Proud Ground
Proud Ground is a 501(c)(3) Community Land Trust nonprofit in Portland, Oregon providing permanently affordable homeownership to income-qualified working families across six Oregon and Southwest Washington counties through below-market home sales, up to $100K in Opening Doors down-payment assistance, and HUD-certified housing counseling.
- Company typePrivate
- Founded1999
- HeadquartersPortland, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Proud Ground does
Proud Ground is a 501(c)(3) Community Land Trust (CLT) nonprofit headquartered in Portland, Oregon (founded 1999 as Portland Community Land Trust; Tax ID 93-1290320) that provides permanently affordable homeownership to income-qualified working families across six counties in Oregon and Southwest Washington, with more than 740 households served cumulatively. The core product is the CLT Homeownership Model, in which Proud Ground retains land ownership and sells the improvements to income-qualified buyers at permanently restricted resale prices, combined with the Opening Doors Down Payment Assistance program that layers $25,000 of private investment (e.g., from KeyBank) with up to $75,000 of leveraged public investment (Oregon Housing and Community Services) to deliver up to $100,000 per unit in subsidies. Eligible buyers complete an online intake form, attend virtual or recorded information sessions (Zoom), sign documents via DocuSign, and receive one-on-one HUD-certified counseling prior to applying for available homes.
Properties are sold at $161,920–$299,000 (well below market rate) with energy-efficient construction including solar panels and heat pumps. Recent developments include Couch Street Townhomes (16 units, NE Portland, with ReviveNW Construction and BridgeTown Equity), Carlton Courtyard (7 townhomes, SE Portland, with Portland Housing Bureau tax abatement eligibility), Shortstack Milwaukie (15 cottages), New Spirit Village (Medford, OR, with More Realty), and 13425 SE Foster Rd. Monthly service fees of approximately $51.50 plus HOA fees ($45–$450) sustain ongoing operations, with $100 registration fees and Opening Doors campaign donations rounding out a hybrid nonprofit revenue model that is margin-light by design.
Go-to-market is counselor-driven direct distribution supported by partnerships with public funders (Oregon Housing and Community Services, Portland Housing Bureau), financial institutions (KeyBank, M&T Charitable Foundation), developers (ReviveNW Construction, BridgeTown Equity), and a curated lender network that includes ITIN-friendly lenders for buyers ineligible for traditional mortgages. Marketing channels are primarily digital — website, email newsletter, virtual information sessions, and property-specific open houses — and the organization is governed by a board of directors with a small staff (1–10 employees) supplemented by HUD-certified housing counselors.
Proud Ground firmographics
Firmographics- Name
- Proud Ground
- Legal name
- Proud Ground
- Website
- https://proudground.org
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Proud Ground is a 501(c)(3) Community Land Trust nonprofit in Portland, Oregon providing permanently affordable homeownership to income-qualified working families across six Oregon and Southwest Washington counties through below-market home sales, up to $100K in Opening Doors down-payment assistance, and HUD-certified housing counseling.
- Ownership category
- akta.pro rank
Proud Ground industry classification
Industry- Product category
- Affordable Housing / Community Land Trust
- NAICS
- Residential Property Managers (531311), Other Community Housing Services (624229)
- SIC
- Real Estate Operators (No Developers) & Lessors (6510), Lessors Of Real Property, Nec (6519)
- akta.pro primary industry
- Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)
- akta.pro secondary industries
- Public & Affordable Housing Programs (Subsidies, Vouchers, Public Housing) (BPAIANAA), Affordable & Subsidized Housing Property Management (LIHTC, Section 8) (BPAJAFAD)
Keywords
Where Proud Ground is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Proud Ground business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Others, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Home Sales Revenue: Proud Ground sells homes to income-qualified buyers at below-market prices, with the organization retaining land ownership through leasehold or covenant arrangements. Homeowners pay a monthly service fee to maintain the affordability covenant.
- Monthly Homeowner Fees: Homeowners pay recurring monthly fees (e.g., $51.50/mo) which contribute to organizational operations and maintaining the community land trust model.
- Registration Fees: A $100 registration fee is charged to homebuyers during the application process.
- Opening Doors Campaign Donations: Each $25,000 raised through the Opening Doors campaign creates a new dedicated affordable property. The campaign leverages investments from the private and public sectors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Opening Doors Model - Example for $415,000 Single-Family Unit |
| Unit Pricing | Pay-as-you-go | Available Properties Price Range |
| One time/ perpetual license | Pay-as-you-go | Registration Fee |
| Subscription | Monthly | Monthly Service Fee |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Proud Ground product offering
Product offeringCore offering
Proud Ground operates a Community Land Trust (CLT) that sells below-market homes to income-qualified buyers across six counties in Oregon and Southwest Washington while retaining land ownership through leasehold or affordability-covenant arrangements. The organization combines the CLT model with an Opening Doors Down Payment Assistance program (up to $100,000 per unit combining private and public investment), HUD-certified housing counseling, and energy-efficient new construction developments in Portland, Milwaukie, and Medford. Homes remain permanently affordable upon resale, and homeowners pay recurring monthly service fees (approximately $51.50/mo) plus a one-time $100 registration fee.
