RentPath

What RentPath does

RentPath was a digital marketing solutions company that helped people find apartments and houses for rent, headquartered in Atlanta and founded in 1989. It operated a portfolio of products serving multifamily property managers (buildings with 25+ units, the primary segment) and single-family rental landlords (a secondary segment). The product suite included RentSearch for search-based listing visibility, RentSocial for social media promotion, RentTarget for audience targeting, RentRep for reputation management, RentEngage for renter engagement, Property Sites for property-manager websites, and the RentHQ analytics and reporting dashboard. Listings were distributed across a network of rental sites including Rent.com, ApartmentGuide.com, Redfin.com, Trulia, and HotPads, with iOS and Android mobile apps as the consumer-facing surface. Revenue was generated primarily through recurring listing and advertising fees paid by property managers and landlords for visibility across the network, with a direct-to-consumer funnel layered on top of channel-driven distribution.

On June 15, 2025, the company underwent a transformative shift: Zillow became the sole provider of multifamily listings on the Rent Network, all Rent. Network listings were cancelled, and all of RentPath's Digital Marketing Solutions products and services were discontinued. Going forward, property managers must establish direct advertising contracts with Zillow to list multifamily buildings on Rent.com, ApartmentGuide.com, and Redfin.com, while single-family owners with under 25 units can use Redfin Rental Tools (integrated with TurboTenant) at no cost. The company is now effectively integrated into the Zillow Rentals Network under Zillow Group ownership, with the Rent.com mobile app and website as the principal remaining consumer-facing assets.

Name

RentPath

Legal name

Rent Group Inc.

Website

https://rentpath.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

RentPath was a digital marketing solutions company that operated rental listing platforms, including Rent.com and ApartmentGuide.com, serving multifamily property managers and single-family rental landlords with advertising, targeting, and engagement products, now integrated into the Zillow Rentals Network.

Ownership category

akta.pro rank

Product category

Online Rental Listings

NAICS

Rental and Leasing Services (532)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Rental Brokerage & Tenant Placement (BPAJAAAF)

akta.pro secondary industry

Channel Managers & Listing Syndication Networks (Distribution to Marketplaces) (THAMALAD)

Keywords

• Rental listing platform
• Apartment search
• Multifamily marketing
• Property listing network
• Rental advertising

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Property Listing Fees: Property managers and landlords paid for listing their multifamily buildings and single-family rentals on the Rent Network sites. As of June 2025, listings are managed through direct contracts with Zillow.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

RentPath operated a digital marketing platform for the multifamily rental industry, distributing property listings across the Rent Network of consumer-facing sites (Rent.com, ApartmentGuide.com, Redfin.com, Trulia, HotPads). Property managers and landlords paid for listing placement to reach prospective renters, while renters used the platform to search apartments, houses, and rental properties across web and mobile channels. As of June 15, 2025, Zillow became the sole provider of multifamily listings on the network and RentPath's direct service offerings were discontinued.

Product overview

RentPath operated a portfolio of digital marketing solutions (DMS) for the multifamily rental industry, including RentSearch, RentSocial, RentTarget, RentRep, RentEngage, and Property Sites, along with an analytics platform called RentHQ. As of June 15, 2025, all these products and services were discontinued following Zillow becoming the sole provider of multifamily listings (25+ unit buildings) on the Rent Network. The remaining active offering is the Rent.com consumer-facing mobile app (iOS and Android) and website, which is now part of the Zillow Rentals Network. The company also provided a payment portal (pay.rent.com) for billing purposes.

Differentiator

Problem solved

Functional benefit

Brands

• Rent.com: Primary rental listing platform operated by Rent Group Inc.
• RentHQ
• RentSearch
• RentSocial
• RentTarget
• RentRep
• RentEngage
• Property Sites

Products and services

• Rent.com Mobile App and Listing Platform Consumer-facing rental listing platform (web and iOS/Android mobile apps) that connects renters searching for apartments, houses, and rental properties with property managers and landlords. Property managers list multifamily buildings (25+ units) or single-family rentals to reach prospective tenants across the Zillow Rentals Network.
• Zillow Rentals Network Listing Service Advertising service for property managers and landlords to list multifamily buildings (25+ units) and single-family rentals across the Zillow Rentals Network, distributed across Rent.com, ApartmentGuide.com, Redfin.com, Zillow, Trulia, and HotPads.
• Redfin Rental Tools (Single-Family) Free self-serve rental listing tool for individual single-family rental owners and small landlords (fewer than 25 units) to post listings, collect leads, and process applications via TurboTenant integration through Redfin.

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• ZillowcoreChannel Partner/ Reseller/ Distributor · 15 June 2025As of June 15, 2025, Zillow became the sole provider of multifamily listings (25+ unit buildings) on the Rent Network. All existing Rent. Network listings were cancelled, and property managers must now establish direct advertising contracts with Zillow to list on Rent.com, ApartmentGuide.com, and Redfin.com.
• The Work NumberminorStrategic or Co-development PartnerRent. partners with The Work Number, the national service provider for employment verification, to handle employment verification requests for Rent. employees.

Scale indicators1 record

Recent moves7 records

Expansion highlights2 records

Direct peers

• Apartment List: Consumer-facing rental search platform connecting renters with apartments, with a similar listing-based business model. Competes with Rent.com for renter attention and with multifamily property managers for advertising spend.
• Trulia: Rental and real estate listing site operating within the Zillow network alongside Rent.com. Directly comparable as a sister platform distributing the same rental listings to overlapping renter audiences.
• Redfin: Real estate brokerage and rental platform, now part of Zillow Group, offering rental tools (Redfin Rental Tools) for landlords. Comparable as a co-listed rental marketplace and as the acquirer of RentPath in 2017.
• HotPads: Map-based apartment and rental home search platform, part of the Zillow network alongside Rent.com. Highly comparable as a co-listed rental marketplace with overlapping inventory and renter audience.
• Zumper: Online rental marketplace serving both apartments and houses for rent across the U.S. Comparable as a direct competitor to Rent.com in the rental listing and tenant placement space.

Emerging players

• PadMapper: Map-based apartment and rental home search aggregator. Comparable as an alternative rental listing destination competing for renter search traffic alongside Rent.com.
• Cozy (now part of Apartments.com): Rental listing and tenant screening platform, now part of CoStar's Apartments.com network. Comparable as an adjacent platform serving the same renter and landlord base with overlapping listing distribution.
• Doorsteps (Realtor.com): Rental listings offered within Realtor.com (operated by Move, Inc., a CoStar subsidiary). Comparable as a residential rental search destination competing for the same renter audience as Rent.com.

Broad incumbents

• Zillow Group: Parent company and dominant U.S. residential real estate marketplace. Directly comparable as the controlling entity of the Rent Network and the new sole provider of multifamily listings on Rent.com, ApartmentGuide.com, and Redfin.com as of June 15, 2025.
• Apartments.com (CoStar Group): Leading multifamily rental marketplace owned by CoStar Group. Directly comparable as a primary competitor in online apartment search, serving the same multifamily property manager customer segment that historically anchored RentPath's revenue.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/rentpathnetwork

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments5 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RentPath