NuriGames
NuriGames is a Seoul-based, self-funded mobile game developer founded in 2012 that publishes 11 free-to-play social casino and casual titles globally through major app stores, serving millions of consumer gamers and reaching 400억 KRW in cumulative sales.
- Company typePrivate
- Founded2012
- HeadquartersSeoul, South Korea
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What NuriGames does
NuriGames (누리게임즈, 주식회사 누리게임즈) is a South Korea–based mobile game developer founded in March 2012 and headquartered in Mapo-gu, Seoul. The company builds and publishes free-to-play mobile titles spanning social casino (Galaxy Casino, Cash Bay Slots, Farkle Mania, Nuri Slots, Goddess Slots, SLOTS: The Hunters, Awesome Poker) and casual genres (Freak Run, Brave Guns, Mahjong Land, Gem Gem Blitz), distributed globally through Google Play, Apple App Store, and Amazon Appstore with a Softnix-led channel into Latin America.
The company operates a proprietary technology stack, most notably the in-house NuriGameEngine completed in November 2012 and a self-developed network engine and framework that underpin multiplayer functionality and mobile performance. All games share a freemium monetization model: free download and play, with optional in-app purchases of virtual currency, coin packs, VIP memberships, and premium items; social features including Facebook integration, global leaderboards, and 5-player poker rooms drive engagement and viral loop.
NuriGames has reached 400억 KRW in cumulative sales and 4 million cumulative downloads as of end of 2023, reports 12 consecutive years of operating profit, and remains entirely self-funded with no external investment, debt, or government projects. The 11–50-employee studio is positioned as a top-10 mobile game developer in Korea and counts the 2020 Export Tower award among its recognitions.
NuriGames firmographics
Firmographics- Name
- NuriGames
- Legal name
- NURIGAMES INC.
- Website
- https://nurigames.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NuriGames is a Seoul-based, self-funded mobile game developer founded in 2012 that publishes 11 free-to-play social casino and casual titles globally through major app stores, serving millions of consumer gamers and reaching 400억 KRW in cumulative sales.
- Ownership category
- akta.pro rank
NuriGames industry classification
Industry- Product category
- Mobile Gaming
- NAICS
- Other Gambling Industries (71329), Amusement Arcades (713120), Gambling Industries (7132)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Sweepstakes / Social Casinos (Virtual Currency, Prize-Based) (MPAEABAE)
- akta.pro secondary industries
- Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer) (MPAEABAJ), Sweepstakes/Free-to-Play & Social Poker Apps (MPAEAEAD), Online Bingo Casinos (MPAEABAF)
Keywords
Where NuriGames is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
NuriGames business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- In-App Purchases: Free-to-play mobile games generating revenue through optional in-app purchases of virtual currency, coin packs, and premium items. Games like Galaxy Casino, Cash Bay Slots, and others feature VIP memberships and premium benefits purchased with real money.
- Direct Service Revenue: Self-funded company maintained through direct service game revenues. Company states it operates without external investment, government projects, or outsourcing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free-to-play with optional in-app purchases |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
NuriGames product offering
Product offeringCore offering
NuriGames develops and publishes free-to-play mobile games for global consumers, primarily social casino titles (slots, video poker, blackjack, baccarat, roulette, keno, Texas Hold'em) and casual games (puzzle, action, mahjong, multiplayer racing). Games are built on the company's proprietary NuriGameEngine and distributed through Google Play, Apple App Store, and Amazon Appstore with revenue generated from optional in-app purchases, virtual coin packs, and VIP memberships.
Product overview
NuriGames is a South Korean mobile game developer established in 2012, operating as a single-product-portfolio company rather than a platform-plus-modules architecture. The company develops and publishes social casino games (Galaxy Casino, Cash Bay Slots, Farkle Mania, SLOTS: The Hunters, Goddess Slots, Nuri Slots, Awesome Poker) and casual games (Freak Run, Brave guns, Mahjong Land, Gem Gem Blitz). All games are free-to-play mobile titles distributed through Google Play, Apple App Store, and Amazon Appstore, with social features including Facebook integration for friend competitions and global leaderboards. The company has achieved 12 consecutive years of operating profit, 400 million won in cumulative sales, and 4 million cumulative game downloads.
Differentiator
Problem solved
Functional benefit
Brands
- Galaxy Casino: Vegas-style social casino featuring slots, video poker, blackjack, baccarat, roulette, keno, and Texas Hold'em poker with multiplayer rooms.
- Cash Bay Slots
- Farkle Mania Online
- Freak Run
- Brave Guns (Bunny Town)
- Mahjong Land
- Gem Gem Blitz
- Awesome Poker
- SLOTS : The Hunters
- Goddess Slots
- Nuri Slots
Products and services
- Galaxy Casino – Slots game Vegas-style social casino game featuring over 100 slot machines, video poker, Blackjack, Baccarat, Roulette, Keno, and interactive Texas Hold'em poker with 5-player multiplayer rooms, targeting casual mobile gamers globally.
- Cash Bay Slots – Casino game Online social casino game with over 100 different 777 slot machines and epic casino games featuring spectacular graphics, combo systems, daily bonuses, and VIP premium benefits, for casual mobile gamers.
- Farkle Mania – Slots game Social board game combining Farkle dice gameplay with casino features including 100+ slots, video poker (Jacks or Better, Jokers Wild, Deuces Wild), Blackjack, Baccarat, Roulette, Keno, and video bingo, targeting casual mobile gamers.
