New Holland Agriculture
New Holland Agriculture, a primary brand of CNH Industrial N.V. (NYSE: CNH), designs and manufactures tractors, combine harvesters, sprayers, and precision farming equipment for commercial farmers, specialty crop operators, smallholders in emerging markets, and government agricultural programs across 90+ countries.
- Company typePrivate
- Founded1895
- HeadquartersNew Holland, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What New Holland Agriculture does
New Holland Agriculture, founded in 1895 in New Holland, Pennsylvania, operates as a primary brand of CNH Industrial N.V. (NYSE: CNH), a Netherlands-incorporated public company. The brand designs, manufactures, and distributes agricultural equipment including tractors (T4, T6, T7 series including the world's first methane-powered production T6.180), combine harvesters (flagship CR11 with 775cv FPT Cursor 16 engine and 20,000-liter grain tank), self-propelled forage harvesters (FR Forage Cruiser), sprayers, rotary tillers (HD/XHD), and emerging autonomous robots for specialty crops. The product portfolio is differentiated by IntelliSense AI-based automation, IntelliCruise automatic speed regulation, multi-spectral imaging for selective spraying, TwinClean cleaning systems, and the FieldOps real-time connectivity platform that integrates with third-party Farmonaut satellite monitoring for yield mapping and precision farming analytics.
The brand manufactures globally across facilities in India (Greater Noida for tractors at 60,000-70,000 annual capacity with 800,000 cumulative units; Pune for rotary tillers), Belgium (CR11 combine harvesters), the UK (T6.180 methane tractors in Basildon), and the USA (Grand Island). Distribution operates through an authorized dealer network covering 90+ countries, full-range regional importers (Inchcape Kenya, O'Briens Tractors in Ireland), direct government/enterprise channels (Libya NDA), and financing partner channels (dfcu Bank in Uganda) for smallholder accessibility. Revenue is generated primarily through hardware sales of equipment and aftermarket parts (including CNH's FLEETPRO line for legacy machinery), with the T6.180 methane tractor referenced at $287,240 per unit. Customer segments span large-scale commercial farmers, vineyard and orchard operators, small-to-medium farmers in developing regions, and government agricultural modernization programs.
Customer outcomes cited include up to 20% yield improvement, nearly 15% reduction in fertilizer use, up to 25% water consumption reduction, and 20% fuel efficiency gains versus previous tractor models. Recent strategic emphasis is on sustainable propulsion (methane/biomethane powertrains), precision automation across harvesting and spraying workflows, and geographic expansion into underpenetrated African and North African markets, supported by multiple 2025-2026 industry awards (Red Dot Design 2026, Tractor of the Year 2026 Best Specialized, two Agritechnica Silver Medals) and a marquee 1,000-unit irrigation partnership with Libya's National Development Agency.
New Holland Agriculture firmographics
Firmographics- Name
- New Holland Agriculture
- Legal name
- CNH Industrial N.V.
- Website
- https://newholland.com
- Company type
- Private
- Founded year
- 1895
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- New Holland Agriculture, a primary brand of CNH Industrial N.V. (NYSE: CNH), designs and manufactures tractors, combine harvesters, sprayers, and precision farming equipment for commercial farmers, specialty crop operators, smallholders in emerging markets, and government agricultural programs across 90+ countries.
- Ownership category
- akta.pro rank
New Holland Agriculture industry classification
Industry- Product category
- Agricultural Machinery
- NAICS
- Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311), Agriculture, Construction, and Mining Machinery Manufacturing (3331)
- SIC
- Farm Machinery & Equipment (3523), Special Industry Machinery (No Metalworking Machinery) (3550), Special Industry Machinery, Nec (3559)
- akta.pro primary industry
- Agricultural Tractor & Field Machinery Vehicle Manufacturing (IMACAFAB)
- akta.pro secondary industries
- Harvesting & Forage Equipment (IMAHACAD), Crop Protection & Application Equipment (Sprayers/Spreaders) (IMAHACAC), Tillage, Seeding & Planting Equipment (IMAHACAB), Agricultural & Field Robotics (HDAAAIAD)
Keywords
Where New Holland Agriculture is headquartered
LocationHeadquarters
- HQ city
- New Holland
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
New Holland Agriculture business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Agricultural Equipment Sales: New Holland generates primary revenue through manufacturing and selling agricultural equipment including tractors, combine harvesters, rotary tillers, sprayers, and forage harvesters to farmers and agricultural operations globally
- Aftermarket Parts and Services: CNH Industrial's FLEETPRO aftermarket line-up provides certified spare parts and consumables for post-warranty and legacy machinery, generating recurring revenue from the installed base
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | T6.180 Methane Power Tractor - World First Methane-Powered Production Tractor |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels4 records
New Holland Agriculture product offering
Product offeringCore offering
New Holland Agriculture designs, manufactures, and sells a full range of agricultural machinery including tractors (T4, T6, T7 series), combine harvesters (with the CR11 flagship), self-propelled forage harvesters (FR Forage Cruiser), rotary tillers, sprayers, balers, hay tools, and specialty autonomous robots. The equipment is enhanced by proprietary precision farming, AI-driven automation, and alternative-fuel technologies, and is distributed globally to commercial farmers, agricultural enterprises, government programs, and research institutions.
