Hubtel

What Hubtel does

Hubtel Limited is a Ghanaian payment services provider and e-commerce platform headquartered in Accra, founded in 2005 by Hans Nilsson and Ebow Spio, and acquired by MTN MobileMoney Ltd in 2023. The company operates as a regulated Payment Services Provider under the Bank of Ghana, with additional certifications from the National Communications Authority, Kenya Communication Authority, and ISO 27001 for information security. Its platform serves 7,979+ businesses and 4M+ annual users across 11+ cities in Ghana, integrating mobile money (MTN MoMo, Telecel Cash, AT Money), bank transfers, card payments, and POS into a single unified API and merchant dashboard (BackOffice) organized into three modules — Clarity, Control, and Growth.

The company offers a portfolio of products spanning consumer, merchant, and enterprise use cases. The Hubtel Mobile App delivers consumer-facing payments, marketplace, and delivery. BackOffice is a merchant dashboard for reconciliation, inventory, and operations. PowerApp is a white-label electricity vending platform built for Ghana's largest power distributor, processing GHS 51.03 billion in payment flows and serving 7M+ accounts. The Hubtel AI Lab (launched March 2024) produces in-house AI capabilities including OperationZero, a deep neural network for anomaly and fraud detection, and HubtelWay, a RAG-based assistant built on OpenAI models. The platform also supports merchant growth through a retail partner network, a rider network for delivery, and a marketplace with both goods and services.

Hubtel's revenue is generated from transaction fees on payment flows, commissions on marketplace goods and delivery services, and enterprise SaaS contracts for utilities and large merchants. The company employs 501–1,000 staff, including 100+ engineers (up from 16), and distributes its offering through direct sales to enterprises and a self-serve channel for SMBs. The combination of regulated payment licenses, an MTN-backed distribution and capital base, and a proprietary AI capability layer positions Hubtel as an integrated commerce-and-payments platform rather than a pure payment processor.

Name

Hubtel

Legal name

Hubtel

Website

https://hubtel.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Hubtel is a Ghanaian payment services provider and e-commerce platform founded in 2005, serving 7,979+ businesses and 4M+ users across 11+ cities. It unifies mobile money, card, bank, and POS payments with AI-powered fraud detection and merchant management tools.

Ownership category

akta.pro rank

Product category

Payment Processing & Commerce Platform

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)

SIC

Finance Services (6199)

akta.pro primary industry

Digital Payments & Money Movement (ACH/SEPA/FPS, Bill Pay, P2P) (FSAGAAAF)

akta.pro secondary industry

POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)

Keywords

• Unified payment processing
• Mobile money aggregation
• Merchant commerce platform
• Utility billing solutions
• Delivery commerce marketplace

Headquarters

HQ city

Accra

HQ country

Ghana

HQ region

Africa

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Payment Processing: Hubtel processes digital payments across multiple channels (mobile money, bank transfers, cards, POS) and earns transaction fees. The platform processed GHS 51.03 billion in total payment flow for the power distributor alone between July 2022 and May 2026.
2. Marketplace Commission: Hubtel earns commissions from retail partners (restaurants, shops, pharmacies) on its platform. Top partners earn over GHS 15,000 weekly.
3. Delivery/Rider Services: Hubtel operates a delivery network with riders who earn commission per delivery. Riders receive instant payouts after successful deliveries.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels6 records

Core offering

Hubtel is a Ghanaian payment services provider and commerce platform that unifies mobile money (MTN Momo, Telecel Cash, AT Money), card (Mastercard/Visa), bank transfer, and POS payment acceptance for businesses, exposed through the BackOffice merchant dashboard, developer APIs, and on-premises POS devices. It also operates consumer-facing apps for food and store delivery and bill payments, plus the PowerApp platform for utility revenue collection with AI-driven fraud and consumption analytics.

Product overview

Hubtel is a Ghanaian fintech and e-commerce platform offering a unified ecosystem of payment and commerce solutions. The core Hubtel Business Platform consists of three integrated modules—Clarity (payment flow visibility), Control (transaction oversight), and Growth (operational expansion)—enabling merchants to collect payments across mobile money (MTN Momo, Telecel Cash, AT Money), cards (Mastercard, Visa), bank transfers, and POS terminals. The consumer-facing Hubtel Mobile App provides everyday services including Food delivery, Store deliveries, Bill Payments (electricity, water, TV), Send SMS, and Pay Small Small installment payments. Enterprise solutions include PowerApp for utilities with Cloud Consumption Monitoring and OperationZero AI for revenue protection, plus the Hubtel AI Lab for fintech innovation. Supporting infrastructure includes BackOffice merchant dashboard, Hubtel Sales App for partners, Hubtel Rider App for delivery personnel, and HubtelWay AI internal knowledge assistant. The platform operates across 12+ cities in Ghana.

