What IAMAI does

IAMAI (Internet and Mobile Association of India) is a not-for-profit industry body registered under the Societies Registration Act, 1860, founded in 2004 and headquartered in Mumbai with a regulatory-facing regional office in New Delhi. It represents businesses operating in India's online and mobile value-added services sectors, providing a unified voice to government, investors, consumers, and other stakeholders. The organization covers four stated sectors (Digital Entertainment, EdTech, E-commerce, and Social Media Intermediaries) and has spun out adjacent programs including the Fintech Council of India, Payments Council of India, Mobile10x, and Thinkingaloud.

IAMAI's core offerings are non-commercial in nature: regulatory advocacy, industry research, B2B events, and startup promotion. It organizes conferences such as Korero, CMO, marketingconclave, India Digital Award, the annual India Digital Summit, and the Digital Commerce Dialogue. Its research product line is anchored by the KANTAR-co-produced "Internet in India Report" (2025 edition tracked 958 million active internet users), supplemented by sector studies including the India Digital Behaviour Report, Connected Commutes 2024, CXaaS, and the FinTech Pulse Report 2025. Technology infrastructure is limited to a member-facing website, a Knowledge Centre publishing gated research, and event-registration platforms; no proprietary technology product, SDK, API, or app was disclosed.

The business model is membership dues, event sponsorship, and paid research access, funded by a diverse membership spanning payments (PhonePe, Paybiz, Genixpay, Zoho Payments), gaming (Dream 11), cloud (AWS), data (Experian), AI (Gnani, Helo.ai), and fintech (Affle, FinACEverse, PayFi). Leadership includes Robin Raina (Chairman of the Payment Council Board), Srinivasu MN (Chairman), and Subho Ray (President). Operations are supported by 11-50 employees and strategic research partnerships with KANTAR, BCG, VTION, the Payments Council of India, the FinTech Convergence Council, and NABARD.

Name

IAMAI

Legal name

Internet and Mobile Association of India

Website

https://iamai.in

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

IAMAI is a not-for-profit industry body founded in 2004 that represents India's internet and mobile value-added services companies through regulatory advocacy, industry research, and B2B events, serving a diverse membership across payments, gaming, cloud, AI, and fintech.

Ownership category

akta.pro rank

Product category

Industry Association Services

NAICS

Business Associations (813910), Convention and Trade Show Organizers (561920)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Technical Committees, Working Groups & Expert Panels (BPADANAB)

Keywords

• Industry association
• Policy advocacy
• Digital research
• Industry conferences
• Sector representation

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Marketing channels4 records

Core offering

IAMAI is a not-for-profit industry association that represents internet and mobile value-added services businesses in India. Its core activities comprise public policy advocacy and regulatory representation before bodies such as TRAI and MeitY, organization of B2B conferences and awards, publication of digital ecosystem research reports, and promotion of member startups across sectors including Digital Entertainment, EdTech, E-commerce, and Social Media Intermediaries.

Product overview

IAMAI (Internet and Mobile Association of India) is a not-for-profit industry body registered under the Societies Registration Act, 1860. Rather than offering a commercial product or platform, IAMAI serves as a unified voice for businesses in India's online and mobile value-added services sectors, engaging in public policy advocacy, research publishing, B2B events organization, and startup promotion. The organization coordinates across multiple sectors including Digital Entertainment, EdTech, E-commerce, and Social Media Intermediaries, and operates member-facing platforms including conferences (Korero, CMO, marketingconclave, India Digital Award) and a Knowledge Centre hosting research reports such as the India Digital Behaviour Report, Connected Commutes 2024, and CXaaS.

Differentiator

Problem solved

Functional benefit

Products and services

• IAMAI Membership Annual membership program for enterprises operating in India's internet and mobile value-added services sector, providing access to policy advocacy, research, conferences, and networking. Members include PhonePe, Dream 11, AWS, Affle, Zoho, Paybiz, Gnani, and Flickstree.
• Public Policy and Advocacy Regulatory representation and policy advocacy service for members, including formal submissions on OTT communications, online gaming, gig worker welfare, and GST for digital mobility. Provided to member companies and the broader internet and mobile ecosystem.
• B2B Conferences and Awards (Korero, CMO, marketingconclave, India Digital Award) Industry conferences and award events, including Korero, CMO Summit, marketingconclave, and India Digital Award, that bring together member companies, startups, government officials, and ecosystem partners for networking and recognition.
• Knowledge Centre Research Publications Repository of industry research reports available via the IAMAI website, including the India Digital Behaviour Report, Connected Commutes 2024, and CXaaS, providing market intelligence on India's digital user behavior to member companies and stakeholders.
• Startup Promotion Program Initiative dedicated to promoting and supporting startups operating in India's online and mobile value-added services sectors, providing ecosystem visibility and access to industry stakeholders.

Named customers9 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, major and minor.

• VTIONcoreStrategic or Co-development Partner · 1 June 2026Joint research partnership for consumer behavior analytics reports. Released joint report on urban Indian youth digital media consumption patterns, including social media usage, e-commerce engagement, and gender disparities in digital platform usage.
• KANTARcoreStrategic or Co-development PartnerPartnership for the annual 'Internet in India Report' - produced the Internet in India Report 2025 tracking India's active internet user base and digital behavior trends.
• Boston Consulting Group (BCG)majorStrategic or Co-development PartnerBCG prepared a report on India's connected commerce ecosystem, launched at IAMAI's Digital Commerce Dialogue event in New Delhi.
• Payments Council of IndiacoreStrategic or Co-development PartnerSupported the launch of 'The Pulse' - Annual FinTech Report 2025 at the IAMAI India Digital Summit 2026, highlighting India's position as the world's 3rd largest FinTech ecosystem.
• FinTech Convergence CouncilcoreStrategic or Co-development PartnerPartnered with FinTech Convergence Council and SGA PR to launch the Annual FinTech Report 2025 at IAMAI India Digital Summit 2026.
• NABARDminorStrategic or Co-development PartnerCo-organized an Earth Summit with NABARD in Gandhinagar focused on cooperative sector growth and sustainability.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• NASSCOM (National Association of Software and Service Companies): India's premier trade body for the IT and software services sector. Highly comparable to IAMAI in being a non-profit industry association representing digital-economy firms, conducting policy advocacy, publishing flagship research, and hosting large industry events.
• Asia Internet Coalition: Industry coalition representing major internet and technology companies in Asia on policy and regulatory issues. Closely comparable to IAMAI in mission (advocacy for internet platforms) though operating regionally rather than at the national level.

Broad incumbents

• FICCI (Federation of Indian Chambers of Commerce & Industry): Long-established Indian industry chamber conducting policy advocacy, sector committees, and large convening events. Comparable to IAMAI as a membership-funded industry body that mediates between business and government.
• Information Technology Industry Council (ITI): US-based trade association representing leading technology companies through policy advocacy and global engagement. Comparable as a tech-sector industry body whose operating model (advocacy + research + events for member tech firms) parallels IAMAI.
• CII (Confederation of Indian Industry): One of India's largest industry chambers engaging in policy advocacy, research, and events across multiple sectors including digital. A broad incumbent whose engagement model (membership, government liaison, conferences) closely mirrors IAMAI's operating playbook.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/IAMAIForum
• Facebookfacebook.com/249398765348
• LinkedInlinkedin.com/company/internet-and-mobile-association-of-india

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IAMAI