Wellroot Family Services

What Wellroot Family Services does

Wellroot Family Services is a 501(c)(3) faith-centered nonprofit organization headquartered in Tucker, Georgia, operating as an agency of The United Methodist Church in North Georgia. Founded in 1871 as The Decatur Orphans' Home and rebranded to its current name in 2018, the organization delivers a continuum of social services across five regional offices in North Georgia serving roughly 3,000+ children, youth, and families annually with a stated growth vision toward 11,000+. Its service portfolio spans Foster Care, Behavioral Health (including Medicaid-funded CORE Services and telehealth), Functional Family Therapy, Family Housing, Healthy Families North Georgia home visitation, Triple P parenting training, the Family Advocacy Project, Transitional and Independent Living (including The Oaks community in Decatur), a Safety Net program for young adult homelessness, scholarships, and community training programs (Reaching Teens, Community Resiliency Model, Connections Matter, Resilient North Georgia coalition). Evidence-based clinical models are licensed or accredited through Healthy Families America, the Council on Accreditation, and EAGLE.

Revenue is generated through four streams: individual, corporate, and church donations (including the annual This Is Home Gala, which raised over $432,000 in April 2026); Georgia DFCS contracts for foster care and family services; Medicaid and commercial insurance billings for behavioral health; and the state-administered Fostering Success Tax Credit, which allows Georgia taxpayers to redirect taxes to Wellroot in exchange for a 100% state tax credit. Most programs are delivered free of charge to participants; behavioral health services accept Medicaid, major commercial insurance, sliding-fee scale, and self-pay. Distribution is overwhelmingly referral-driven, with DFCS, juvenile and family courts, school counselors, healthcare providers, community organizations, and church partnerships serving as primary intake channels; self-serve online referral forms supplement institutional channels. Marketing and donor development rely on signature events (This Is Home Gala, FamFest, Duluth Donut Dash, Wellroot Family Christmas), church and corporate partnership programs, a newsletter, and social media presence. The organization has no disclosed AI/technology platform beyond standard web, email, telehealth, and HIPAA-compliant records systems.

Name

Wellroot Family Services

Legal name

The United Methodist Children's Home of The North GA Conference, INC.

Website

https://wellroot.org

Company type

Private

Founded year

1871

Operating status

Operating

Headcount range

101–250 employees

Short description

Wellroot Family Services is a 501(c)(3) faith-centered nonprofit in North Georgia delivering foster care, behavioral health, family housing, maternal/infant support, transitional living, and community training across five offices and 13 counties. It serves 3,000+ children, youth, and families annually, funded by donations, DFCS contracts, and Medicaid.

Ownership category

akta.pro rank

Product category

Child & Family Social Services (Nonprofit)

NAICS

Other Individual and Family Services (624190), Individual and Family Services (6241), Child and Youth Services (624110)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Family & Parenting Support Services (BPAGAEAC)

akta.pro secondary industries

Maternal, Child & Family Health Organizations (BPAGACAF), Family & Parent Support Services (Parent Coaching, Advocacy) (EDAJALAK), Home Visiting & Parent Coaching Programs (EDACALAC)

Keywords

• Foster care services
• Behavioral health therapy
• Family preservation programs
• Transitional housing services
• Parenting education programs

Headquarters

HQ city

Tucker

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: Wellroot relies heavily on individual donations, corporate sponsorships, and church contributions. The organization hosts annual galas and events to raise funds, with the 2026 This Is Home Gala raising over $432,000.
2. Government Contracts and Medicaid: Wellroot receives funding through contracts with the Georgia Division of Family and Children Services (DFCS) for foster care and family services. Behavioral health services accept Medicaid and major insurance plans.
3. Fostering Success Tax Credit: Georgia taxpayers can redirect state taxes to Wellroot through the Fostering Success Tax Credit program, receiving 100% tax credit for contributions supporting transitional living programs.
4. Program Services Revenue: Revenue from behavioral health services including therapy and psychiatric care, with sliding fee scale and self-pay options available. Some programs like Healthy Families are free to participants.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

