Ten Senses Africa

What Ten Senses Africa does

Ten Senses Africa is a private Kenyan-domiciled company founded in 2008 with its registered base in Nairobi. The firm's profile carries an element of internal data tension: firmographic descriptors characterize it as an organic, fair-trade, ethically-oriented social enterprise, while the operating web presence (tensensesafrica.com) and product content describe Betturkey, an online casino and sports betting platform localized for Turkish and European players. The only externally verifiable artifact in the input is the Betturkey website itself, which goes-to-market as a single integrated iGaming product combining slot games, table games, video poker, live dealer titles, and a sportsbook.

The underlying technology is a conventional mobile-first online gambling stack: a web browser-accessible platform at tensensesafrica.com plus a dedicated Android mobile application, with no iOS app disclosed. The game library is entirely assembled through third-party integrations with NetEnt, Microgaming, and Pragmatic Play — i.e., the company does not develop proprietary casino content but operates an aggregation/distribution layer. Compliance is self-attested at the level of SSL encryption, AML policy, and KYC procedures, with no regulator, license, or certification body identified.

Commercially, revenue is generated through transaction fees on gaming and betting wagers (a take on slots, table, video poker, live casino, and sportsbook activity). Customer acquisition runs through the company's own digital properties — a content-marketing-oriented official site and the Android app — with no external marketing channels, named enterprise customers, or B2B contracts described. The only disclosed capital event is a $95,000 grant from the UK Department for International Development in May 2019, which is inconsistent in scale with the firmographic 501–1,000 employee range, reinforcing that the available data set conflates two materially different operating narratives (a Kenyan social enterprise and a Turkish/European-facing gambling operator). No management depth beyond a single named executive (Frank Omondi, Managing Director & CEO) is documented.

Name

Ten Senses Africa

Website

https://tensensesafrica.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Ten Senses Africa (Nairobi, est. 2008) operates the Betturkey brand at tensensesafrica.com — an online casino and sportsbook offering slots, table games, video poker, live dealer, and sports betting to players in Turkey and Europe via web and Android channels.

Ownership category

akta.pro rank

Product category

Online Casino and Sports Betting

NAICS

Other Gambling Industries (713290), Gambling Industries (7132)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sportsbooks (Online & Mobile Operators) (MPAEACAA)

akta.pro secondary industry

Game Aggregation, Content Distribution & RGS (Remote Game Servers) (MPAEAKAG)

Keywords

• Online casino gaming
• Sports betting platform
• Live dealer games
• Mobile betting app
• Casino game providers

Headquarters

HQ city

Nairobi

HQ country

Kenya

HQ region

Africa

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Gaming and Betting Transactions: Revenue generated from casino gaming and sports betting wagers placed by users on the platform, including slots, table games, video poker, live casino, and sports betting products

Distribution channels2 records

Marketing channels1 record

Core offering

Ten Senses Africa operates Betturkey, an online casino and sports betting platform offering slot games, table games, video poker, live casino games, and sports betting for users in Turkey and Europe. The platform delivers gaming through a mobile-responsive website and a dedicated Android mobile application, integrating content from third-party software providers such as NetEnt, Microgaming, and Pragmatic Play. Revenue is generated from wagers placed by individual players on casino and betting products.

Product overview

Ten Senses Africa operates Betturkey, a single unified online casino and sports betting platform. The platform integrates casino gaming (slots, table games, video poker, live dealer games) with sports betting services, powered by third-party game providers NetEnt, Microgaming, and Pragmatic Play. The offering includes a mobile-responsive website and an Android mobile application alongside the desktop experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Betturkey Online casino and sports betting platform offering slot games, table games, video poker, live casino (live dealer) games, and sports betting options for users in Turkey and Europe. Delivered through a mobile-responsive website and a dedicated Android mobile application, with 24/7 customer support via live chat, email, and phone.

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Bet365: One of the world's largest online sportsbook and casino operators, offering the same combined casino (slots, table, live) and sports betting product stack that Betturkey serves. Directly comparable across verticals, mobile app, multi-provider game aggregation, and target regions including Europe.
• Betsson: Multi-brand online sportsbook and casino operator active across multiple regulated European markets with an integrated casino + sportsbook wallet and mobile app, mirroring Betturkey's combined-vertical model.
• Unibet (Kindred Group): Major European online sportsbook and casino operator offering the same combined slots, table games, live casino, and sports betting products across multiple European jurisdictions, with an emphasis on responsible gambling and licensed markets.
• Tipico: European sportsbook and casino operator with a strong mobile offering and combined sportsbook + casino product, directly comparable to Betturkey's product mix and Europe-facing distribution.
• Betway: Global online sportsbook and casino operator offering casino, live dealer, and sports betting on a single platform with mobile apps, comparable to Betturkey's multi-vertical, mobile-first online gambling offering.
• 1xBet: Online sportsbook and casino operator with extensive Turkish and European presence, multi-provider game aggregation, and mobile-first distribution — a directly comparable B2C operator with overlapping target markets.

Regional players

• Bets10: Turkish-facing online casino and sportsbook operator offering the same combined-vertical product stack to Turkish customers, providing direct regional comparability for Betturkey's core Turkish customer segment.
• Superbetin: Turkey-focused online casino and sportsbook operator with combined verticals and local payment methods, comparable to Betturkey as a peer in the Turkish betting market.

Others

• Pragmatic Play: Major iGaming content provider whose slots and live casino titles are integrated into the Betturkey platform — relevant as a content supplier relationship and as a benchmark for the third-party stack Betturkey depends on.
• Evolution (Live Casino): Dominant provider of live dealer casino content to multi-vertical online sportsbooks; comparable as an upstream content supplier and benchmark for the live casino capability Betturkey offers to its customers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/tensensesafrica

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ten Senses Africa