Melodic Caring Project

What Melodic Caring Project does

Melodic Caring Project (MCP) is a 501(c)(3) nonprofit organization founded in 2010 and headquartered in Mount Vernon, Washington (EIN: 45-3916610). Its operating purpose is to deliver music-based therapeutic and emotional support programs to patients (referred to internally as 'rockSTARS') and families battling illness and isolation worldwide. Core service delivery comprises four programs: 1:1 Music Therapy Sessions delivered by certified music therapists (MT-BC), weekly Group Music + Art Therapy Sessions, livestreamed performances by 300+ artist partners streamed directly to patients in hospitals and homes, and personalized rockSTAR Song Requests. Specialty offerings include rockSTAR Stories (documentary series), rockSTARS in Space (with Space for Art Foundation), an Amos Lee VR Experience (with AT&T Foundry / Ericsson partners), and Songwriting Sessions + Song Releases. All programs are provided free of charge to patients and families.

The technical stack is modest and purpose-built for a small nonprofit: a WordPress-based website (melodiccaring.org), JotForm for patient and hospital sign-up workflows, Vimeo for livestream hosting and gala recap video, and standard live-streaming infrastructure for the artist performance pipeline. There is no proprietary platform product; the IP and defensibility reside in the curated artist network, the certified therapist roster, and the patient onboarding/coordination workflow.

The business model is donations-driven. Revenue streams include individual giving (with True Fan monthly at $30/month and SuperFan at $50-100+/month tiers, plus planned giving and stock donations), corporate sponsorships, event-driven fundraising (the 13th Annual Raise A Record Gala accounts for over 60% of program revenue; the Birdies for Brock Golf Tournament in Snohomish, WA has raised over $85,000 cumulatively since 2023; the Skagit Valley Hometown Fundraiser is in its third year), and merchandise sales through an online store. Customer segments are: patients/families (free services), corporate sponsors and foundations (Scarcellelli Family Foundation is identified as a major sponsor), artists donating performances, and hospitals/healthcare providers participating as referral channels. Geographic footprint is global, with active outreach across the USA and the UK.

Name

Melodic Caring Project

Legal name

Melodic Caring Project

Website

https://melodiccaring.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Melodic Caring Project is a 501(c)(3) nonprofit founded in 2010 that delivers free music therapy sessions, group music and art therapy, livestreamed artist performances, and song requests to patients (rockSTARS) and families battling illness worldwide.

Ownership category

akta.pro rank

Product category

Music Therapy and Nonprofit Patient Support Services

NAICS

Other Individual and Family Services (624190), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Music Therapy (Educational/Developmental Programs) (EDAMANAK)

akta.pro secondary industry

Music Education & Practice Software (Ear training, tutors, metronome tools) (MPAIAIAJ)

Keywords

• Music therapy services
• Nonprofit patient programs
• Live concert streaming
• Therapeutic music programs
• Artist patient connection

Headquarters

HQ city

Mount Vernon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Donations: Tax-deductible donations from individuals supporting the mission. Options include one-time gifts and recurring monthly 'True Fan' memberships at $30/month or 'SuperFan' levels of $50-100+/month.
2. Annual Gala: 13th Annual Raise a Record Gala accounting for over 60% of program revenue. Features live auctions, plated dinners, and entertainment at Neptune Theatre in Seattle.
3. Birdies for Brock Golf Tournament: Annual charity golf tournament with sponsorship levels from $250 to $10,000, raising funds in memory of Brockton Gates. Has raised over $85,000 since 2023.
4. Corporate Sponsorships: Partnership opportunities with corporations seeking marketing, giving, and CSR initiatives while supporting children and families.
5. Merchandise Sales: Online store selling branded merchandise including sweatshirts, t-shirts, stickers, playing cards, and leather cuffs.
6. Planned Giving: Legacy giving through wills and trusts, allowing donors to include MCP in their estate planning.
7. Stock & Securities Donations: Donors can transfer appreciated stocks and securities for tax benefits, with MCP providing brokerage account information.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Melodic Caring Project is a 501(c)(3) nonprofit that delivers free music therapy and live artist engagement programs to patients ("rockSTARS") battling serious illness. Core offerings include 1:1 music therapy sessions with certified MT-BC therapists, weekly group music and art therapy sessions, livestreamed concert performances from 300+ artist partners, and personalized rockSTAR song requests — all delivered virtually and in-person to patients in hospitals and homes globally.

Product overview

Melodic Caring Project (MCP) is a 501(c)(3) non-profit organization that provides a platform of music-based therapeutic programs connecting patients (called 'rockSTARS') with musicians, Broadway performers, celebrities, and certified music therapists. The core program portfolio includes four main services: 1:1 Music Therapy Sessions (personalized virtual/in-person music therapy with certified MT-BC therapists), Group Music + Art Therapy Sessions (weekly private group sessions), Livestream Performances (live streaming of artist concerts directly to patients), and rockSTAR Song Requests (personalized song dedications). Specialty programs include rockSTAR Stories (documentary series), rockSTARS in Space (Space for Art Foundation partnership), Amos Lee VR Experience (VR concert), and Songwriting Sessions + Song Releases (artist-patient songwriting collaborations). All programs are free to patients and families, funded through individual donations, foundations, corporate giving, and sponsorships.

