What Viveve does

Viveve Health, Inc. operates vivevehealth.com, an independent health journalism publication that provides free, evidence-based health information organized across six content pillars: Heart Health & Hydration, Women's Health, Nutrition & Weight, Hormones & Thyroid, Sexual Health, and Aging & Wellness. The publication has built a library of 159 health guides plus 10+ interactive self-assessment tools (PCOS Quiz, Thyroid Quiz, Hormonal Imbalance Quiz, Cortisol Assessment, Sleep Calculator, Water Intake Calculator, TDEE Calculator, Ovulation Calculator, IVF Due Date Calculator, and Reverse Due Date Calculator). The editorial model is reader-driven, with topics sourced from audience questions, and content is reviewed against current medical evidence on a rolling basis. The publication positions itself as independent from press releases, affiliate revenue, and supplement advertising.

The business model is currently free of charge with no paid subscription tiers, premium content, or transaction-based pricing in place. A free weekly email newsletter delivers curated stories and a featured study to subscribers. Go-to-market is exclusively direct-to-consumer via the owned website and organic search, supplemented by earned media mentions in outlets including Yahoo!, Bloomberg, Cosmopolitan, Women's Health, and others. The company is incorporated as Viveve Health, Inc. in New York, USA, and operates with 11-50 employees. No venture capital or private equity investment is disclosed for the journalism entity; it appears bootstrapped or founder-owned. The source data explicitly notes that a separately referenced entity, Viveve Medical, Inc. (a medical device company that secured $30M in debt financing from CRG in 2021), is a distinct legal entity from Viveve Health, Inc., despite sharing the 'Viveve' name.

Name

Viveve

Legal name

Viveve Health, Inc.

Website

https://viveve.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Viveve Health, Inc. is an independent health journalism publication providing free, evidence-based editorial content and interactive self-assessment tools across six health pillars (Heart Health, Women's Health, Nutrition, Hormones, Sexual Health, Aging & Wellness) to health-conscious consumer readers.

Ownership category

akta.pro rank

Headquarters

HQ city

Englewood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Newsletter Subscription / Reader Support: Free newsletter subscription offering a weekly email dispatch with three curated stories and one study worth considering. No paid subscription tiers are currently mentioned. The site states access is 'currently free of charge.' Future monetization may include premium offerings, but none are currently in place.
2. Advertising / Brand Partnerships (Inferred): The publication states it has 'no supplement ads' and 'no pseudoscience, no supplement ads, no shame' as a stated principle. However, the 'As Mentioned In' section listing Yahoo!, Bloomberg, Grand View Research, Cosmopolitan, and other outlets may indicate brand partnerships or earned media. The revenue model does not appear to rely on display advertising based on stated editorial principles.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Viveve Health is a digital health journalism publication that publishes evidence-based health guides organized across six content pillars: Heart Health & Hydration, Women's Health, Nutrition & Weight, Hormones & Thyroid, Sexual Health, and Aging & Wellness. It provides free access to 159 health guides (broad overviews and deep-dive articles on specific conditions, interventions, and research questions), interactive self-assessment tools including the PCOS Quiz, Thyroid Quiz, Hormonal Imbalance Quiz, Cortisol Level Assessment, and calculators for sleep, water intake, TDEE, ovulation, IVF due date, and reverse due date, plus a weekly Sunday email newsletter. Content is produced in response to reader questions and reviewed against current medical evidence.

Product overview

Viveve is an independent health journalism publication that provides free general health information and editorial content. The platform is organized around six health pillars: Heart Health & Hydration, Women's Health, Nutrition & Weight, Hormones & Thyroid, Sexual Health, and Aging & Wellness. Content offerings include broad overview guides for health topics, deep-dive articles on specific conditions and interventions, and interactive self-assessment tools (quizzes and calculators) for conditions including thyroid disorders, PCOS, menopause, perimenopause, and fertility planning (IVF due date, reverse due date, ovulation calculators). The publication emphasizes evidence-based content written without pseudoscience or commercial influence, with all content explicitly disclaiming medical advice.

Differentiator

Problem solved

Functional benefit

Products and services

• Six-Pillar Health Guides A collection of 159 evidence-based health guides organized across six content pillars (Heart Health & Hydration, Women's Health, Nutrition & Weight, Hormones & Thyroid, Sexual Health, and Aging & Wellness), including broad overview guides for newcomers and deep-dive articles on specific conditions, interventions, and research questions. Content is reviewed against current medical evidence and updated on a rolling basis.
• Interactive Health Tools A suite of free interactive self-assessment web tools including the PCOS Quiz, Thyroid Quiz, Hormonal Imbalance Quiz, Cortisol Level Assessment, Sleep Calculator, Water Intake Calculator, TDEE Calculator, Ovulation Calculator, IVF Due Date Calculator, and Reverse Due Date Calculator. Tools are embedded on dedicated pages at vivevehealth.com/tools/ and are intended for educational purposes, not diagnosis.
• Weekly Sunday Newsletter A free weekly email newsletter delivering three curated health stories and one medical study per Sunday, with one-click unsubscribe and no supplement ads.

Quantifiable outcome

• 159 health guides published across six evidence-based pillars
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Venus Concept: Medical aesthetic device company offering energy-based platforms for skin, body, and women's health. Comparable as a small-cap public peer competing in the same physician-channel aesthetic and women's wellness segments.
• Alma Lasers: Global medical aesthetic device company with energy-based platforms used in women's health, skin, and surgical aesthetics. Comparable in technology category, international distribution, and physician-channel go-to-market.
• BTL Industries: Private medical device company selling energy-based platforms (EMSCULPT, EMSELLA) for body, pelvic floor, and intimate wellness. EMSELLA in particular targets the same women's intimate health category served by Viveve Medical, with comparable technology and clinical channels.
• Cynosure (Hologic): Aesthetic energy-based device business whose Mona Lisa Touch laser is a directly competing non-surgical option for vaginal atrophy/GSM. Highly comparable in indication, technology category, and physician-office delivery model.
• Cutera: Aesthetic medical device company developing energy-based platforms (laser, RF) for skin and women's wellness indications. Comparable as a small-cap device peer selling non-invasive, in-office treatments to physicians and med-spas, with overlapping customer types and sales motion.
• Sciton: Privately held medical device company offering laser and light-based platforms for aesthetics and women's health, including devices used in OB/GYN and med-spa channels. Comparable in customer base and energy-based treatment category.
• InMode: Developer of energy-based aesthetic and women's wellness platforms used in physician offices and med-spas, including RF and laser technologies for vaginal health and related indications. Comparable in technology category, customer base, and commercialization model.

Broad incumbents

• Hologic: Large women's health medical device and diagnostics company with a portfolio spanning surgical, breast health, and diagnostics. Operates the Cynosure aesthetic/energy-based device business, making it directly comparable in women's health and overlapping in the energy-based treatment category where Viveve Medical competes.
• Solta Medical (Bausch Health): Aesthetic energy-based device business inside Bausch Health, offering Thermage and Fraxel platforms. Comparable as a larger incumbent in the physician-office energy-based aesthetic category where Viveve Medical competes.

Others

• Novadaq Technologies (acquired by Stryker): Imaging and energy-based medical device platform now within Stryker, illustrative of how small-cap energy-based device companies can be acquired by larger medtech incumbents. Relevant for strategic exit optionality for companies like Viveve Medical.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/vivevemedical
• Facebookfacebook.com/viveve
• LinkedInlinkedin.com/company/viveve-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds14 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viveve