Exeter Gin

What Exeter Gin does

Exeter Gin is a family-run artisan distillery based in Teignmouth, Devon, United Kingdom, founded in 2017. It produces a portfolio of small-batch spirits using traditional copper pot still distillation, anchored by its flagship Exeter Gin — a London Dry gin with 16 botanicals including tarragon, basil, cardamom, cinnamon, and marigold, inspired by Exeter's Roman heritage. The product range has expanded to include the Granny Garbutt's Gin sister brand, Exeter Rum (Caribbean dark and white rums with spiced and tropical variants), and the El Klinko Tequila range, alongside eco-friendly refill pouches and curated gift sets.

The business operates a multi-channel go-to-market model. Its primary revenue stream is direct-to-consumer spirits retail via a Shopify e-commerce storefront (exetergin.com) selling bottles, pouches, and gift sets in unit-priced transactions starting from roughly £7 for a 5cl miniature and £25 for gift cards. It supplements DTC with a UK-wide stockists network (hotels, restaurants, retail outlets, including named account Exeter Airport Hotel), an experiential Gin School and Bar at the Teignmouth distillery offering paid tours, tastings, and gin-making workshops, and a B2B White Label / Bespoke service producing private-label gin, rum, and tequila for businesses across the UK. Customer segments are split between individual gin enthusiasts and gift buyers (primary) and hospitality/retail business customers (secondary), with marketing executed through organic social media, email newsletter, blog/content marketing, and the e-commerce site.

The company is privately held and bootstrapped, with the only disclosed capital event being a ~$152K raise in August 2018. It has won multiple regional, national, and international awards (Food Drink Devon Gold, Taste of the West Gold, IWSC Silver, British Food Awards, and 2024 Great British Food Awards Gold and Silver for its rum line). Headcount is a small family team of 1-10, and there are no disclosed acquisitions, partnerships, subsidiaries, or external institutional investors.

Name

Exeter Gin

Legal name

Exeter Gin

Website

https://exetergin.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Exeter Gin is a family-run Devon distillery producing small-batch artisan gin, rum, and tequila via traditional copper pot stills, selling direct-to-consumer through Shopify, a UK stockists network, and a Teignmouth Gin School, with white-label B2B services.

Ownership category

akta.pro rank

Product category

Artisanal Distilled Spirits

NAICS

Drinking Places (Alcoholic Beverages) (7224), Beer, Wine, and Liquor Retailers (44532), Beer, Wine, and Liquor Retailers (4453)

SIC

Beverages (2080)

akta.pro primary industry

Spirits/Cocktail Bars Operated by Producers (THAFALAJ)

akta.pro secondary industries

Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF), Spirits Retail & Whiskey Shops (Off-Premise) (CRANAAAD)

Keywords

• Artisanal gin distillery
• Craft spirits production
• White label spirits
• Caribbean rum blending
• Distillery experiences

Headquarters

HQ city

Exeter

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Spirits Retail Sales: Direct sales of gin, rum, and tequila products to consumers through e-commerce. One-time purchase transactions for bottles, pouches, and gift sets.
2. White Label Services: Bespoke private label spirits (gin, rum, tequila) crafted for businesses to reflect their brand
3. Gin School Experiences: Paid experiences including tours, tastings, and gin-making workshops at the Teignmouth distillery

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Exeter Gin is a family-run Devon distillery that produces and sells artisanal small-batch spirits — London Dry gin under the Exeter Gin and Granny Garbutt's brands, Caribbean dark and white rums under the Exeter Rum line, and a tequila range under El Klinko — primarily direct-to-consumer through an own Shopify e-commerce site and a UK stockists network. The company also operates a Gin School and Bar offering paid tours, tastings and gin-making experiences, and provides bespoke white-label private-label gin, rum and tequila for business clients.

Product overview

Exeter Gin is a family-run Devon distillery offering a portfolio of artisanal spirits centered on gin, with sister brand Granny Garbutt's Gin, plus rum (Exeter Rum with Lightly Spiced variants in Salted Caramel, Chai Latte, and Tropical flavours) and tequila (El Klinko range). The core product is Exeter Gin, a Roman heritage-inspired London Dry gin made in copper stills. The portfolio extends to eco-friendly refill pouches, gift sets, and experiential offerings including the Gin School for distillery tours and tastings. A white label program enables bespoke private label spirits for business customers.

Differentiator

Problem solved

Functional benefit

Brands

• Granny Garbutt's Gin: A sister brand of gin operated by Exeter Gin family, featuring London Dry Gin and flavored varieties.
• Exeter Rum
• El Klinko Tequila

Products and services

• Exeter Gin London Dry Gin
• Granny Garbutt's Gin
• Exeter Rum
• El Klinko Tequila
• Refill Pouches
• Gin Gift Sets
• Online Gift Cards
• Gin School and Bar experiences
• White Label Spirits Program

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Tarquin's Gin: Cornish family-founded craft gin distillery producing small-batch artisan gin. Highly comparable to Exeter Gin in scale, family-run heritage narrative, and Devon/Cornwall regional positioning.
• Warner Edwards: English craft gin distillery producing small-batch artisan gin with a farm-based distillery and on-site experiences. Directly comparable on craft positioning, Gin School-style offerings, and DTC-led sales.
• Salcombe Distilling Co. South Devon-based craft gin distillery with maritime heritage branding, gin school experiences, and a multi-SKU portfolio. Direct peer given the same regional South West England footprint and experiential revenue model.
• Silent Pool Distillers: English craft gin distillery producing premium small-batch gin with distinctive botanical recipes and distillery visitor experiences. Comparable on craft positioning, premium pricing, and experiential revenue.
• Isle of Wight Distillery: Independent English craft distillery producing gin and other spirits with a strong regional provenance narrative. Comparable in scale, multi-product craft spirits portfolio, and DTC + stockist distribution.
• Whitby Gin: Independent Yorkshire-based craft gin distillery with a regional heritage narrative and award-winning spirits. Comparable as a small craft gin producer leveraging local provenance and DTC channels.
• Hawkridge Distillers: UK contract distillery and white-label gin producer serving businesses and entrepreneurs. Direct competitor on Exeter Gin's B2B white-label service offering.

Broad incumbents

• Sipsmith: Pioneering London craft gin distillery (now owned by Beam Suntory). Comparable craft gin category and London Dry style, but operates at significantly larger scale with broader distribution and marketing.
• Tanqueray: Global mass-market gin brand owned by Diageo. Defines the premium category benchmark against which craft producers like Exeter Gin compete; relevant for category-level positioning and pricing context.
• Adnams Southwold Gin: Established regional brewer and distiller producing copper-still craft gin as part of a broader hospitality and retail portfolio. Comparable on small-batch copper distillation and regional provenance, though at larger scale and with broader product mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Exeter_Gin
• Facebookfacebook.com/exetergin
• Instagraminstagram.com/exeter_gin

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Exeter Gin