LivQuik
LivQuik is a Chennai-based, RBI-licensed fintech that operates an API-first prepaid payment instrument issuance platform and is India's first non-banking entity licensed by NETC to issue FASTag. It serves fintech partners (Akudo, Wyld, Khyaal, GoSats, and others), fleet operators, and underserved consumer segments (teens, elderly) via co-branded cards, QuikWallet, and FASTag.
- Company typePrivate
- Founded2012
- HeadquartersMumbai, India
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What LivQuik does
LivQuik Technology (India) Private Limited is a Chennai-headquartered, RBI-licensed Prepaid Payment Instrument (PPI) issuer founded in 2012. The company operates an API-first, microservices-based prepaid issuance platform that powers open-loop and closed-loop cards across Visa, Mastercard, and RuPay networks, and is also documented as India's first non-banking PPI to receive a FASTag issuing license from NETC (NPCI). Its product portfolio centers on three pillars: (1) a Prepaid Card Issuance Stack with embedded vKYC, 3DS authentication, tokenization, and multi-tenancy; (2) QuikWallet, a UPI-enabled mobile application that consolidates FASTag, NCMC, meal card, and UPI wallets in a single interface; and (3) FASTag issuance and fleet expense management, including the FASTag Partner Program for agents and fleet owners. Co-branded prepaid programs for fintech partners (Akudo, Wyld, Khyaal, Gosats, Zenpay, Kodo, Galgal, Credenc, Muvin, Karbon, 7Rings) extend its reach across teen, elderly, influencer, fleet, and wearable-payment segments.
The company monetizes through a mix of transaction processing fees, FASTag issuance fees (capped at INR 100 per tag), annual maintenance charges (INR 250 + GST on inactive accounts), and licensing/royalty revenue from co-branding and white-label partnerships, with payment aggregation revenue pending RBI PA license authorization. Distribution is multi-channel: APIs/SDKs/plugins for enterprise and fintech integration, a QuikWallet consumer app, a FASTag POS agent network, partner self-care portals, and a fleet management web portal. LivQuik's certifications include PCI-DSS (Crossbow Labs) and GDPR compliance, and the platform is cloud-agnostic and auto-scalable. Operating geographies are India-only, with the largest disclosed end-user footprint being 500K+ senior citizens served through the Khyaal co-branded elderly card program.
Leadership comprises Executive Director Abhishek Arun (prior PayTM and RBL Bank leadership) and Non-Executive Director Muthukumar Ayyakannu (former PayPal, Visa, Movida, Fujitsu, Satyam), with founders Suma Bhattacharya and Yudhajit Nag Sen plus VP Vinay Pinto cited on the company timeline. Total disclosed funding is approximately $6.1M across a 2013 seed ($500K) and 2015 Series 1 ($1.6M) from Snow Leopard Technology Ventures, and a $4M corporate round from M2P Fintech in September 2021. Revenue, employee count beyond the 51–100 range, and ownership structure beyond the M2P investment are not publicly disclosed.
LivQuik firmographics
Firmographics- Name
- LivQuik
- Legal name
- LivQuik Technology (India) Private Limited
- Website
- https://livquik.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- LivQuik is a Chennai-based, RBI-licensed fintech that operates an API-first prepaid payment instrument issuance platform and is India's first non-banking entity licensed by NETC to issue FASTag. It serves fintech partners (Akudo, Wyld, Khyaal, GoSats, and others), fleet operators, and underserved consumer segments (teens, elderly) via co-branded cards, QuikWallet, and FASTag.
- Ownership category
- akta.pro rank
LivQuik industry classification
Industry- Product category
- Prepaid Payment Infrastructure
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Embedded Card Issuing & Card-as-a-Service (FSAGALAC)
- akta.pro secondary industry
- Card Issuing & Program Management Platforms (BPAMAFAH)
Keywords
Where LivQuik is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
LivQuik business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Transaction Processing Fees: Fees charged on payment transactions processed through their prepaid instruments, payment aggregation, and FASTag services.
