Interstate Batteries

What Interstate Batteries does

Interstate Batteries is a privately held, Dallas-based battery marketing and distribution company founded in 1952. It does not manufacture automotive SLI batteries itself; per the firm's own description, the products it sells are manufactured by Johnson Controls and other upstream producers across multiple chemistries — flooded lead-acid, AGM, EFB, LiFePO4, alkaline, NiCd, NiMH, and lithium-ion — spanning automotive, marine, powersports, RV, golf-cart, commercial/industrial, medical, and fire/security end uses. Its proprietary positioning rests on the "Pure Matrix" power platform used in the MTZ AGM line and a multi-tiered product family (MTZ, MTX, MTP, MT, M-Line, Interstate Lithium, IBX series).

The company operates a three-tier go-to-market model: roughly 300 wholesale warehouses serving more than 150,000 independent repair businesses and parts stores; 200 Interstate All Battery Center franchise stores across the U.S., Puerto Rico, and Canada; and a growing roster of national retail partnerships, most notably a preferred-supplier deal with Pep Boys covering 800+ locations. Distribution is paired with a direct-to-consumer e-commerce site that supports battery lookup by vehicle, license plate, or VIN, a warranty program redeemable at over 100,000 North American locations, free five-minute battery testing at franchise stores, and a nationwide battery recycling program. Subsidiaries span U.S. operating entities, recycling, Canadian operations, a Hawaii distributor, and a Mexican entity (Interstate Battery System of Mexico S. de R.L. de C.V.). Manufacturing inputs are sourced through an Asia-Pacific supply chain that includes Vietnam, Malaysia, Korea, and China.

Revenue is generated primarily through unit-priced hardware sales to distributors, franchisees, and retail partners, supplemented by professional services (installation, testing, recycling) at franchise locations. Pricing is set at the dealer or store level and is not publicly disclosed. The company maintains an active motorsports marketing program, including a NASCAR partnership with Joe Gibbs Racing and a recent multiyear title sponsorship of FloSports' High Limit Racing series.

Name

Interstate Batteries

Legal name

Interstate Battery System International, Inc.

Website

https://interstatebatteries.com

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Interstate Batteries, founded in 1952 and headquartered in Dallas, is a private marketer and distributor of automotive, marine, powersports, and industrial batteries. It sells multi-chemistry products through 300 wholesale warehouses, 200 franchise stores, and 800+ Pep Boys retail locations serving 150,000+ repair businesses across North America.

Ownership category

akta.pro rank

Product category

Automotive Batteries

NAICS

Battery Manufacturing (33591), Battery Manufacturing (335910)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Automotive Batteries & 12V/Low-Voltage Energy Storage Manufacturing (IMACAJAJ)

akta.pro secondary industries

E-Mobility Batteries & Swappable Packs (Consumer) (CRACASAI), Battery Pack Manufacturing & Module Assembly (EUAFABAI)

Keywords

• Automotive batteries
• Battery distribution
• Lead-acid batteries
• Lithium batteries
• Battery franchise

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Battery and Related Product Sales: Interstate Batteries generates revenue primarily through the sale of batteries across multiple chemistries and form factors, including automotive SLI batteries (MTZ AGM, MTX, MTP, MT, M-Line), marine/RV batteries, golf cart batteries, powersports batteries, lithium batteries, and general-purpose batteries. Revenue is derived from wholesale distributors, franchisees (All Battery Centers), and retail channel partners. The company also offers related accessories including chargers, tenders, and jump-starters.
2. Professional Services (Installation): Revenue is generated through professional battery installation and testing services offered at Interstate All Battery Center franchise locations and authorized dealers. Services include free five-minute car battery tests, battery replacement, and on-site services such as installation, battery recycling, and device/tool repair and rebuilds.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Interstate Batteries markets and distributes a comprehensive portfolio of automotive, marine, RV, powersports, golf cart, commercial/industrial, and specialty batteries across multiple chemistries (lead-acid, AGM, EFB, lithium iron phosphate, alkaline, NiMH, NiCd, lithium-ion, and others). The company does not manufacture the batteries itself; rather, automotive batteries are manufactured by Johnson Controls and others, with Interstate responsible for branding, distribution, and warranty service. Sales occur through 300 wholesale warehouses serving 150,000+ repair businesses, 200 Interstate All Battery Center franchise stores, and major retail partners such as Pep Boys.

