WITHit
WITHit is a Las Vegas-based consumer products company founded in 2004 that designs and sells wearable tech accessories (bands, cases, charging stands) and proprietary smartwatches for Apple Watch, Samsung, Fitbit, and Garmin users, distributed via D2C, Amazon, and 300,000+ retail facings.
- Company typePrivate
- Founded2004
- HeadquartersLas Vegas, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What WITHit does
WITHit is a Las Vegas-headquartered, privately held consumer products company founded in 2004 that designs and sells wearable tech accessories for Apple Watch, Samsung, Fitbit, and Garmin platforms, alongside a proprietary line of smartwatches and a recently acquired reading-accessories portfolio. Its core product surface spans smartwatch bands in premium materials (grade 2 titanium with diamond-like carbon coating, Leather Working Group certified Italian leather, stainless steel, silicone, and nylon), protective cases and bumpers for Apple Watch, AirPods cases, AirTag covers, iPhone cases, Apple Watch charging stands, and reading lights and magnifiers. In 2025 the company launched its own smartwatches — the Deca and Giga — featuring AMOLED displays, magnetic rapid charging, rotating crown navigation, and a companion app for health tracking, marking a vertical move from accessories-only into device manufacturing.
The business operates a hybrid go-to-market: direct-to-consumer via withitgear.com, an Amazon storefront, and a physical retail network claimed at over 300,000 facings, supported by a 235,000 sq ft warehouse in New York. Revenue mechanics are one-time hardware sales at price points ranging from $9.99 (reading lights) to $145 (premium titanium bands), with a lifetime guarantee on accessories and a two-year limited warranty on smartwatches. Customer segments are end-consumer personas (Apple Watch users, Samsung, Fitbit, and Garmin owners, readers, and gift buyers) rather than enterprise accounts, and the company holds over 36 US and international patents as its primary technical moat.
In December 2023 WITHit acquired Mighty Bright, a 1984-founded reading-light brand, to expand into reading accessories and the Middle East market, and it operates a licensed Wrangler sub-brand offering western-themed bands and cases. The company ships internationally to the US, Canada, UK, France, Germany, Spain, Italy, Czechia, Australia, New Zealand, and South Africa, while its headquarters and operational base remain in Las Vegas. No external funding rounds, revenue figures, or named executive team are disclosed in the available data.
WITHit firmographics
Firmographics- Name
- WITHit
- Legal name
- WITHit
- Website
- https://withitgear.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WITHit is a Las Vegas-based consumer products company founded in 2004 that designs and sells wearable tech accessories (bands, cases, charging stands) and proprietary smartwatches for Apple Watch, Samsung, Fitbit, and Garmin users, distributed via D2C, Amazon, and 300,000+ retail facings.
- Ownership category
- akta.pro rank
Where WITHit is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
WITHit business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Wearable Accessories Sales: Primary revenue stream from selling wearable accessories including Apple Watch bands, Samsung watch bands, Fitbit bands, Garmin bands, AirPods cases, AirTag cases, iPhone cases, and Apple Watch charging stands. Products sold as one-time purchases with lifetime guarantee on accessories.
- Smartwatch Sales: Revenue from WITHit branded smartwatches (Deca and Giga models) featuring AMOLED displays, health tracking, and call management. Products include 2-year warranty and come bundled with bands and accessories.
- Reading Accessories Sales: Revenue from reading lights and magnifiers, including products from the acquired Mighty Bright brand. Portable LED book lights provide illumination for readers with various designs and price points.
- Licensed Branded Products: Revenue from Wrangler-licensed products including Apple Watch bands, iPhone cases, and AirPods cases featuring western-inspired designs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Premium Titanium Band for Apple Watch |
| One time/ perpetual license | Pay-as-you-go | Giga Smartwatch Bundle, 2-Pack |
| One time/ perpetual license | Pay-as-you-go | Honeycomb Stainless Steel Band |
| Unit Pricing | Pay-as-you-go | Keeperless Sport Silicone Band |
| Unit Pricing | Pay-as-you-go | Silicone Sport Band |
| Unit Pricing | Pay-as-you-go | Reading Lights |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
WITHit product offering
Product offeringCore offering
WITHit designs, manufactures, and sells wearable tech accessories including smartwatch bands (for Apple Watch, Samsung, Fitbit, Garmin), protective cases (Apple Watch, AirPods, AirTag, iPhone), and its own branded smartwatches (Deca and Giga) with AMOLED displays. The company also sells reading lights and magnifiers under the acquired Mighty Bright brand and licensed Wrangler-branded accessories, distributing through its own e-commerce site, Amazon, and a network of over 300,000 retail facings.
Product overview
WITHit is America's #1 smartwatch accessories brand offering a comprehensive portfolio of wearable tech accessories and reading accessories. The product lineup centers on proprietary smartwatches (Deca and Giga models) featuring AMOLED displays, health tracking, and companion mobile apps, alongside an extensive ecosystem of smartwatch bands (honeycomb stainless steel, titanium, leather, silicone, and specialty designs) for Apple Watch, Samsung, Fitbit, and Garmin devices. The company also offers protective cases including integrated glass covers for Apple Watch, AirPods cases, AirTag cases, iPhone cases, and Apple Watch charging stands. A licensed Wrangler sub-brand provides western-inspired accessories for Apple Watch, iPhone, and AirPods. Following the 2023 acquisition of Mighty Bright, WITHit expanded into reading accessories including portable LED book lights with dimming options and magnifiers with up to 5X magnification and built-in LED lighting. All accessories are backed by a WITHit Lifetime Product Guarantee, with smartwatch devices covered by a two-year limited warranty.
