Project Foundry
Project Foundry is a Milwaukee-based SaaS company providing a K-12 digital platform for managing personalized, competency-based, and project-based learning, bundled with strategy consulting and professional development, sold to schools, districts, and alternative education programs.
- Company typePrivate
- Founded2013
- HeadquartersMilwaukee, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Project Foundry does
Project Foundry (legally Keystone Insights Inc., doing business as Foundry Deeper Learning) is a privately-held, Milwaukee-based SaaS company founded in 2013 that provides a digital platform for managing personalized, competency-based, and project-based learning in K-12 education. The Foundry platform handles the design, complexity, data, and evidence of deeper learning, and is bundled with comprehensive transformation strategy consulting and professional development services for educators. The company's stated customers are K-12 schools, school districts, and alternative education programs, served through a consultative direct sales motion anchored on 30-minute preview consultations.
The core offering combines subscription-based platform access with implementation support and educator training, organized around three solution pillars: Schools, Districts, and Programs. Marketing is multi-channel, centered on a content-driven blog (foundrydeeperlearning.com), webinars, video resources, social media presence across LinkedIn, YouTube, Twitter, and Facebook, and direct consultative outreach. Revenue mechanics are subscription-recurring with no publicly disclosed pricing tiers.
The company is closely-held and founder-led. CEO Bill Mortimore previously founded Merge Healthcare, which was acquired by IBM, and multiple members of the leadership team (CTO Anton van Kimmenade, CMO Beth Frost-Johnson) came from Merge Healthcare. Chief Learning Officer Camille Mortimore (a family member of the CEO) is a former superintendent and founder of a project-based charter school. Approximately $3.49M was raised across six funding rounds between 2013 and 2016, with no disclosed institutional investors beyond the gener8tor accelerator in 2014. The company claims a global footprint and a decade of customer relationships, while operating with only 1-10 employees and no disclosed revenue.
Project Foundry firmographics
Firmographics- Name
- Project Foundry
- Legal name
- Keystone Insights Inc.
- Website
- https://projectfoundry.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Project Foundry is a Milwaukee-based SaaS company providing a K-12 digital platform for managing personalized, competency-based, and project-based learning, bundled with strategy consulting and professional development, sold to schools, districts, and alternative education programs.
- Ownership category
- akta.pro rank
Project Foundry industry classification
Industry- Product category
- K-12 Education Technology
- NAICS
- Software Publishers (513210), Professional and Management Development Training (611430)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Group Work, Breakout & Collaborative Document/Workspace Tools (EDAFAGAE)
- akta.pro secondary industry
- Human Resources & Talent Development (EDAGANAB)
Keywords
Where Project Foundry is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Markets served
Project Foundry business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Educational Platform and Services: Subscription-based access to Foundry's digital platform combined with professional services including strategy development, professional development for educators, and implementation support for schools and districts.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Project Foundry product offering
Product offeringCore offering
Project Foundry provides a SaaS-based digital platform that enables K-12 schools and districts to deliver personalized, competency-based, and project-based learning. The offering combines the digital platform with complementary professional services including transformation strategy consulting, educator professional development, and implementation support, targeting schools, school districts, and alternative education programs.
Product overview
Foundry is a unified education platform combining digital technology with professional services. The core Foundry platform enables personalized, competency-based, and project-based learning approaches. The company offers complementary service pillars including Comprehensive Strategies (planning and transformation consulting), Professional Services (educator development and support), and Personalized Technologies (the digital platform itself). Solutions are targeted at Schools, Districts, and Programs (alternative education, summer and after-school).
Differentiator
Problem solved
Functional benefit
Products and services
- Foundry Platform An award-winning personalized deeper learning SaaS platform that enables K-12 schools and districts to deliver personalized, competency-based, and project-based learning. The platform manages the design, complexity, data, and evidence of student learning.
- Professional Services for Educators Professional development and implementation services for educators, designed to develop knowledge, trust, and competencies to deliver personalized deeper learning with the Foundry platform.
- Comprehensive Strategies Consulting Strategy and transformation consulting to help schools and districts plan, coordinate, and execute personalized deeper learning transformation programs.