Product overview

Interstate Batteries offers a comprehensive portfolio of battery products centered on automotive SLI (Starting, Lighting, Ignition) batteries, including the MTZ AGM, MTX (AGM/EFB), MTP, MT, and M-Line series, complemented by an expanding lithium battery lineup (Deep Cycle, Starting, and IBX series) for marine, RV, and golf cart applications. The product range extends to specialty chemistries (lead-acid flooded, sealed AGM, alkaline, NiMH, lithium-ion, and others) serving diverse sectors including powersports, marine, commercial/industrial, medical, and fire/security. Distribution operates through a three-tier network of 300 wholesale warehouses serving 150,000+ repair businesses, 200+ Interstate All Battery Center franchise stores, and dealer partnerships. The company also provides supporting services including free battery testing, warranty programs, and battery recycling.

Differentiator

Problem solved

Functional benefit

Brands

• MTZ AGM Batteries: Absorbed glass-mat AGM car battery with Pure Matrix power for high accessory load vehicles.
• MTX Batteries
• MTP Batteries
• MT Batteries
• M-Line Batteries
• Interstate Lithium

Products and services

• MTZ AGM Batteries Premium absorbed glass-mat (AGM) car battery featuring Pure Matrix® power technology, designed for high accessory load vehicles with maximum life and strongest starts.
• MTX Batteries Premium car battery line offering both AGM and EFB options for start-stop vehicles, vehicles with many accessories, or cars and trucks requiring high-performance batteries.
• MTP Batteries Long life, high-cranking car battery optimized for cold-to-moderate climates, capable of starting the strongest truck engines on the coldest days.
• MT Batteries Long life, classic performance car battery designed for hot-to-moderate climates.
• M-Line Batteries Value-priced car battery with standard starting power for cost-conscious customers.
• Interstate Lithium Deep Cycle Batteries Lithium iron phosphate (LiFePO4) deep cycle batteries for marine, RV, and golf cart applications, available in 12V, 24V, 36V, and 48V configurations with capacities ranging from 60Ah to 100Ah.
• Interstate Lithium Starting Batteries Lithium starting batteries including models Li12PS12V520, Li7PS12V300, Li9PS12V400, Li14PS12V500, Li14QPS12V500, Li20QPS12V600, and Li30QPS12V1000HP for automotive and powersports applications.
• Marine Batteries Batteries for boats and personal watercraft, including AGM, EFB, trolling motor, and deep cycle marine batteries.
• Powersports Batteries Batteries for ATVs, motorcycles, snowmobiles, and personal watercraft.
• Golf Cart Batteries Deep cycle batteries for golf carts available in 6-volt, 8-volt, and 12-volt configurations.
• RV Batteries Deep cycle batteries designed for recreational vehicle applications, including lithium options.
• Commercial and Industrial Batteries Heavy-duty batteries for scissor lifts, scrubbers, forklifts, industrial equipment, agricultural applications, and heavy-duty trucks.
• Medical Batteries Specialty batteries for medical equipment including defibrillators and other healthcare devices.
• Fire and Security Batteries Batteries for fire alarm systems, security systems, home security, and emergency response equipment.
• Interstate All Battery Center Franchise Franchise division providing battery and portable power solutions to commercial and retail customers, with over 170-200 stores in the US, Puerto Rico, and Canada, offering the full Interstate battery lineup plus expert advice and recycling programs.
• Warranty Services Nationwide warranty redeemable at over 100,000 locations with free replacement under warranty terms, including separate warranty policies for lithium batteries and nationwide/powerfast products.
• Battery Testing Services Free five-minute car battery testing at Interstate All Battery Center locations, with advanced diagnostic tests available.
• Battery Recycling Program Comprehensive battery recycling services including lead-acid, lithium, alkaline, and sealed lead-acid battery disposal, with community recycling events at store locations.

