The New Yorker

What The New Yorker does

The New Yorker is a weekly American magazine founded in 1925 by Harold Ross, publishing long-form journalism, essays, criticism, fiction, poetry, satire, and cartoons on politics, culture, the arts, and literature. Since 1985 it has been owned by Advance Publications through its Condé Nast subsidiary, making it a privately held publication with no public listing or external institutional investment. The company serves a primary customer segment of intellectually curious readers seeking authoritative long-form journalism and literary content, distributed globally through print subscriptions, digital subscriptions via newyorker.com and mobile apps, newsstands, and podcast platforms.

Its core product is the weekly magazine, supplemented by a portfolio of digital offerings: a daily email newsletter, podcasts (including The New Yorker Radio Hour and Fiction), video content (documentaries, interviews, animated features), interactive puzzles and games (crosswords, Shuffalo, Catalogues, Laugh Lines, Name Drop, Cartoon Caption Contest), and a fiction/poetry section. The underlying technology is a digital publishing platform featuring full-text search and an archived content management system, the centerpiece of which is the complete 100-year digitized archive spanning 1925 through February 2025.

The business model rests on three revenue streams: recurring print and digital subscriptions (including bundles that grant unlimited archive access), traditional display and sponsored advertising across print and digital properties, and one-time-purchase archive licensing to academic and public libraries via the EBSCO Information Services partnership launching May 2026. Marketing is executed through owned digital properties (newyorker.com), a broad social media presence spanning Instagram, TikTok, X, Facebook, LinkedIn, Threads, and YouTube, plus email newsletters, podcasts, and video. The publication also operates The New Yorker Store as a sub-brand for branded merchandise e-commerce.

Name

The New Yorker

Legal name

The New Yorker

Website

https://newyorker.com

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

101–250 employees

Short description

The New Yorker is a weekly magazine and digital publication, founded in 1925, covering politics, culture, fiction, and humor for intellectually curious readers globally. It operates a subscription-based business supplemented by advertising and library archive licensing under Advance Publications / Condé Nast ownership.

Ownership category

akta.pro rank

Product category

Literary and news magazine publishing

NAICS

Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Arts, Culture & Literary Magazines (MPAJAEAN)

akta.pro secondary industries

News, Politics & Current Affairs Magazines (MPAJAEAO), Magazine & Newspaper Subscriptions / Delivery Retail (CRALAAAH)

Keywords

• Literary journalism
• Weekly magazine publishing
• Digital news subscription
• Podcast and audio content
• Archive licensing services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Subscriptions: Print and digital subscriptions providing ongoing recurring revenue. Digital subscribers receive unlimited access to the complete archive. Print subscriptions provide physical magazine delivery plus digital access.
2. Advertising: Traditional advertising across print and digital properties, including display ads, sponsored content, and partnership opportunities
3. Archive Licensing to Libraries: One-time purchase licensing of the digital archive to libraries and research institutions through EBSCO Information Services partnership

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

The New Yorker publishes a weekly print and digital magazine covering reporting, criticism, essays, fiction, satire, cartoons, and poetry on culture, politics, news, books, and the arts. Its core consumer offering is a subscription-based product that bundles the weekly magazine with unlimited access to the complete digitized archive and supplementary content including newsletters, podcasts, video, and interactive puzzles. It also licenses its 100-year archive to academic and public libraries through a distribution partnership with EBSCO Information Services.

Product overview

The New Yorker is a single unified publication offering a weekly magazine with reporting, criticism, essays, fiction, satire, cartoons, and poetry. The product portfolio includes core subscription-based access to the magazine content, supplemented by The New Yorker Magazine Archive (digitized 100-year collection), interactive Puzzles & Games (crosswords, word games, cartoon contests), a Daily Newsletter, Podcasts, Video content, and Fiction & Poetry sections. The various products and modules are interconnected through the unified digital platform at newyorker.com.

Differentiator

Problem solved

Functional benefit

Brands

• The New Yorker Store: E-commerce store for New Yorker merchandise including covers, cartoons, and branded items

Products and services

• The New Yorker Magazine A weekly magazine offering print and digital subscriptions with reporting, criticism, essays, fiction, satire, cartoons, and poetry on culture, politics, news, books, and the arts. Print subscribers also receive digital access with unlimited archive browsing.
• The New Yorker Magazine Archive A digitized collection of The New Yorker's complete 100-year run from 1925 through February 2025, providing indexed access to journalism, commentary, fiction, poetry, and cover art. Licensed to academic and public libraries through EBSCO Information Services as a one-time purchase.
• New Yorker Podcasts

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• EBSCO Information ServicescoreChannel Partner/ Reseller/ Distributor · 14 April 2026EBSCO Information Services and The New Yorker announced an agreement to launch The New Yorker Magazine Archive, a digital collection offering full access to the magazine's complete 100-year run from 1925 through February 2025. The archive will be available to libraries and researchers as a one-time purchase beginning May 12, 2026, providing indexed access to journalism, commentary, fiction, poetry and cover art. EBSCO states the archive strengthens its portfolio of digital archival collections designed to support academic research and library preservation.
• Condé NastcoreStrategic or Co-development Partner · 14 April 2026Parent company Condé Nast oversees The New Yorker, which recently partnered with EBSCO to digitize and distribute its complete 100-year archive to libraries and research institutions.
• Lotte HotelsminorGTM or Marketing PartnerThe New Yorker by Lotte Hotels has partnered with the CUNY Athletic Conference to offer special room rates during the CUNYAC Men's and Women's Basketball Championships. The hotel, located near Penn Station, is providing a $135/night promotional rate for fans attending games at Hunter College and Baruch College.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• The Atlantic: Closest direct competitor: a prestigious American magazine combining long-form journalism, cultural commentary, and ideas-driven writing, with a paid digital subscription model targeting a similar intellectually curious audience.
• Harper's Magazine: Monthly literary magazine publishing long-form essays, fiction, and reporting on politics and culture; competes for the same highbrow reader subscription dollars.
• The New York Review of Books: Intellectual review publication offering long-form essays and criticism across literature, politics, and culture; comparable subscription-driven literary journalism model.
• The Paris Review: Quarterly literary magazine known for fiction, poetry, and the Writers at Work interview series; overlaps in literary content category and subscription readership.

Broad incumbents

• Vanity Fair: Sister Condé Nast publication under Advance Publications covering culture, politics, and celebrity; shares parent ownership, audience demographics, and premium subscription dynamics.
• The New York Times Magazine: Sunday magazine supplement of The New York Times delivering long-form journalism, criticism, and features to a large, overlapping subscriber base with similar intellectual profile.
• Wired: Condé Nast publication covering technology, culture, and ideas; comparable in editorial structure, subscription model, and digital-first monetization.
• The Washington Post: Major national news organization with deep journalism bench and a paid digital subscription product; competes for the same premium reader and advertising market.

Emerging players

• Substack: Creator-led publishing platform enabling individual writers to publish subscription newsletters; emerging alternative to legacy magazines for the same intellectually curious reader segment.

Others

• Medium: Online publishing platform hosting long-form essays and journalism; thematically adjacent as a digital distribution and monetization venue for the same content category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NewYorker
• YouTubeyoutube.com/user/NewYorkerDotCom
• Facebookfacebook.com/newyorker
• LinkedInlinkedin.com/company/the-new-yorker
• Instagraminstagram.com/newyorkermag
• TikToktiktok.com/@newyorker?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The New Yorker