Differentiator

Problem solved

Functional benefit

Products and services

• Hubtel Business Platform Unified payment and commerce platform for scale-ready Ghanaian businesses, enabling merchants to collect payments across mobile money (MTN Momo, Telecel Cash, AT Money), cards (Mastercard, Visa), bank transfers, and POS, with operational clarity, transaction control, and growth tooling.
• BackOffice Merchant dashboard for businesses to manage orders, track sales, monitor employee performance, and access real-time business insights and reports, available via web and mobile app.
• Hubtel Mobile App (Consumer) Consumer-facing mobile application for everyday essentials including food ordering, grocery and store delivery, bill payments, and Send SMS; available across iOS, Android, and Huawei AppGallery.
• PowerApp Cloud-based commercial platform for power and utility distributors providing real-time payment processing, consumption monitoring, customer self-service meter readings, monthly PDF statements, and AI-driven revenue protection.
• Hubtel Food Food delivery marketplace service allowing consumers to order meals from partner restaurants, fulfilled by Hubtel riders.
• Hubtel Stores Grocery and everyday essentials delivery marketplace connecting consumers with local shops and retailers via Hubtel's rider network.
• Pay Bills Bill payment service for utilities and subscriptions including electricity (ECG), water (Ghana Water), and TV subscriptions (DSTV, GOTV, Startimes).
• Pay Small Small Installment payment service allowing consumers to make purchases and pay in smaller amounts over time.
• Send SMS Bulk SMS messaging service for businesses and consumers to send notifications, promotions, and communications.
• Hubtel POS Point-of-sale terminal solution for merchants to accept card and mobile money payments in-person, integrated with the Hubtel business platform.
• Hubtel Rider App Delivery partner app for riders to accept orders, navigate to pickup and delivery locations, manage earnings, and receive instant payouts.
• Hubtel Developer APIs (Receive & Send Money API, Direct Debit API) Developer APIs exposing Hubtel's payment rails (Receive & Send Money API and Direct Debit API) for businesses and developers to integrate payment collection and automated debit workflows.

Quantifiable outcome

• 210%+ average monthly revenue growth
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability8 records

Feature5 records

Partnerships

17 partnerships are on record, tiered minor and core.

