The Backyard beer garden
Beer Garden is a privately held Israeli restaurant chain operating two beer garden locations in Kfar Saba and Tel Aviv's Dizengoff Square, serving German-style cuisine including sausages, pretzels, and sauerkraut alongside draft beer from wooden barrels to casual dine-in consumers.
- Company typePrivate
- Founded2013
- HeadquartersHerzliya, Israel
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Backyard beer garden does
Beer Garden (operating as The Backyard Beer Garden) is an Israeli restaurant chain operating two beer garden locations in central Israel: the original at Dizengoff Square in Tel Aviv (founded 2013) and a second at Complex G in Kfar Saba. The chain serves a German-style beer garden menu centered on sausages, meats, sauces, fresh pretzels, and house-made sauerkraut, paired with beer poured from wooden barrels. The concept blends indoor-outdoor seating with urban garden atmosphere, positioning itself as an authentic European beer garden experience for Israeli diners seeking casual social gatherings with friends and family.
The business operates a standard dine-in restaurant model with a single revenue stream from food and beverage sales. Distribution is primarily through the two physical locations, supplemented by delivery via the Wolt third-party platform (Kfar Saba only) and table reservations through OnTopo or WhatsApp. Pricing follows standard menu unit pricing, with a Happy Hour promotional offering a 30% discount on food and drinks Sunday through Thursday from 17:00-20:00, excluding soft drinks and children's meals. The company maintains an organic social media presence on Facebook and Instagram for each location. The technology stack is minimal — a WordPress-based website, third-party delivery and reservation integrations, and an Enable accessibility compliance overlay — with no proprietary digital infrastructure or technology-driven differentiation.
Beer Garden is a privately held Israeli entity with 11-50 employees, no disclosed investors, no parent company, and no funding events recorded in the source material. Ownership and management details are not publicly disclosed beyond a privacy officer contact named 'Natalie.' The company shows no current signals of geographic expansion, M&A activity, leadership transitions, or material strategic pivots, presenting as a stable, mature small-scale hospitality operator with two established locations in the Tel Aviv metropolitan area.
The Backyard beer garden firmographics
Firmographics- Name
- The Backyard beer garden
- Legal name
- Beer Garden
- Website
- https://beer-garden.co.il
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Beer Garden is a privately held Israeli restaurant chain operating two beer garden locations in Kfar Saba and Tel Aviv's Dizengoff Square, serving German-style cuisine including sausages, pretzels, and sauerkraut alongside draft beer from wooden barrels to casual dine-in consumers.
- Ownership category
- akta.pro rank
The Backyard beer garden industry classification
Industry- Product category
- Casual Dining / Beer Garden Restaurant
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)
Keywords
Where The Backyard beer garden is headquartered
LocationHeadquarters
- HQ city
- Herzliya
- HQ country
- Israel
- HQ region
- Middle East
Offices2 records
Markets served
The Backyard beer garden business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Food and beverage sales: Direct dine-in and takeaway sales of food and drinks at two restaurant locations in Israel.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | — | Regular menu pricing |
| Unit Pricing | Pay-as-you-go | Happy Hour discount |
Distribution channels3 records
Marketing channels2 records
The Backyard beer garden product offering
Product offeringCore offering
The company operates a two-location Israeli beer garden restaurant chain (Kfar Saba at Complex G and Tel Aviv at Dizengoff Square) serving traditional German-style cuisine — quality sausages, meats, sauces, fresh hot pretzels, and house-made cooked cabbage — alongside beer poured from wooden barrels, in an indoor-outdoor European garden atmosphere. Customer access is supported through on-premises dining, takeaway, third-party delivery via Wolt, and online/WhatsApp reservations via OnTopo.
Product overview
Beer Garden is a beer garden restaurant chain in Israel with two locations: Kfar Saba (Complex G) and Tel Aviv (Dizengoff Square). The offering consists of a core restaurant service providing German-style beer garden dining experiences with traditional foods (quality sausages, meats, sauces, pretzels, cooked cabbage) and beers poured from wooden barrels. Additional services include Happy Hour promotions (30% discount), delivery via Wolt platform, and table reservations through OnTopo. The Tel Aviv location was founded in 2013 at the heart of Dizengoff Square, while the Kfar Saba location operates in Complex G.
Differentiator
Problem solved
Functional benefit
Products and services
- Beer Garden Kfar Saba A beer garden restaurant in Complex G, Kfar Saba, offering indoor-outdoor seating that blends a bar with a street atmosphere. Serves quality sausages, meats, various sauces, fresh hot pretzels, house-made cooked cabbage, and other dishes alongside beer poured from wooden barrels. Open Sun-Thu evenings and Fri-Sat from midday.
- Beer Garden Tel Aviv The flagship Beer Garden location at Dizengoff Square in Tel Aviv, featuring an indoor-outdoor design with a European atmosphere among old trees and seating areas centered on the Yaakov Agam fountain. Serves traditional German-style dishes including sausages, meats, sauces, fresh pretzels, and house-made cooked cabbage, with beers from barrels and bottles.
