Seven Days

What Seven Days does

Seven Days, doing business under Da Capo Publishing, Inc., is a privately held alternative weekly newspaper founded in 1995 by Pamela Polston and Paula Routly and headquartered at 255 So. Champlain St., Burlington, Vermont. The publication, now in its 31st volume year, operates as "Vermont's Independent Voice" and serves Vermont residents, local businesses, and community organizations with hyperlocal news, arts and culture, food and dining, events, classifieds, obituaries, and lifestyle content. It distributes a weekly print newspaper with home delivery across Vermont and a daily-updated digital edition hosted on Issuu, supplemented by topical email newsletters (including Daily 7) and active social channels on Facebook, X, Instagram, YouTube, and Bluesky.

The product portfolio extends well beyond the core newspaper: sub-publications Kids VT (parenting) and Nest (home + design), feature franchises such as "Stuck in Vermont" (770+ video episodes) and "Ways and Means" (investigative politics), vertical transactional sites including Seven Days Tickets (event ticketing), jobs.sevendaysvt.com (job board), classifieds.sevendaysvt.com (marketplace), and dating.sevendaysvt.com (personals), plus interactive content (Vermont News Games). Annual signature events include Vermont Tech Jam (career/tech expo), Burger Week (a 42-restaurant festival), and editorial support for the Vermont International Film Festival. The digital platform is built on Newspack, a WordPress-based CMS designed for publishers, indicating reliance on commodity publishing technology rather than proprietary infrastructure.

Revenue is generated across seven streams: print and digital advertising, classifieds and marketplace fees, event ticketing transaction fees, subscriptions and reader donations, signature-event sponsorships (e.g., WhistlePig Whiskey, Athletic Brewing Co.), employer job postings, and paid content/featured listings. Customer segments span Vermont residents, local employers and job seekers, Vermont small/medium businesses and advertisers, and event organizers. Geographic scope is statewide Vermont, with no disclosed expansion outside the state. There are no disclosed funding rounds, acquisitions, or institutional investors; the founders remain in their co-publisher/co-editor roles after 30 years.

Name

Seven Days

Legal name

Da Capo Publishing, Inc.

Website

https://7dvt.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Seven Days is a privately held, 31-year-old independent alternative weekly newspaper serving Vermont readers from Burlington with statewide print home delivery, a digital edition, and an ecosystem of sub-brands, ticketing, jobs, classifieds, and signature community events.

Ownership category

akta.pro rank

Product category

Local Newspaper Publishing

NAICS

Newspaper Publishers (513110), Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

akta.pro secondary industry

Newsletter Publishing Platforms (MPACAIAA)

Keywords

• Local newspaper publishing
• Independent journalism
• Event ticketing platform
• Classified advertising marketplace
• Community media events

Headquarters

HQ city

Burlington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising: Display and classified advertising for local businesses, services, and job postings across print and digital platforms.
2. Classifieds and Marketplace: Revenue from classifieds including Buy & Sell, Rentals & Real Estate, Services, Vehicles, Musicians & Artists, Pet Memorials, and Legal Notices.
3. Event Ticketing: Seven Days Tickets platform charges event organizers for ticket sales and promotion services, including fundraisers, festivals, plays, classes, sports, and concerts.
4. Subscriptions and Donations: Revenue from paid newspaper subscriptions (print and digital editions) and voluntary donations from readers supporting independent journalism.
5. Special Events and Sponsorships: Revenue from signature events such as Vermont Tech Jam and Burger Week, including sponsorship fees from brands like WhistlePig Whiskey and Athletic Brewing Co.
6. Job Postings: Dedicated job board at jobs.sevendaysvt.com generating revenue from employers posting job listings.
7. Paid Content and Featured Listings: Paid posts and featured listings such as the Common Roots paid post about food access in Vermont.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Seven Days is Vermont's independent weekly newspaper, published in print and digital editions, covering local news, politics, arts and culture, food, and community events across the state. Operating under Da Capo Publishing, Inc., it extends its core publication with complementary service platforms — event ticketing (Seven Days Tickets), a Vermont job board, a classifieds marketplace, and a personals section — alongside branded community events such as Burger Week and Vermont Tech Jam.

Product overview

Seven Days is a local independent newspaper serving Vermont, primarily based in Burlington. The company publishes a weekly print newspaper (in its 31st volume) and maintains an extensive digital presence. The core product is the Seven Days Newspaper, supplemented by specialized themed publications (Kids VT parenting guide, Nest home + design publication), event platforms (Seven Days Tickets ticketing service, annual Burger Week festival, Vermont Tech Jam career expo), and community marketplaces (Jobs board, Classifieds, Dating/Personals, Life Lines obituaries). Content features include the Stuck in Vermont video series, Free Will Astrology column, Vermont News Games, and various special news series. The company operates under Da Capo Publishing, Inc. and is powered by the Newspack publishing platform.