- FASTag Issuance Fees: FASTag PPI holders may be charged up to ₹100 as issuance fee per tag.
- Annual Maintenance Charges: Inactive accounts may be charged ₹250 plus GST as annual maintenance fee.
- Co-branding/White-label Partnerships: Revenue from enterprise clients and fintech companies using LivQuik's prepaid stack for branded card programs.
- Payment Aggregation: Processing fees from online payment acceptance services for merchants, though currently awaiting RBI PA license authorization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time | FASTag Issuance Fee |
| Subscription | Annual | Annual Maintenance Charge |
| Transaction based/ take rate | Pay-as-you-go | Transaction & Setup Fees |
| Transaction based/ take rate | Pay-as-you-go | Settlement Timeline |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels5 records
LivQuik product offering
Product offeringCore offering
LivQuik is an RBI-licensed, non-bank issuer of Prepaid Payment Instruments (PPIs) that provides an end-to-end prepaid issuance platform via APIs, SDKs, and Plugins. Its core offerings span a complete prepaid card issuance stack (open-loop and closed-loop cards with program, lifecycle, and usage management), the UPI-enabled QuikWallet mobile app for real-time card and multi-wallet management, and FASTag electronic toll collection as India's first non-banking PPI to hold an NETC issuing license.
Product overview
LivQuik is a technology-first fintech company founded in 2012, headquartered in Chennai, operating as an RBI-licensed prepaid payment instrument (PPI) issuer. The company offers a unified platform-plus-modules architecture centered around three core products: (1) Prepaid Card Issuance Stack providing the foundational infrastructure for card programs, (2) QuikWallet as the UPI-enabled mobile wallet for real-time card management and multi-wallet operations, and (3) FASTag as India's first non-banking PPI with NETC license for electronic toll collection. The platform supports diverse prepaid card types including GPR, Payroll, Transit/NCMC, Travel, Incentive, Business, Insurance, Student, Elderly, Health, Gift, and Shopping cards, along with co-branded programs (Akudo, Wyld, Zenpay, Kodo, Galgal, Credenc, Muvin, Karbon, Gosats, Volopay) and specialized offerings like the 7Rings contactless payment ring. Enterprise features include the Control Centre for corporate card management, multi-wallet fleet expense solutions, and API/SDK integration capabilities. The technology stack is built on microservices architecture, is cloud agnostic and auto scalable, available via APIs, SDKs, and Plugins.
Differentiator
Problem solved
Functional benefit
Brands
- QuikWallet: UPI-enabled digital wallet application for real-time management of prepaid card operations, supporting FASTag, NCMC Card, Meal Card, and UPI with multiple wallets.
Products and services
- Prepaid Card Issuance Stack Non-bank, RBI-licensed prepaid payment instrument (PPI) platform providing complete end-to-end prepaid issuance with 100% compliance and program management. Supports open-loop and closed-loop cards, multi-tenancy, and configurable BIN ranges for fintech and enterprise partners.
- QuikWallet UPI-enabled mobile application that provides real-time management of prepaid card operations including balance checking, transaction limits, card blocking, and multi-wallet management for FASTag, NCMC Card, Meal Card, and UPI in a single application for end users and fleet operators.
- FASTag RFID-based electronic toll collection product under the NETC initiative, issued by LivQuik as India's first non-banking PPI-licensed FASTag issuer. Supports multi-vehicle fund loading, toll payments, parking fee payments, and dedicated QuikWallet integration for fleet and individual users.
- Control Centre Corporate Card Portal Corporate card management portal providing multi-level access control, card inventory management, branch funding at wallet level, beneficiary management, customer management, transaction monitoring, and dispute handling for enterprise card programs.
- Expense Management Cards Prepaid expense management cards for employees providing access to company funds with smart spending controls, configurable limits, and full lifecycle management under LivQuik's corporate prepaid programs.
- 7Rings Contactless Payment Ring India's first contactless payment ring linked to a digital prepaid wallet, designed to be worn on the finger for contactless payments and topped up through mobile applications via LivQuik's prepaid infrastructure.
