Adrena LINE Adventure Zipline Tours

What Adrena LINE Adventure Zipline Tours does

Adrena LINE Adventure Zipline Tours is a privately held, founder-operated outdoor adventure company based in Sooke, British Columbia, on the southern shore of Vancouver Island. Established in the mid-2000s (sources conflict between 2006 and 2007), the company operates a guided zipline park built across approximately 100 acres of coastal temperate rainforest, currently staffed by 11-50 seasonal employees and led by directors Jeremy Wilson and Scott McQueen. Its customer base spans walk-in tourists visiting Vancouver Island, corporate groups (Costco, TD Bank, Microsoft, Cisco, Harbour Air, WorkSafe BC, ABE Books, Patterson Dental), government clients (Department of National Defense), schools (St Michaels University School), and local residents.

The core product set centers on a guided Canopy Tour spanning 8 ziplines and priced at $119 adult / $89 youth, supplemented since May 2023 by the Big Zip Experience — a 2,400 ft line marketed as the longest on Vancouver Island — at $69, with both sold as the Ultimate Zipline Package. Supporting revenue lines include GoPro rentals, shuttle service via a 14-passenger van and 24-passenger bus, gift certificates, group bookings, and (currently suspended) night tours. The operation is registered with Technical Safety BC for amusement devices, and guides complete a Zipline Guide Certification program including ERECT high-angle rescue training, indicating a labor-intensive, safety-regulated service model. Recognitions include the TripAdvisor Certificate of Excellence (2012-2024) and several regional awards from the Sooke Region Chamber of Commerce, Tourism Vancouver Island, the Capital Regional District, and the Greater Victoria Chamber of Commerce.

The business model is a seasonal, capacity-constrained experience provider generating revenue primarily through per-guest ticket sales, bundled packages, group contracts, and ancillary transport and equipment rentals. Distribution combines direct online and on-site bookings with packaged partnerships (e.g., 17 Mile House Pub) and transportation partners that feed visitors from Victoria and across southern Vancouver Island. Capital structure remains entirely founder-controlled with no external equity; the only disclosed funding event is a $74,195 Government of Canada grant received in September 2023. Operating cadence is seasonal, running approximately March through November, with annual hiring and guide-training cohorts each spring as capacity is rebuilt for the upcoming season.

Name

Adrena LINE Adventure Zipline Tours

Legal name

Adrena LINE Zipline Adventure Tours

Website

https://adrenalinezip.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Adrena LINE Adventure Zipline Tours operates a guided zipline adventure park on 100 acres of coastal temperate rainforest in Sooke, British Columbia, serving tourists, corporate groups, schools, and local visitors with canopy tours and the Big Zip experience.

Ownership category

akta.pro rank

Product category

Adventure Tourism

NAICS

Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Zipline, Ropes Courses & Aerial Adventure Parks (THAJABAC)

akta.pro secondary industries

Zipline & Canopy Tour Parks (THAAACAA), Adventure & Aerial Parks (Ropes Courses, Zipline Parks, Climbing Parks) (THAJAEAI), Aerial Adventure Parks (Multi-Element Courses) (THAAACAC)

Keywords

• Adventure zipline tours
• Canopy zipline tours
• Outdoor adventure tourism
• Corporate team building
• Eco tourism experiences

