Interstate Batteries
Interstate Batteries, founded in 1952 and headquartered in Dallas, is a private marketer and distributor of automotive, marine, powersports, and industrial batteries. It sells multi-chemistry products through 300 wholesale warehouses, 200 franchise stores, and 800+ Pep Boys retail locations serving 150,000+ repair businesses across North America.
- Company typePrivate
- Founded1952
- HeadquartersDallas, United States
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Interstate Batteries does
Interstate Batteries is a privately held, Dallas-based battery marketing and distribution company founded in 1952. It does not manufacture automotive SLI batteries itself; per the firm's own description, the products it sells are manufactured by Johnson Controls and other upstream producers across multiple chemistries — flooded lead-acid, AGM, EFB, LiFePO4, alkaline, NiCd, NiMH, and lithium-ion — spanning automotive, marine, powersports, RV, golf-cart, commercial/industrial, medical, and fire/security end uses. Its proprietary positioning rests on the "Pure Matrix" power platform used in the MTZ AGM line and a multi-tiered product family (MTZ, MTX, MTP, MT, M-Line, Interstate Lithium, IBX series).
The company operates a three-tier go-to-market model: roughly 300 wholesale warehouses serving more than 150,000 independent repair businesses and parts stores; 200 Interstate All Battery Center franchise stores across the U.S., Puerto Rico, and Canada; and a growing roster of national retail partnerships, most notably a preferred-supplier deal with Pep Boys covering 800+ locations. Distribution is paired with a direct-to-consumer e-commerce site that supports battery lookup by vehicle, license plate, or VIN, a warranty program redeemable at over 100,000 North American locations, free five-minute battery testing at franchise stores, and a nationwide battery recycling program. Subsidiaries span U.S. operating entities, recycling, Canadian operations, a Hawaii distributor, and a Mexican entity (Interstate Battery System of Mexico S. de R.L. de C.V.). Manufacturing inputs are sourced through an Asia-Pacific supply chain that includes Vietnam, Malaysia, Korea, and China.
Revenue is generated primarily through unit-priced hardware sales to distributors, franchisees, and retail partners, supplemented by professional services (installation, testing, recycling) at franchise locations. Pricing is set at the dealer or store level and is not publicly disclosed. The company maintains an active motorsports marketing program, including a NASCAR partnership with Joe Gibbs Racing and a recent multiyear title sponsorship of FloSports' High Limit Racing series.
Interstate Batteries firmographics
Firmographics- Name
- Interstate Batteries
- Legal name
- Interstate Battery System International, Inc.
- Website
- https://interstatebatteries.com
- Company type
- Private
- Founded year
- 1952
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Interstate Batteries, founded in 1952 and headquartered in Dallas, is a private marketer and distributor of automotive, marine, powersports, and industrial batteries. It sells multi-chemistry products through 300 wholesale warehouses, 200 franchise stores, and 800+ Pep Boys retail locations serving 150,000+ repair businesses across North America.
- Ownership category
- akta.pro rank
Interstate Batteries industry classification
Industry- Product category
- Automotive Batteries
- NAICS
- Battery Manufacturing (33591), Battery Manufacturing (335910)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)
- akta.pro primary industry
- Automotive Batteries & 12V/Low-Voltage Energy Storage Manufacturing (IMACAJAJ)
- akta.pro secondary industries
- E-Mobility Batteries & Swappable Packs (Consumer) (CRACASAI), Battery Pack Manufacturing & Module Assembly (EUAFABAI)
Keywords
Where Interstate Batteries is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Interstate Batteries business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Battery and Related Product Sales: Interstate Batteries generates revenue primarily through the sale of batteries across multiple chemistries and form factors, including automotive SLI batteries (MTZ AGM, MTX, MTP, MT, M-Line), marine/RV batteries, golf cart batteries, powersports batteries, lithium batteries, and general-purpose batteries. Revenue is derived from wholesale distributors, franchisees (All Battery Centers), and retail channel partners. The company also offers related accessories including chargers, tenders, and jump-starters.
- Professional Services (Installation): Revenue is generated through professional battery installation and testing services offered at Interstate All Battery Center franchise locations and authorized dealers. Services include free five-minute car battery tests, battery replacement, and on-site services such as installation, battery recycling, and device/tool repair and rebuilds.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | — | Interstate battery products are priced per unit based on battery type, group size, and chemistry (e.g., standard lead-acid vs. premium AGM vs. lithium). Exact pricing is dealer-determined and not publicly listed. |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Interstate Batteries product offering
Product offeringCore offering
Interstate Batteries markets and distributes a comprehensive portfolio of automotive, marine, RV, powersports, golf cart, commercial/industrial, and specialty batteries across multiple chemistries (lead-acid, AGM, EFB, lithium iron phosphate, alkaline, NiMH, NiCd, lithium-ion, and others). The company does not manufacture the batteries itself; rather, automotive batteries are manufactured by Johnson Controls and others, with Interstate responsible for branding, distribution, and warranty service. Sales occur through 300 wholesale warehouses serving 150,000+ repair businesses, 200 Interstate All Battery Center franchise stores, and major retail partners such as Pep Boys.
