Southern Glazer's
- Company typePrivate
- Founded2016
- HeadquartersMiami, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingServices
Southern Glazer's firmographics
Firmographics- Name
- Southern Glazer's
- Legal name
- Southern Glazer's Wine and Spirits, LLC
- Website
- https://southernglazers.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Southern Glazer's industry classification
Industry- Product category
- Beverage Alcohol Distribution
- NAICS
- Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)
- akta.pro secondary industry
- Alcoholic Beverage Wholesale (Beer, Wine, Spirits) (AFAIAGAA)
Keywords
Where Southern Glazer's is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Southern Glazer's business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Distribution Margin/Markup: Southern Glazer's generates revenue by purchasing beverage alcohol products from supplier partners (wineries, breweries, distilleries) and reselling to retail and on-premise accounts with a markup. The company earns a distribution fee and margin on the difference between purchase price and selling price.
- Supplier Services: Value-added services to supplier partners including warehousing, logistics, merchandising, and marketing support, generating additional revenue streams
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Wholesale distribution pricing varies by product category, volume, and account type |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Southern Glazer's product offering
Product offeringCore offering
Southern Glazer's is a total beverage alcohol distributor that purchases wine, spirits, beer, and non-alcoholic beverages from supplier partners and resells them to retail stores (supermarkets, wine shops, convenience stores) and on-premise accounts (restaurants, bars, hotels, casinos) across 47 U.S. markets and Canada. The company operates company-owned distribution centers, runs the Proof® digital ordering platform for licensed buyers, and provides value-added services including warehousing, merchandising, marketing support, and compliance solutions.
Product overview
Southern Glazer's is a total beverage alcohol distributor offering wine, spirits, beer, and non-alcoholic products across 47 U.S. markets, Canada, and international locations. The company's core technology platform is Proof®, an online ordering and management system for licensed buyers handling 18,000+ products. Supporting platforms include iShop for vendor management and Guild Education for employee development. The company also provides industry insights through its Liquid Insights Tour research program and engages communities via the VolunCheers volunteer initiative.
Differentiator
Problem solved
Functional benefit
Brands
- Proof®: Online shopping platform for placing orders, discovering products, finding deals, making payments for licensed on- or off-premise buyers in the beverage alcohol industry
- Be You Only Better (BYOB)
- SGWS University
- VolunCheers
- SG+
Products and services
- Beverage Alcohol Distribution (Wine, Spirits, Beer)
- Proof® Online Ordering Platform
- iShop Vendor Management Portal
- Liquid Insights Tour Research Program
- Supplier Distribution Services
Quantifiable outcome
- Distribution to thousands of retail and on-premise accounts across 21 markets
Companies that use Southern Glazer's
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Southern Glazer's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature2 records
Southern Glazer's partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and flagship.
- Corvus RoboticscoreSouthern Glazer's partnered with Corvus Robotics to implement autonomous drone technology for warehouse inventory management. The Corvus Robotics system enables faster, more accurate inventory counts in distribution centers, improving operational efficiency and reducing labor costs associated with manual inventory processes.
- Pernod Ricard USAflagshipLong-standing distribution partnership where Southern Glazer's serves as a primary distribution partner for Pernod Ricard USA products across multiple US markets. This includes distribution of Pernod Ricard's portfolio of spirits brands including Absolut, Jameson, and other key labels.
- Anheuser-BuschflagshipMajor supplier partnership for beer distribution. Southern Glazer's distributes Anheuser-Busch's portfolio of beer brands including Budweiser, Bud Light, and other major labels across their distribution footprint.
- Sazerac CompanycoreDistribution partnership for Sazerac's portfolio of spirits brands including Buffalo Trace Bourbon, Fireball, and other leading whiskey and cocktail brands.
- Tilray BrandscoreDistribution partnership for Tilray Brands' beverage alcohol products including craft beer brands and wine products across applicable markets.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Southern Glazer's competitors and assessment
Company assessmentDirect peers
- Johnson Brothers: Johnson Brothers is a major family-owned U.S. beverage alcohol wholesaler operating across multiple states with a broad wine, spirits, and beer portfolio. Directly comparable to Southern Glazer's in business model and customer base.
- Winebow: Winebow is a large multi-state wine and spirits importer and distributor focused on fine wine and craft spirits. Overlaps with Southern Glazer's on-premise and supplier services and represents a peer in the artisanal/craft segment.