Product overview
Proud Ground operates as a Community Land Trust (CLT) nonprofit offering an integrated affordable homeownership ecosystem. The core offering combines the CLT Homeownership Model with the Opening Doors Down Payment Assistance program (providing up to $100,000 in combined funding), HUD-certified housing counseling, and income-qualified home listings. Proud Ground manages multiple property developments across Oregon and Southwest Washington, including New Spirit Village in Medford (Hummingbird, Bluebird, Dove, Cardinal models at $188,000-$275,000), Carlton Courtyard in Portland (7 townhomes at $299,000), Couch Street Townhomes (16 units at $242,500), and Shortstack Milwaukie (15 cottages at $250,000). Prospective buyers access the program through an online intake form and application portal, complete information sessions, and work with HUD-certified counselors throughout the process. The model ensures homes remain permanently affordable while helping families build equity and generational wealth.
Differentiator
Problem solved
Functional benefit
Products and services
- Community Land Trust (CLT) Homeownership Program Core program that leverages private and public sector support to remove barriers to homeownership, selling below-market homes to income-qualified buyers while retaining land ownership through leasehold or affordability-covenant arrangements. Ensures homes remain permanently affordable across resales.
- Opening Doors Down Payment Assistance Down payment assistance program providing up to $100,000 in combined funding per unit ($25,000 Opening Doors private investment + $75,000 leveraged public investment) to reduce the homeowner loan amount on CLT homes.
- HUD-Certified Housing Counseling One-on-one eligibility review and homebuyer guidance provided by HUD-certified counselors as part of the Proud Ground application and purchasing process.
- New Spirit Village Development New construction affordable housing development in Medford, Oregon featuring single-story homes (Hummingbird, Bluebird, Dove, Cardinal models), 626–1,086 sq ft, priced $188,000–$275,000, listed with partner brokerage More Realty.
- Carlton Courtyard Development New construction community of 7 affordable townhomes in SE Portland featuring 3 bedrooms, 1.5 baths, approximately 1,100 sq ft, priced at $299,000, with owned solar panels and Portland Housing Bureau tax abatement eligibility.
- Couch Street Townhomes Development 16 modern affordable 3-bedroom townhomes in NE Portland (Models B, C, D) featuring solar panels for net-zero electric living, 10-year property tax abatement, priced from $242,500, developed with ReviveNW Construction and BridgeTown Equity.
- Shortstack Milwaukie Development 15 modern two-story detached cottages in Milwaukie featuring 2 bedrooms, 1.5 bathrooms, 960 sq ft, priced at $250,000, located near the MAX Orange Line with high Home Energy Scores.
- Homebuyer Information Sessions Virtual and recorded information sessions required as part of the Proud Ground homebuying process to educate prospective buyers on the CLT model, eligibility requirements, and application steps.
Quantifiable outcome
- Each $25,000 raised creates a new dedicated affordable property
- +2 more outcomes
Companies that use Proud Ground
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Proud Ground technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Proud Ground partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Portland Housing BureaucorePartnered with Proud Ground on the Carlton Courtyard development. Homes are eligible for Portland Housing Bureau's Tax Abatement Program. The program has a $1,000 application fee paid at closing.
- ReviveNW ConstructioncoreDevelopment partner with Proud Ground and BridgeTown Equity for the Couch Street Townhomes project, creating 16 modern and affordable 3-bedroom 1.5-bathroom townhomes.
- BridgeTown EquitycoreDevelopment partner with Proud Ground and ReviveNW Construction for the Couch Street Townhomes project, creating 16 modern and affordable townhomes with solar panels for net-zero electric living.
- More RealtyminorReal estate brokerage partner listing Proud Ground properties at New Spirit Village in Medford. Realtor Jacob Ghena represents buyers for these properties.
- Lenders for HomebuyerscoreNetwork of lenders that work with Proud Ground homebuyers, including support for buyers with ITIN numbers. Listed on the Lenders page for both homebuyers and homeowners.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Proud Ground competitors and assessment
Company assessmentDirect peers
- Champlain Housing Trust: Burlington, Vermont-based community land trust and the largest CLT in the U.S., serving over 2,000 households. Directly comparable to Proud Ground in its shared-equity homeownership model, permanently affordable resale formula, and stewardship fee structure serving income-qualified buyers.