Product overview
Interstate Batteries offers a comprehensive portfolio of battery products centered on automotive SLI (Starting, Lighting, Ignition) batteries, including the MTZ AGM, MTX (AGM/EFB), MTP, MT, and M-Line series, complemented by an expanding lithium battery lineup (Deep Cycle, Starting, and IBX series) for marine, RV, and golf cart applications. The product range extends to specialty chemistries (lead-acid flooded, sealed AGM, alkaline, NiMH, lithium-ion, and others) serving diverse sectors including powersports, marine, commercial/industrial, medical, and fire/security. Distribution operates through a three-tier network of 300 wholesale warehouses serving 150,000+ repair businesses, 200+ Interstate All Battery Center franchise stores, and dealer partnerships. The company also provides supporting services including free battery testing, warranty programs, and battery recycling.
Differentiator
Problem solved
Functional benefit
Brands
- MTZ AGM Batteries: Absorbed glass-mat AGM car battery with Pure Matrix power for high accessory load vehicles.
- MTX Batteries
- MTP Batteries
- MT Batteries
- M-Line Batteries
- Interstate Lithium
Products and services
- MTZ AGM Batteries Premium absorbed glass-mat (AGM) car battery featuring Pure Matrix® power technology, designed for high accessory load vehicles with maximum life and strongest starts.
- MTX Batteries Premium car battery line offering both AGM and EFB options for start-stop vehicles, vehicles with many accessories, or cars and trucks requiring high-performance batteries.
- MTP Batteries Long life, high-cranking car battery optimized for cold-to-moderate climates, capable of starting the strongest truck engines on the coldest days.
- MT Batteries Long life, classic performance car battery designed for hot-to-moderate climates.
- M-Line Batteries Value-priced car battery with standard starting power for cost-conscious customers.
- Interstate Lithium Deep Cycle Batteries Lithium iron phosphate (LiFePO4) deep cycle batteries for marine, RV, and golf cart applications, available in 12V, 24V, 36V, and 48V configurations with capacities ranging from 60Ah to 100Ah.
- Interstate Lithium Starting Batteries Lithium starting batteries including models Li12PS12V520, Li7PS12V300, Li9PS12V400, Li14PS12V500, Li14QPS12V500, Li20QPS12V600, and Li30QPS12V1000HP for automotive and powersports applications.
- Marine Batteries Batteries for boats and personal watercraft, including AGM, EFB, trolling motor, and deep cycle marine batteries.
- Powersports Batteries Batteries for ATVs, motorcycles, snowmobiles, and personal watercraft.
- Golf Cart Batteries Deep cycle batteries for golf carts available in 6-volt, 8-volt, and 12-volt configurations.
- RV Batteries Deep cycle batteries designed for recreational vehicle applications, including lithium options.
- Commercial and Industrial Batteries Heavy-duty batteries for scissor lifts, scrubbers, forklifts, industrial equipment, agricultural applications, and heavy-duty trucks.
- Medical Batteries Specialty batteries for medical equipment including defibrillators and other healthcare devices.
- Fire and Security Batteries Batteries for fire alarm systems, security systems, home security, and emergency response equipment.
- Interstate All Battery Center Franchise Franchise division providing battery and portable power solutions to commercial and retail customers, with over 170-200 stores in the US, Puerto Rico, and Canada, offering the full Interstate battery lineup plus expert advice and recycling programs.
- Warranty Services Nationwide warranty redeemable at over 100,000 locations with free replacement under warranty terms, including separate warranty policies for lithium batteries and nationwide/powerfast products.
- Battery Testing Services Free five-minute car battery testing at Interstate All Battery Center locations, with advanced diagnostic tests available.
- Battery Recycling Program Comprehensive battery recycling services including lead-acid, lithium, alkaline, and sealed lead-acid battery disposal, with community recycling events at store locations.
Quantifiable outcome
- Factory-backed nationwide warranty redeemable at over 100,000 locations
- +1 more outcomes
Companies that use Interstate Batteries
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Interstate Batteries technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
Interstate Batteries partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- FloSportscoreInterstate Batteries entered a multiyear title sponsorship agreement with FloSports for High Limit Racing, an elite 410 winged sprint car series co-founded by Kyle Larson and Brad Sweet, entering its third full season with 66 racing nights across 33 tracks. The partnership provides Interstate Batteries promotional exposure through live streaming on FloRacing, expanded television distribution on FS1, and simultaneous branding across NASCAR events.
- High Limit RacingcoreHigh Limit Racing is an elite 410 winged sprint car series co-founded by Kyle Larson and Brad Sweet. Interstate Batteries became the title sponsor replacing Kubota, gaining significant brand exposure across FloRacing's streaming platform, FS1 television, and NASCAR events through the multiyear agreement with FloSports.
