices and precious metals, 45+ years of commodities/interest-rate/exchange-rate series, and 100+ years of U.S. economic indicators, sourced from third parties including Zacks Investment Research (fundamentals) and the U.S. Energy Information Administration (energy). Core modules include a 5,595-ticker stock screener across ~31 countries and ~230 industries, per-ticker research pages, market-index charts, precious-metals/energy/commodities/exchange-rate/interest-rate visualizations, a U.S. economy section, and a global comparative-metrics section spanning population, GDP, trade, health, environment, and other country-level indicators.

The underlying technology is a web-based interactive charting engine with CPI-deflated (real) price series, cross-asset comparison overlays (e.g., S&P 500 vs Federal Funds Rate, gold vs monetary base, debt-to-GDP), and live spot-price feeds for gold, silver, copper, crude oil, and Bitcoin. MacroTrends does not offer a public or partner-facing API and explicitly prohibits bots, scrapers, and crawlers in its Terms of Service.

The business model is freemium plus advertising. A free tier gated by email registration (with self-declared job function: RIA, Investment Professional, Finance Professional, Consultant/Banker, Personal Investor, Student/Educator) drives top-of-funnel traffic. A 7-day free trial converts users into a paid Premium subscription (billed in advance on a non-monthly/annual cadence via Stripe) that unlocks 40 years of per-ticker data, ad-free pages, unlimited data exports, and full-width charts. Third-party ad networks monetize the free tier. Distribution is entirely self-serve through macrotrends.net — no field sales, no resellers, no marketplace presence. Headcount is 1-10; no revenue, funding, or ownership details are disclosed.

Name

MacroTrends

Legal name

Macrotrends LLC

Website

https://macrotrends.net

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

MacroTrends operates a free, SEO-driven financial research website offering decades of historical stock, commodity, currency, interest-rate, and macroeconomic data via interactive charts, serving long-term retail investors, RIAs, and investment professionals globally.

Ownership category

akta.pro rank

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Infrastructure, Marketing or Sales, Personnel

Revenue model

1. Premium subscription: Recurring paid subscription billed in advance on a non-monthly cadence via Stripe; unlocks 40 years of data, ad-free pages, unlimited data exports, and full-width charts. Auto-renews until cancelled; 7-day free trial converts into paid subscription unless cancelled.
2. Advertising: Third-party ad networks and analytics providers set cookies and deliver targeted advertising on the Site. Disabling cookies may affect functionality, indicating ads are a meaningful revenue lever on the free tier.
3. Freemium data access: Free tier offers substantial research content gated by email registration (with self-declared job function: RIA, Investment Professional, Finance Professional, Consultant/Banker, Personal Investor, Student/Educator). Drives funnel into Premium trial.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

Macrotrends operates macrotrends.net, a free research platform that aggregates long-horizon historical price, fundamental, macroeconomic, commodity, FX, and interest-rate data and exposes it through interactive charts, a stock screener, and per-company research pages. The free, ad-supported tier is gated by email registration, and a paid Premium subscription (billed via Stripe) unlocks 40 years of per-ticker data, ad-free pages, unlimited data exports, and full-width charts.

Product overview

MacroTrends is a unified research platform for long-term investors delivered through a single website (macrotrends.net) that bundles ten core chart-and-data modules: a free Stock Screener, Stock Research and Analysis (per-company financial-history pages), Market Indices, Precious Metals, Energy (Oil & Gas), Commodities, Exchange Rates, Interest Rates, Economy (U.S. economic indicators), and Global Metrics (country-level comparative data spanning population, economy, trade, health, environment, and more). Each module shares the same interactive-charting engine and links back to the screener and stock pages. A MacroTrends Premium subscription tier layers on top of the free offering, providing 40 years of stock data, ad-free pages, unlimited data exports, and full-width charts. Premium billing is handled exclusively through Stripe, and fundamental equity data on the Stock Screener is sourced from Zacks Investment Research, Inc.

