HGREGOIRE

What HGREGOIRE does

HGrégoire is a privately held, Quebec-based automotive retail group founded in 1993 that has grown into one of Canada's largest used-vehicle retailers with a multi-state US footprint. The company operates 47+ dealership megacenters across Quebec, Florida, California, and Texas, complemented by the HGreg.com digital sales platform that enables online browsing, purchase, and vehicle transfers across North America. Its core offering is pre-owned vehicles sold via a no-haggle, AI-priced model with a 219-point inspection protocol, free CARFAX reports, and a 7-day satisfaction guarantee. The group also holds manufacturer franchises for Toyota, Honda, Nissan, INFINITI, Kia, Hyundai, and Mitsubishi, and operates specialty sub-brands including HGreg Lux (used luxury/exotic vehicles), HGreg Trucks (commercial trucks), and HLocation (vehicle rental/leasing).

The business model is a hybrid of high-volume used-vehicle megacenter retail, manufacturer-franchised new vehicle sales, in-house F&I (financing and insurance) attach, and dealership service operations. Revenue streams include one-time vehicle sales (used and new), transaction-fee income from F&I and service, and ancillary services such as trade-ins, vehicle transfers between locations, and cryptocurrency-accepted payments. Go-to-market combines physical showroom retail with a direct-to-consumer e-commerce channel and no-negotiation unit pricing, supported by community marketing and long-standing CSR partnerships.

Under founder-president John Hairabedian, HGrégoire has executed an acquisition-led expansion strategy since 2018, consolidating Quebec franchises while entering the US through Florida (2019), California (2020), and Texas (2023). The company is self-financed (no disclosed institutional funding) and ranked #68 among Quebec's top 300 companies in 2025. Recent strategic moves include the Le Prix du Gros majority acquisition (October 2024), HGreg Lux California/Florida boutique openings (2024), HGreg Trucks Miami launch (August 2024), the Toyota/Honda Park Avenue acquisition (December 2025), and an exclusive Quebec distributorship for INEOS Grenadier vehicles (2026).

Name

HGREGOIRE

Legal name

HGrégoire

Website

https://hgregoire.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

HGrégoire is a Quebec-founded, privately held automotive retail group operating 47+ dealerships across Canada and the United States, selling used and new vehicles through megacenters, manufacturer franchises, and the HGreg.com digital platform under a no-haggle, AI-priced model.

Ownership category

akta.pro rank

Product category

Automotive Retail

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

HVAC Parts & Supplies Retail (Thermostats, Filters, Ducting) (CRAIADAI)

Keywords

• Used vehicle sales
• Automotive retail
• New car dealership
• Certified pre-owned
• Vehicle financing

Headquarters

HQ city

Saint-eustache

HQ country

Canada

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Used Vehicle Sales: Sale of pre-owned vehicles through megacenters and online platform with no-haggle pricing model
2. New Vehicle Sales: Sales through franchise dealerships for multiple manufacturers including Toyota, Honda, Nissan, INFINITI, Kia, Hyundai, Mitsubishi
3. Service and Maintenance: Vehicle maintenance, repairs, and servicing through dealership service departments
4. Financing and Insurance Products: Vehicle financing, extended warranties, and insurance products offered through dealership F&I departments
5. Cryptocurrency Transactions: Acceptance of cryptocurrency as payment method for vehicle purchases

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

HGrégoire is a Quebec-based automotive retail group that sells new and pre-owned vehicles through a network of more than 47 dealership megacenters and franchise locations across Canada and the United States. The company operates a no-negotiation, fixed-price model supported by AI-powered market pricing, 219-point vehicle inspections, free CARFAX reports, and a 7-day money-back satisfaction guarantee. It also offers vehicle financing, trade-in services, vehicle transfers between locations, and ancillary services such as maintenance and F&I products, with sub-brands covering luxury used vehicles (HGreg Lux), commercial trucks (HGreg Trucks), and rental/leasing (HLocation).

Product overview

HGrégoire is a Quebec-based automotive retail group operating as a platform of used and new vehicle dealerships. The core offering includes pre-owned vehicles sold through megacenters with a no-negotiation pricing model, featuring 219-point inspections and free CARFAX reports. The portfolio includes specialized sub-brands HGreg Lux (luxury pre-owned), HGreg Trucks (commercial trucks), and HLocation (vehicle rental), along with new vehicle dealerships for multiple manufacturers including Nissan, INFINITI, Toyota, Honda, Hyundai, Kia, Mitsubishi, Chrysler, Mazda, Volvo, and VinFast. Services include vehicle transfer between locations, financing, and a 7-day satisfaction guarantee. The company operates megacenters across Quebec and has expanded to the United States (Florida, California, Texas) and serves as exclusive INEOS Grenadier distributor in Quebec.