- Freak Run Real-time online multiplayer running game where players compete with randomly selected opponents worldwide, featuring 70 costumes with 450 combinations, a rune system for item upgrades, and colorful stages, targeting casual mobile gamers.
- Brave Guns Simple shooting action game where players protect Bunny Town from enemies as the new sheriff, featuring character upgrades, special skills, mercenaries support system, item combining, and unlimited stages, targeting casual mobile gamers of all ages.
- Mahjong Land Shanghai mahjong-style matching tile game with 50 stages across different towns, 40 achievement types, Facebook friend competition, world rankings, and helpful items, targeting casual mobile gamers.
- Gem Gem Blitz Puzzle game where a princess rescues a weak prince through 240+ stages with 16 boss monsters, featuring 8 gem types, special blocks, and Facebook friend leaderboards, targeting casual mobile gamers.
- Awesome Poker Mobile Texas Hold'em poker game with quick match-ups against skilled players worldwide, featuring Sit & Go mode for 5-player psychological warfare gameplay, high-definition graphics, and Las Vegas casino-style rules, targeting VIP poker enthusiasts.
- SLOTS : The Hunters
Companies that use NuriGames
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles1 record
NuriGames technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
NuriGames partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SoftnixcorePartnership with Softnix for market expansion into Latin America starting September 2015, enabling distribution of NuriGames titles in the Latin American market.
Scale indicators5 records
Recent moves9 records
Expansion highlights4 records
NuriGames competitors and assessment
Company assessmentDirect peers
- Huuuge Games: Direct peer — mid-sized developer of free-to-play social casino titles (Huuuge Casino, Billionaire Casino) with global distribution. Same core proposition as NuriGames' social casino portfolio.
- Murka Games: Mid-sized social casino developer (Scatter Slots, Slots Era). Direct peer focused on free-to-play social slots with similar target demographic and freemium monetization as NuriGames.
- Product Madness: Direct competitor in mobile social slots and casino games (Heart of Vegas, Lightning Link). Overlaps with NuriGames' slot-centric Galaxy Casino and Cash Bay Slots products and target audience.
Regional players
- Netmarble: Major Korean mobile game publisher. Relevant as a Korean-headquartered peer in the same mobile gaming ecosystem, sharing talent pool and platform dynamics though with a broader portfolio beyond casino.
- Com2uS: Korean mobile game developer/publisher with global free-to-play titles. Comparable as a Korean mobile gaming peer operating from Seoul with app-store distribution and freemium monetization.
Broad incumbents
- Playtika: Global leader in mobile social casino games (Slotomania, House of Fun, Caesars Slots). Comparable because it operates a portfolio of free-to-play social casino titles monetized via virtual currency and in-app purchases, the exact category NuriGames competes in.
- Gameloft: Large mobile game publisher with a diverse free-to-play portfolio including casual, puzzle, and casino titles. Comparable multi-genre strategy and global app-store distribution model.
- SciPlay: Public mobile social casino publisher (Jackpot Party Casino, Quick Hit Slots) with a multi-title portfolio model similar to NuriGames' Galaxy Casino, Cash Bay Slots, and Farkle Mania lineup.
- Zynga: Broad incumbent in social and casual mobile gaming with a strong social casino vertical (Hit It Rich, Wizard of Oz Slots). Comparable distribution model via app stores and freemium virtual-currency monetization.
- Big Fish Games: Established casual and social casino publisher (Big Fish Casino). Comparable multi-genre portfolio strategy and freemium model, though with much larger scale.
Market position
Strengths2 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
NuriGames social profiles
Digital presenceNuriGames financial estimates
Financial estimateRevenue estimate
Valuation estimate
NuriGames leadership team
Management profileNumber of profiles
NuriGames funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NuriGames M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NuriGames
What does NuriGames do?
NuriGames develops and publishes free-to-play mobile games for global consumers, primarily social casino titles (slots, video poker, blackjack, baccarat, roulette, keno, Texas Hold'em) and casual games (puzzle, action, mahjong, multiplayer racing). Games are built on the company's proprietary NuriGameEngine and distributed through Google Play, Apple App Store, and Amazon Appstore with revenue generated from optional in-app purchases, virtual coin packs, and VIP memberships.
Is NuriGames a public or private company?
NuriGames is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NuriGames founded?
NuriGames was founded in 2012. It employs 11 to 50 people.
Where is NuriGames based?
NuriGames is headquartered in Seoul, South Korea, in the Asia region.
How does NuriGames make money?
Two revenue lines are on record. In-App Purchases are the primary driver. The others are direct Service Revenue.
Who are NuriGames's main competitors?
Direct peers on record are Huuuge Games, Murka Games and Product Madness. Regional players are Netmarble and Com2uS. Broad incumbents are Playtika, Gameloft, SciPlay, Zynga and Big Fish Games.
Does NuriGames have an API?
No public API is recorded for NuriGames.
What industry is NuriGames in?
NuriGames's product category is Mobile Gaming. Its primary akta.pro industry code is MPAEABAE, Sweepstakes / Social Casinos (Virtual Currency, Prize-Based), with a secondary code of MPAEABAJ, Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer). Its NAICS code is 71329 and its SIC code is 7990.