Differentiator

Problem solved

Functional benefit

Products and services

• Stock Screener Free web-based stock screener with 50+ performance and fundamental criteria (market cap, PE/PB/P/S/PEG ratios, dividend yield, debt ratios, ROE/ROA, margins, growth, technicals, volume/ownership) filtering 5,595+ stocks across multiple exchanges, ~31 countries, and ~230 industries.
• Stock Research and Analysis Stock research hub with Top 25 U.S. Stocks by Market Cap and Dollar Volume rankings and per-company profile pages featuring 15-year historical daily share price charts, financial statements, revenue & profit, assets & liabilities, margins, price ratios, and full industry/sector breakdowns by stock count and market capitalization.
• Market Indices Charts and Data Interactive historical charts for major market indices including Dow Jones (100-year), S&P 500 (90-year), NASDAQ (45-year), Shanghai Composite, Nikkei 225, Hang Seng, DAX 30, CAC 40, BOVESPA, and VIX Volatility Index, plus secular cycle, presidential-term performance, YTD performance, annual returns, and PE ratio charts (some back to 1926).
• Precious Metals 100+ years of precious metals data including inflation-adjusted gold and silver prices, platinum and palladium price histories, gold-to-silver/oil/Dow/S&P 500 ratios, Dow-to-Gold ratio, XAU/HUI gold-miner ratios, Fed balance sheet vs gold price, gold to monetary base ratio, and live spot charts for gold (XAUUSD) and silver (XAGUSD).
• Energy (Oil & Gas) 45+ years of energy commodity data including WTI and Brent crude oil prices (70-year history, 10-year daily), natural gas and heating oil prices, oil-vs-S&P 500, oil-vs-gasoline, oil-vs-propane comparisons, and U.S. and Saudi Arabia crude oil production, export, and reserve charts sourced from the U.S. Energy Information Administration (EIA).
• Commodities Industrial and agricultural commodity historical price charts for copper (COMEX), soybeans, corn, cotton, wheat, coffee, oats, sugar, soybean oil, and lumber, with series dating back as far as 1959 for corn, plus a live copper spot price chart.
• Exchange Rates Historical exchange-rate charts covering the broad price-adjusted U.S. Dollar Index, major currency pairs (EUR/USD, GBP/USD, USD/JPY, AUD/USD, EUR/CHF, EUR/GBP, EUR/JPY, GBP/JPY, NZD/USD, USD/CHF, USD/MXN, USD/SGD, USD/CNY), and a live Bitcoin-to-USD chart, with series dating back as far as 1971.
• Interest Rates Interest-rate charts including the Federal Funds Rate (back to 1954), 1/5/10/30-Year Treasury yields (back to 1962), 1/3/6/12-month LIBOR rates, the TED Spread, and the 30-Year Fixed Mortgage Rate (since 1971).
• Economy (Economic Indicators) 100+ years of U.S. economic indicator charts including housing starts, national unemployment rate (U3, U6, by race/education/gender), initial and continued jobless claims, real retail sales, auto/light-truck sales, debt-to-GDP ratio, national debt by president and year, inflation rate, durable goods orders, industrial production, capacity utilization, and 5-year/5-year forward inflation expectation.
• Global Metrics Global comparative country-level data covering population (growth, density, urbanization, life expectancy, birth/death/infant mortality, fertility), economy (GDP, growth rate, per-capita GDP, debt-to-GDP, inflation, manufacturing output, GNI, GNP), trade (balance, exports, imports, FDI, tariffs, tourism), health (healthcare spending, maternal mortality, smoking rate), education (literacy), development (poverty, hunger, clean water, electricity), labor (unemployment, youth unemployment, participation), environment (CO2/GHG emissions, renewables, fossil fuel, coal), crime (crime and homicide rates), immigration (statistics, net migration, refugees), and other (military spending/size, suicide rate, education spending, surface area, arable land).
• Macrotrends Premium Paid subscription tier that unlocks 40 years of historical stock data, faster ad-free pages, unlimited data exports, and full-width interactive charts. Free 7-day trial is offered; subscriptions are billed in advance on recurring intervals (no monthly billing) and processed through Stripe.