Product overview
New Holland Agriculture, a brand of CNH Industrial, offers a comprehensive portfolio of agricultural equipment including high-horsepower tractors (T4, T6, T7 series), combine harvesters (CR11 as the flagship), self-propelled forage harvesters (FR Forage Cruiser), tillage equipment (HD and XHD rotary tillers), sprayers, and autonomous robotics for specialty crops. The product line is supported by proprietary technology platforms including IntelliSense AI-based automation for combines and sprayers, FieldOps for real-time equipment connectivity, and precision farming systems that integrate with third-party platforms like Farmonaut for satellite monitoring and yield optimization. The company also offers methane-powered tractors as part of its clean energy strategy. Products are manufactured globally including facilities in India (Greater Noida, Pune), Belgium, and England, with distribution across over 90 countries.
Differentiator
Problem solved
Functional benefit
Products and services
- CR11 Combine Harvester The largest double rotor combine harvester developed by New Holland, equipped with a 775cv FPT Cursor 16 engine, 20,000-liter grain tank, IntelliSense AI automation, IntelliCruise automatic forward speed regulation, and TwinClean cleaning system, designed for high-volume commercial grain operations.
- HD and XHD Series Rotary Tillers Heavy-duty and extra-heavy-duty rotary tillers manufactured at the Pune facility in India, featuring multi-speed gearboxes, MTF seals, and DTM paint technology for deep tillage and durability across diverse Indian soil types.
- T7.340 HD Tractor A 340-horsepower tractor featuring advanced digital intelligence, showcased at Motor Valley Fest 2026 in Italy as part of New Holland's high-horsepower tractor portfolio.
- T7 XD Tractors High-horsepower tractors ranging from 200-540 hp, featuring advanced precision agriculture technologies and automation capabilities, targeting large-scale farming operations.
- T7 Standard Wheelbase Tractor Tractor model recognized with the 2026 Red Dot Design Award for improvements across cab environment, operator comfort, visibility, and styling.
- T6.180 Methane Power Tractor The world's first 100% methane-powered production tractor that can operate on biomethane, renewable natural gas, or conventional compressed natural gas, enabling circular waste-to-energy systems for agricultural operations. Built at the CNH Basildon, England plant and retails at $287,240.
- T4.120F Auto Command Tractor Specialized vineyard and fruit farm tractor featuring CVT transmission with 50-kph ECO mode, designed to navigate tight rows while delivering advanced technology and operator comfort.
- FR Forage Cruiser Self-Propelled Forage Harvesters Self-propelled forage harvesters with cab interior improvements (12.5% more floor space, 2.5dB noise reduction), CustomSteer system for faster headland turns, and spout-mounted radar sensor for blockage prevention.
- R4 Hybrid Autonomous Robots Hybrid autonomous robots designed for vineyard and orchard automation, featuring autonomous navigation capabilities for specialty crop agricultural operations.
- 2026 Balers and Hay Tools New 2026 balers and hay tools featuring increased automation, data integration, and improved designs for hay and forage operations.
Quantifiable outcome
- Up to 20% yield increase compared to traditional farming methods
- +4 more outcomes
Companies that use New Holland Agriculture
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles5 records
New Holland Agriculture technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability9 records
Feature9 records
New Holland Agriculture partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, minor and flagship.
- Knowledge for Great Green Wall Action (K4GGWA)coreThe K4GGWA programme, in partnership with New Holland (a CNH brand), launched the fifth Innovation Facility call targeting tools and technologies to restore degraded land across Africa's Great Green Wall region. The initiative seeks practical innovations from innovators, entrepreneurs, researchers, and practitioners across eleven African countries to improve soil health, water conservation, and landscape restoration. CNH's Daniela Ropolo highlighted commitment to scalable land restoration solutions and training young local people in sustainable agriculture.
- dfcu Bank and Meta Plant & Equipmentminordfcu Bank launched a Vehicle and Asset Finance partnership with Meta Plant & Equipment at Kakira Sugar Factory in Uganda, offering financing for agricultural equipment from brands including New Holland, Dezzi, and Fieldking. The initiative targets out-growers supplying Kakira Sugar Works, allowing them to access tractors through flexible financing with operator training and after-sales support. Uganda's tractor density remains below 1.5 machines per 1,000 hectares of arable land.
- O'Briens Tractors (Keith O'Brien)minorNew Holland announced appointment of Keith O'Brien, trading as O'Briens Tractors, as a New Holland dealer for County Mayo and north Galway in Ireland. The appointment strengthens the brand's dealer network in the north-west of Ireland and provides local customers with access to New Holland's full product portfolio, genuine parts, and aftersales support. The partnership represents investment in locally-focused dealer partners who understand modern agriculture needs.