Quantifiable outcome
- Schools using Foundry have enabled engaging student-centered learning experiences to develop 21st-Century life-changing skills
Companies that use Project Foundry
Customer profileSegments3 records
Ideal customer profiles3 records
Project Foundry technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Project Foundry partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Project Foundry competitors and assessment
Company assessmentDirect peers
- Kiddom: Kiddom is a K-12 learning platform combining curriculum, instruction, and competency-based gradebook functionality. It directly overlaps with Foundry in K-12 personalized and competency-based learning, and operates with a similar SaaS-plus-implementation model.
- Seesaw: Seesaw is a K-12 student learning and portfolio platform widely used for student-driven and competency-based documentation. It is a direct functional peer to Foundry's evidence-of-learning workflow and targets the same K-12 segment with a freemium SaaS model.
- Newsela: Newsela provides differentiated instructional content and assessment tied to grade-level standards, with strong adoption in K-12. It is comparable to Foundry as a K-12 personalized/competency learning solution, although Newsela is content-led while Foundry is workflow-led.
- Lexia Learning (Cambium Learning Group): Lexia provides adaptive literacy and reading instruction used widely in K-12, with competency-based progression. It is comparable as a personalized, competency-driven K-12 learning product, though focused on a single subject area rather than a full learning workflow.
- DreamBox Learning: DreamBox is an adaptive K-12 math learning platform with personalized and competency-based instruction. It is comparable to Foundry as a personalized K-12 learning solution and frequently co-purchased by districts evaluating Foundry.
Broad incumbents
- Schoology (PowerSchool Unified Classroom Schoology): Schoology, now part of PowerSchool's Unified Classroom, is a widely deployed K-12 learning management system with competencies and outcome-based features. It competes for the same district-level learning platform budget Foundry targets, though at significantly greater scale and breadth.
- Canvas (Instructure): Canvas by Instructure is one of the most widely adopted K-12 and higher-ed LMS platforms, with mastery pathways and outcomes features. Foundry competes for the same district LMS/learning-experience budget but against a much larger incumbent with broader assessment and analytics tooling.
- PowerSchool: PowerSchool is the dominant K-12 student information system and learning platform provider, offering LMS, assessment, and analytics. Foundry overlaps with PowerSchool's learning-experience and competency use cases but lacks its SIS integration and district-scale footprint.
Others
- Edmodo (NetSupport): Edmodo is a long-standing K-12 classroom and learning platform now operated by NetSupport. It overlaps with Foundry in the K-12 digital learning platform category and competes for adoption at the school and teacher level.
- Clever: Clever is a K-12 identity, rostering, and single-sign-on layer that sits in front of learning applications. It is an ecosystem peer rather than a direct competitor — most K-12 platforms (including Foundry) integrate with Clever for district onboarding.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Project Foundry social profiles
Digital presenceProject Foundry financial estimates
Financial estimateRevenue estimate
Valuation estimate
Project Foundry leadership team
Management profileNumber of profiles
Profiles8 records
Project Foundry funding detail
Funding detailFunding overview
Funding rounds6 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Project Foundry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Project Foundry
What does Project Foundry do?
Project Foundry provides a SaaS-based digital platform that enables K-12 schools and districts to deliver personalized, competency-based, and project-based learning. The offering combines the digital platform with complementary professional services including transformation strategy consulting, educator professional development, and implementation support, targeting schools, school districts, and alternative education programs.
Is Project Foundry a public or private company?
Project Foundry is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Project Foundry founded?
Project Foundry was founded in 2013. It employs 1 to 10 people.
Where is Project Foundry based?
Project Foundry is headquartered in Milwaukee, United States, in the North America region.
How does Project Foundry make money?
One revenue line is on record: educational Platform and Services.
Who are Project Foundry's main competitors?
Direct peers on record are Kiddom, Seesaw, Newsela, Lexia Learning (Cambium Learning Group) and DreamBox Learning. Broad incumbents are Schoology (PowerSchool Unified Classroom Schoology), Canvas (Instructure) and PowerSchool. Others are Edmodo (NetSupport) and Clever.
Does Project Foundry have an API?
No public API is recorded for Project Foundry.
What industry is Project Foundry in?
Project Foundry's product category is K-12 Education Technology. Its primary akta.pro industry code is EDAFAGAE, Group Work, Breakout & Collaborative Document/Workspace Tools, with a secondary code of EDAGANAB, Human Resources & Talent Development. Its NAICS code is 513210 and its SIC code is 8742.