Crowne Plaza
Crowne Plaza is a multinational hotel chain company.
- Company typePrivate
- Founded1983
- HeadquartersDenham, United Kingdom
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
Crowne Plaza firmographics
Firmographics- Name
- Crowne Plaza
- Legal name
- Crowne Plaza Hotels & Resorts (brand operated by InterContinental Hotels Group PLC)
- Website
- https://www.crowneplaza.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Crowne Plaza is a multinational hotel chain company.
- Ownership category
- akta.pro rank
Crowne Plaza industry classification
Industry- Product category
- Upscale Hotel Accommodation
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Urban & Downtown Full-Service Hotels (THAGAAAA)
- akta.pro secondary industries
- Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Conference Retreat Hotels (THAGALAG)
Keywords
Where Crowne Plaza is headquartered
LocationHeadquarters
- HQ city
- Denham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices11 records
Markets served
Crowne Plaza business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain
Revenue model
- Accommodation/Room Revenue: Primary revenue stream from hotel room rentals across 400+ global properties. Rooms include flexible work and relaxation spaces with contemporary design.
- Food & Beverage: On-site restaurants, bars, and lounges offering international and local cuisine, craft cocktails, and premium coffee. Includes room service and event catering.
- Meetings & Events: Event spaces with advanced audiovisual equipment, dedicated Meetings & Event Concierge, and premium catering services for corporate and social gatherings.
- IHG One Rewards: Loyalty program that drives repeat bookings and customer retention. Members earn points for stays that can be redeemed for reward nights or purchased/transferred.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Standard Room Rates |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Crowne Plaza product offering
Product offeringCore offering
Crowne Plaza Hotels & Resorts operates a global portfolio of more than 400 premium hotels in over 60 countries, offering guest rooms, on-site food and beverage, dedicated meeting and event spaces (Crowne Plaza Studios, Social Spaces), and participation in the IHG One Rewards loyalty program. The brand is positioned for the blended travel market, combining productive work environments with relaxation, wellness, and social amenities for business and leisure travelers.
Product overview
Crowne Plaza Hotels & Resorts is a global premium hotel brand under IHG Hotels & Resorts, serving the modern blended traveler who combines work and leisure. The offering consists of the core Crowne Plaza Hotels & Resorts brand (over 400 hotels in 60+ countries) supplemented by dedicated meeting spaces (Crowne Plaza Studios), Social Spaces for collaboration, and integrated access to the IHG One Rewards loyalty program. The brand emphasizes flexible environments with distinct zones for work, relaxation, and connection, targeting business travelers, corporate events, and MICE (Meetings, Incentives, Conferences, and Exhibitions) segments.
Differentiator
Problem solved
Functional benefit
Brands
- Crowne Plaza Studios: Dedicated meeting spaces designed for business travelers to conduct meetings and work sessions
- Social Spaces
- Crowne Plaza Suites
Products and services
- Crowne Plaza Hotels & Resorts Premium hotel accommodations across 400+ global properties in 60+ countries, offering flexible guest rooms with distinct zones for work, relaxation, and collaboration, serving business travelers, blended travelers, and groups.
- Food & Beverage Services On-site restaurants, bars, and lounges at Crowne Plaza properties offering international and local cuisine, craft cocktails, premium coffee, room service, and event catering for hotel guests and walk-in patrons.
- Meetings & Events (Crowne Plaza Studios) Event spaces with advanced audiovisual equipment, a dedicated Meetings & Event Concierge, Crowne Plaza Studios dedicated meeting rooms, and premium catering for corporate meetings, conferences, workshops, weddings, and social gatherings.
- IHG One Rewards Loyalty Program
- Crowne Plaza Suites
Quantifiable outcome
- Best Airport Hotel for 11th consecutive year (Crowne Plaza Changi Airport)
- +2 more outcomes
Companies that use Crowne Plaza
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Crowne Plaza technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Crowne Plaza partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- National Environment Agency (NEA) SingaporecoreCrowne Plaza Changi Airport joined NEA and UOL Group's annual 'Say YES to Waste Less' campaign themed 'There's a Price to Waste'. The partnership promotes reusable habits, reduces single-use plastics, and improves food waste management. Twenty-eight new partners including AIA Singapore and Institute of Technical Education joined the campaign.
- Vatel BahraincoreVatel Bahrain signed a Memorandum of Understanding with Crowne Plaza Bahrain to enhance cooperation in student training and professional development within the hospitality sector. The agreement provides Vatel Bahrain students with structured practical training opportunities in hotel operations alongside their academic studies.
- BBC MaestrominorCrowne Plaza partnered with BBC Maestro wellness app to offer guests mental wellness options during their stays, supporting the blended travel experience.
