What Special Projects does

Special Projects is a boutique talent booking, creative content, and special events agency founded in 2016 by Andrea Oliveri and Nicole Vecchiarelli, two former magazine editors who previously worked at W, Teen Vogue, Elle, InStyle, Details, and DuJour. The firm operates bi-coastally from offices in New York (333 Hudson Street Suite 407) and Los Angeles (1370 N St Andrews Pl), serving enterprise clients across fashion and luxury (Chanel, Versace, Gucci, Ralph Lauren, Burberry, Stella McCartney, Loewe, Max Mara, Harry Winston, Audemars Piguet), entertainment (Disney, FX, A24, Apple TV+, MGM, Interscope), media (WSJ, W Magazine, Harper's Bazaar, ELLE, The Cut, Goop), arts and culture (Apollo Theater, LACMA), lifestyle and hospitality (Savage X Fenty), philanthropy (Bob Woodruff Foundation, LA LGBT Center), and tech (Facebook/Meta). Its core services are talent booking for editorial, advertising, and branded content; talent and influencer strategy consulting; bespoke content creation; and full-service event production including premieres, tastemaker screenings, summits, festival programming, and gala execution.

The firm operates without proprietary technology, with its competitive advantage grounded entirely in the founders' personal relationships with talent agents, managers, and publicists accumulated over decades in the magazine industry. Revenue is generated through professional services fees on a project-by-project basis, with engagements custom-quoted based on talent requirements, event scope, and complexity — pricing is not publicly disclosed. GTM is event-driven and referral-based, leveraging founder networks and earned media coverage in top-tier publications including the New York Times, Los Angeles Times, Variety, Business of Fashion, Hollywood Reporter, Town & Country, and Architectural Digest.

Since 2023, Special Projects has operated as a subsidiary of Dolphin Entertainment (NASDAQ: DLPN), a publicly traded entertainment marketing holding company whose portfolio also includes 42West, The Door, Shore Fire Media, and Elle Communications. Headcount remains small (1-10 employees), consistent with a founder-led boutique model rather than a scaled services platform.

Name

Special Projects

Legal name

Special Projects

Website

https://specialprojectsmedia.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Special Projects is a boutique New York and Los Angeles-based talent booking, creative content, and special events agency serving enterprise fashion, entertainment, media, luxury, and cultural clients including Chanel, Gucci, Disney, Apple TV+, A24, and WSJ since 2016.

Ownership category

akta.pro rank

Product category

Talent Booking & Event Production Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Artist Booking, Talent Buying & Agency Services (MPAGAAAF)

akta.pro secondary industries

Integrated Full-Service Creative Agencies (MPAAAAAA), Celebrity & Influencer Talent Booking (HSACAHAE)

Keywords

• Talent booking services
• Celebrity event production
• Creative content creation
• Influencer strategy services
• Entertainment marketing agency

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Talent Booking Services: Booking celebrities for editorial print and digital opportunities, guest list curation, talent and influencer booking for ad campaigns and branded content. Revenue generated through service fees for talent placement and event coordination.
2. Event Production Services: Creative ideation and production of special events, premieres, tastemaker screenings, summit and festival programming, and awards ceremony hosting. Revenue derived from production fees and project-based engagements.
3. Content Creation Services: Creating bespoke content opportunities for brands through celebrity partnerships and public figures, amplifying brand visibility through talent strategy.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Special Projects is a talent booking, creative content, and special event agency that secures celebrity talent for editorial print and digital opportunities, ad campaigns, branded content, and event appearances. The agency also provides creative ideation, guest list curation, event production, and management of premieres, tastemaker screenings, summits, festivals, and awards ceremonies for fashion, entertainment, media, and luxury brand clients.

Product overview

Special Projects operates as a unified service agency providing talent booking, content creation, and event production. Founded in 2016 by Andrea Oliveri and Nicole Vecchiarelli, the company offers integrated services including celebrity booking for editorial and advertising opportunities, talent and influencer strategy, creative ideation, event production, and guest list curation. The agency serves entertainment, media, fashion, and luxury brands with offices in New York and Los Angeles.

Differentiator

Problem solved

Functional benefit

Products and services

• Talent Booking Services Booking celebrities for print and digital editorial opportunities, ad campaigns, branded content, and event appearances including hosts, performers, and presenters for awards ceremonies and premieres; offered to fashion, entertainment, media, and luxury brand clients.
• Event Production Services End-to-end creative ideation, event production, and management of special events including guest list curation, RSVP management, front-of-house management, premieres, tastemaker screenings, and summit and festival programming; offered to fashion, entertainment, media, and luxury brand clients.
• Talent & Influencer Strategy Strategic consulting for talent and influencer partnerships, including identification, outreach, and amplification of brands through celebrities and public figures; offered to enterprise brand clients.
• Content Creation Services Creative content creation services supporting branded content and marketing campaigns through talent partnerships; offered to fashion, entertainment, media, and luxury brand clients.

Named customers30 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Dolphin EntertainmentcoreGTM or Marketing Partner · 1 January 2023Special Projects was acquired by Dolphin Entertainment (Nasdaq: DLPN), becoming part of the company's portfolio of PR and marketing services subsidiaries including 42West, The Door, Shore Fire Media, and Elle Communications. The acquisition added talent booking and events capabilities to Dolphin Entertainment's service offerings for entertainment, media, fashion, and luxury brands.

Scale indicators3 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• The Door: Entertainment marketing and PR firm also owned by Dolphin Entertainment. Comparable scope of services (talent, events, publicity) and overlapping client base in entertainment and luxury.
• 42West: Sister company under Dolphin Entertainment providing entertainment PR and strategic communications. Most directly comparable as both are Dolphin marketing-division subsidiaries serving overlapping enterprise clients in fashion, entertainment, and media.
• HL Group: Luxury and lifestyle PR and events agency serving fashion, beauty, and entertainment clients. Directly comparable on integrated talent booking, event production, and branded content creation for premium brands.
• The Wall Group: Talent management and event production agency representing celebrity stylists, makeup artists, and creative talent for brand campaigns and events. Most direct analogue to Special Projects' celebrity-booking-plus-events model.
• Shore Fire Media: Music and entertainment PR firm under Dolphin Entertainment. Comparable in talent-facing services and event-driven client work, with similar reliance on agent/publicist relationships.
• Rafanelli Events: High-end event production and design firm producing branded experiences for luxury, fashion, and entertainment clients. Direct competitor for premium event production mandates.
• Colin Cowie Enterprises: Luxury event design and production firm serving celebrity, fashion, and luxury brand clients. Comparable focus on high-profile experiential events and celebrity-fronted brand activations.
• Elle Communications: PR and communications firm under Dolphin Entertainment targeting fashion, beauty, and lifestyle brands. Comparable boutique positioning and luxury/fashion client overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/special-projects-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Special Projects