- Pep BoyscorePep Boys, a leading U.S. automotive service provider with over 800 locations across the U.S. and Puerto Rico, announced a new preferred battery partnership with Interstate Batteries. Pep Boys stores now carry a wide assortment of Interstate Batteries, offering drivers and commercial customers more options, enhanced reliability, and Interstate's nationwide warranty backed by professional installation services. This partnership supports Pep Boys' transformation strategy and expands Interstate's retail footprint significantly.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Interstate Batteries competitors and assessment
Company assessmentBroad incumbents
- Genuine Parts Company (NAPA): Genuine Parts distributes NAPA-branded automotive batteries through thousands of independently owned NAPA Auto Parts stores, mirroring Interstate's wholesale/distributor-led model into repair shops.
- Advance Auto Parts (DieHard): Advance Auto Parts markets DieHard batteries (since acquiring the Sears brand rights), competing with Interstate across both retail channels and automotive service installations.
- O'Reilly Auto Parts: O'Reilly is one of the largest U.S. auto parts retailers selling private-label batteries (Super Start) directly competing with Interstate in installer and DIY channels.
- AutoZone (Duralast): AutoZone is the largest U.S. auto parts retailer and sells Duralast private-label batteries, competing directly with Interstate at the retail counter while also being a downstream channel customer for installed batteries.
Emerging players
- Renogy: Renogy sells lithium iron phosphate batteries and energy storage products aimed at RV, marine, and solar markets — competing with Interstate's lithium expansion into the same end-user applications.
- Battle Born Batteries: Battle Born (a DRVN Holdings company) is a leading U.S. LiFePO4 deep-cycle battery brand targeting RV, marine and off-grid applications — directly overlapping Interstate's newly launched lithium marine/RV/golf-cart lines.
Direct peers
- Exide Technologies: Exide is a global battery manufacturer serving automotive, industrial, and motive power markets with both proprietary brands and private-label supply arrangements — overlapping with Interstate across chemistry, format, and channel.
- EnerSys (Odyssey Battery): EnerSys markets Odyssey premium AGM batteries for automotive/marine/commercial applications, serving the same installer and racing/performance aftermarket as Interstate MTZ and MTX lines.
- East Penn Manufacturing: East Penn is a privately held U.S. battery manufacturer and marketer (Deka, MK Battery) producing SLI, commercial, and lithium batteries, with deep distributor/dealer relationships paralleling Interstate's model.
Others
- Clarios: Clarios (formerly Johnson Controls Power Solutions) is the actual manufacturer of most Interstate-branded automotive batteries and simultaneously markets competing brands (Optima, Varta), creating a unique supplier-rival relationship.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Interstate Batteries social profiles
Digital presenceInterstate Batteries compliance and trust
Trust signalCompliance2 records
Interstate Batteries financial estimates
Financial estimateRevenue estimate
Valuation estimate
Interstate Batteries leadership team
Management profileNumber of profiles
Profiles2 records
Interstate Batteries subsidiaries and ownership
Company hierarchySubsidiaries9 records
Interstate Batteries funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Interstate Batteries M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Interstate Batteries
What does Interstate Batteries do?
Interstate Batteries markets and distributes a comprehensive portfolio of automotive, marine, RV, powersports, golf cart, commercial/industrial, and specialty batteries across multiple chemistries (lead-acid, AGM, EFB, lithium iron phosphate, alkaline, NiMH, NiCd, lithium-ion, and others). The company does not manufacture the batteries itself; rather, automotive batteries are manufactured by Johnson Controls and others, with Interstate responsible for branding, distribution, and warranty service. Sales occur through 300 wholesale warehouses serving 150,000+ repair businesses, 200 Interstate All Battery Center franchise stores, and major retail partners such as Pep Boys.
Is Interstate Batteries a public or private company?
Interstate Batteries is a private company. It is classified as unknown and is currently operating.
When was Interstate Batteries founded?
Interstate Batteries was founded in 1952. It employs 5,001 to 10,000 people.
Where is Interstate Batteries based?
Interstate Batteries is headquartered in Dallas, United States, in the North America region.
How does Interstate Batteries make money?
Two revenue lines are on record. Battery and Related Product Sales are the primary driver. The others are professional Services (Installation).
Who are Interstate Batteries's main competitors?
Broad incumbents on record are Genuine Parts Company (NAPA), Advance Auto Parts (DieHard), O'Reilly Auto Parts and AutoZone (Duralast). Emerging players are Renogy and Battle Born Batteries. Direct peers are Exide Technologies, EnerSys (Odyssey Battery) and East Penn Manufacturing. Clarios is listed as an others.
Does Interstate Batteries have an API?
No public API is recorded for Interstate Batteries.
What industry is Interstate Batteries in?
Interstate Batteries's product category is Automotive Batteries. Its primary akta.pro industry code is IMACAJAJ, Automotive Batteries & 12V/Low-Voltage Energy Storage Manufacturing, with a secondary code of CRACASAI, E-Mobility Batteries & Swappable Packs (Consumer). Its NAICS code is 33591 and its SIC code is 5013.