Quantifiable outcome

• 5,595+ stocks covered in the free stock screener, with 50+ performance and fundamental criteria across ~31 countries and ~230 industries.
• +2 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Zacks Investment Research, Inc.coreOthersMacrotrends displays the attribution "Fundamental data from Zacks Investment Research, Inc." at the bottom of its stock screener page, indicating Zacks is the underlying third-party provider of the fundamental data (e.g., P/E, dividend yield, balance-sheet items) shown in Macrotrends' research tables.
• Stripe, Inc.coreTechnology or IntegrationStripe, Inc. is Macrotrends' payment processor for Premium subscriptions. Per the Terms of Service, subscription fees are billed in advance via Stripe, and users authorize Macrotrends and Stripe to store payment methods and automatically process recurring charges until cancellation. Refund requests are also processed through Stripe.
• U.S. Energy Information Administration (EIA)minorOthersMacrotrends' energy charts (e.g., U.S. Crude Oil Production, U.S. Crude Oil Exports, Saudi Arabia Crude Oil Production, U.S. Crude Oil Reserves) cite the EIA as the underlying source for monthly production, export, and reserves data going back to the early 1900s.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• TradingView: Charting-first platform for retail traders and investors with interactive historical price charts, screeners, and a Premium subscription tier. Most direct functional overlap with MacroTrends' chart-and-data engine, though TradingView is far larger, community-driven, and emphasizes short-term technical analysis over long-horizon fundamentals.
• Finviz: Free stock screener with global ticker coverage and heat-map visualization, plus a paid Elite tier unlocking advanced screening, backtesting, and real-time data. Closest direct analogue to MacroTrends' free Stock Screener product in terms of acquisition motion (SEO-driven) and freemium-to-paid conversion model.
• GuruFocus: Long-horizon fundamental research platform with multi-decade historical financial statements, valuation tools, and a Premium subscription. Most direct competitor in the 'long-term perspective on markets' niche MacroTrends explicitly occupies, with overlapping datasets (30+ years of fundamentals, stock screeners, economic indicators).
• Koyfin: Modern financial research platform combining interactive charting, fundamentals, and macro data with a freemium-to-Premium subscription model. Comparable in product shape and target personas (personal investors, investment professionals) and competing for the same paid-subscription wallet share.
• Investing.com: Free global financial data portal with stocks, commodities, FX, indices, and economic indicators, plus a Premium Pro tier. Direct overlap with MacroTrends' free data modules and Premium upsell motion, though it serves a more short-term-trading-oriented audience.
• YCharts: SaaS financial data and analytics platform offering historical fundamentals, stock screeners, and charting with subscription pricing. Closely comparable business model (subscription SaaS for long-horizon financial data) and overlapping buyer personas (RIAs, investment professionals).
• Barchart: Long-running provider of free and paid market data across stocks, commodities, and futures with historical charting going back decades. Direct overlap on commodities, futures, and equity data modules and a similar freemium/subscription monetization structure.

Broad incumbents

• Yahoo Finance: Massive free consumer financial portal with historical price charts, screeners, news, and portfolio tracking. Competes for the same long-tail investor search demand that drives MacroTrends' SEO acquisition, but operates at vastly greater scale and with broader product breadth.
• Morningstar: Established investment research firm offering premium fundamental data, screeners, and analyst reports to retail and institutional investors. Overlaps with MacroTrends on long-horizon fundamentals and screeners but operates a far broader portfolio spanning ratings, managed portfolios, and institutional data.

Emerging players

• Seeking Alpha: Crowd-sourced investment research platform with Premium subscriptions and quantitative ratings. Comparable target persona (long-term retail and professional investors) and freemium-to-paid motion, though differentiated by its editorial/community layer rather than raw historical data.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tmacrotrends

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MacroTrends