Swoop

What Swoop does

Swoop is an AI-driven omnichannel healthcare marketing platform that enables pharmaceutical manufacturers, life sciences brands, healthcare agencies, and managed service partners to find, activate, and measure direct-to-consumer (DTC) and healthcare provider (HCP) audiences. Founded in 2011 and spun off from Real Chemistry, the company is headquartered in New York with offices in Boston, San Francisco, and Toronto under a remote-first operating model. Swoop states it serves 30 of the largest pharmaceutical manufacturers and more than 400 life sciences and health brands, with named customers including UCB, AbbVie, Merck KGaA (EMD Serono), Incyte, and Avadel.

The platform is built around a privacy-by-design data and AI stack: a patented Zero-Knowledge Methodology and Federated Privacy Architecture enable HIPAA-compliant and 50-state privacy law-compliant audience building without relying on personal health data. Core product surfaces include Predictive Audiences (patented non-adherence, pre-visit, and progression models), HCP Pro Suite (behavioral physician targeting beyond NPI lists), the Swoop Piper GenAI platform for virtual focus groups and HCP persona analysis, Swoop Agents conversational AI for brand.com, and SwoopRx by Nimble for prescription fulfillment and adherence. Underlying data assets cover 300M+ de-identified patient journeys, 2M+ NPI-verified HCPs, 65B anonymous social-determinants-of-health signals, 70+ condition-specific patient communities with 30M+ annual visitors, 4.5M opted-in patients, and 16M patients served through the Nimble pharmacy network. Three US patents protect the predictive ML and analytics-attribution core.

Swoop monetizes through subscription platform licensing to pharma and life sciences brands, data and audience licensing across 300M+ patient journeys and 2M+ HCPs, and transaction-based prescription fulfillment via SwoopRx. Go-to-market combines enterprise field sales into top-30 pharma, agency channel partnerships, community-led growth through MyHealthTeam, and API-first activation across programmatic, CTV, social, audio, and EHR endpoints — including a flagship The Trade Desk partnership. Through the MyHealthTeam (2025) and Nimble (2026) acquisitions, Swoop has evolved from a healthcare adtech audience platform into an integrated marketing-plus-fulfillment patient outcomes platform.

Name

Swoop

Legal name

Swoop.com, Inc.

Website

https://swoop.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Healthcare Marketing Technology

NAICS

Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Services (8741)

akta.pro primary industry

Real-World Data (RWD) Platforms & Clinical Data Curation (HLACAIAJ)

akta.pro secondary industries

Patient Relationship Management (PRM) & CRM for Provider Growth (Marketing/Outreach) (HLACAEAO), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ), Patient Community, Peer Support & Social Engagement (HLACAEAK)

Keywords

• Healthcare marketing platform
• Patient audience targeting
• HCP audience analytics
• Privacy-safe advertising
• Prescription fulfillment services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Healthcare Marketing Platform Licensing: Omnichannel healthcare marketing platform subscriptions and licensing for pharmaceutical brands, agencies, and life sciences companies. Provides access to patient and HCP audiences, predictive analytics, TV audiences, patient communities, and AI-powered solutions.
2. Data and Audience Licensing: Licensing of de-identified patient journey data, HCP intelligence data, and predictive audience segments for targeted marketing campaigns. Includes 300M+ de-identified patient journeys and 2M+ NPI-verified HCPs.
3. Prescription Fulfillment Services: SwoopRx prescription management and fulfillment services connecting patients with independent pharmacies, enabling first-fill and adherence solutions for life sciences companies.

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

Swoop is an AI-driven omnichannel healthcare marketing platform that enables pharmaceutical brands, agencies, and life sciences companies to find, activate, and engage ideal direct-to-consumer (DTC) and healthcare professional (HCP) audiences using privacy-safe technology. The platform combines predictive audience targeting, de-identified patient journey data, HCP behavioral intelligence, condition-specific patient communities, conversational AI, and integrated prescription fulfillment through SwoopRx by Nimble.

Differentiator

Problem solved

Functional benefit

Brands

• SwoopRx by Nimble: Prescription fulfillment solution connecting prescription fulfillment capabilities with commercial intelligence to improve medication adherence and reduce treatment delays.
• MyHealthTeam

