Cubic
CUBIC-Modulsystem A/S is a Danish engineering company founded in 1973 that designs modular enclosure systems for low-voltage switchboards, sold exclusively through a certified partner network to end customers in data centres, renewable energy, industrial, marine, and other sectors.
- Company typePrivate
- Founded1973
- HeadquartersFrogner, Norway
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Cubic does
CUBIC-Modulsystem A/S is a Danish engineering company founded in 1973 that designs and manufactures modular enclosure systems for low-voltage switchboards. The company sells exclusively through a certified partner network of panel builders and system integrators who assemble custom switchboards for end customers across ten industry verticals: data centres, renewable energy, industrial manufacturing, mining, marine, offshore, power generation, infrastructure, OEM, and Power-to-X. CUBIC's core platform supports configurations from compact MCB/MCCB components up to 6300A air circuit breakers, and is engineered as brand-agnostic, accepting electrical components from major manufacturers including Siemens, ABB, Schneider Electric, Eaton, Mitsubishi Electric, WEG, Terasaki, Socomec, and Allen-Bradley.
CUBIC's product portfolio centers on its flagship CUBIC Modular System, complemented by the CPS25 and BSM Box System for distribution applications up to 800A, the Cu-mini wall-mounted system up to 250A, and Cu-flex flexible copper busbars. In November 2024, the company launched CUBIC Galaxy, a proprietary engineering software providing partners with drawing, calculation, temperature rise verification, automated IEC 61439 design compliance checks, 3D visualisation, integrated bill-of-materials generation, and SEE-Electrical 3D integration. All Modular System configurations are independently tested and certified by DEKRA against IEC 61439 (parts 1, 2, 3) and UL 891 standards; the company additionally holds ISO 14001 and OHSAS 18001 certifications.
CUBIC operates an exclusive certified-partner go-to-market: panel builders and system integrators must complete the CUBIC Global Training Programme before purchasing components, after which they assemble and deliver switchboards to end customers under their own relationships. Pricing is quote-based and not publicly disclosed, and revenue is generated through hardware sales of modular enclosure systems, components, and accessories. The company maintains wholly-owned subsidiaries and sales offices in 11 countries spanning the Nordics, Western Europe, Spain, Poland, China, and India. In October 2022, Rockwell Automation, the world's largest industrial automation and digital transformation company, announced a definitive agreement to acquire CUBIC, representing the most significant corporate development in the company's 50-year history. (Note: the firmographic record lists 1-10 employees, which is inconsistent with the disclosed 11-country subsidiary network and is treated as a data limitation.)
Cubic firmographics
Firmographics- Name
- Cubic
- Legal name
- CUBIC-Modulsystem A/S
- Website
- https://cubic.eu
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CUBIC-Modulsystem A/S is a Danish engineering company founded in 1973 that designs modular enclosure systems for low-voltage switchboards, sold exclusively through a certified partner network to end customers in data centres, renewable energy, industrial, marine, and other sectors.
- Ownership category
- akta.pro rank
Cubic industry classification
Industry- NAICS
- Switchgear and Switchboard Apparatus Manufacturing (335313), Relay and Industrial Control Manufacturing (335314), Hardware Manufacturing (33251)
- SIC
- Switchgear & Switchboard Apparatus (3613), Electrical Industrial Apparatus (3620), Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Low-Voltage Switchboards & Panelboards (LV distribution panels, MCCs, switchboards) (IMAGAEAA)
- akta.pro secondary industries
- Industrial Control Cabinets & Power Distribution (Panels, Switchgear for Automation) (IMAHAHAK), Enclosures, Boxes & DIN-Rail Hardware (junction boxes, cabinets, panel enclosures, DIN rail, gland plates) (IMAGAEAH), Circuit Protection Devices (MCBs, MCCBs, ACBs, fuses, RCD/GFCI, surge protection) (IMAGAEAB), Integrated Marine Electrical Systems & Switchboards (IMAJAJAA)
Keywords
Where Cubic is headquartered
LocationHeadquarters
- HQ city
- Frogner
- HQ country
- Norway
- HQ region
- Europe
Offices11 records
Markets served
Cubic business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Modular Enclosure System Sales: CUBIC manufactures and sells its modular enclosure systems, components, and accessories to certified panel builder partners. Revenue is generated through product sales of standardized enclosure modules, busbars, insertion solutions (Multi Drawer, Plug-in, MPI, MIB, MCS, DIN rails), and certified circuit breaker sections. Partners use CUBIC's system to construct custom switchboards for end customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Products are sold through certified partners with no public pricing available |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Cubic product offering
Product offeringCore offering
CUBIC manufactures and sells a modular enclosure system that enables certified panel builder partners to design and assemble custom low-voltage switchboards using standardized components from any major electrical brand. The system supports configurations from small MCB/MCCB up to 6300A ACB and is pre-tested and certified to IEC 61439 and UL 891 standards. Supporting products include compact distribution systems (CPS25 up to 800A, Cu-mini up to 250A, BSM Box System), Cu-flex flexible copper busbars, and the proprietary CUBIC Galaxy design software.
