The New Yorker
The New Yorker is a weekly magazine and digital publication, founded in 1925, covering politics, culture, fiction, and humor for intellectually curious readers globally. It operates a subscription-based business supplemented by advertising and library archive licensing under Advance Publications / Condé Nast ownership.
- Company typePrivate
- Founded1925
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What The New Yorker does
The New Yorker is a weekly American magazine founded in 1925 by Harold Ross, publishing long-form journalism, essays, criticism, fiction, poetry, satire, and cartoons on politics, culture, the arts, and literature. Since 1985 it has been owned by Advance Publications through its Condé Nast subsidiary, making it a privately held publication with no public listing or external institutional investment. The company serves a primary customer segment of intellectually curious readers seeking authoritative long-form journalism and literary content, distributed globally through print subscriptions, digital subscriptions via newyorker.com and mobile apps, newsstands, and podcast platforms.
Its core product is the weekly magazine, supplemented by a portfolio of digital offerings: a daily email newsletter, podcasts (including The New Yorker Radio Hour and Fiction), video content (documentaries, interviews, animated features), interactive puzzles and games (crosswords, Shuffalo, Catalogues, Laugh Lines, Name Drop, Cartoon Caption Contest), and a fiction/poetry section. The underlying technology is a digital publishing platform featuring full-text search and an archived content management system, the centerpiece of which is the complete 100-year digitized archive spanning 1925 through February 2025.
The business model rests on three revenue streams: recurring print and digital subscriptions (including bundles that grant unlimited archive access), traditional display and sponsored advertising across print and digital properties, and one-time-purchase archive licensing to academic and public libraries via the EBSCO Information Services partnership launching May 2026. Marketing is executed through owned digital properties (newyorker.com), a broad social media presence spanning Instagram, TikTok, X, Facebook, LinkedIn, Threads, and YouTube, plus email newsletters, podcasts, and video. The publication also operates The New Yorker Store as a sub-brand for branded merchandise e-commerce.
The New Yorker firmographics
Firmographics- Name
- The New Yorker
- Legal name
- The New Yorker
- Website
- https://newyorker.com
- Company type
- Private
- Founded year
- 1925
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- The New Yorker is a weekly magazine and digital publication, founded in 1925, covering politics, culture, fiction, and humor for intellectually curious readers globally. It operates a subscription-based business supplemented by advertising and library archive licensing under Advance Publications / Condé Nast ownership.
- Ownership category
- akta.pro rank
The New Yorker industry classification
Industry- Product category
- Literary and news magazine publishing
- NAICS
- Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Arts, Culture & Literary Magazines (MPAJAEAN)
- akta.pro secondary industries
- News, Politics & Current Affairs Magazines (MPAJAEAO), Magazine & Newspaper Subscriptions / Delivery Retail (CRALAAAH)
Keywords
Where The New Yorker is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The New Yorker business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Subscriptions: Print and digital subscriptions providing ongoing recurring revenue. Digital subscribers receive unlimited access to the complete archive. Print subscriptions provide physical magazine delivery plus digital access.
- Advertising: Traditional advertising across print and digital properties, including display ads, sponsored content, and partnership opportunities
- Archive Licensing to Libraries: One-time purchase licensing of the digital archive to libraries and research institutions through EBSCO Information Services partnership
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
The New Yorker product offering
Product offeringCore offering
The New Yorker publishes a weekly print and digital magazine covering reporting, criticism, essays, fiction, satire, cartoons, and poetry on culture, politics, news, books, and the arts. Its core consumer offering is a subscription-based product that bundles the weekly magazine with unlimited access to the complete digitized archive and supplementary content including newsletters, podcasts, video, and interactive puzzles. It also licenses its 100-year archive to academic and public libraries through a distribution partnership with EBSCO Information Services.
Product overview
The New Yorker is a single unified publication offering a weekly magazine with reporting, criticism, essays, fiction, satire, cartoons, and poetry. The product portfolio includes core subscription-based access to the magazine content, supplemented by The New Yorker Magazine Archive (digitized 100-year collection), interactive Puzzles & Games (crosswords, word games, cartoon contests), a Daily Newsletter, Podcasts, Video content, and Fiction & Poetry sections. The various products and modules are interconnected through the unified digital platform at newyorker.com.
Differentiator
Problem solved
Functional benefit
Brands
- The New Yorker Store: E-commerce store for New Yorker merchandise including covers, cartoons, and branded items
Products and services
- The New Yorker Magazine A weekly magazine offering print and digital subscriptions with reporting, criticism, essays, fiction, satire, cartoons, and poetry on culture, politics, news, books, and the arts. Print subscribers also receive digital access with unlimited archive browsing.
