What Wingstop UK does

Wingstop UK Ltd is the UK operating entity for the Wingstop chicken-wing QSR brand, operating as a franchise of NASDAQ-listed Wingstop Restaurants, Inc. (ticker: WING), with Lemon Pepper Holdings Limited identified as the primary UK franchisee and joint data controller. The business runs a network of 90+ franchisee-operated restaurant locations across UK cities including London (multiple), Birmingham, Manchester, Glasgow, Leeds, Edinburgh, Liverpool, Bristol, Cardiff, Southampton, and others, with both dine-in and click-and-collect formats as well as delivery-only outlets operating via a core partnership with Deliveroo. The product offering is a focused chicken-wing menu anchored on bone-in wings, boneless pieces, tenders, and chicken burgers, all finished in any of 10 signature flavours (five sauced and five seasoned dry rubs) graded on a 0–5 heat scale, supplemented by seasoned fries, loaded fries, dips, milkshakes, churros, drinks, pre-priced combo bundles (REAL DEALS), and physical/digital gift cards.

The company monetises exclusively through consumer-facing transaction-based sales (dine-in, click-and-collect, delivery) at unit/combo-level pricing that varies by location, with no publicly disclosed price list and no subscription or enterprise contracts. The technology stack is conventional and non-proprietary: a transactional website (wingstop.co.uk) for click-and-collect and Deliveroo-routed delivery, no native mobile app, no public API or SDK, and no documented AI/ML capabilities; marketing is run through TikTok, Facebook, Instagram, an eClub email loyalty programme, and a careers portal hosted on Harri. The entity is UK GDPR-compliant, with Lemon Pepper Holdings Limited and Wingstop Restaurants Inc. acting as joint controllers for personal data processed across the franchise network.

Name

Wingstop UK

Legal name

Wingstop UK Ltd

Website

https://wingstop.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Wingstop UK Ltd operates a 90+ location chicken-wing QSR franchise across UK cities under NASDAQ-listed Wingstop Restaurants Inc., offering wings, boneless, tenders, and burgers in 10 signature flavours via dine-in, click-and-collect, and Deliveroo delivery.

Ownership category

akta.pro rank

Product category

Quick-Service Restaurant

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Chicken & Wings QSR (THAFAAAC)

akta.pro secondary industry

Chicken Concepts (Fried/Grilled/Hot Chicken) (THAFABAI)

Keywords

• Chicken wing restaurants
• Quick service dining
• Franchise food service
• Chicken wings delivery
• Restaurant combo meals

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant Food and Beverage Sales: Revenue generated from dine-in customers at Wingstop restaurant locations across the UK, offering chicken wings, tenders, burgers, sides, and beverages.
2. Delivery Orders: Revenue from online delivery orders placed through the website and fulfilled via Deliveroo partnership, with orders fulfilled by local franchisee-operated Wingstop restaurants.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Wingstop UK operates a quick-service chicken wing restaurant chain across the United Kingdom, selling bone-in wings, boneless wings, chicken tenders, chicken burgers, seasoned sides, loaded fries, dips, milkshakes, churros, and beverages. All chicken products are finished to order in any of 10 signature flavours spanning sauced and seasoned dry rub varieties on a 0–5 heat scale. The chain reaches customers through dine-in seating, click-and-collect online ordering, and Deliveroo delivery partnerships across 90+ franchisee-operated UK locations.

Product overview

Wingstop UK is a chicken wing restaurant chain offering a focused menu built around bone-in wings, boneless wings, chicken tenders, and chicken burgers, all finished in any of 10 signature flavours spanning five sauced varieties and five seasoned dry rubs with a heat scale from 0–5. The product portfolio is organised around a core food menu (REAL DEALS combo bundles, WINGS, BONELESS, TENDERS, BURGERS) complemented by SEASONED SIDES (fries, sweet potato fries, corn, slaw), LOADED FRIES, HOUSE DIPS, MILKSHAKES, CHURROS, and DRINKS. Pre-priced combo bundles (REAL DEALS) serve as the primary vehicle for bundling core proteins with sides and dips, while the flavour system operates as a cross-category differentiator applied uniformly across proteins. Physical and digital GIFT CARDS round out the consumer-facing product set. The brand does not offer a public API or documented AI/ML capabilities in its current consumer product.