- FIITminorCrowne Plaza partnered with FIIT fitness app to offer guests physical wellness options during their stays, supporting the blended travel experience.
Scale indicators5 records
Recent moves5 records
Expansion highlights6 records
Crowne Plaza competitors and assessment
Company assessmentDirect peers
- Marriott Hotels: Marriott's flagship full-service hotel brand directly competes with Crowne Plaza for business travelers, MICE groups, and blended travel demand worldwide, with comparable urban and airport-convention properties and a similar global footprint.
- Hilton Hotels & Resorts: Hilton's flagship full-service brand is a direct competitor in the upper-midscale business-travel and MICE segments, with overlapping meeting-space offerings, loyalty integration (Hilton Honors), and global property distribution.
- Hyatt Regency: Hyatt Regency is a premium full-service hotel brand that competes head-to-head with Crowne Plaza in business and convention markets, with comparable MICE infrastructure and an established blended-travel guest profile.
- Sheraton Hotels & Resorts: Sheraton competes directly with Crowne Plaza in the upper-midscale business and group-travel segments, particularly in convention-focused city-center and resort locations across Asia, the Middle East, and the Americas.
- Radisson Hotel Group: Radisson Hotels and Radisson Blu target the same business and MICE customer base as Crowne Plaza with similar premium full-service positioning, especially strong in Europe and increasingly in Asia-Pacific emerging markets.
- DoubleTree by Hilton: DoubleTree operates in a closely adjacent upper-midscale tier with comparable meeting facilities and a similar emphasis on full-service amenities for business travelers, often winning the same RFPs as Crowne Plaza.
- Holiday Inn: Holiday Inn is Crowne Plaza's sister brand within IHG and competes for franchise owners, corporate accounts, and loyalty members at a slightly lower price point, creating internal cannibalization that constrains Crowne Plaza's positioning flexibility.
Broad incumbents
- Accor Hotels (Fairmont, Sofitel, Pullman, Novotel): Accor operates a broader portfolio of business and convention brands (Pullman, Sofitel, Novotel, Fairmont) that overlap with Crowne Plaza in MICE and blended-travel segments globally, with particularly strong European and Asia-Pacific presence.
- Wyndham Hotels & Resorts: Wyndham's portfolio (including Wyndham Grand and upscale conversion brands) competes for Crowne Plaza's MICE and corporate travelers, particularly in secondary markets and resort destinations where Wyndham has a stronger franchise pipeline.
- Best Western Hotels & Resorts: Best Western's upper-tier brands (Best Western Premier, BW Signature Collection, GLō) compete with Crowne Plaza in the mid-upscale business-travel and small-meeting segments, with particularly strong independent-franchise distribution in the Americas.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Crowne Plaza social profiles
Digital presenceCrowne Plaza financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crowne Plaza leadership team
Management profileNumber of profiles
Profiles3 records
Crowne Plaza funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crowne Plaza M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crowne Plaza
What does Crowne Plaza do?
Crowne Plaza Hotels & Resorts operates a global portfolio of more than 400 premium hotels in over 60 countries, offering guest rooms, on-site food and beverage, dedicated meeting and event spaces (Crowne Plaza Studios, Social Spaces), and participation in the IHG One Rewards loyalty program. The brand is positioned for the blended travel market, combining productive work environments with relaxation, wellness, and social amenities for business and leisure travelers.
Is Crowne Plaza a public or private company?
Crowne Plaza is a private company. It is classified as corporate owned and is currently operating.
When was Crowne Plaza founded?
Crowne Plaza was founded in 1983. It employs 1,001 to 5,000 people.
Where is Crowne Plaza based?
Crowne Plaza is headquartered in Denham, United Kingdom, in the Europe region.
How does Crowne Plaza make money?
Four revenue lines are on record. Accommodation/Room Revenue is the primary driver. The others are food & Beverage, meetings & Events and IHG One Rewards.
Who are Crowne Plaza's main competitors?
Direct peers on record are Marriott Hotels, Hilton Hotels & Resorts, Hyatt Regency, Sheraton Hotels & Resorts, Radisson Hotel Group, DoubleTree by Hilton and Holiday Inn. Broad incumbents are Accor Hotels (Fairmont, Sofitel, Pullman, Novotel), Wyndham Hotels & Resorts and Best Western Hotels & Resorts.
Does Crowne Plaza have an API?
No public API is recorded for Crowne Plaza.
What industry is Crowne Plaza in?
Crowne Plaza's product category is Upscale Hotel Accommodation. Its primary akta.pro industry code is THAGAAAA, Urban & Downtown Full-Service Hotels, with a secondary code of THAHAAAC, Hotel & Resort Convention Venues (Convention Hotels). Its NAICS code is 72111 and its SIC code is 7000.