Companies that use The Backyard beer garden
Customer profileSegments1 record
Ideal customer profiles1 record
The Backyard beer garden technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Backyard beer garden partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- WoltminorWolt is a food delivery platform partnership for takeaway orders at the Kfar Saba location.
- OnTopominorOnTopo is a reservation platform used for booking tables at the Kfar Saba location.
Scale indicators1 record
Recent moves6 records
Expansion highlights3 records
The Backyard beer garden competitors and assessment
Company assessmentDirect peers
- Mike's Place: Iconic Tel Aviv pub/restaurant with strong beer-and-burgers positioning and live-music programming. Overlaps with Beer Garden's beer-led sit-down concept, evening social-gathering use case, and live-music venue positioning.
- The Gordon Pub: Tel Aviv-based gastropub serving beer alongside a substantial food menu. Most directly comparable as a same-city Israeli gastropub competing for the same evening dine-in and beer-drinking customer that Beer Garden targets.
- Brasserie (R&R): Israeli chain of casual European-style brasseries offering sit-down dining with beer and traditional fare. Comparable as a multi-location Israeli operator running a similar European-cuisine, table-service model aimed at similar urban middle-class diners.
- Café Joe: Israeli chain of casual American-style restaurants serving comfort food in a sit-down format. Comparable scale, multi-location Israeli footprint, and diner demographic overlapping with Beer Garden's casual evening-out customer.
- Café Landwer: Established Israeli casual-dining chain with multiple locations serving European/Middle-Eastern comfort food in a sit-down setting. Comparable to Beer Garden as a multi-location Israeli sit-down concept with a distinct culinary positioning and similar price-point/customer demographic.
- Benedict: Israeli breakfast/brunch restaurant chain with multiple locations across central Israel targeting the same casual dine-out occasion as Beer Garden. Comparable unit economics, customer profile, and real-estate footprint within Israeli urban centers.
Others
- Wolt Israel: Israeli food delivery platform that is both a Beer Garden distribution partner and a structural industry force shaping dine-in vs. delivery demand mix in Israel. Relevant as an ecosystem dependency and indirect competitor for off-premise share.
- OnTopo: Israeli restaurant reservation platform used by Beer Garden for table bookings. Relevant as a demand-generation and capacity-management dependency for the dine-in business model.
Broad incumbents
- Paulaner Brauhaus: International brewery-affiliated German beer hall chain offering the same sausages, pretzels, and barrel-poured beer concept as Beer Garden, but as a globally scaled operator. Relevant as a broader incumbent benchmark for the beer-garden hospitality format.
- Hofbräuhaus: The Munich-originated global beer hall/garden chain and the canonical reference for the beer-garden format Beer Garden replicates. Comparable as the category-defining incumbent; useful benchmark for menu, service model, and brand positioning, though Hofbräuhaus operates at much larger scale and in different geographies.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights5 records
Customer concentration
The Backyard beer garden social profiles
Digital presenceThe Backyard beer garden financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Backyard beer garden leadership team
Management profileNumber of profiles
The Backyard beer garden funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Backyard beer garden M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Backyard beer garden
What does The Backyard beer garden do?
The company operates a two-location Israeli beer garden restaurant chain (Kfar Saba at Complex G and Tel Aviv at Dizengoff Square) serving traditional German-style cuisine — quality sausages, meats, sauces, fresh hot pretzels, and house-made cooked cabbage — alongside beer poured from wooden barrels, in an indoor-outdoor European garden atmosphere. Customer access is supported through on-premises dining, takeaway, third-party delivery via Wolt, and online/WhatsApp reservations via OnTopo.
Is The Backyard beer garden a public or private company?
The Backyard beer garden is a private company. It is classified as unknown and is currently operating.
When was The Backyard beer garden founded?
The Backyard beer garden was founded in 2013. It employs 11 to 50 people.
Where is The Backyard beer garden based?
The Backyard beer garden is headquartered in Herzliya, Israel, in the Middle East region.
How does The Backyard beer garden make money?
One revenue line is on record: food and beverage sales.
Who are The Backyard beer garden's main competitors?
Direct peers on record are Mike's Place, The Gordon Pub, Brasserie (R&R), Café Joe, Café Landwer and Benedict. Others are Wolt Israel and OnTopo. Broad incumbents are Paulaner Brauhaus and Hofbräuhaus.
Does The Backyard beer garden have an API?
No public API is recorded for The Backyard beer garden.
What industry is The Backyard beer garden in?
The Backyard beer garden's product category is Casual Dining / Beer Garden Restaurant. Its primary akta.pro industry code is THAFALAA, Brewpubs & Taprooms (On-site Beer Service). Its NAICS code is 722511 and its SIC code is 5810.