Quantifiable outcome

• Factory-backed nationwide warranty redeemable at over 100,000 locations
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• FloSportscoreGTM or Marketing Partner · 11 February 2026Interstate Batteries entered a multiyear title sponsorship agreement with FloSports for High Limit Racing, an elite 410 winged sprint car series co-founded by Kyle Larson and Brad Sweet, entering its third full season with 66 racing nights across 33 tracks. The partnership provides Interstate Batteries promotional exposure through live streaming on FloRacing, expanded television distribution on FS1, and simultaneous branding across NASCAR events.
• High Limit RacingcoreGTM or Marketing Partner · 11 February 2026High Limit Racing is an elite 410 winged sprint car series co-founded by Kyle Larson and Brad Sweet. Interstate Batteries became the title sponsor replacing Kubota, gaining significant brand exposure across FloRacing's streaming platform, FS1 television, and NASCAR events through the multiyear agreement with FloSports.
• Pep BoyscoreChannel Partner/ Reseller/ Distributor · 16 September 2025Pep Boys, a leading U.S. automotive service provider with over 800 locations across the U.S. and Puerto Rico, announced a new preferred battery partnership with Interstate Batteries. Pep Boys stores now carry a wide assortment of Interstate Batteries, offering drivers and commercial customers more options, enhanced reliability, and Interstate's nationwide warranty backed by professional installation services. This partnership supports Pep Boys' transformation strategy and expands Interstate's retail footprint significantly.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Genuine Parts Company (NAPA): Genuine Parts distributes NAPA-branded automotive batteries through thousands of independently owned NAPA Auto Parts stores, mirroring Interstate's wholesale/distributor-led model into repair shops.
• Advance Auto Parts (DieHard): Advance Auto Parts markets DieHard batteries (since acquiring the Sears brand rights), competing with Interstate across both retail channels and automotive service installations.
• O'Reilly Auto Parts: O'Reilly is one of the largest U.S. auto parts retailers selling private-label batteries (Super Start) directly competing with Interstate in installer and DIY channels.
• AutoZone (Duralast): AutoZone is the largest U.S. auto parts retailer and sells Duralast private-label batteries, competing directly with Interstate at the retail counter while also being a downstream channel customer for installed batteries.

Emerging players

• Renogy: Renogy sells lithium iron phosphate batteries and energy storage products aimed at RV, marine, and solar markets — competing with Interstate's lithium expansion into the same end-user applications.
• Battle Born Batteries: Battle Born (a DRVN Holdings company) is a leading U.S. LiFePO4 deep-cycle battery brand targeting RV, marine and off-grid applications — directly overlapping Interstate's newly launched lithium marine/RV/golf-cart lines.

Direct peers

• Exide Technologies: Exide is a global battery manufacturer serving automotive, industrial, and motive power markets with both proprietary brands and private-label supply arrangements — overlapping with Interstate across chemistry, format, and channel.
• EnerSys (Odyssey Battery): EnerSys markets Odyssey premium AGM batteries for automotive/marine/commercial applications, serving the same installer and racing/performance aftermarket as Interstate MTZ and MTX lines.
• East Penn Manufacturing: East Penn is a privately held U.S. battery manufacturer and marketer (Deka, MK Battery) producing SLI, commercial, and lithium batteries, with deep distributor/dealer relationships paralleling Interstate's model.

Others

• Clarios: Clarios (formerly Johnson Controls Power Solutions) is the actual manufacturer of most Interstate-branded automotive batteries and simultaneously markets competing brands (Optima, Varta), creating a unique supplier-rival relationship.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/interstatebatts
• YouTubeyoutube.com/user/interstatebatteries
• Facebookfacebook.com/interstatebatteries
• LinkedInlinkedin.com/company/interstate-batteries
• Instagraminstagram.com/interstatebatteries

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Interstate Batteries