- Homestead Community Land Trust: Seattle-area community land trust providing permanently affordable homeownership across King, Kittitas, Mason, and Thurston counties. Comparable to Proud Ground in the Pacific Northwest regional footprint, CLT model, and reliance on public-private funding partnerships.
- Northern California Land Trust: California-based community land trust providing permanently affordable homeownership to income-qualified buyers. Directly comparable to Proud Ground in CLT model, covenant structure, and target demographic of working families priced out of market-rate housing.
- Oakland Community Land Trust: Bay Area community land trust stewarding permanently affordable homes and preventing displacement. Directly comparable to Proud Ground in mission, CLT model, and serving communities facing rapid housing cost escalation in a high-cost West Coast market.
- Madison Area Community Land Trust: Wisconsin-based community land trust providing affordable homeownership and rental opportunities. Comparable to Proud Ground in the CLT stewardship model, income-qualified buyer focus, and integration of homeownership with community development mission.
Others
- Grounded Solutions Network: National membership organization supporting community land trusts and shared-equity homeownership programs. Comparable as the industry body representing the CLT model Proud Ground operates, and a relevant ecosystem/peer for benchmarking and partnership.
Broad incumbents
- Habitat for Humanity International: The largest nonprofit affordable homeownership organization in the U.S., serving a similar income-qualified buyer segment with below-market homes. Broader in scale and scope than Proud Ground and not a CLT, but directly comparable on customer profile, sweat-equity-style program structure, and reliance on donations and subsidized capital.
- Enterprise Community Partners: Major national nonprofit affordable housing developer and investor operating across rental and ownership models. Comparable to Proud Ground as a high-impact mission-aligned housing organization, though at vastly greater scale and with a more diversified product portfolio.
- Local Initiatives Support Corporation (LISC): National CDFI supporting affordable housing and community development through lending and grants. Comparable as a funder and technical assistance partner in the same affordable housing ecosystem, though LISC operates more as a financial intermediary than a direct homeownership provider.
Regional players
- Habitat for Humanity Portland Region: Regional Habitat affiliate operating in the same Portland metro area as Proud Ground. Comparable on customer overlap (income-qualified homebuyers in Portland) and new construction of affordable homes, though uses a different (non-CLT) affordability model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Proud Ground social profiles
Digital presenceProud Ground compliance and trust
Trust signalCompliance1 record
Proud Ground financial estimates
Financial estimateRevenue estimate
Valuation estimate
Proud Ground leadership team
Management profileNumber of profiles
Profiles2 records
Proud Ground funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Proud Ground M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Proud Ground
What does Proud Ground do?
Proud Ground operates a Community Land Trust (CLT) that sells below-market homes to income-qualified buyers across six counties in Oregon and Southwest Washington while retaining land ownership through leasehold or affordability-covenant arrangements. The organization combines the CLT model with an Opening Doors Down Payment Assistance program (up to $100,000 per unit combining private and public investment), HUD-certified housing counseling, and energy-efficient new construction developments in Portland, Milwaukie, and Medford. Homes remain permanently affordable upon resale, and homeowners pay recurring monthly service fees (approximately $51.50/mo) plus a one-time $100 registration fee.
Is Proud Ground a public or private company?
Proud Ground is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Proud Ground founded?
Proud Ground was founded in 1999. It employs 1 to 10 people.
Where is Proud Ground based?
Proud Ground is headquartered in Portland, United States, in the North America region.
How does Proud Ground make money?
Four revenue lines are on record. Home Sales Revenue is the primary driver. The others are monthly Homeowner Fees, registration Fees and opening Doors Campaign Donations.
Who are Proud Ground's main competitors?
Direct peers on record are Champlain Housing Trust, Homestead Community Land Trust, Northern California Land Trust, Oakland Community Land Trust and Madison Area Community Land Trust. Grounded Solutions Network is listed as an others. Broad incumbents are Habitat for Humanity International, Enterprise Community Partners and Local Initiatives Support Corporation (LISC). Habitat for Humanity Portland Region is listed as a regional player.
Does Proud Ground have an API?
No public API is recorded for Proud Ground.
What industry is Proud Ground in?
Proud Ground's product category is Affordable Housing / Community Land Trust. Its primary akta.pro industry code is BPAGALAC, Affordable Housing & Community Development (Housing, Community Land Trusts), with a secondary code of BPAIANAA, Public & Affordable Housing Programs (Subsidies, Vouchers, Public Housing). Its NAICS code is 531311 and its SIC code is 6510.