New Voices Fund
New Voices Fund is a thesis-driven venture capital firm that invests in consumer brands and commerce infrastructure serving diverse, interconnected consumers, providing capital, operational expertise, and ecosystem support to underrepresented founders.
- Company typePrivate
- Founded2017
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What New Voices Fund does
New Voices Fund (NVF) is a thesis-driven venture capital firm that invests in category-defining consumer brands and services, along with the commerce infrastructure that powers them. The firm is focused on what it terms the "New General Market" — diverse, interconnected consumers whose universal needs are reshaping demand across categories — and targets companies led by visionary founders, particularly those historically underrepresented in venture capital. NVF is structured as a private investment vehicle (New Voices Advisors, LLC) that relies on private placement exemptions and is not registered with the SEC as an investment adviser.
NVF provides portfolio companies not only with capital but also operational expertise, strategic guidance, and ecosystem support through a team that combines career investors with former founders and operators. The team includes Managing Partners Richelieu Dennis (founder of Sundial Brands and Essence Ventures) and Darryl Thompson (ex-CIO of the Sundial Family of Companies), supplemented by operating partners with CPG operating experience at SheaMoisture, Clorox, and other consumer companies. NVF generates returns through equity investments in portfolio companies, with realized exits including The Honey Pot Company (acquired by Compass Diversified for $380 million in 2024) and Mielle Organics (acquired by P&G Beauty).
The firm has built a portfolio of 22+ companies spanning hair care (Mielle, Alodia), feminine care (The Honey Pot), beauty and cosmetics (Beauty Bakerie, Mented, The Lip Bar, Topicals, Uoma Beauty), food and beverage (Slutty Vegan, Big Dave's Cheesesteaks, Caribe Juice, Cornbread, Ellis Isle Tea), wine and spirits (McBride Sisters Wine Company), athleisure (Actively Black, Young King Hair Care), skincare (Alaffia, NaturAll Club, Rosen Skincare), fintech (Moniepoint), and commerce infrastructure (Loop, Squad, Sweeten). The affiliated New Voices Foundation extends NVF's reach into ecosystem-building for women-of-color entrepreneurs via the P.A.C.E. model. Founded in 2017 and headquartered in New York, NVF operates with 8-9 team members across North America and Africa.
New Voices Fund firmographics
Firmographics- Name
- New Voices Fund
- Legal name
- New Voices Advisors, LLC
- Website
- https://newvoicesfund.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- New Voices Fund is a thesis-driven venture capital firm that invests in consumer brands and commerce infrastructure serving diverse, interconnected consumers, providing capital, operational expertise, and ecosystem support to underrepresented founders.
- Ownership category
- akta.pro rank
New Voices Fund industry classification
Industry- Product category
- Venture Capital
- NAICS
- Portfolio Management and Investment Advice (523940), Funds, Trusts, and Other Financial Vehicles (525)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- SDG / Thematic Sustainable Investment Funds (FSANAJAN)
Keywords
Where New Voices Fund is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
New Voices Fund business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Investment Returns: NVF generates returns through equity investments in portfolio companies, with successful exits including The Honey Pot Company acquired for $380 million by Compass Diversified and Mielle Organics acquired by P&G.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
New Voices Fund product offering
Product offeringCore offering
New Voices Fund (NVF) is a venture capital firm that invests in early- to mid-stage culturally relevant, purpose-driven consumer brands, with a particular focus on companies led by underrepresented founders. The firm provides both capital and operational support to portfolio companies, including assistance with brand-building, product development, distribution, and retail expansion. NVF structures its investments through flagship venture funds (Fund I and Fund II) and runs an Emerging Manager Accelerator program to support first-time fund managers.
Product overview
New Voices Fund (NVF) is a thesis-driven venture capital firm that invests in category-defining consumer brands and services, and the commerce infrastructure that powers them. NVF Capital comprises career investors and former founders and operators who provide capital along with capabilities and ecosystem support to increase the likelihood of success for their portfolio companies. The firm focuses on companies positioned at the intersection of shifting need states, emerging market demands, and evolving technology, driven by visionary leadership. NVF does not offer a single unified product but rather acts as an investment vehicle providing funding and operational support to its portfolio of diverse consumer brands.
Differentiator
Problem solved
Functional benefit
Products and services
- New Voices Fund I The firm's inaugural flagship venture capital fund providing growth-stage equity investments ranging from $1 million to $10 million to culturally relevant consumer brands. The fund targets 10-12 investments and is structured as a private placement under SEC Regulation D Rule 506(b).
- New Voices Fund II The firm's second flagship venture capital fund, with a $100 million commitment target, focused on equity investments between $1 million and $10 million in consumer brands. The fund expects to make 8-12 investments across diverse consumer segments.
- Emerging Manager Accelerator A program that provides funding, training, and operational support to emerging, first-time venture capital fund managers — particularly underrepresented managers — to help them raise and deploy capital effectively across diverse investment strategies and sectors.
Quantifiable outcome
- The Honey Pot grew from $1-2M to over $100M annual revenue before $380M acquisition
- +2 more outcomes
Companies that use New Voices Fund
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles3 records
New Voices Fund technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
New Voices Fund partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- New Voices FoundationcoreCo-founded by Richelyna Hall, the Foundation is a 501(c)3 building ecosystem support for women of color entrepreneurs via the P.A.C.E. model (Purpose. Access. Capital. Expertise.) with grants, mobile accelerators, coaching and online learning.
- Sundial BrandscoreRichelyna Hall previously served as Chief Innovation Officer and COO at Sundial (manufacturer of SheaMoisture, Nubian Heritage, Nyakio, Madam CJ Walker brands), providing deep operational expertise in beauty and personal care.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
New Voices Fund competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
New Voices Fund social profiles
Digital presenceNew Voices Fund financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Voices Fund leadership team
Management profileNumber of profiles
Profiles9 records
New Voices Fund funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Voices Fund M&A and investment
M&A and investmentM&A
Investments9 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Voices Fund
What does New Voices Fund do?
New Voices Fund (NVF) is a venture capital firm that invests in early- to mid-stage culturally relevant, purpose-driven consumer brands, with a particular focus on companies led by underrepresented founders. The firm provides both capital and operational support to portfolio companies, including assistance with brand-building, product development, distribution, and retail expansion. NVF structures its investments through flagship venture funds (Fund I and Fund II) and runs an Emerging Manager Accelerator program to support first-time fund managers.
Is New Voices Fund a public or private company?
New Voices Fund is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was New Voices Fund founded?
New Voices Fund was founded in 2017. It employs 1 to 10 people.
Where is New Voices Fund based?
New Voices Fund is headquartered in New York, United States, in the North America region.
How does New Voices Fund make money?
One revenue line is on record: investment Returns.
Does New Voices Fund have an API?
No public API is recorded for New Voices Fund.
What industry is New Voices Fund in?
New Voices Fund's product category is Venture Capital. Its primary akta.pro industry code is FSANAJAN, SDG / Thematic Sustainable Investment Funds. Its NAICS code is 523940 and its SIC code is 6282.