Hana Securities

What Hana Securities does

Hana Securities Co., Ltd. is the securities brokerage and investment banking subsidiary of Hana Financial Group, one of South Korea's top five financial holding companies. The firm offers full-service brokerage across retail and institutional channels — including equities, futures, and options trading — through an AI-enhanced mobile trading system (MTS) and a network of group-wide wealth management seminars (e.g., the Hana Financial Money Show). It also operates a research franchise covering telecom, electronics, automotive, AI, and autonomous driving sectors, with research distributed to both retail and institutional clients.

Beyond brokerage, Hana Securities runs a meaningful investment banking and venture investment practice, underwriting KOSDAQ technology-special listings (e.g., Autonomous A2Z) and participating directly in growth-stage rounds (SOLIVIS, BAT, Palette). Revenue is generated through transaction commissions, professional services fees from underwriting and advisory mandates, returns on direct equity investments, and research/subscription-style services bundled with the trading platform. Pricing is quote-based and negotiable per transaction.

The firm is expanding its addressable market via two notable vectors: a digital bond franchise built on Standard Chartered's Total Return Swap and Euroclear's D-FMI infrastructure (first DNN on the London Stock Exchange's ISM in December 2025), and large-scale renewable energy project finance with U.S.-headquartered Pacifico Energy Korea for the 3.2 GW Jindo offshore wind farm in mid-2026. Operational risk includes an ongoing FSS investigation into the firm's decision to compensate up to 90% of losses for an overseas real estate fund, which introduces potential reputational and conduct exposure.

Name

Hana Securities

Legal name

Hana Securities Co., Ltd.

Website

https://hanaw.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Hana Securities is a South Korean full-service brokerage and investment banking subsidiary of Hana Financial Group, serving retail and institutional investors, growth-stage companies, and corporate clients with trading, research, IPO underwriting, and direct investments.

Ownership category

akta.pro rank

Product category

Securities Brokerage

NAICS

Investment Banking and Securities Intermediation (52315), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)

SIC

Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Tokenized Securities & Capital Markets Infrastructure (equities, bonds, funds, ATS/MTF connectivity) (FSAPAIAD)

Keywords

• Securities brokerage
• Investment banking
• IPO underwriting
• Equity research
• Mobile trading

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Brokerage Commission: Traditional securities brokerage services generating commission revenue from stock trading, futures, options, and other securities transactions executed through retail and institutional channels.
2. Investment Banking: IPO underwriting and securities issuance services including technology-special listings on KOSDAQ, generating underwriting fees from corporate clients.
3. Investment/VC Activities: Direct investment in startups and growth companies through funding rounds, generating returns on equity investments in companies like SOLIVIS, Autonomous A2Z, and BAT.
4. Research and Advisory: Financial research services provided to institutional and retail investors covering equities, macroeconomics, and sector analysis, influencing investment decisions and trading activity.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Hana Securities is a South Korean full-service securities brokerage and investment bank operating as a subsidiary of Hana Financial Group. It provides retail and institutional securities trading (stocks, futures, options) through an AI-enhanced mobile trading system, equity research coverage across multiple sectors, and investment banking services including IPO underwriting (notably KOSDAQ technology-special listings) and pre-IPO funding for startups. The firm also participates in direct venture investments, infrastructure fund creation, and has entered digital bond markets via international partnerships.

Product overview

Hana Securities is a securities brokerage firm and subsidiary of Hana Financial Group. The company offers securities trading services, investment banking, and brokerage operations including research analysis for capital markets. The firm is actively developing mobile trading system (MTS) platforms with AI and content features for retail investors. Hana Securities provides investment research and analysis on various sectors including technology, telecommunications, and automotive, while also participating in IPO underwriting and pre-IPO funding for companies seeking KOSDAQ listings.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile Trading System (MTS) AI-enhanced mobile trading platform enabling retail investors to trade stocks, futures, options, and other securities. Competes with Meritz Securities, Next Securities, and NH Investment & Securities on AI features and content.
• IPO Underwriting and Securities Issuance Investment banking service underwriting initial public offerings and securities issuance for emerging technology companies on KOSDAQ and other Korean exchanges, generating underwriting fees from corporate clients.
• Equity Research and Advisory Financial research services covering equities, macroeconomics, and sector analysis (telecom, electronics, automotive, AI, autonomous driving) for institutional and retail investors, supporting investment decisions and trading activity.
• Project and Infrastructure Financing Corporate finance and project financing services for large Korean corporations and developers, including infrastructure fund creation, urban logistics hub development, and renewable energy financing (e.g., 3.2 GW Jindo offshore wind farm).
• Wealth Management Advisory Group-wide wealth management seminars combining banking, securities, and insurance expertise, addressing stock investment strategies, asset transfer planning, tax-saving strategies, and real estate succession for retail clients.
• Digital Bond Services (Digitally Native Notes) Digital bond transaction capability using Euroclear's D-FMI infrastructure and structured via Total Return Swap with Standard Chartered, enabling Hana Securities' entry into international digital bond markets.

