Mimomax

Name

Mimomax

Legal name

Mimomax

Website

https://mimomax.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Narrowband Radio Communications

NAICS

Wired and Wireless Telecommunications (except Satellite) (5171)

SIC

Radio & Tv Broadcasting & Communications Equipment (3663)

akta.pro primary industry

Mission-Critical & Public Safety Private Networks (MCX/LMR Interop) (HDAIAGAH)

akta.pro secondary industries

Passive Filters & RF Passives (LC Filters/Diplexers/Baluns/Attenuators) (HDAHANAG), RF Front-End Modules (FEMs) & Integrated RF Modules (HDAHAMAA), RF & Wireless Components/Modules (RF front-end, antennas, industrial wireless modules) (IMAGAJAG)

Keywords

• Narrowband radio communications
• SCADA communications
• Mission-critical infrastructure
• Utility grid communications
• Teleprotection systems

Headquarters

HQ city

Christchurch

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Sale of narrowband radios including Tornado and Pyxis families, antennas, and accessories for mission-critical communications infrastructure
2. Software Licensing: Optional advanced software features and protocols designed to enhance the performance of MimoLink™ radios
3. Professional Services: Services including Radio Site Survey, RF Licensing, Support Services, Training, Coverage Design, and other custom services
4. Network Management: Web-based centralized control over large networks of MimoLink™ radios, offered as own interface or partnership with third-party NMS providers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Mimomax designs and manufactures the MimoLink™ range of narrowband radio communications equipment for mission-critical infrastructure operators. The portfolio includes point-to-point and point-to-multipoint radios (Tornado X, Tornado SCADA Radio, Tornado 1+1, Pyxis) using proprietary MIMO technology, complemented by antennas, accessories, and optional software/network management features. Customers deploy these solutions for utility SCADA networks, public safety voice backhaul, transport infrastructure, and oil & mining communications.

Product overview

Mimomax, acquired by Ubiik Inc. in July 2023, offers the MimoLink range of narrowband radio solutions for mission critical communications. The product portfolio centers on the Tornado family of radios (Tornado X, Tornado SCADA Radio, Tornado 1+1) and Pyxis radios, providing low latency, high-capacity Point-to-Point and Point-to-Multipoint narrowband radios for licensed frequency bands. These core radio products are complemented by add-on modules including MimoLink Software Features (with SEL Mirrored Bits teleprotection support), Network Management interface, and a range of accessories (bandpass filters, duplexers, audio interfaces) and antennas (Yagi, Panel, Omni-directional in 400/700/900MHz). Ubiik Private LTE extends the offering for cost-effective pLTE solutions.

Differentiator

Problem solved

Functional benefit

Brands

• MimoLink™: Brand name for Mimomax's range of narrowband radio solutions including Tornado and Pyxis radios for utility SCADA networks and critical voice backhaul applications.

Products and services

• Tornado X Point-to-point narrowband radio for licensed frequency bands, featuring wideband channel support at 900MHz with capacity increases and lower latency for utility and critical infrastructure customers.
• Tornado SCADA Radio Point-to-multipoint narrowband SCADA radio designed for utility grid communications, providing reliable connectivity for field area networks and distribution automation using MIMO technology.
• Tornado 1+1 Redundant 1+1 configuration point-to-multipoint narrowband SCADA radio providing failover protection for critical infrastructure communications.
• Pyxis Radios Narrowband radios featuring sophisticated data compression techniques, designed to provide full visibility and control over utility networks.
• Radio Accessories Accessories including bandpass filters, duplexers to mitigate interference in noisy environments, and audio interfaces for connectivity to analogue equipment.
• Radio Antennas Industry-standard Yagi, Panel, and Omni-directional antennas operating in 400MHz, 700MHz, and 900MHz frequency bands, built to withstand harsh conditions and maintain communications over long paths and difficult terrain.
• Ubiik Private LTE Cost-effective private LTE solutions for utilities, mining, transport, and IoT applications, offered through Ubiik as an extension of the Mimomax portfolio.

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Ubiik Inc.coreOthers · 1 July 2023Mimomax was acquired by Ubiik Inc. in July 2023, forming Ubiik Mimomax. Ubiik provides cost-effective private LTE solutions for utilities, mining, transport, and IoT applications, complementing Mimomax's narrowband radio offerings.
• Schweitzer Engineering Laboratories (SEL)coreTechnology or IntegrationTornado radios support SEL Mirrored Bits for Teleprotection - a low-cost, innovative relay-to-relay communications technology enabling protection relay communication without dedicated fiber or leased lines. This integration provides teleprotection capabilities for utility grid infrastructure.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Trio Datacom: Australian manufacturer of narrowband data radios for SCADA, telemetry, and mission-critical industrial communications; operates in the same licensed-band P2P/P2MP niche as Mimomax and competes for similar utility and mining customers.
• FreeWave Technologies: US-based industrial wireless solutions provider offering narrowband and broadband radios for SCADA, oil & gas, and utility applications; highly comparable technology and go-to-market to Mimomax's Tornado and Pyxis lines.
• GE MDS (GE Vernova): Long-established provider of licensed narrowband SCADA and telemetry radios for utilities; serves overlapping mission-critical infrastructure buyers as Mimomax and historically anchored the same markets.
• CalAmp / Sensata IoT: Provider of industrial wireless SCADA/IoT routers and radios for utility, oil & gas, and transportation customers; competes in the same narrowband-critical-communications arena with overlapping customer profiles.
• Cambium Networks: Vendor of licensed and unlicensed PTP/PTMP wireless broadband radios for industrial, utility, and public safety networks; comparable architecture to Mimomax with somewhat broader broadband positioning.

Broad incumbents

• Motorola Solutions: Dominant global provider of LMR and mission-critical public-safety communications including P25 systems and ASTRO networks; relevant incumbent in Mimomax's public safety and rail voice-backhaul segments.
• ABB: Large industrial/utility automation and grid-systems OEM that includes industrial wireless communications, teleprotection, and substation networking in its portfolio; broadly competes for utility modernization spend alongside Mimomax.
• Schneider Electric: Global energy-management and grid-automation supplier whose EcoStruxure platform includes substation/utility communications and SCADA networking; competes for the same utility modernization wallet as Mimomax.
• Hytera: Global supplier of LMR, DMR, and TETRA mission-critical communications to public safety, transport, and industrial operators; comparable to Mimomax in the public safety and rail voice-backhaul use cases.

Emerging players

• Sierra Wireless (Semtech): Provider of cellular IoT/M2M gateways and wireless modules now part of Semtech; competes in adjacent smart-grid and remote-asset connectivity, especially as customers shift from narrowband to cellular.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mimomaxwireless

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds4 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mimomax