Braci
- Company typePrivate
- Founded2013
- HeadquartersBirmingham, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Braci does
Braci is a Birmingham, United Kingdom-based software company founded in 2013 that develops a sound recognition application designed to analyze ambient environmental sounds and alert users to unusual or significant auditory events. The product is positioned in the assistive listening and ambient awareness category, with plausible end-user segments including deaf or hard-of-hearing individuals, security monitoring, and safety-critical environments, though the input data does not specify target customer profiles. The underlying technology is implied to be audio classification — likely a machine learning signal-processing pipeline that detects acoustic events in real time — but no architectural, model, or platform details are disclosed.
Braci is a founder-led private company with 1-10 employees. It is co-founded by Anwar Almojarkesh, who serves as CEO and CTO, and Amr Wanley, who serves as Co-Founder and Creative Director, indicating a tight technical and product leadership structure. The company operates as a for-profit, privately held entity and has not pursued an IPO.
Braci's business model is not explicitly disclosed in the input data; no pricing, revenue mechanics, go-to-market motion, or customer segments are documented. To date, the company has raised approximately $720,286 in priced equity (a 2016 seed round with Seed Capital and Welfare Tech), supplemented by non-dilutive accelerator participation through Oxygen Accelerator (2014) and Pitch@Palace (2015). Total capital raised is therefore modest and consistent with an early-stage consumer or prosumer application rather than an enterprise software business.
Braci firmographics
Firmographics- Name
- Braci
- Website
- https://braci.co
- Company type
- Private
- Founded year
- 2013
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Braci industry classification
Industry- Product category
- Assistive Hearing Technology
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- Measuring & Controlling Devices, Nec (3829)
- akta.pro primary industry
- Assistive Hearing & Communication Access (Captioning, Hearing Support, Transcription) (EDAFAKAC)
- akta.pro secondary industries
- Wake Word & Keyword Spotting (HDAAAFAJ), Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL), Wearable Medical Alert Devices (Pendants, Watches, Bands) (HSAHAHAI)
Keywords
Where Braci is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Braci business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales
Braci product offering
Product offeringCore offering
Braci develops and sells a sound recognition mobile application that continuously listens to ambient sounds in the user's environment, analyzes them to identify important or unusual acoustic events, and pushes alerts to the user in real time. The product is positioned as an assistive awareness tool, primarily for individuals who need additional environmental sound notification.
Product overview
No product information available. The source data contains only a verification/loading page with no substantive content about Braci's offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Braci Sound Recognition App A mobile application that continuously listens to the user's ambient environment, identifies important or unusual sounds, and sends real-time alerts to the user. Targeted at individuals who need supplemental environmental sound awareness, including people who are deaf or hard of hearing.
Companies that use Braci
Customer profileIdeal customer profiles1 record
Braci technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Braci partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights2 records
Braci competitors and assessment
Company assessmentBroad incumbents
- Bellman & Symfon: Established alerting solutions for deaf and hard-of-hearing users (smoke alarms, doorbell alerts, wake-up devices); comparable to Braci in problem space (alerting hearing-impaired users to environmental sounds).
- Williams Sound: Manufacturer of assistive listening, hearing-loop, and audio notification products for hearing impaired and accessibility markets; overlaps with Braci's mission at the device and amplification layer.
- Otter.ai: AI-powered meeting transcription and ambient speech recognition; broader use case than Braci but competes for the same audio-AI engine capability and target audience of accessibility-minded users and professionals.
Direct peers
- Ava: Live captioning and accessibility communication app for deaf and hard-of-hearing users; comparable to Braci in addressing hearing accessibility through software-driven sound/speech interpretation.
- RogerVoice: Real-time captioning and transcription app for phone calls targeted at deaf and hard-of-hearing users; directly comparable assistive hearing/comms technology to Braci's alerting use case.
Emerging players
- SoundWatch: Research-stage sound-awareness wearable/app designed to alert deaf and hard-of-hearing users to ambient sounds; a closely adjacent concept to Braci's environmental sound recognition alerting.
- Sonic Notify: Ultrasonic and audio-based detection/notification technology; comparable to Braci in leveraging environmental sound detection to trigger user alerts.
Regional players
- AARP/LogicMark (Medical Alert systems): Personal emergency response and medical alert devices serving elderly and accessibility users; comparable to Braci in delivering safety alerting to users who may not detect environmental cues unaided.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat2 records
Key risks4 records
Key highlights4 records
Customer concentration
Braci social profiles
Digital presenceBraci financial estimates
Financial estimateRevenue estimate
Valuation estimate
Braci leadership team
Management profileNumber of profiles
Profiles2 records
Braci funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Braci M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Braci
What does Braci do?
Braci develops and sells a sound recognition mobile application that continuously listens to ambient sounds in the user's environment, analyzes them to identify important or unusual acoustic events, and pushes alerts to the user in real time. The product is positioned as an assistive awareness tool, primarily for individuals who need additional environmental sound notification.
When was Braci founded?
Braci was founded in 2013. It employs 1 to 10 people.
Where is Braci based?
Braci is headquartered in Birmingham, United Kingdom, in the Europe region.
Who are Braci's main competitors?
Broad incumbents on record are Bellman & Symfon, Williams Sound and Otter.ai. Direct peers are Ava and RogerVoice. Emerging players are SoundWatch and Sonic Notify. AARP/LogicMark (Medical Alert systems) is listed as a regional player.
Does Braci have an API?
No public API is recorded for Braci.
What industry is Braci in?
Braci's product category is Assistive Hearing Technology. Its primary akta.pro industry code is EDAFAKAC, Assistive Hearing & Communication Access (Captioning, Hearing Support, Transcription), with a secondary code of HDAAAFAJ, Wake Word & Keyword Spotting. Its NAICS code is 334510 and its SIC code is 3829.