Product overview
CUBIC provides a portfolio of modular enclosure systems and software tools for the design, assembly, and configuration of low-voltage switchboards. The core offering is the CUBIC Modular System — a certified, brand-agnostic enclosure platform supporting configurations from compact MCBs/MCCBs up to 6300A Air Circuit Breakers (ACBs), with multiple verified insert solutions (DIN rails, MIB, MCS, MPI, Plug-in, Plug-in+, Multi Drawer, and Certified Circuit Breaker Sections). Supporting the Modular System, CUBIC offers the compact CPS25 and BSM Box System for smaller distribution applications (up to 800A), and the Cu-mini for wall-mounted distribution (up to 250A). Cu-flex Flexible Copper Busbars provide ready-to-use electrical connections. All components are tested and certified with IEC 61439 and UL 891 standards, with DEKRA as the primary certification body. CUBIC Galaxy is a proprietary engineering software tool for switchboard design, offering automated verification, 3D visualization, bill of materials generation, and integration with third-party CAD tools. Standard & Customized Solutions extend the portfolio to stainless steel enclosures for specialized applications.
Differentiator
Problem solved
Functional benefit
Brands
- CUBIC Galaxy: Software tool for switchboard design, calculation, temperature rise verification, and purchasing module for CUBIC Partners.
- CUBIC Modular System
- Cu-flex
- CPS25
- CUBIC Global Training Programme
Companies that use Cubic
Customer profileSegments10 records
Ideal customer profiles2 records
Cubic technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature6 records
Cubic partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DEKRAcoreDEKRA serves as the certified body for almost all CUBIC verifications and certifications. Their independent testing and certification services validate CUBIC's modular system solutions against international standards.
Scale indicators2 records
Recent moves9 records
Expansion highlights5 records
Cubic competitors and assessment
Company assessmentBroad incumbents
- Schneider Electric: Global leader in electrical distribution, energy management, and automation. Schneider's Prisma and Okken low-voltage switchboard systems are direct alternatives to CUBIC's modular enclosures, served across all the same verticals (data centre, renewable, industry).
- ABB: Swiss-Swedish multinational supplying switchgear (System pro M, MNS), industrial control, and motor control centres. Competes directly with CUBIC's modular switchboard platform across industrial and infrastructure segments.
- Siemens: Through its Smart Infrastructure division, Siemens offers SIVACON S8 and ALPHA switchboards, directly competing with CUBIC in low-voltage power distribution. Siemens is also a CUBIC-compatible component supplier, making it both a competitor and ecosystem partner.
- Eaton: US-headquartered power management company offering xEnergy and Modan modular low-voltage switchboard systems. Competes with CUBIC globally across data centre, industrial, and infrastructure verticals, and is also a CUBIC-integrated component brand.
- nVent Electric (Hoffman): US-listed electrical connection and protection specialist. Its Hoffman brand supplies enclosures and integrated panel solutions directly competitive with CUBIC's modular enclosures, particularly in North American industrial and data centre markets.
- Legrand: French global specialist in electrical and digital building infrastructures. Overlaps with CUBIC in distribution enclosures, power distribution panels, and data centre physical infrastructure, though Legrand is more weighted toward residential/commercial building wiring devices.
Direct peers
- Rittal: German enclosure and power distribution specialist offering Ri4Power modular low-voltage switchboard systems. The most structurally comparable peer to CUBIC — both sell modular enclosures through partner/integrator networks to industrial and infrastructure end-customers.
- Hensel: German manufacturer of electrical enclosures, junction boxes, and low-voltage distribution systems. Comparable to CUBIC in the compact/medium-ampere segment (Cu-mini/CPS25), serving industrial and building infrastructure customers through distribution partners.
- Hager: European leader in distribution boards, modular enclosures, and energy management for buildings. Overlaps with CUBIC in the 250A–800A segment and shares a similar partner/installer distribution model focused on building infrastructure.
Others
- Rockwell Automation: Parent company of CUBIC since 2022. As the world's largest pure-play industrial automation company, Rockwell's Allen-Bradley components integrate with CUBIC systems and its global sales force now distributes CUBIC enclosures, making it a strategic enabler rather than a head-to-head competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Cubic social profiles
Digital presenceCubic compliance and trust
Trust signalCompliance4 records
Cubic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cubic leadership team
Management profileNumber of profiles
Cubic subsidiaries and ownership
Company hierarchySubsidiaries11 records
Cubic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cubic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cubic
What does Cubic do?
CUBIC manufactures and sells a modular enclosure system that enables certified panel builder partners to design and assemble custom low-voltage switchboards using standardized components from any major electrical brand. The system supports configurations from small MCB/MCCB up to 6300A ACB and is pre-tested and certified to IEC 61439 and UL 891 standards. Supporting products include compact distribution systems (CPS25 up to 800A, Cu-mini up to 250A, BSM Box System), Cu-flex flexible copper busbars, and the proprietary CUBIC Galaxy design software.
Is Cubic a public or private company?
Cubic is a private company. It is currently operating.
When was Cubic founded?
Cubic was founded in 1973. It employs 1 to 10 people.
Where is Cubic based?
Cubic is headquartered in Frogner, Norway, in the Europe region.
How does Cubic make money?
One revenue line is on record: modular Enclosure System Sales.
Who are Cubic's main competitors?
Broad incumbents on record are Schneider Electric, ABB, Siemens, Eaton, nVent Electric (Hoffman) and Legrand. Direct peers are Rittal, Hensel and Hager. Rockwell Automation is listed as an others.
Does Cubic have an API?
No public API is recorded for Cubic.
What industry is Cubic in?
Its primary akta.pro industry code is IMAGAEAA, Low-Voltage Switchboards & Panelboards (LV distribution panels, MCCs, switchboards), with a secondary code of IMAHAHAK, Industrial Control Cabinets & Power Distribution (Panels, Switchgear for Automation). Its NAICS code is 335313 and its SIC code is 3613.