Gulf Oil Lubricants India

Name

Gulf Oil Lubricants India

Legal name

Gulf Oil Lubricants India Limited

Website

https://gulfoilindia.com

Company type

Public

Founded year

1901

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Lubricants

NAICS

Petroleum Lubricating Oil and Grease Manufacturing (324191)

SIC

Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)

akta.pro primary industry

Automotive Lubricants & Fluids (IMAEAMAA)

akta.pro secondary industry

Industrial & Heavy-Duty Lubricants (IMAEAMAB)

Keywords

• Automotive lubricants
• Industrial lubricants
• Tractor lubricants
• EV fluids
• Lubricant manufacturing

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Lubricant Sales: Core business selling automotive, commercial vehicle, motorcycle, tractor, and industrial lubricants through B2C retail and B2B OEM/industrial channels. Revenue exceeds Rs 4,000 crore annually.
2. EV Charging Infrastructure: Revenue from EV charging business through subsidiary Tirex Chargers, which crossed Rs 100 crore in revenue during FY26. Includes DC chargers for electric vehicles and fleet charging solutions.
3. OEM Supply Contracts: Supply of lubricants to OEM manufacturers as factory-fill and service fill products, embedded in new vehicles and equipment.
4. B2B Industrial Solutions: Customized lubrication solutions and technical services for industrial, infrastructure, construction, and mining sectors.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels8 records

Core offering

Gulf Oil Lubricants India manufactures and sells a comprehensive range of lubricants spanning automotive (motorcycles, scooters, cars, commercial vehicles), agricultural (tractor and farm equipment), and industrial (construction, mining, cement, steel) applications. The company also supplies EV fluids for electric vehicles, AdBlue diesel exhaust fluid, and operates EV charging infrastructure through its subsidiary Tirex Chargers. Products are distributed through OEM factory-fill partnerships with 50+ manufacturers, dealer/retailer networks, and service centers across India.

Product overview

Gulf Oil Lubricants India operates as a diversified lubricant and mobility solutions provider under the Hinduja Group, offering a comprehensive portfolio organized across automotive (motorcycle, car, commercial vehicle), agricultural (tractor farm equipment), and industrial segments. The core product portfolio spans engine oils including Gulf Syntrac (flagship premium synthetic motorcycle oil), Gulf Pride 4T (mass-market motorcycle oil), Gulf Formula Elite (McLaren first-fill approved), long-drain commercial vehicle lubricants, AdBlue diesel exhaust fluid, and specialized industrial products. The company is expanding into adjacent mobility categories including EV fluids developed with Everrati, EV charging infrastructure via subsidiary Tirex Chargers (DC chargers and depot charging), and data centre liquid-cooling solutions. Supporting services include the Bike Stop Car Stop franchise service network, dealer/garage locators, and online Product and Oil Finder tools. Recent strategic partnerships with construction equipment OEMs ACE, Ammann India, and XCMG extend the industrial lubricant portfolio into the infrastructure sector, while the company leverages over 50 OEM associations across automotive, industrial, and construction segments.

Differentiator

Problem solved

Functional benefit

Brands

• Gulf Syntrac: 100% fully synthetic premium motorcycle engine oil launched at India Bike Week 2025, featuring ester technology and API SP standards compliance
• Gulf Pride
• Gulf Formula Elite

Quantifiable outcome

• Lubricant volume growth of 14% in Q4 FY26, outperforming industry growth by over 3x
• +4 more outcomes

Named customers15 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

15 partnerships are on record, tiered core, key, emerging and secondary.