Differentiator

Problem solved

Functional benefit

Brands

• Stuck in Vermont: Long-running video series featuring Vermont artists, musicians, and community personalities.
• Seven Days Tickets
• Kids VT
• Nest
• Burger Week
• Vermont Tech Jam
• Vermont News Games

Products and services

• Seven Days Newspaper Vermont's independent weekly newspaper covering local news, arts and culture, food, and community events; distributed statewide via print home delivery and free digital access at sevendaysvt.com.
• Digital Edition Online digital replica of the printed newspaper accessible via the Issuu platform.
• Seven Days Tickets Event ticketing platform for Vermont fundraisers, festivals, plays, classes, sports, and concerts; charges event organizers for ticket sales and promotion services.
• Seven Days Jobs Job board and recruitment platform at jobs.sevendaysvt.com for Vermont employers posting job listings and Vermont residents seeking employment.
• Classifieds Online marketplace for Buy & Sell, Rentals & Real Estate, Services, Vehicles, Musicians & Artists, Pet Memorials, Legal Notices, and community listings in Vermont.
• Personals Online personals and dating platform for Vermonters, including profiles, gallery, and I Spy personal ads.
• Life Lines Obituaries Obituary and in-memoriam announcements for Vermonters, including pet memorials and life story articles.
• Burger Week Annual Vermont burger festival featuring 42+ participating restaurants, photo contests, and prizes sponsored by brands such as WhistlePig Whiskey and Athletic Brewing Co.
• Vermont Tech Jam Annual career and tech expo at techjamvt.com connecting Vermont job seekers with local tech employers and educational institutions.
• Best of Vermont Annual reader poll and guide showcasing Vermont's best restaurants, services, arts, and local businesses.
• Kids VT Parenting guide and resource publication covering children's activities, civics education, and family resources in Vermont.
• Nest Seasonal home and design guide publication covering housing trends, interior design, and eco-friendly building in Vermont.
• Daily 7 Newsletter Daily email newsletter delivering Vermont's top headlines to subscribers, along with topic-specific editions.
• Display and Classified Advertising Sales Direct sales of print and digital display advertising, classified placements, sponsored editorial content, and community sponsorships to Vermont businesses and organizations.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Common RootsminorGTM or Marketing PartnerCommon Roots, a South Burlington nonprofit focused on organic farming and food access, sponsored a paid post on Seven Days titled 'How Common Roots Is Rethinking Food Access in Vermont', demonstrating Seven Days' platform for sponsored community content.
• WhistlePig WhiskeyminorGTM or Marketing PartnerWhistlePig Whiskey provided a Solo Stove fire pit as a prize for the Burger Week photo contest on Seven Days' burgerweekvt.com platform.
• Athletic Brewing Co.minorGTM or Marketing PartnerAthletic Brewing Co. provided an Igloo cooler as a prize for the Burger Week photo contest, partnering with Seven Days' food and dining coverage.
• Vermont International Film Foundation (VIFF)coreStrategic or Co-development PartnerSeven Days provides coverage and spotlight features for the Vermont International Film Festival and its parent organization VTIFF, which has operated for 40 years and become the leading force of film in Burlington following the Roxy's closure.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• The Austin Chronicle: Long-running independent alternative weekly serving Austin, Texas, with parallel product mix of print, digital, classifieds, and signature community events. Closely mirrors Seven Days' independent-voice positioning, multi-revenue model, and event-driven monetization.
• Willamette Week: Portland, Oregon's independent alternative weekly covering news, arts, food, and culture. Closely comparable in business model: independent weekly print, local digital site, signature events, and diversified ad/sponsorship revenue in a single mid-size city market.
• Riverfront Times: St. Louis-based independent alternative weekly with print, digital, classifieds, and events. Closely comparable in size, multi-platform product mix, and diversified ad/sponsorship/event revenue approach in a single regional market.
• The Burlington Free Press: The daily newspaper for Burlington, Vermont, owned by Gannett (USA TODAY Network). Competes for the same Vermont local news audience and local advertising dollars, though differentiated by daily vs. weekly cadence and corporate vs. independent ownership.
• VTDigger: Vermont's primary digital nonprofit news outlet covering state and local news, politics, and community issues. Direct competitor for Vermont readers, local advertisers, and reader/donor funding, with overlapping coverage of Burlington and state-level stories.
• The Stranger: Seattle's independent alternative weekly featuring news, arts, food, and culture coverage with an irreverent voice. Comparable as an independent local media company operating print, digital, classifieds, and events in a single city market.
• Nashville Scene: Nashville's independent alternative weekly featuring news, arts, food, and music coverage with print, digital, and events. Comparable in independent positioning, multi-revenue model, and lifestyle/community focus in a single city market.
• Denver Westword: Denver's independent alternative weekly with print, digital, and events including the iconic 'Best of Denver' readers' poll—an analog to Seven Days' 'Best of Vermont' annual guide. Comparable multi-revenue model and event-driven sponsorship economics.
• Isthmus: Madison, Wisconsin's independent alternative weekly covering news, arts, dining, and events. Comparable as an independent, founder-influenced local media outlet operating print, digital, and events in a small-to-mid-size city market.

Broad incumbents

• Vermont Public (VPR / Vermont Public Radio): Vermont's primary public radio and digital media organization covering statewide news, politics, and culture. Competes for Vermont news audience attention and reader/donor support, but operates a public media member-funded model rather than advertising-driven weekly print.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sevendaysvt
• YouTubeyoutube.com/user/StuckinVermont
• Facebookfacebook.com/sevendaysvt
• Instagraminstagram.com/sevendaysvt
• LinkedInlinkedin.com/company/seven-days

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seven Days