Wellroot Family Services is a nonprofit social services organization that provides Therapeutic Foster Care, Behavioral Health Services (counseling, play therapy, EMDR, TF-CBT, equine therapy, and autism/ABA services), Family Housing programs (rapid rehousing and transitional housing for young adults), and Parenting Programs (Attachment and Biobehavioral Catch-Up, Nurturing Parent Program, Healthy Relationships and Strong Families, Post Adoption Support, and Visitation/Family Time). Services are delivered to children, youth, families, and adoptive parents across North Georgia through five offices, and the organization is a 501(c)(3) sponsored agency of The United Methodist Church in North Georgia.

Product overview

Wellroot Family Services is a faith-centered nonprofit organization providing a comprehensive suite of social services programs for children, youth, and families across Georgia. The organization operates as a portfolio of interconnected programs organized into four main categories: Family Services (Behavioral Health, Family Housing, Maternal & Infant Support, Parenting Skills, Family Advocacy), Youth Services (Transitional Living, Independent Living, Safety Net, Scholarships), Foster Care, and Community Training. Programs are designed to work collaboratively, with wraparound support models that address the full spectrum of family needs from early childhood through young adulthood. The organization also maintains extensive partnership and fundraising infrastructure including volunteer programs, church and corporate partnerships, and the Fostering Success Tax Credit initiative.

Differentiator

Problem solved

Functional benefit

Products and services

• Therapeutic Foster Care Out-of-home therapeutic foster placement services for children and adolescents in state custody, primarily through referrals from the Georgia Division of Family and Children Services (DFCS). Includes clinical support, case management, and recruitment/training of foster families.
• Behavioral Health Services Outpatient mental health and behavioral health services for children, adolescents, and adults, including individual counseling, play therapy, EMDR, Trauma-Focused Cognitive Behavioral Therapy (TF-CBT), and equine-assisted therapy. Designed for clients referred by pediatricians, schools, DFCS, or seeking self-pay/Medicaid-funded care.
• Autism Services (ABA Therapy) Applied Behavior Analysis (ABA) therapy and related autism services for children on the autism spectrum, delivered as part of the organization's behavioral health programming.
• Family Housing (Rapid Rehousing & Transitional Housing) Rapid rehousing and transitional housing programs for families experiencing housing instability and for young adults (including those aging out of foster care) transitioning to independent living, with case management and supportive services.
• Parenting Programs Evidence-based parenting education and family preservation programs including Attachment and Biobehavioral Catch-Up (ABC), Nurturing Parent Program, Healthy Relationships and Strong Families, Post Adoption Support, and Visitation / Family Time services for biological, adoptive, and kinship families.
• Equus Therapy (Equine-Assisted Therapy) Equine-assisted psychotherapy using horses (Equus Therapy) as a trauma-informed experiential therapy modality for children, adolescents, and adults served by Wellroot.
• Trauma-Informed Yoga & Nia Therapy Trauma-Informed Yoga and Nia Therapy movement-based programs integrated into Wellroot's behavioral health and trauma services for clients.
• Teachable Breath Teachable Breath is a respiratory / mindfulness technique offered by Wellroot as part of its trauma-informed and self-regulation programming for clients across service lines.
• Synergy Parent Academy Synergy Parent Academy is a structured parent education and training program within Wellroot's Parenting Programs, designed to equip parents and caregivers with skills for nurturing and supporting children.

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

20 partnerships are on record, tiered core and minor.

