Amerilodge Group

What Amerilodge Group does

Amerilodge Group is a privately-held hospitality company headquartered in Bloomfield Hills, Michigan, founded in 2006 by CEO Asad Malik. The company operates a hybrid hospitality business model combining direct hotel ownership, third-party hotel management, and franchise operations across the U.S. Midwest, with a portfolio spanning Michigan, Indiana, Ohio, and Illinois. Amerilodge's core service offering is organized as an integrated hotel management platform covering human resources, finance and accounting, planning and development, procurement, development and construction, operations, food and beverage, and revenue management — provided both to its own properties and to external hotel owners through Request for Proposal engagements.

The company generates revenue through three principal streams: (1) hotel ownership and operations, where Amerilodge owns and operates hotels directly and captures room revenue, food and beverage revenue, and meeting/event space revenue; (2) hotel management services, where it earns professional service fees for managing hotels owned by third-party investors; and (3) development and construction, where it generates fees from new-build hotel projects and benefits from property appreciation. Amerilodge operates under franchise licenses from three of the world's largest hotel brand families — IHG (Holiday Inn Express, Holiday Inn), Marriott (Courtyard by Marriott, Fairfield Inn & Suites), and Hilton (Wyndham Garden) — providing brand standards, reservation systems, and marketing infrastructure while the company retains operational control.

Operationally, Amerilodge's growth strategy emphasizes brand partnership leverage, multi-state geographic concentration in the Midwest, and recognized development expertise (notably IHG Developer of the Year awards in 2013, 2014, and 2023, and a 2015 New Development Design Award). The company has executed multiple new-build projects, including hotels in Troy ($9M), Rochester Hills ($6.4M, 83 rooms), Chesterfield ($7M, 80 rooms), and most recently a 90-room Holiday Inn Express & Suites in Stevensville, Benton Harbor (August 2025). The company's strategic positioning is that of a mid-sized, founder-led regional operator competing on local market expertise, brand affiliation quality, and recognized development execution — distinct from large national chains or asset-light pure management firms.

Name

Amerilodge Group

Legal name

Amerilodge Group

Website

https://amerilodgegroup.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Amerilodge Group is a privately-held, founder-led hospitality company that owns, operates, and manages hotels across the U.S. Midwest (Michigan, Indiana, Ohio, Illinois) under franchise licenses with IHG, Marriott, and Hilton, serving business travelers, leisure guests, and third-party hotel investors through an integrated hotel management platform.

Ownership category

akta.pro rank

Product category

Hotel Management and Operations

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro industry

PRIMARYTHAFAIAD

Hotel & Resort Banqueting / In-House Catering

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Catering & Banquet Foodservice

Keywords

• Hotel management services
• Hospitality management
• Hotel ownership operations
• Franchise hotel operations
• Hotel development services

Headquarters

HQ city

Bloomfield Hills

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Hotel Ownership and Operations: Amerilodge owns, manages, and operates hotels across the Midwest. Revenue is generated through hotel operations including room rentals, food and beverage services, and meeting/event spaces.
2. Hotel Management Services: The company provides management services to hotel owners through a Request for Proposal process, offering services including Human Resources, Finance/Accounting, Planning & Development, Procurement, Development & Construction, Operations, Food & Beverage, and Revenue Management.
3. Development and Construction: Amerilodge develops new hotel properties, with projects ranging from $6.4 million to $9 million for new constructions, generating revenue through development fees and property appreciation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Amerilodge Group is a privately-owned hospitality company that owns, operates, and manages hotels across the Midwest, with the majority of properties in Michigan and particular concentration in Southeastern Michigan. The company operates under franchise agreements with IHG (Holiday Inn Express, Holiday Inn & Suites), Marriott (Courtyard by Marriott, Fairfield Inn & Suites), and Wyndham (Wyndham Garden). In addition to operating its own properties, Amerilodge provides third-party hotel management services covering Human Resources, Finance/Accounting, Planning & Development, Procurement, Development & Construction, Operations, Food & Beverage, and Revenue Management.