Differentiator

Problem solved

Functional benefit

Products and services

• 1:1 Music Therapy Sessions Personalized, therapeutic, and interactive 1:1 music therapy sessions offered virtually and in-person by certified Music Therapists (MT-BC) to support emotional, cognitive, and physical well-being of patients (rockSTARS) battling serious illness.
• Group Music + Art Therapy Sessions Weekly private group sessions allowing patients (rockSTARS) to participate in therapeutic music and art sessions while connecting and interacting virtually with other rockSTARS for consistent ongoing support.
• Livestream Performances Live-streamed concert performances from MCP's artist partners delivered directly to patients in hospitals and homes around the world, featuring shout-outs and song dedications to specific rockSTARS.
• rockSTAR Song Requests Personalized song request service allowing patients to request songs and receive customized dedications as part of MCP's continued care; every new patient receives a personalized message and welcome song upon enrollment.
• rockSTAR Stories Documentary series chronicling the inspiring stories of MCP patients and families and the impact MCP has made in their lives.
• rockSTARS in Space Partnership program with the Space for Art Foundation producing a cooperative International Space Album featuring original music and art created by MCP rockSTARS, blending music therapy with space-themed artistic expression.
• Amos Lee VR Experience First-ever LIVE VR concert experience brought to patients battling serious illness, leveraging VR production partners to create an immersive concert delivery.
• Songwriting Sessions + Song Releases Interactive songwriting sessions connecting artists with patients to help them process, heal, and tell their stories through songs, including original song recordings and releases.

Quantifiable outcome

• 60,000+ patients and family members impacted since 2010
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Space for Art FoundationcoreStrategic or Co-development PartnerPartnership for rockSTARS in Space program presenting a cooperative International Space Album featuring original music and art created by MCP rockSTARS. Combines music therapy with space-themed artistic expression.
• Blue Ribbon CookingminorGTM or Marketing PartnerCatering partner for annual gala events, providing multi-course plated dinners. Vanessa Smith, Director, is also a board member.
• Jersey Mike'sminorGTM or Marketing PartnerBrock Diamond Sponsor for Birdies for Brock Golf Tournament.
• B3 Wealth StrategiesminorGTM or Marketing PartnerBrock Gold Sponsor for Birdies for Brock Golf Tournament.
• Echo Falls Golf ClubminorGTM or Marketing PartnerVenue partner for Birdies for Brock Golf Tournament located in Snohomish, WA.
• Neptune TheatreminorGTM or Marketing PartnerVenue partner for Annual Raise a Record Gala, operated by Seattle Theatre Group.
• Carrie Clarke PhotographyminorGTM or Marketing PartnerBrock Copper Sponsor providing photography services for Birdies for Brock.
• Seattle Theatre GroupcoreStrategic or Co-development PartnerDan Reinharz, Associate Director of Operations, serves on MCP board. STG provides venue access and production support for events including annual gala.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Musicians On Call: National nonprofit that brings live and recorded music to patients in hospital beds across the U.S. The closest direct analog to MCP, with a similar mission of connecting musicians with hospitalized patients, though focused on in-person bedside performances rather than livestream.
• Music Heals International: Nonprofit that supports music therapy programs for children with special needs and medical challenges. Directly comparable in using music as a therapeutic intervention for vulnerable pediatric populations.
• SongwritingWith:Soldiers: Nonprofit pairing professional songwriters with veterans and service members for therapeutic songwriting. Shares MCP's artist-patient songwriting collaboration model, though focused on military rather than medical populations.
• Songs of Love Foundation: Nonprofit creating personalized songs for children facing medical challenges. Direct comparable model of artist-patient musical creation serving pediatric illness populations.

Emerging players

• Little Kids Rock: Nonprofit providing music education and instruments to underprivileged public schools. Comparable as a music-focused nonprofit serving children but focused on education rather than medical therapy.
• Notes for Education (Notes Education Foundation): Nonprofit supporting music education access. Related music-nonfit mission with partial overlap on using music for child development and wellbeing.

Others

• Sweet Relief Musicians Fund: Nonprofit providing financial assistance to musicians facing health issues and hardship. Comparable as a music-industry-affiliated nonprofit but serves artists rather than patients.

Regional players

• Rock Against Cancer (UK): Music-focused charity raising funds for cancer support. Comparable nonprofit model combining music events with healthcare beneficiary support, though primarily UK-based.

Broad incumbents

• Nordoff-Robbins Music Therapy Foundation: Long-established music therapy nonprofit offering clinical training and direct therapy services. Comparable clinical music therapy mission with significantly greater scale and institutional pedigree.
• American Music Therapy Association: Professional association for music therapy. Provides clinical standards, advocacy, and research that underpin the field — MCP's MT-BC-credentialed staff operate within this professional framework.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/status
• Facebookfacebook.com/melodiccaring
• LinkedInlinkedin.com/company/melodic-caring-project

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Melodic Caring Project