Headquarters

HQ city

Victoria

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Guided Canopy Zipline Tours: Two-hour fully guided zipline tours featuring eight ziplines, a suspension bridge, and off-road adventure ride. Adults $119, Youth $89 (5-18 years). One-time ticket purchase per tour.
2. Big Zip Experience: Standalone ride on the 2,400ft longest zipline on Vancouver Island. Adults & Youth double run for $69. Additional rides available for $20 each.
3. Ultimate Zipline Package: Combined Guided Canopy Tour plus Big Zip run as a package deal, available March 14th - June 24th at 10am. Approximately 2.5 hours duration.
4. Gift Certificates: Activity-based gift certificates for specific tours or monetary denominations ($50, $100, $150, $200) or custom amounts. Also individual passes for youth or adult tours.
5. Group Transportation: Custom shuttle service using 14-passenger van and 24-passenger bus. Separate add-on service with pricing based on group size, itinerary, and pickup location.
6. GoPro Rental: GoPro cameras available for rent during zipline tours for capturing photos and videos.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Adrena LINE operates a zipline adventure park on 100 acres of coastal temperate rainforest in Sooke, BC, running fully guided canopy zipline tours across eight ziplines (150ft–1,000ft), a 100ft suspension bridge, and an off-road ATV ride to the launch platform. The signature offering, the Big Zip Experience, is a 2,400ft dual zipline (the longest on Vancouver Island, reaching 65–70 km/hr). Tours are supported by proprietary safety systems including a redirected brake on canopy lines and an automatic electric braking system with magnet-based trolleys on the Big Zip.

Product overview

Adrena LINE Adventure Zipline Tours operates a zipline adventure park in Sooke, BC as a single unified adventure tourism service. The core product is the Guided Canopy Tour featuring eight ziplines and a suspension bridge across 100 acres of coastal temperate rainforest. This core offering is augmented by The Big Zip Experience (a standalone 2400ft dual zipline ride), the Ultimate Zipline Package (combining both), and Night Zipline Tours (currently suspended). Additional revenue streams include Shuttle Service for transportation, GoPro Rental for photo capture, Gift Certificates, and Group Booking Services with meal arrangements at the adjacent 17 Mile House Pub.

Differentiator

Problem solved

Functional benefit

Products and services

• Guided Canopy Tour A two-hour fully guided zipline tour featuring eight varied ziplines (150ft to 1,000ft lengths), a 100ft suspension bridge crossing, and a 10-minute off-road adventure ride through 100 acres of coastal temperate rainforest; platform heights range from 60ft to 150ft and speeds exceed 35 mph. Priced at $119 adult (19+) and $89 youth (5-18).
• The Big Zip Experience A standalone dual zipline ride featuring two 2,400ft side-by-side ziplines reaching speeds up to 65-70 km/hr over the Sooke Basin, launched from a mountaintop deck. Can be booked as a double run for $69 (adults and youth) with additional rides at $20 each or added to the Guided Canopy Tour for $20.
• Ultimate Zipline Package Combined package bundling the Guided Canopy Tour with a Big Zip run, available March 14th through June 24th with a 10am canopy tour followed by the Big Zip, totaling approximately 2.5 hours.
• Gift Certificates Gift certificates available either as monetary denominations ($50, $100, $150, $200, or custom amount) or as activity-based passes for Adult or Youth Guided Canopy Tours or The Big Zip Experience.
• Night Zipline Tours Full moon zipline tours offered on Friday or Saturday nights closest to the calendar full moon, with guests outfitted with headlamps and platforms lit with remote lighting; currently suspended until further notice.
• Group Booking Services Coordinated group bookings for corporate team building, bachelor/bachelorette parties, birthday celebrations, sports team/school excursions, or family outings, with an assigned Sales Coordinator for personalized service and optional meal arrangements at the adjacent 17 Mile House Pub.
• Shuttle Service Custom transportation using a 14-passenger van and 24-passenger bus, with downtown Victoria hotel pickups included and remote pick-ups available for an additional fee; pricing varies by group size, itinerary, and pickup location.
• GoPro Rental GoPro camera rental available for an additional charge during zipline tours, with helmets featuring GoPro mounts provided at no charge for guests bringing their own cameras.