- The New Yorker Magazine Archive A digitized collection of The New Yorker's complete 100-year run from 1925 through February 2025, providing indexed access to journalism, commentary, fiction, poetry, and cover art. Licensed to academic and public libraries through EBSCO Information Services as a one-time purchase.
- New Yorker Podcasts
Companies that use The New Yorker
Customer profileSegments1 record
Ideal customer profiles2 records
The New Yorker technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The New Yorker partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- EBSCO Information ServicescoreEBSCO Information Services and The New Yorker announced an agreement to launch The New Yorker Magazine Archive, a digital collection offering full access to the magazine's complete 100-year run from 1925 through February 2025. The archive will be available to libraries and researchers as a one-time purchase beginning May 12, 2026, providing indexed access to journalism, commentary, fiction, poetry and cover art. EBSCO states the archive strengthens its portfolio of digital archival collections designed to support academic research and library preservation.
- Condé NastcoreParent company Condé Nast oversees The New Yorker, which recently partnered with EBSCO to digitize and distribute its complete 100-year archive to libraries and research institutions.
- Lotte HotelsminorThe New Yorker by Lotte Hotels has partnered with the CUNY Athletic Conference to offer special room rates during the CUNYAC Men's and Women's Basketball Championships. The hotel, located near Penn Station, is providing a $135/night promotional rate for fans attending games at Hunter College and Baruch College.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
The New Yorker competitors and assessment
Company assessmentDirect peers
- The Atlantic: Closest direct competitor: a prestigious American magazine combining long-form journalism, cultural commentary, and ideas-driven writing, with a paid digital subscription model targeting a similar intellectually curious audience.
- Harper's Magazine: Monthly literary magazine publishing long-form essays, fiction, and reporting on politics and culture; competes for the same highbrow reader subscription dollars.
- The New York Review of Books: Intellectual review publication offering long-form essays and criticism across literature, politics, and culture; comparable subscription-driven literary journalism model.
- The Paris Review: Quarterly literary magazine known for fiction, poetry, and the Writers at Work interview series; overlaps in literary content category and subscription readership.
Broad incumbents
- Vanity Fair: Sister Condé Nast publication under Advance Publications covering culture, politics, and celebrity; shares parent ownership, audience demographics, and premium subscription dynamics.
- The New York Times Magazine: Sunday magazine supplement of The New York Times delivering long-form journalism, criticism, and features to a large, overlapping subscriber base with similar intellectual profile.
- Wired: Condé Nast publication covering technology, culture, and ideas; comparable in editorial structure, subscription model, and digital-first monetization.
- The Washington Post: Major national news organization with deep journalism bench and a paid digital subscription product; competes for the same premium reader and advertising market.
Emerging players
- Substack: Creator-led publishing platform enabling individual writers to publish subscription newsletters; emerging alternative to legacy magazines for the same intellectually curious reader segment.
Others
- Medium: Online publishing platform hosting long-form essays and journalism; thematically adjacent as a digital distribution and monetization venue for the same content category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The New Yorker social profiles
Digital presenceThe New Yorker financial estimates
Financial estimateRevenue estimate
Valuation estimate
The New Yorker leadership team
Management profileNumber of profiles
Profiles2 records
The New Yorker funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The New Yorker M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The New Yorker
What does The New Yorker do?
The New Yorker publishes a weekly print and digital magazine covering reporting, criticism, essays, fiction, satire, cartoons, and poetry on culture, politics, news, books, and the arts. Its core consumer offering is a subscription-based product that bundles the weekly magazine with unlimited access to the complete digitized archive and supplementary content including newsletters, podcasts, video, and interactive puzzles. It also licenses its 100-year archive to academic and public libraries through a distribution partnership with EBSCO Information Services.
Is The New Yorker a public or private company?
The New Yorker is a private company. It is classified as family owned and is currently operating.
When was The New Yorker founded?
The New Yorker was founded in 1925. It employs 101 to 250 people.
Where is The New Yorker based?
The New Yorker is headquartered in New York, United States, in the North America region.
How does The New Yorker make money?
Three revenue lines are on record. Subscriptions are the primary driver. The others are advertising and archive Licensing to Libraries.
Who are The New Yorker's main competitors?
Direct peers on record are The Atlantic, Harper's Magazine, The New York Review of Books and The Paris Review. Broad incumbents are Vanity Fair, The New York Times Magazine, Wired and The Washington Post. Substack is listed as an emerging player. Medium is listed as an others.
Does The New Yorker have an API?
No public API is recorded for The New Yorker.
What industry is The New Yorker in?
The New Yorker's product category is Literary and news magazine publishing. Its primary akta.pro industry code is MPAJAEAN, Arts, Culture & Literary Magazines, with a secondary code of MPAJAEAO, News, Politics & Current Affairs Magazines. Its NAICS code is 513120 and its SIC code is 2721.