Quantifiable outcome

• Supported 40.5 billion won pre-IPO funding for Autonomous A2Z, setting record for largest funding in Korea's autonomous driving sector
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered major and core.

• Seobu T&DmajorStrategic or Co-development Partner · 28 June 2026Hana Financial Group signed a business agreement with Seobu T&D to cooperate on developing an urban advanced logistics hub and commercial complex in Singjeong-dong, Yangcheon-gu, western Seoul. The two companies will collaborate on fundraising, corporate finance, and joint investments, with Hana Financial leveraging its banking and securities subsidiaries for financing across the project's lifecycle.
• Pacifico Energy KoreacoreStrategic or Co-development Partner · 12 June 2026Pacifico Energy Korea, a U.S.-headquartered renewable energy corporation, signed an MOU with Hana Bank and Hana Securities to jointly secure financing for the 3.2 GW Jindo offshore wind farm in South Korea. The parties will cooperate across project financing, financial advisory, and investment attraction while developing a co-prosperity financing model. This marks the first case of a domestic Korean financial institution partnering with a U.S.-based offshore wind developer.
• Standard CharteredcoreTechnology or Integration · 23 December 2025Standard Chartered structured a Total Return Swap (TRS) enabling Hana Securities' first digital bond transaction via a Digitally Native Note (DNN) listed on the London Stock Exchange's ISM. The transaction used Euroclear's D-FMI infrastructure, marking Hana Securities' entry into the digital bond market and demonstrating capabilities in innovative financial market products.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Nomura Holdings: Global investment bank with a significant Korean equities and IB franchise, competing for cross-border mandates and institutional flow relevant to Hana Securities' institutional client base and limiting the addressable share of Korean deals.

Regional players

• CLSA: Asia-focused brokerage and IB operator with strong Korean equities research and IPO capabilities; comparable to Hana Securities in institutional research, capital markets execution, and Asia cross-border brokerage mandates.

Direct peers

• KB Securities: Securities arm of KB Financial Group and explicit co-underwriter with Hana Securities on Korean IPOs such as Autonomous A2Z, with closely overlapping retail brokerage and investment banking capabilities and parent-group banking distribution.
• Meritz Securities: Aggressive Korean retail brokerage competitor that is explicitly cited alongside Hana Securities as one of the firms racing to deploy AI features on its mobile trading platform, making it one of the closest direct comparables on AI-led MTS differentiation.
• Samsung Securities: Affiliated with Samsung Group and a top-five Korean broker, Samsung Securities offers an overlapping retail brokerage and IB platform, competing head-to-head with Hana Securities for retail trading share and tech IPO underwriting mandates.
• Mirae Asset Securities: Top-tier Korean securities firm and part of Mirae Asset Financial Group, with a comparable full-service retail brokerage, IB, and wealth management franchise that directly competes with Hana Securities for trading flow, IPO mandates, and affluent retail clients.
• Shinhan Investment: Securities affiliate of Shinhan Financial Group offering a similar full-service retail and institutional platform to Hana Securities, leveraging its parent group's banking distribution for cross-sell in a directly comparable conglomerate model.
• Korea Investment & Securities: Top-five Korean securities firm with a comparable full-service retail brokerage, IB, and trading business; competes directly with Hana Securities for retail trading flow, KOSDAQ/KOSPI IPO mandates, and institutional execution.
• NH Investment & Securities: One of South Korea's largest retail-focused securities firms, NH Investment & Securities is a direct competitor to Hana Securities in brokerage, MTS, and investment banking, and is explicitly named in source data as an AI-feature competitor on mobile trading platforms.

Emerging players

• Standard Chartered: Partner that structured the Total Return Swap enabling Hana Securities' first digital bond via a DNN on the London Stock Exchange; an emerging counterparty in tokenized capital markets infrastructure, illustrating overlap with Hana Securities' digital asset ambitions.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hana-financial-investment

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments61 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hana Securities