Product overview

Amerilodge Group operates as a hotel ownership and management company offering comprehensive hospitality services. The company manages, operates, and owns hotels across the Midwest (Michigan, Indiana, Ohio) through strategic partnerships with major hotel brands including IHG (Holiday Inn Express, Holiday Inn & Suites), Marriott (Courtyard, Fairfield Inn & Suites), and Wyndham (Wyndham Garden). The service offering is organized as a unified hotel management platform with integrated modules covering human resources, finance/accounting, planning & development, procurement, development & construction, operations, food & beverage, and revenue management. Properties feature brand-specific design concepts such as IHG's Formula Blue and H4 formats. The company provides both management services to external property owners and operates company-owned hotels.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Management Services Comprehensive hotel management services for third-party hotel owners covering operations, revenue management, sales and marketing, human resources, finance and accounting, procurement, planning and development, food and beverage management, and development and construction across the Midwest.
• Hotel Development and Construction Services Hotel development and construction management services for new build and renovation projects, including planning, procurement, and construction oversight. Past development projects have ranged from $6.4 million to $9 million per property.
• Holiday Inn Express & Suites Stevensville Benton Harbor 90-room Holiday Inn Express & Suites hotel located at 5120 Red Arrow Highway in Stevensville, Michigan, near the Lake Michigan shoreline, featuring the Formula Blue 2.0 design concept with indoor heated pool, 24-hour fitness center, complimentary hot breakfast, and high-speed Wi-Fi. Targeted at business and leisure travelers visiting the Benton Harbor area.
• Holiday Inn & Suites Detroit Troy 146-room Holiday Inn & Suites hotel located at 870 Tower Drive, Troy, MI 48098, featuring the H4 guest room design concept, over 4,000 square feet of meeting space, and the on-site Toast to Toast restaurant. Targeted at business and group travelers in the Troy/Southeast Michigan area.
• Holiday Inn Express & Suites Michigan City Holiday Inn Express & Suites hotel located in Michigan City, Indiana, featuring brand-standard amenities. Targeted at business and leisure travelers in the Michigan City area.
• Holiday Inn Express & Suites Auburn 90-room Holiday Inn Express & Suites hotel located at 300 Lenora Ln, Auburn, IN 49735, featuring the Formula Blue design concept. Targeted at business and leisure travelers in the Auburn, Indiana area.
• Holiday Inn & Suites Kalamazoo West 130-room Holiday Inn & Suites hotel in Kalamazoo, Michigan, featuring the H4 design concept and the on-site Toast to Toast restaurant. Targeted at business and group travelers in the West Michigan area.
• Holiday Inn & Suites Mount Pleasant 130-room Holiday Inn & Suites hotel in Mount Pleasant, Michigan, featuring the H4 design concept. Targeted at business and leisure travelers visiting Central Michigan University and the Mount Pleasant area.
• Holiday Inn Express & Suites Gaylord 87-room Holiday Inn Express & Suites hotel in Gaylord, Michigan, featuring the Formula Blue design concept. Targeted at leisure and business travelers in Northern Michigan.
• Holiday Inn Express & Suites Portage 87-room Holiday Inn Express & Suites hotel in Portage, Indiana, featuring the Formula Blue design concept. Targeted at business and leisure travelers in the Portage/Northwest Indiana area.

Quantifiable outcome

• 70.1% average daily occupancy in Michigan hotels (2012)
• +4 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Hilton Hotels & ResortsminorChannel Partner/ Reseller/ Distributor · 1 January 2025Amerilodge operates the Wyndham Garden Sterling Heights property and partners with Hilton for community service initiatives including the Lighthouse Shelter donation program. Partnership includes sponsorship of 'Spirit To Serve Our Community' events.
• Marriott InternationalcoreChannel Partner/ Reseller/ Distributor · 1 January 2016Amerilodge operates Courtyard by Marriott properties including the 100-room hotel at Uptown Bay City. The partnership involves franchise licensing with Marriott brand standards and quality requirements.
• IHG (InterContinental Hotels Group)coreChannel Partner/ Reseller/ Distributor · 1 January 2007Amerilodge Group is a strategic development partner with IHG, operating Holiday Inn Express and Holiday Inn hotels. The partnership has produced multiple Developer of the Year awards (2013, 2014, 2023) and the 2015 New Development Design Award. Amerilodge uses IHG's brand standards, reservation systems, and franchise support while maintaining operational control.

Scale indicators10 records

Recent moves22 records

Expansion highlights4 records

Direct peers

• White Lodging Services: White Lodging is a closely comparable hotel ownership, management, and development company focused on premium-branded select-service and full-service hotels across the U.S. Midwest. Amerilodge's VP of HR previously worked there, confirming direct industry overlap in scale, brand portfolio, and operating model.
• Schulte Hospitality Group: Schulte is a privately held hotel ownership, development, and management firm operating branded hotels across multiple U.S. states, with similar scope to Amerilodge in combining owned assets with third-party management contracts for major brands.
• Aimbridge Hospitality: Aimbridge is one of the largest third-party hotel management companies in North America, franchising across all major brands including IHG, Marriott, and Hilton — directly comparable to Amerilodge's franchise-and-manage model but at significantly larger scale.
• Crescent Hotels & Resorts: Crescent is a privately held hotel and resort management company operating upper-upscale and luxury branded hotels across North America. Comparable to Amerilodge in offering franchise-based management services across multiple brand families.
• Remington Hotels: Remington is a hotel management, ownership, and development firm operating branded full-service, select-service, and resort properties. Comparable to Amerilodge in combining owned assets with third-party management under major franchise brands.
• Newport Hospitality Group: Newport is a hotel management and development company focused on select-service and full-service branded hotels in the Mid-Atlantic and Midwest U.S., closely matching Amerilodge's regional focus and brand portfolio strategy.
• TMI Hospitality: TMI is a hospitality management and development company operating branded select-service and extended-stay hotels across the U.S. upper Midwest — directly comparable to Amerilodge's regional Midwest positioning and asset-light management services.
• Vista Host Hotel Development & Management: Vista Host develops, owns, and manages hotels nationwide with a focus on franchised brands including Marriott, Hilton, and IHG. Directly comparable to Amerilodge's owned-and-managed franchise model across similar brand families.

Broad incumbents

• Marriott International: Marriott is one of Amerilodge's core franchisors (Courtyard, Fairfield Inn) and a broad incumbent in the global hotel industry. While not a direct competitor at the ownership level, Marriott shapes the brand standards, distribution systems, and franchise economics that govern Amerilodge's portfolio.
• InterContinental Hotels Group (IHG): IHG is Amerilodge's largest and longest-tenured franchisor (Holiday Inn Express, Holiday Inn). Not a direct competitor at the property level, but IHG's brand strategy, franchise economics, and partner relationship fundamentally drive Amerilodge's development pipeline.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/amerilodge-group-189266407832324
• LinkedInlinkedin.com/company/amerilodge-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amerilodge Group