• Dunwoody United Methodist ChurchcoreStrategic or Co-development PartnerTop five giving church partner supporting Wellroot's mission through donations and congregation engagement.
• Peachtree Road United Methodist ChurchcoreStrategic or Co-development PartnerTop five giving church partner providing significant financial support and volunteer engagement.
• Northside United Methodist ChurchcoreStrategic or Co-development PartnerTop five giving church partner contributing to Wellroot's annual fundraising goals.
• St. James United Methodist Church AtlantacoreStrategic or Co-development PartnerTop five giving church partner engaged in congregation-wide support for foster families.
• Johns Creek United Methodist ChurchcoreStrategic or Co-development PartnerTop five giving church partner supporting Wellroot's child welfare programs.
• Healthy Families AmericacoreStrategic or Co-development PartnerNational accreditation partner for home visitation program using evidence-based HFA model curriculum.
• Healthy Families GeorgiacoreStrategic or Co-development PartnerState affiliate providing framework and resources for maternal/infant support services.
• Resilient GeorgiacoreStrategic or Co-development PartnerCoalition partner for Resilient North Georgia initiative, providing evidence-based services to prevent trauma and keep children out of foster system.
• Seyfarth Shaw LLPminorGTM or Marketing PartnerCorporate partner with partner Tamaron Houston serving as gala co-chair.
• Regent Partners LLCminorGTM or Marketing PartnerCorporate partner with director Jenny Wilkirson serving as gala co-chair.
• Hall County Juvenile CourtcoreStrategic or Co-development PartnerPublic sector partner providing referrals and collaboration for family support services.
• Hall County Treatment CourtcoreStrategic or Co-development PartnerPartnership for connecting families with behavioral health and support services.
• Georgia Division of Family and Children Services (DFCS)coreStrategic or Co-development PartnerPrimary government partner for foster care placement and family services contracts.
• Northeast Georgia Health SystemminorStrategic or Co-development PartnerHealthcare system partner providing community health support and resources.
• University of North GeorgiaminorStrategic or Co-development PartnerAcademic partner providing educational support and internship opportunities.
• Georgia State UniversityminorStrategic or Co-development PartnerAcademic partner with faculty connections and student placements.
• University of GeorgiaminorStrategic or Co-development PartnerAcademic partner with law school and social work program connections.
• Brenau UniversityminorStrategic or Co-development PartnerAcademic partner providing educational collaboration and student internships.
• United Way of Hall CountyminorStrategic or Co-development PartnerNonprofit partner providing community resource coordination and funding.
• Georgia Center for Child AdvocacyminorStrategic or Co-development PartnerNonprofit partner in child advocacy and support services.

Scale indicators16 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Mary Hall Freedom House: Georgia-based nonprofit providing housing, recovery, and supportive services for women and children experiencing homelessness and addiction. Comparable in family-housing and Georgia-based wraparound services.
• CHRIS 180: Atlanta-based 501(c)(3) nonprofit providing foster care, behavioral health, and family services across metro Atlanta. Highly comparable to Wellroot in geography, mission, and service mix.
• National Youth Advocate Program (NYAP): National nonprofit providing foster care, behavioral health, and youth residential services. Comparable in foster-care and family-preservation service mix.
• Covenant House Georgia: Atlanta-based nonprofit serving youth and young adults facing homelessness and trafficking; former employer of Wellroot CEO Allison Ashe. Comparable in Georgia footprint and youth-services focus.
• Bethany Christian Services: National faith-based nonprofit providing foster care, adoption, and family services across multiple states. Comparable in faith-centered identity and foster-care/adoption service offerings.
• Methodist Children's Home: Faith-centered (Methodist-affiliated) nonprofit serving children and families through residential care, foster care, and family services. Directly comparable faith-based identity and service model.
• Georgia Center for Child Advocacy: Atlanta-based nonprofit providing child advocacy, forensic interviewing, and therapy for children affected by abuse. Comparable in mission, Georgia geography, and child-welfare focus.

Broad incumbents

• Devereux Advanced Behavioral Health: Large national nonprofit operating behavioral health, foster care, and intellectual/developmental disability services across multiple states. Comparable in behavioral health and foster care, but operates at significantly larger scale.
• Volunteers of America: National faith-affiliated nonprofit providing housing, behavioral health, and family services. Comparable in faith-rooted identity and service breadth, but operates at much larger scale.

Regional players

• Children's Home Society of California: California-based nonprofit providing foster care, adoption, and family services. Comparable in nonprofit foster-care service model, but operates in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCxHg7t
• Xx.com/wellrootga
• Facebookfacebook.com/WellrootFamilyServices
• LinkedInlinkedin.com/company/wellroot-family-services

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wellroot Family Services