Products and services

• DTC Audiences Privacy-safe direct-to-consumer audience targeting product enabling pharmaceutical brands to reach 99% of the ideal audience with 100% privacy compliance to drive Rx lift and lifetime patient value. Built for pharmaceutical marketers running DTC campaigns.
• HCP Pro Suite Behavioral-based HCP targeting product using prescribing history, referral networks, and clinical interest data to identify physicians most likely to drive patient outcomes, going beyond traditional NPI demographic segmentation. Segments HCPs into Loyalists, Persuadables, High-Volume Referrers, Influencers, and Day-to-day Treaters. Built for pharmaceutical HCP marketing teams.
• Predictive Audiences Patented predictive technology that identifies patients before key health milestones occur, including undiagnosed patients, pre-visit opportunities, progressing patients, and non-adherence patterns. Built for pharmaceutical brands needing to activate patients at predictive moments across programmatic, CTV, social, audio, and EHR channels.
• Patient Communities (MyHealthTeam) Network of 70+ condition-specific online patient communities covering asthma, obesity, psoriasis, multiple sclerosis, and other chronic and rare diseases. 30M+ annual visitors and 4.5M opted-in patients enable pharma clients to engage with patient networks and access first-party data for targeted marketing.
• Swoop Agents Conversational AI solution for pharmaceutical brand websites providing 24/7 access to 100% MLR-approved product information with intelligent search and chat capabilities. Links ad creative with agent greetings for personalized experiences and unlocks first-party engagement data. Deployed across 200 implementations and 100 brands.
• Swoop Piper Generative AI platform converting fragmented data into actionable insights through virtual patient focus groups, HCP persona analysis, message testing, simulated launch scenarios, and real-time data exploration. Built for pharmaceutical marketers needing omnichannel decision support.
• SwoopRx by Nimble Integrated prescription fulfillment and adherence solution connecting prescription signals with commercial intelligence to improve medication adherence by 26-40%. Operates as the third-largest pharmacy network in the U.S. through nearly 5,000 independent pharmacies serving 16M patients across all 50 states. Built for life sciences companies needing first-fill and adherence solutions.
• TV Audiences Addressable TV activation product enabling pharmaceutical brands to deploy privacy-safe DTC and HCP audiences across connected TV (CTV) and linear TV platforms for omnichannel reach.
• Rare Disease Marketing Solutions Vertical solution suite helping pharmaceutical brands find, engage, and support rare disease patients earlier in their journey through privacy-safe predictive audiences and condition-specific patient communities. Built for rare disease pharmaceutical brands.

Quantifiable outcome

• 29% YoY increase in adherence demonstrated by predictive non-adherence audience targeting
• +5 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core.

• Independent Pharmacy Cooperative (IPC)coreStrategic or Co-development Partner · 17 June 2026IPC and Nimble (Swoop subsidiary) announced strategic partnership to provide digital tools to US independent pharmacies at no cost. Through Nimble's platform, member pharmacies gain access to digital prescription management, mobile refills, delivery coordination, online payment, and patient messaging. Hundreds of IPC member pharmacies already use Nimble's platform which processed hundreds of thousands of prescriptions in 2026 alone.
• The Trade DeskcoreTechnology or Integration · 12 December 2024Best-in-class partnership enabling Swoop's privacy-safe custom DTC and HCP audiences to be activated through The Trade Desk's demand-side platform. Combines Swoop's audience intelligence with The Trade Desk's premium inventory across programmatic, CTV, and audio channels.
• Nimble (NimbleRx)coreTechnology or IntegrationSwoop acquired Nimble in May 2026, integrating prescription management platform and pharmacy connectivity into portfolio to create SwoopRx by Nimble. Nimble operates as the third-largest pharmacy network in the U.S. with nearly 5,000 independent pharmacies serving 16 million patients across all 50 states.
• MyHealthTeamcoreTechnology or IntegrationSwoop acquired MyHealthTeam in 2023, adding the largest network of opted-in condition-specific patient communities (70+) with 30M+ annual visitors. Enables pharma clients to engage with patient networks and access first-party data for targeted marketing.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• DeepIntent: DeepIntent is a healthcare marketing platform that builds privacy-safe HCP and DTC audiences and activates them across programmatic and CTV — the closest direct competitor to Swoop's audience-targeting core, serving many of the same pharma brand buyers.
• PulsePoint (WebMD/Internet Brands): PulsePoint operates a programmatic health-focused audience platform and was acquired by Internet Brands/WebMD; it competes directly with Swoop in health AdTech audience activation and predictive HCP/DTC targeting.
• Crossix (Veeva): Crossix (now part of Veeva) provides healthcare data analytics, audience building, and measurement connecting DTC campaigns to Rx outcomes — directly comparable to Swoop's patient journey and Rx attribution capabilities.
• OptimizeRx: OptimizeRx delivers HCP-targeted messaging at the point-of-care/EHR and pharma brand performance programs — comparable to Swoop's HCP Pro Suite and EHR/point-of-care distribution capabilities for life sciences brands.
• Health Union: Health Union operates condition-specific online patient communities (similar to MyHealthTeam, a Swoop subsidiary) and is a direct competitor for patient engagement, zero-party data, and pharma community sponsorships.

Broad incumbents

• IQVIA: IQVIA is the largest healthcare data, analytics, and commercial services incumbent. Its patient-level data assets, Real-World Evidence platform, and pharma commercial services overlap substantially with Swoop's audience and analytics offerings, though as part of a much broader portfolio.
• Veeva Systems: Veeva is the dominant SaaS provider to life sciences (CRM, data, Vault). With the Crossix acquisition it now competes directly with Swoop in healthcare audience analytics, and its commercial cloud broadly overlaps with Swoop's enterprise pharma workflow.
• DMD (Merkle): DMD (now part of Merkle/ dentsu) is a healthcare marketing data and audience company serving pharma brands and agencies — comparable to Swoop in audience targeting and analytics, but as part of dentsu's broader marketing services portfolio.
• Epsilon (Publicis): Epsilon operates one of the largest people-based marketing data platforms and runs a substantial healthcare practice, overlapping with Swoop in privacy-aware audience targeting for pharma and life sciences buyers.

Emerging players

• Inspire: Inspire runs one of the largest online patient communities for chronic and rare diseases, overlapping with Swoop's MyHealthTeam communities and competing for pharma-sponsored patient engagement and real-world data programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@SwoopAI
• LinkedInlinkedin.com/company/swoop
• Xx.com/swoop

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries2 records

Funding overview

Funding rounds5 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swoop