• Mahindra & Mahindra (Tractors Division)coreOEM/ Whitelabel/ Licensing Partner · 20 February 2026Multi-year partnership renewal marking longest extension in 12-year collaboration history. Gulf secured largest share of business for lubricating products for Mahindra Tractor operations across India and exports to 40+ countries. Partnership includes joint work on supply chain efficiency, service expansion, and new technology development.
• ACE (Action Construction Equipment Ltd.)keyOEM/ Whitelabel/ Licensing Partner · 19 January 2026Strategic partnership to supply products under ACE Genuine Oil range for construction equipment including cranes, backhoe loaders, compactors, graders, pavers, and forklifts. Aims to improve equipment reliability, reduce downtime, and optimize total cost of ownership.
• Ammann IndiakeyOEM/ Whitelabel/ Licensing Partner · 19 January 2026Gulf becomes official lubricants partner for Ammann India's full equipment range. Ammann holds 60%+ market share in asphalt mixing plants. Companies will jointly develop specialized formulations for upcoming equipment designed for Indian conditions.
• XCMGkeyOEM/ Whitelabel/ Licensing Partner · 19 January 2026Partnership to introduce XCMG-branded genuine lubricants in Indian market for construction equipment. Aims to enhance equipment reliability and reduce downtime for infrastructure operators.
• Trackhouse Racing (MotoGP)coreStrategic or Co-development Partner · 1 January 2024Gulf partners with Trackhouse Racing as they compete in MotoGP. Built on ambition and innovation, Trackhouse is redefining modern racing with a fresh approach, aligned with Gulf's motorsport heritage.
• Tirex Transmission (Tirex Chargers)coreOthers · 28 August 2023Gulf Oil acquired majority stake in Tirex Transmission (now Tirex Chargers) for Rs 103 crore to strengthen position in EV charging ecosystem. Tirex makes DC chargers and has become significant player in India's EV charging infrastructure, powering approximately 1 in 3 electric buses in India.
• Atlassian Williams F1 TeamcoreStrategic or Co-development Partner · 1 January 2023Gulf is a proud partner of the iconic Williams F1 Team from 2023 Formula 1 season and beyond. Both brands share decades of motorsport knowledge and experience; Williams Racing is one of the most successful F1 teams of all time.
• McLaren AutomotivecoreStrategic or Co-development Partner · 1 January 2021Partnership with British supercar manufacturer McLaren Automotive established January 2021. Gulf Formula Elite is McLaren Automotive's first-fill lubricant, demonstrating technical validation of Gulf's premium positioning.
• EverratiemergingStrategic or Co-development PartnerPartnership with Everrati who are redefining future of sports cars by converting classic cars into electric vehicles. Gulf is testing and expanding its EV fluids to specifically meet unique needs of electric vehicles.
• Chennai Super KingscoreGTM or Marketing PartnerGulf partnership with Chennai Super Kings spans over a decade; Gulf is the Official Lubricants Partner. Collaboration exemplifies passion and drive, enhancing fan engagement and marketing activities across India.
• MS DhonicoreGTM or Marketing PartnerAssociation with Mahendra Singh Dhoni, nicknamed 'Captain Gulf', began in 2011 and has been growing from strength to strength. Major face of Gulf's consumer marketing campaigns.
• Hardik PandyasecondaryGTM or Marketing PartnerPartnership with Indian cricketer Hardik Pandya has been of immense pride to Gulf; part of celebrity endorsement portfolio for brand visibility.
• Smriti MandhanasecondaryGTM or Marketing PartnerPartnership with Smriti Mandhana, Vice Captain of Indian cricket team and highly valuable celebrity endorser with strong Gen Z appeal; positioned to make significant strides on and off field.
• TAG HeuersecondaryGTM or Marketing PartnerPartnership between Gulf and TAG Heuer brings together two legendary brands whose products are cherished by most discerning customers; shared values of timelessness, precision, and excellence.
• ROFGOsecondaryGTM or Marketing PartnerROFGO collection curated by enthusiast and racer Roald Goethe includes world-renowned race cars with bespoke Gulf-themed collection; favorite of motorsport fans globally.

Scale indicators15 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Castrol India: Direct competitor in Indian automotive and industrial lubricants; Castrol India is the country's largest dedicated lubricant player with similar B2C/B2B/OEM distribution model and comparable premium brand positioning.
• Valvoline Cummins India: Listed Indian lubricants manufacturer with similar automotive and industrial product mix; competes directly with Gulf on passenger car motor oils, commercial vehicle lubricants and B2B industrial segment.
• Fuchs India (Fuchs Petrolub): Indian arm of Germany's Fuchs Petrolub, focused on industrial lubricants and specialty greases; competes with Gulf's industrial and mining segment and shares the same B2B OEM-embedded go-to-market motion.
• Motul India: French premium lubricant brand with strong India presence in motorcycle and automotive synthetic oils; competes with Gulf Syntrac in the premium motorcycle and high-performance car oil segments.

Broad incumbents

• Indian Oil Corporation (Servo Lubricants): Lubricant arm of India's largest oil marketer, distributing Servo lubricants through thousands of company-owned fuel stations; competes across automotive, industrial and marine segments with structural last-mile reach Gulf cannot match.
• Bharat Petroleum (MAK Lubricants): BPCL's MAK lubricants brand competes head-on with Gulf in automotive and industrial segments, leveraging the parent PSU's fuel-station and B2B distribution network across India.
• Hindustan Petroleum (HP Lubricants): HPCL's lubricant division sells automotive and industrial lubricants through HPCL's retail fuel outlet network; competes with Gulf across motorcycle, passenger car, commercial vehicle and industrial customer segments.
• Shell India Markets (Shell Lubricants): Indian arm of global lubricants major Shell; competes in premium passenger car oils, motorcycle and industrial lubricants with similar OEM co-development and premium brand positioning.
• TotalEnergies Marketing India: Indian lubricants business of TotalEnergies; overlaps with Gulf across automotive engine oils, industrial lubricants and the B2B segment, leveraging a global brand portfolio.
• ExxonMobil Lubricants India: Indian business of ExxonMobil selling Mobil-branded passenger car, commercial vehicle and industrial lubricants; competes with Gulf on premium synthetic engine oils and industrial fluid specifications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

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• Instagraminstagram.com/gulfoil.india
• Xx.com/gulfoilindia

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gulf Oil Lubricants India