• Dubai ChambersminorGTM or Marketing Partner · 15 May 2026Hubtel hosted leaders of Dubai Chambers ahead of the New Horizon Investment Forum, indicating potential investment and expansion discussions.
• Absa GroupcoreStrategic or Co-development Partner · 28 April 2026Absa Group CEO engaged with Hubtel leadership on financial innovation and collaboration. The meeting signifies mutual interest in deepening banking and fintech partnership.
• UK Department for Business and TrademinorGTM or Marketing Partner · 10 April 2026Hubtel hosted leaders of the UK Department for Business and Trade, representing potential international collaboration and market expansion discussions.
• MTN Fintech Partner ExchangecoreStrategic or Co-development Partner · 9 April 2026Hubtel joined MTN to combat fraud via the Fintech Partner Exchange, collaborating with other fintech partners to address rising digital fraud cases.
• Cornell UniversityminorStrategic or Co-development Partner · 8 April 2026Cornell University students visited Hubtel to understand Ghana's digital economy, representing academic collaboration and knowledge sharing.
• Brainwave AfricaTechminorStrategic or Co-development Partner · 3 March 2026Hubtel partnered with Brainwave AfricaTech for AI education initiatives, empowering the next generation through technology education.
• MobileMoney Ltd (MTN Ghana)coreStrategic or Co-development Partner · 22 December 2025Hubtel is recognized as a key fintech partner of MTN Ghana's MobileMoney Ltd. The partnership involves processing mobile money transactions and was highlighted in fraud combat initiatives via the Fintech Partner Exchange. MobileMoney Ltd honored Hubtel with a partnership excellence award.
• Ashesi UniversityminorStrategic or Co-development Partner · 5 November 2024Partnership with Ashesi University as part of university pipeline for engineering talent sourcing and development.
• University of Mines and Technology (UMaT)minorStrategic or Co-development Partner · 5 November 2024Partnership with UMaT as part of university talent pipeline for engineering recruitment.
• Bluecrest CollegeminorStrategic or Co-development Partner · 5 November 2024Partnership with Bluecrest College as part of university and coding academy talent pipeline.
• AI Lab Partners (OpenAI)coreTechnology or Integration · 13 March 2024Hubtel's AI Lab uses OpenAI models for its RAG-based internal chatbot HubtelWay AI, leveraging OpenAI's LLM capabilities.
• St. Augustine's College (APSU '99 Legacy Project)minorStrategic or Co-development Partner · 12 August 2023Hubtel Pledge contributed GHS 800,000 seed funding to renovate 18-room classroom block at St. Augustine's College. Three Hubtel co-founders are alumni of the school.
• University of Ghana School of Engineering SciencesminorStrategic or Co-development Partner · 23 February 2023Hubtel collaborates with UG School of Engineering Sciences to identify and groom top engineering talent. Attended final year project presentations and discussed sponsoring graduation awards.
• Right to Information Commission (Ghana)minorStrategic or Co-development Partner · 17 August 2021Hubtel donated 10 HP laptops to the RTI Commission as part of CSR, supporting the commission's mandate of promoting access to information.
• African Business Centre for Developing Education (ABCDE)minorStrategic or Co-development Partner · 3 June 2021Hubtel honored its 1% Pledge with donation to support International Youth Day 2021 organized by ABCDE, focusing on helping business communities improve the educational sector.
• Ghana Police ServicecoreStrategic or Co-development Partner · 20 July 2017Hubtel serves as key technology partner for Ghana Police Transformation Initiative, providing SMS communication platform to over 30,000 police personnel for data collection and emergency information delivery.
• Pledge 1% MovementcoreStrategic or Co-development Partner · 1 January 2017Hubtel became first local Ghanaian tech company to join Pledge 1% movement in 2017, committing 1% of profit, products, and employee time to communities. Placed alongside Salesforce, Atlassian, TechCrunch.

Scale indicators8 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Wave: Mobile money operator offering low-fee P2P transfers, payments, and merchant services across Senegal, Ivory Coast, Mali, Burkina Faso, Gambia, and Uganda. Comparable to Hubtel's mobile-money-first payment stack and consumer/merchant dual-sided model.
• Interswitch: Nigerian-founded pan-African digital payments and commerce company offering payment processing, card issuing, and merchant acquiring across multiple African markets. Directly comparable as an established African PSP with both payment-processing and consumer-facing commerce assets.
• Cellulant: Pan-African digital payments platform providing payment aggregation across 35+ countries via a single API, including mobile money, bank, and card rails. Highly comparable payment-orchestration model to Hubtel's unified Ghanaian aggregator.
• Paystack: Nigerian-origin payment gateway (now Stripe-owned) providing unified online and offline payment acceptance for African businesses via APIs. Highly comparable business model to Hubtel's developer-facing payment APIs and merchant onboarding flow.
• DPO Group: Pan-African payment service provider offering card processing, mobile money, and bank payment aggregation across multiple African countries. Comparable as a regional PSP with similar merchant-acquiring and payment-orchestration focus.
• Chipper Cash: Cross-border African fintech offering P2P payments, merchant payments, and investment products across 20+ African countries. Comparable as a multi-country African payments player with merchant and consumer segments.
• MFS Africa / Onafriq: Pan-African mobile money and digital payments hub connecting over 500 million mobile wallets across 40+ African countries. Comparable as a payments-rail aggregator serving merchants and fintechs across Africa.
• Flutterwave: Pan-African payment service provider offering unified payment processing across mobile money, cards, and bank transfers for businesses. Closest functional peer to Hubtel's unified-PSP model, though operating at broader geographic scale.

Broad incumbents

• Stripe: Global payments infrastructure provider offering developer-first payment APIs, merchant acquiring, and embedded financial services. Comparable as the global benchmark for Hubtel's developer-facing payment API and merchant onboarding model, though not Africa-specialised.
• MTN MobileMoney (MoMo): Ghana's largest mobile money operator, simultaneously Hubtel's core integration partner and a potential competitor. Provides wallet, merchant, and bill-payment services that overlap with Hubtel's offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hubtel

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hubtel