Differentiator
Problem solved
Functional benefit
Brands
- Wrangler: Licensed Wrangler brand offering Apple Watch bands, iPhone cases, and AirPods cases with western-inspired designs.
Products and services
- WITHit Deca Smartwatch A round-face smartwatch featuring an AMOLED high-definition touchscreen display, magnetic rapid charging, rotating crown navigation, call handling, music control, and health tracking including heart rate monitoring, step counting, and sports modes. Sold as a 2-pack bundle with two band options.
- WITHit Giga Smartwatch
Quantifiable outcome
- Over 300,000 retail facings nationwide for broad market accessibility
- +2 more outcomes
Companies that use WITHit
Customer profileSegments7 records
Ideal customer profiles4 records
WITHit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
WITHit partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Mighty BrightcoreWITHit acquired Mighty Bright, a well-known reading light accessory brand founded in 1984. The acquisition was part of WITHit's strategy to expand its market share in reading accessories, enhance the product portfolio, and improve service to its loyal customer base. The deal also aimed to expand WITHit's reach in the Middle East market.
Scale indicators6 records
Recent moves4 records
Expansion highlights6 records
WITHit competitors and assessment
Company assessmentDirect peers
- Spigen: Spigen is a leading direct-to-consumer and retail brand for smartphone cases, smartwatch bands, and wearable accessories across Apple, Samsung, and Galaxy ecosystems. Highly comparable to WITHit as a multi-platform wearable/phone accessory specialist with similar price points and channel mix.
- Casetify: Casetify is a premium DTC brand for phone cases, Apple Watch bands, and AirPods accessories with strong lifestyle-brand positioning and licensing collaborations. Comparable to WITHit in product mix and target demographic, with a stronger brand-led, premium-pricing orientation.
- Nomad Goods: Nomad Goods designs premium Apple Watch bands, iPhone cases, and AirPods accessories emphasizing leather, titanium, and other high-end materials. Highly comparable to WITHit's premium tier (titanium, Italian leather) and similar DTC-plus-retail distribution model.
- UAG (Urban Armor Gear): UAG produces ruggedized phone cases, smartwatch bands, and AirPods cases sold through similar retail and DTC channels. Comparable to WITHit's protective case and band portfolio with overlapping Apple/Samsung product focus.
- Speck Products: Speck is a consumer electronics accessories brand known for phone cases, tablet folios, and smartwatch accessories with broad retail distribution. Comparable to WITHit in channel mix and core accessory categories, though with a heavier emphasis on phone cases.
Broad incumbents
- Belkin: Belkin is an established broad consumer electronics accessories brand (charging, cables, cases, smartwatch stands) with deep retail distribution and first-party partnerships with Apple and Samsung. Comparable to WITHit in product categories and retail presence, but at significantly larger scale and broader scope.
- OtterBox: OtterBox is a market-leading protective-case brand with broad retail distribution across phone, tablet, and smartwatch categories. Comparable to WITHit in retail-facing scale and protective case product overlap, but with a much larger installed footprint and broader category coverage.
- Anker Innovations: Anker is a major consumer electronics accessories platform spanning charging, audio, and mobile device accessories. Comparable to WITHit in the charging-stand and broader Apple accessory categories, but at substantially greater scale and with owned audio brands.
- Lifeproof (OtterBox-owned): Lifeproof, owned by OtterBox, makes waterproof and rugged cases and accessories for iPhone, iPad, and Apple Watch. Comparable to WITHit in protective Apple accessory positioning and retail distribution, with a stronger waterproof/outdoor orientation.
Emerging players
- Catalyst: Catalyst designs protective cases and accessories for Apple Watch, iPhone, and AirPods with a focus on waterproof and rugged designs. Comparable to WITHit's protective case lineup and premium materials positioning in the Apple wearable ecosystem.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
WITHit social profiles
Digital presenceWITHit financial estimates
Financial estimateRevenue estimate
Valuation estimate
WITHit leadership team
Management profileNumber of profiles
WITHit subsidiaries and ownership
Company hierarchySubsidiaries1 record
WITHit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WITHit M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WITHit
What does WITHit do?
WITHit designs, manufactures, and sells wearable tech accessories including smartwatch bands (for Apple Watch, Samsung, Fitbit, Garmin), protective cases (Apple Watch, AirPods, AirTag, iPhone), and its own branded smartwatches (Deca and Giga) with AMOLED displays. The company also sells reading lights and magnifiers under the acquired Mighty Bright brand and licensed Wrangler-branded accessories, distributing through its own e-commerce site, Amazon, and a network of over 300,000 retail facings.
Is WITHit a public or private company?
WITHit is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WITHit founded?
WITHit was founded in 2004. It employs 11 to 50 people.
Where is WITHit based?
WITHit is headquartered in Las Vegas, United States, in the North America region.
How does WITHit make money?
Four revenue lines are on record. Wearable Accessories Sales are the primary driver. The others are smartwatch Sales, reading Accessories Sales and licensed Branded Products.
Who are WITHit's main competitors?
Direct peers on record are Spigen, Casetify, Nomad Goods, UAG (Urban Armor Gear) and Speck Products. Broad incumbents are Belkin, OtterBox, Anker Innovations and Lifeproof (OtterBox-owned). Catalyst is listed as an emerging player.
Does WITHit have an API?
No public API is recorded for WITHit.