- Inchcape KenyacoreNew Holland Agriculture appointed Inchcape Kenya as the authorized full-range importer of New Holland agricultural products in Kenya. The partnership provides farmers across Kenya access to New Holland's complete product portfolio—including tractors and combine harvesters—through Inchcape showrooms in Nairobi, Mombasa, Nakuru, Kisumu, Eldoret, and Kitale, strengthening agricultural machinery access nationwide. The collaboration aims to boost agricultural productivity with modern equipment, aftersales service, and customer education.
- Libya National Development Agency (NDA)flagshipLibya's National Development Agency signed a memorandum of understanding with U.S. companies FarmTech, Valley Valmont, and New Holland Agriculture to supply and deploy 1,000 centre pivot irrigation systems across Libya's southern region. The agreement aims to enhance agricultural productivity and strengthen food security in Libya's desert and semi-arid zones through advanced irrigation technology and international partnerships.
Scale indicators9 records
Recent moves9 records
Expansion highlights8 records
New Holland Agriculture competitors and assessment
Company assessmentDirect peers
- CLAAS: Family-owned German manufacturer best known for combine harvesters and forage harvesters that directly compete with New Holland's CR series and FR Forage Cruiser line; strong in European row-crop and livestock operations.
- Case IH: Sister brand under CNH Industrial offering tractors (Magnum, Steiger), combines (Axial-Flow), and sprayers that compete head-to-head with New Holland globally; CNH has been consolidating overlap between the two brands, making them closest-internal comparable.
- SAME Deutz-Fahr: European tractor and harvester manufacturer (SAME, Deutz-Fahr, Lamborghini Trattori brands) competing in specialty tractors, mid-horsepower, and vineyard/orchard segments directly against New Holland's T4 and T5 specialty lines.
- Deere & Company (John Deere): Largest global agricultural equipment manufacturer; directly competes with New Holland across tractors, combines, sprayers, and precision agriculture, with arguably the deepest installed base of connected equipment and dealer network worldwide.
- Mahindra & Mahindra (Farm Equipment Sector): World's largest tractor manufacturer by volume; competes with New Holland especially in India and other emerging markets through competitively priced tractors in the small to mid-horsepower range.
- STEYR: Austrian tractor brand also owned by CNH Industrial; sister-brand to New Holland with overlapping tractor and powertrain technology, providing a clear internal benchmark on product positioning and dealer economics.
- AGCO Corporation: Major competitor offering tractors, combines, sprayers, and hay/forage equipment under Fendt, Massey Ferguson, and Valtra brands; targets the same large-farm and specialty-crop segments as New Holland with overlapping precision-agriculture offerings.
- Kubota Corporation: Major Japanese tractor and agricultural equipment maker with strong presence in compact and mid-range tractors; increasingly competing with New Holland in specialty crops, hay tools, and emerging markets.
Others
- Trimble Agriculture (AGCO): Precision agriculture software, guidance, and telematics provider whose technology integrates with multiple equipment OEMs; recent AGCO acquisition makes it both a potential partner and competitive data-platform threat to New Holland's FieldOps.
Emerging players
- Yanmar: Japanese manufacturer specializing in compact tractors and agricultural engines; increasingly relevant in specialty crop, vineyard, and small-acreage segments where New Holland also plays with its T4 series.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
New Holland Agriculture social profiles
Digital presenceNew Holland Agriculture financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Holland Agriculture leadership team
Management profileNumber of profiles
Profiles3 records
New Holland Agriculture funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Holland Agriculture M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Holland Agriculture
What does New Holland Agriculture do?
New Holland Agriculture designs, manufactures, and sells a full range of agricultural machinery including tractors (T4, T6, T7 series), combine harvesters (with the CR11 flagship), self-propelled forage harvesters (FR Forage Cruiser), rotary tillers, sprayers, balers, hay tools, and specialty autonomous robots. The equipment is enhanced by proprietary precision farming, AI-driven automation, and alternative-fuel technologies, and is distributed globally to commercial farmers, agricultural enterprises, government programs, and research institutions.
Is New Holland Agriculture a public or private company?
New Holland Agriculture is a private company. It is classified as corporate owned and is currently operating.
When was New Holland Agriculture founded?
New Holland Agriculture was founded in 1895. It employs 5,001 to 10,000 people.
Where is New Holland Agriculture based?
New Holland Agriculture is headquartered in New Holland, United States, in the North America region.
How does New Holland Agriculture make money?
Two revenue lines are on record. Agricultural Equipment Sales are the primary driver. The others are aftermarket Parts and Services.
Who are New Holland Agriculture's main competitors?
Direct peers on record are CLAAS, Case IH, SAME Deutz-Fahr, Deere & Company (John Deere), Mahindra & Mahindra (Farm Equipment Sector), STEYR, AGCO Corporation and Kubota Corporation. Trimble Agriculture (AGCO) is listed as an others. Yanmar is listed as an emerging player.
Does New Holland Agriculture have an API?
No public API is recorded for New Holland Agriculture.
What industry is New Holland Agriculture in?
New Holland Agriculture's product category is Agricultural Machinery. Its primary akta.pro industry code is IMACAFAB, Agricultural Tractor & Field Machinery Vehicle Manufacturing, with a secondary code of IMAHACAD, Harvesting & Forage Equipment. Its NAICS code is 333111 and its SIC code is 3523.