Differentiator

Problem solved

Functional benefit

Brands

• HGreg Lux: Used luxury and exotic vehicle brand offering premium car sales and service through boutique-style dealerships. Founded in 2019, the brand operates locations in Florida, California, and Quebec.
• HGreg Trucks

Products and services

• HGrégoire Used Vehicles
• HGrégoire New Vehicles
• HGreg Lux
• HGreg Trucks
• Vehicle Transfer Service
• Financing Services
• Vehicle Trade-In Service
• INEOS Grenadier Dealership
• HLocation

Quantifiable outcome

• 219-point comprehensive vehicle inspections on all used vehicles
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Five partnerships are on record, tiered major, core and minor.

• Le Prix du GrosmajorStrategic or Co-development Partner · 1 January 2024Acquired majority stake in Le Prix du Gros dealership group in 2024, expanding HGrégoire's market presence and acquisition strategy in the Quebec automotive retail market.
• Opération Nez RougecoreGTM or Marketing Partner · 1 January 2004Long-standing community partnership since 2004 supporting road safety initiatives during the holiday season, demonstrating corporate social responsibility commitment.
• Opération Enfant SoleilcoreGTM or Marketing Partner · 1 January 2004Long-standing charitable partnership since 2004 supporting children's health causes, enhancing brand reputation and community engagement.
• INEOS GrenadiercoreChannel Partner/ Reseller/ DistributorExclusive distributor partnership for INEOS Grenadier vehicles in the province of Québec. HGrégoire serves as the authorized dealer for this rugged off-road vehicle brand, expanding the company's luxury and specialty vehicle offerings.
• Arbres CanadaminorGTM or Marketing PartnerEnvironmental partnership supporting tree planting and sustainability initiatives as part of corporate environmental responsibility program.

Scale indicators5 records

Recent moves16 records

Expansion highlights6 records

Direct peers

• CarMax: Largest US used-vehicle retailer with a no-haggle fixed-price model, 200+ stores, and a national online platform. Direct comparable to HGrégoire's used-car megacenter and no-negotiation pricing strategy, with overlapping US Sun Belt footprint.
• AutoCanada: Canadian publicly traded automotive dealership group operating new and used vehicle franchises plus used-vehicle superstores. Closest Canadian peer to HGrégoire, with overlapping manufacturer franchises and a similar multi-province footprint.
• Carvana: Pure-online used-vehicle retailer with vehicle vending machines and home delivery. Competes with HGreg.com's online channel and the HGreg.ai no-haggle pricing model, particularly in the US states where HGrégoire has expanded.
• Vroom: Online used-car retailer focused on national e-commerce vehicle sales and home delivery. Competes with HGreg.com's online channel for digital native used-vehicle buyers in the US.

Broad incumbents

• Lithia Motors: One of the largest US automotive dealership groups with hundreds of franchises and a digital platform (Driveway). Competes with HGrégoire's US franchises and represents a scaled benchmark for omnichannel dealership roll-up strategy.
• AutoNation: Largest US automotive retailer with 200+ dealerships and a significant used-car operation (AutoNation USA). Competes with HGrégoire's Florida and California new-vehicle franchises and used-vehicle megacenters.
• Group 1 Automotive: US/UK automotive retailer with 200+ dealerships including luxury and import franchises (INFINITI, Toyota, Honda). Directly comparable to HGrégoire's franchise mix and US expansion strategy, particularly in California and Texas.
• Asbury Automotive Group: US automotive retailer with 150+ dealerships including Clicklane digital platform. Comparable in franchise diversity, US Sun Belt focus, and omnichannel investment approach to HGrégoire.

Emerging players

• Driveway: Digital used-car marketplace operated by Lithia that buys and sells used vehicles online. Emerging competitor in the same online used-car category where HGreg.com operates, with lower capital intensity model.

Regional players

• Dilawri Group: One of Canada's largest automotive dealership groups with franchises across Ontario, British Columbia, Alberta, and Quebec. Comparable Canadian private dealer group to HGrégoire in scale and franchise breadth, though with Western Canada concentration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HGregoire
• YouTubeyoutube.com/user/hgregoire/videos
• Facebookfacebook.com/PageHGregoire
• LinkedInca.linkedin.com/company/-hgregoire
• Instagraminstagram.com/hgregoireauto
• TikToktiktok.com/@hgregoireauto

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HGREGOIRE