Hart Medical Equipment

What Hart Medical Equipment does

Hart Medical Equipment is a private home medical equipment (HME) supplier and distributor headquartered in Grand Blanc, Michigan, serving patients across Michigan and Northwest Ohio. The company operates 22 retail showrooms ranging from small in-hospital kiosks to full showroom locations, alongside an e-commerce storefront at hartmedical.org offering more than 23,500 SKUs across respiratory equipment (CPAP machines, oxygen concentrators, nebulizers), mobility solutions (manual and power wheelchairs, scooters, walkers, lift chairs), maternal health products (breast pumps), and chronic disease management supplies (diabetic testing, ostomy, wound care, incontinence, urological catheters).

The company's technology stack centers on operational and clinical workflow integrations rather than proprietary AI: TeleHart provides remote telehealth consultations, Parachute Health powers the online physician order management portal, and ArAllegiance handles secure patient billing and payments. The platform includes patient-facing features such as online prescription upload, technician biography notifications (Bios), appointment reminders, and a Subscribe & Save subscription program offering 15% discounts on recurring consumable purchases with frequencies ranging from biweekly to every six months.

Hart Medical Equipment generates revenue primarily through three streams: one-time product sales (CPAP machines priced $835-$1,796; mobility scooters $1,114-$3,716; lift chairs around $1,955), recurring equipment rentals such as portable oxygen concentrators, and direct insurance billing to 70+ payers including Medicare FFS, Medicare HMOs, Medicaid, and major commercial carriers such as Blue Cross Blue Shield, Aetna, Cigna, and UnitedHealthcare. ACHC national accreditation and HIPAA compliance underpin its ability to participate as a trusted regional HME provider, and the company was founded around 2013 with growth supported by the 2021 acquisition of McLaren Home Medical Equipment and the September 2025 sale of a 60% majority stake to Quipt Home Medical Corp. for $17.4 million.

Name

Hart Medical Equipment

Legal name

Hart Medical Equipment

Website

https://hartmedical.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Hart Medical Equipment is a regional home medical equipment distributor serving patients across Michigan and Northwest Ohio through 22 retail showrooms, an e-commerce platform, telehealth consultations, and direct insurance billing across 70+ payers.

Ownership category

akta.pro rank

Product category

Home Medical Equipment Retail

NAICS

Medical Equipment and Supplies Manufacturing (3391)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA)

akta.pro secondary industry

CPAP & Sleep Apnea Equipment Retail (CRAIABAI)

Keywords

• Home medical equipment
• Durable medical equipment retail
• CPAP therapy supplies
• Mobility and respiratory products
• Insurance-billed medical supplies

Headquarters

HQ city

Grand Blanc

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: One-time sales of home medical equipment including respiratory equipment, patient room equipment, bathroom safety aids, wheelchairs, lift chairs, CPAP machines, breast pumps, and diabetic testing supplies through e-commerce and showrooms.
2. Equipment Rental: Rental equipment program for items such as portable oxygen concentrators, with weekly rental fees. Patients can rent equipment for travel or ongoing therapy needs.
3. Insurance Billing: Direct billing to insurance companies including Medicare FFS, Medicare HMOs, Medicaid, and over 70 commercial insurance providers. Many products are insurance-eligible with qualified diagnosis and physician order.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Hart Medical Equipment is a regional retailer and distributor of home medical equipment and supplies, operating 22 showrooms across Michigan and Northwest Ohio alongside a full e-commerce storefront. Its catalog of 23,500+ products spans CPAP machines, oxygen concentrators, wheelchairs, scooters, lift chairs, breast pumps, diabetic supplies, and wound/ostomy/incontinence/urological supplies. The company also provides telehealth consultations via TeleHart, online prescription uploads, direct billing to 70+ insurance providers (Medicare, Medicaid, and commercial), and a Parachute Health-powered ordering portal for healthcare providers.

Product overview

Hart Medical Equipment operates a comprehensive home medical equipment (HME) retail platform consisting of 22 showrooms across Michigan and Northwest Ohio, an e-commerce website, and telehealth services. The product portfolio centers on respiratory equipment (CPAP machines, oxygen concentrators, nebulizers), mobility solutions (wheelchairs, scooters, walkers, lift chairs), maternal health products (breast pumps), and chronic disease management supplies (diabetic supplies, blood pressure monitors, ostomy, wound care, incontinence, urological catheters). The company integrates Parachute Health for physician order management and offers secure online bill pay through ArAllegiance. Products are available for direct purchase or through insurance billing across 70+ accepted insurance plans.

Differentiator

Problem solved

Functional benefit

Brands

• TeleHart: Telehealth service offered by Hart Medical Equipment for remote patient consultations and care.