Quantifiable outcome

• Maximum zipline speed over 35 miles/hr (canopy tour) and up to 65-70km/hr (Big Zip)
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• 17 Mile House Pub & Liquor ShoppecoreGTM or Marketing PartnerAdjacent pub partner located next to Adrena LINE location. Offers private dining room on second floor for groups of 10-30+ people. Adrena LINE staff receive 25% discount on food and non-alcoholic beverages and 10% discount on alcoholic beverages. Group meal reservations can be arranged for zipline guests.
• Budget Rent-a-Car of VictoriaminorOthersRecommended car rental partner for visitors needing transportation. Referral recommendation for guests traveling to Adrena LINE location.
• BC FerriesminorOthers95-minute ferry service through scenic Gulf Islands from Tsawwassen Terminal to Swartz Bay, connecting Vancouver area visitors to Vancouver Island and Adrena LINE.
• Harbour AirminorOthersSeaplane service connecting Vancouver directly to Victoria, with connections to Adrena LINE shuttle service. Provides scenic flight option for visitors.
• HelijetminorOthersHelicopter service between Vancouver and Victoria Harbours offering different aerial perspective of the scenic route.
• Victoria ClipperminorOthersPassenger ferry service from Seattle to Victoria, enabling US visitors to access Adrena LINE tours.
• Kenmore AirminorOthersSeaplane service from Seattle area to Victoria Inner Harbour, offering 35-minute scenic flight option.
• MV CohominorOthersDaily passenger and vehicle ferry service from Port Angeles, WA to Victoria, providing another US access route to Adrena LINE.
• BC TransitminorOthersPublic bus service with Bus #95 from Victoria Parliament buildings to Langford Exchange, then Bus #61 to Sooke. Day pass $5 available on bus.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Regional players

• Tree Top Adventures (Ontario): Ontario-based aerial adventure park operator with multi-element zipline and ropes courses. Comparable direct-to-consumer adventure tour model but serving Eastern Canada rather than Vancouver Island geography.
• Haliburton Forest Canopy Tour: Ontario wilderness canopy tour and zip line operator on a large land base. Comparable guided forest canopy experience with similar sustainability/land stewardship positioning but in a different regional market.
• Sky-High Zip Line (Blue Mountain): Ontario zip line and adventure tour operator serving Blue Mountain tourist traffic. Comparable model targeting resort-area tourists with bundled adventure experiences in a different Canadian region.

Broad incumbents

• Cypress Mountain: West Vancouver ski/resort destination with seasonal aerial adventure add-ons. Overlapping in zipline/scenic recreation but within a broader mountain sports portfolio rather than single-product focus.
• Grouse Mountain Resort: North Vancouver mountain resort operating zipline as part of broader mountain recreation offering. Overlapping aerial adventure experience but bundled within a larger year-round resort portfolio rather than dedicated zipline focus.

Direct peers

• Ziptrek Ecotours: Whistler, BC zipline operator running guided canopy and eco-tour experiences. Similar product mix (multiple ziplines, suspension bridges, scenic tours) with comparable sustainability positioning targeting Vancouver-area tourists.
• WildPlay Element Parks: BC-based operator of aerial adventure parks with multiple locations including Maple Ridge and Victoria. Closest direct competitor with comparable zipline, ropes courses, and bungee offerings targeting similar tourist and corporate groups.
• The Adventure Group (Whistler): Whistler-based tour operator bundling zipline, ATV, and other adventure tours. Direct peer with comparable direct-to-consumer booking, group/corporate event focus, and BC adventure tourism positioning.

Others

• 17 Mile House Pub (adjacent partner): Adjacent food and beverage operator offering group dining for Adrena LINE customers. Not a competitor but a core enabling partner that captures meal revenue from zipline group bookings.
• CW Adventures / Tour Operators (Safer alternative aggregator): Destination marketing and tour aggregation channels (HelloBC, Tourism Vancouver Island) that drive Adrena LINE demand. Not a direct competitor but a critical marketing/distribution layer for Vancouver Island tourism.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/adrenaline_news
• YouTubeyoutube.com/user/adrenalinezipline
• Facebookfacebook.com/AdrenaLineZip
• Instagraminstagram.com/adrenalinezip
• LinkedInlinkedin.com/company/adrena-line-zipline-adventure-tours

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adrena LINE Adventure Zipline Tours