Differentiator

Problem solved

Functional benefit

Products and services

• Wings
• Boneless
• Tenders
• Burgers
• Real Deals (Combo Bundles)
• Seasoned Sides
• Loaded Fries
• House Dips
• Milkshakes
• Churros
• Drinks
• Signature Flavours Collection
• Gift Cards

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• DeliveroocoreChannel Partner/ Reseller/ DistributorDeliveroo is the primary delivery partner for Wingstop UK. Customers can order delivery via Deliveroo through the Wingstop website. Some locations are delivery-only through Deliveroo while others offer both dine-in/collect and delivery.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nando's: Nando's is a UK-headquartered peri-peri chicken restaurant chain with hundreds of locations across the country. It is the closest direct peer to Wingstop UK in terms of menu focus (chicken-centric), occasion (dine-in, takeaway, delivery), and customer demographic. Nando's differentiation through a signature sauce/heat system parallels Wingstop's flavour-led positioning.
• KFC UK: KFC is the dominant chicken-focused QSR chain in the UK with hundreds of locations, offering fried chicken meals, buckets, and combos. Like Wingstop UK, it operates a franchise-style model, targets the same casual dining/takeaway/delivery occasions, and competes for the same chicken-loving UK consumer. KFC is the most direct competitive benchmark for unit economics and brand-building in the UK chicken QSR category.
• Popeyes UK: Popeyes is a global chicken QSR brand (Louisiana-style fried chicken and chicken sandwiches) that has been expanding in the UK. It directly competes with Wingstop for the fried chicken occasion and delivery customers, with similar menu architecture (chicken sandwiches, tenders, sides) and comparable price positioning.
• Wingstop Restaurants Inc. Wingstop Restaurants Inc. is the US parent company of Wingstop UK and operates 2,000+ locations globally under the same brand, menu, and flavour system. While operating in different geographies, it is the closest brand and operational peer, sharing identical menu architecture, supply chain dynamics, and brand positioning. Its public financials (NASDAQ: WING) provide the most relevant benchmark for unit economics and growth.

Broad incumbents

• Five Guys UK: Five Guys is a US-origin QSR burger chain with a meaningful UK presence focused on premium casual dining. It targets similar occasions and price points to Wingstop UK, competes through delivery aggregators like Deliveroo, and serves as a benchmark for premium QSR positioning in the UK market.
• Chick-fil-A: Chick-fil-A is the largest chicken-focused QSR chain in the US and a globally recognized chicken brand. While not yet operating in the UK, it represents the global ceiling for chicken QSR brand-building and is a relevant peer for menu architecture, customer loyalty programs, and unit economics in the chicken QSR category.
• Burger King UK: Burger King operates a large UK franchise network competing for the same QSR occasions as Wingstop UK. Although its menu is burger-led, its expanding chicken range (chicken fries, chicken sandwiches, plant-based) increasingly overlaps with Wingstop's product set, and it competes directly through delivery aggregators and value menus.
• McDonald's UK: McDonald's is the largest QSR brand in the UK by footprint and competes with Wingstop for the same casual dining, takeaway, and delivery occasions. While not chicken-focused, McDonald's competes directly on convenience, value menus, and digital ordering scale, and serves as a benchmark for QSR unit economics and omnichannel maturity.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WingstopShaftesburyAvenue
• Instagraminstagram.com/wingstopuk/?hl=en
• TikToktiktok.com/@wingstopuk
• Xx.com/WingstopUK
• LinkedInlinkedin.com/company/lemon-pepper-holdings-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wingstop UK