Products and services

• CPAP Machines and Sleep Apnea Therapy Supplies Continuous Positive Airway Pressure devices, masks, tubing, filters, sanitizers, and accessories for obstructive sleep apnea therapy. Individual patients with a physician order and qualified diagnosis can purchase or obtain coverage through Medicare, Medicaid, or commercial insurance.
• Portable Oxygen Concentrators and Oxygen Therapy Equipment Battery-powered medical-grade oxygen delivery devices including FAA-approved models for air travel, available for sale or weekly rental. Intended for patients requiring supplemental oxygen therapy at home or on the go.
• Mobility Scooters Battery-powered personal mobility vehicles available in 3-wheel and heavy-duty configurations, ranging from approximately $1,114 to $3,716, for individuals with limited mobility needing indoor/outdoor transportation assistance.
• Wheelchairs (Manual and Electric) Manual and electric wheelchairs including ultra-lightweight models such as the 13.5-lb Feather Featherweight Wheelchair, intended for users requiring mobility assistance at home or in the community.
• Lift Chairs (Power Lift Recliners) Power lift recliner chairs such as the Golden Cloud Power Lift Chair with MaxiComfort positioning technology, designed to assist users with standing from a seated position.
• Breast Pumps (Hospital-Grade and Personal Use) Electric, wearable, and manual breast pumps from Spectra, Medela, Motif, and Lansinoh, including hospital-strength models covered by insurance for breastfeeding mothers.
• Diabetic Testing Supplies and Continuous Glucose Monitors Continuous Glucose Monitors (CGM), blood glucose meters, test strips, and related consumables for diabetes management, available for purchase or insurance billing.
• Blood Pressure Monitors (Home Use) Home blood pressure monitoring devices including Omron, A&D, and Vive branded monitors with standard and Bluetooth connectivity for individuals monitoring cardiovascular health.
• Nebulizers (Portable and Tabletop) Portable rechargeable and tabletop nebulizer devices that deliver respiratory medications in aerosol form, for patients with conditions such as asthma or COPD.
• CPAP Sanitizers (UVC/UV Cleaning Devices) UVC and UV CPAP cleaning devices such as the Liviliti Paptizer UVC Smart CPAP Sanitizer used to sanitize CPAP equipment and accessories.
• Ostomy, Wound Care, Incontinence, and Urological Supplies Ostomy bags, wafers and accessories (ConvaTec, Hollister, Coloplast); wound care dressings, gauze, and cleansers; adult incontinence products (Attends); intermittent and hydrophilic catheters (Cure Medical). For patients managing post-surgical recovery, chronic wounds, or incontinence.
• Bathroom Safety Aids, Walkers, and Rollators Raised toilet seats, shower chairs, grab bars, standard walkers, two-wheeled walkers, and four-wheeled rollators with seats for fall prevention and assisted mobility.
• Equipment Rental Program Weekly rental of medical equipment such as portable oxygen concentrators for travel or short-term therapy needs, providing an alternative to outright purchase.
• TeleHart Telehealth Consultations Telehealth service enabling remote consultations and support for patients requiring home medical equipment and supplies, eliminating the need for in-person visits.
• Parachute Health Provider Ordering Portal Online order management system for physicians and clinicians to submit and track durable medical equipment prescriptions and orders, integrated with Hart Medical's operations.
• Subscribe & Save Consumable Replenishment Program Subscription-based auto-replenishment service offering 15% off regular purchases with delivery frequencies of every 2 weeks, monthly, every 3 months, or every 6 months.
• Online Bill Pay Service Secure online platform (powered by ArAllegiance) that allows patients to view statements and pay bills electronically for purchases and rentals from Hart Medical Equipment.

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Quipt Home Medical: Multi-state DME provider that recently acquired 60% of Hart Medical. Operates respiratory, mobility, and sleep therapy equipment across the U.S. and is the closest comparable business model, geography-mix, and payer mix.
• Rotech Healthcare: U.S. DME provider focused on respiratory equipment (oxygen, CPAP, ventilators) and home medical products. Closely comparable product set and reimbursement exposure to Hart Medical's respiratory franchise.
• National Seating & Mobility: Specialist mobility and complex rehabilitation equipment provider. Comparable to Hart Medical's wheelchair, scooter, and lift chair categories, with a similar clinician-referral-driven model.
• American HomePatient: Regional and national home medical equipment and respiratory therapy provider. Closely comparable product categories (CPAP, oxygen, mobility) and reliance on Medicare and commercial payer reimbursement.

Broad incumbents

• AdaptHealth: Large public DME distributor covering sleep, respiratory, mobility, diabetic, and home medical equipment across all 50 states. Directly comparable product mix and payer relationships but with national scale and capital markets access that Hart Medical does not have.
• Lincare Holdings: National DME and respiratory services provider owned by Linde. Overlaps with Hart Medical on oxygen therapy, CPAP, and home respiratory equipment with a much larger geographic footprint and balance sheet.
• Apria Healthcare: Major home medical equipment and respiratory therapy provider (now part of Owens & Minor). Directly comparable in sleep, oxygen, and negative-pressure wound therapy, with national reach that exceeds Hart Medical's two-state footprint.
• Owens & Minor: Medical/surgical distribution and home healthcare logistics company that owns Apria. Comparable wholesale and home medical distribution footprint, though at far greater scale and with broader product categories.

Others

• McKesson Medical-Surgical: Wholesale distributor of medical, surgical, and DME supplies to providers. Comparable downstream supply chain role and payer/regulatory exposure but serves institutional buyers rather than retail patients.
• Cardinal Health: Diversified medical product distributor with significant medical/surgical and at-home healthcare offerings. Adjacent rather than directly competitive, but a relevant benchmark for DME distribution economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HartMedical
• Xx.com/hart_medical
• LinkedInlinkedin.com/shareArticle?mini=true&url=https://hartmedical.org
• Pinterestpinterest.com/pin/create/bookmarklet/?media=

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hart Medical Equipment