- Breakthru Beverage Group: Breakthru is a top-tier U.S. beverage alcohol distributor with multi-state operations across beer, wine, and spirits. Directly competes for supplier RFPs and on-premise accounts in overlapping markets, making it the most relevant #3 peer.
- Republic National Distributing Company (RNDC): RNDC is the only other national-scale beverage alcohol distributor in the U.S. and Southern Glazer's direct head-to-head competitor for supplier contracts, retail accounts, and market share. The two together represent a near-duopoly of the U.S. three-tier distribution system.
Regional players
- Empire Distributors: Empire is a large regional beverage alcohol distributor in the Southeastern U.S. with comparable wine, spirits, and beer offerings. Operates in a subset of Southern Glazer's footprint and serves as a relevant peer for regional performance benchmarks.
Broad incumbents
- Diageo (supplier-side peer): Diageo is a flagship spirits supplier that uses Southern Glazer's as a primary U.S. distributor. While a producer rather than distributor, Diageo's direct-to-retailer pilots, supplier consolidation, and own-distribution strategies make it a critical counterparty and structural comparable.
- Anheuser-Busch / AB InBev: Anheuser-Busch is a major beer supplier and longstanding distribution partner of Southern Glazer's, with whom SGWS recently acquired NYC distribution rights. Historically has pushed for self-distribution, making it a key strategic counterparty.
- Pernod Ricard USA: Pernod Ricard is one of Southern Glazer's flagship supplier partners (Absolut, Jameson). A large multinational spirits producer whose distribution strategy — third-party vs. self-distribute — directly shapes Southern Glazer's competitive position.
Emerging players
- Total Wine & More: Total Wine is the largest U.S. independent specialty retailer of wine, spirits, and beer and a major customer of Southern Glazer's. As a rapidly scaling retail buyer, Total Wine is a key demand-side counterparty that increasingly shapes distribution economics.
- Tilray Brands: Tilray is a Southern Glazer's supplier partner with craft beer and wine portfolios and an aggressive M&A strategy in cannabis-adjacent beverages. Useful comparable for category expansion (RTD, low/no alcohol) that Southern Glazer's is increasingly distributing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Southern Glazer's social profiles
Digital presenceSouthern Glazer's compliance and trust
Trust signalCompliance1 record
Southern Glazer's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Southern Glazer's leadership team
Management profileNumber of profiles
Profiles21 records
Southern Glazer's subsidiaries and ownership
Company hierarchySubsidiaries4 records
Southern Glazer's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Southern Glazer's M&A and investment
M&A and investmentM&A3 records
Investments3 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Southern Glazer's
What does Southern Glazer's do?
Southern Glazer's is a total beverage alcohol distributor that purchases wine, spirits, beer, and non-alcoholic beverages from supplier partners and resells them to retail stores (supermarkets, wine shops, convenience stores) and on-premise accounts (restaurants, bars, hotels, casinos) across 47 U.S. markets and Canada. The company operates company-owned distribution centers, runs the Proof® digital ordering platform for licensed buyers, and provides value-added services including warehousing, merchandising, marketing support, and compliance solutions.
Is Southern Glazer's a public or private company?
Southern Glazer's is a private company. It is classified as family owned and is currently operating.
When was Southern Glazer's founded?
Southern Glazer's was founded in 2016. It employs 5,001 to 10,000 people.
Where is Southern Glazer's based?
Southern Glazer's is headquartered in Miami, United States, in the North America region.
How does Southern Glazer's make money?
Two revenue lines are on record. Distribution Margin/Markup is the primary driver. The others are supplier Services.
Who are Southern Glazer's's main competitors?
Direct peers on record are Johnson Brothers, Winebow, Breakthru Beverage Group and Republic National Distributing Company (RNDC). Empire Distributors is listed as a regional player. Broad incumbents are Diageo (supplier-side peer), Anheuser-Busch / AB InBev and Pernod Ricard USA. Emerging players are Total Wine & More and Tilray Brands.
Does Southern Glazer's have an API?
No public API is recorded for Southern Glazer's.
What industry is Southern Glazer's in?
Southern Glazer's's product category is Beverage Alcohol Distribution. Its primary akta.pro industry code is CRAOAIAA, Beer, Wine & Spirits Wholesale Distribution, with a secondary code of AFAIAGAA, Alcoholic Beverage Wholesale (Beer, Wine, Spirits). Its NAICS code is 4248 and its SIC code is 5180.