- FASTag Partner Program Agent and fleet-owner partner program for FASTag that provides commissions on sales, KYC support, bulk tag issuance, vehicle onboarding, tag replacement, and troubleshooting services across India.
Quantifiable outcome
- Average waiting time at toll plazas reduced from 8 minutes to 47 seconds with FASTag implementation
- +2 more outcomes
Companies that use LivQuik
Customer profileNamed customers10 records
Segments7 records
Ideal customer profiles3 records
LivQuik technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability8 records
Feature8 records
LivQuik partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- NPCI (National Payments Corporation of India)coreNETC (National Electronic Toll Collection) program operator. LivQuik is India's first non-banking PPI to receive FASTag issuing license from NETC. Partnership enables FASTag issuance and integration with India's electronic toll collection system.
- RuPaycoreRuPay-powered virtual and physical cards supporting over 600 banks globally. QuikWallet FASTag and prepaid cards operate on RuPay network.
- NHAI (National Highways Authority of India)coreGovernment authority overseeing National Electronic Toll Collection (NETC) initiative. IHMCL (Indian Highways Management Company Limited) is the implementing body for FASTag operations.
- VisacoreCard network partner for open-loop prepaid cards. Visa grey and light logos appear on LivQuik's platforms indicating partnership for card issuance.
- MastercardcoreCard network partner referenced for open-loop card interoperability. Mentioned alongside Visa and RuPay as supported card networks.
- UPI (Unified Payments Interface)coreQuikWallet app is UPI-enabled for real-time payments. LivQuik supports UPI handles issuance through the QW App and PPI-to-PPI interoperability via UPI.
- GTropyminorGPS-based fleet management solutions partner. GTropy provides fleet management and data analytics, integrated with LivQuik's FASTag and fleet payment solutions.
- Park+minorDigital parking solutions provider enabling FASTag parking payments at various locations across India.
- AxlerateminorFleet expense management solutions provider offering unified platform for truck owners, fleet managers, and drivers.
- Oil Marketing Companies (OMC)minorPartnership with oil companies like HPCL, IOCL, BPCL for fuel payments through QuikWallet. Enables FASTag wallet balance utilization for fuel expenses.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
LivQuik competitors and assessment
Company assessmentDirect peers
- M2P Fintech: M2P Fintech is India's leading API-based banking and card issuance infrastructure platform serving 1,000+ fintech clients. It is a direct peer and strategic investor in LivQuik ($4M in 2021), offering competing prepaid card issuance, payment aggregation, and lending infrastructure to fintechs and enterprises in India.
- Decentro: Decentro is an API-first banking infrastructure platform in India providing payment APIs, card issuance, KYC, and account aggregation services. It competes directly with LivQuik in serving fintechs and enterprises seeking embedded financial infrastructure including prepaid card issuance.
- Wibmo: Wibmo (acquired by Naspers/Paysafe) provides payment security, fraud management, and 3D Secure services along with prepaid card issuance infrastructure. It competes with LivQuik in the card issuance and payment authentication space serving banks and fintechs in India.
- Cashfree Payments: Cashfree Payments is an RBI-authorized payment aggregator offering payment gateway, payouts, and prepaid card issuance APIs. It directly competes with LivQuik's payment aggregation ambitions and serves a comparable fintech and enterprise customer base in India.
Emerging players
- Open Financial Technologies: Open Financial Technologies (open.money) is an Indian banking-as-a-service platform offering account, card issuance, payment, and lending APIs to fintechs and businesses. It overlaps with LivQuik's embedded card-issuing value proposition while operating at a broader BaaS scope.
- YAP Fintech: YAP is an Indian fintech infrastructure platform providing prepaid cards, account aggregation, and digital banking APIs to fintechs and corporates. It overlaps with LivQuik's white-label prepaid issuance business with a comparable target market and developer-led GTM.
Broad incumbents
- Razorpay: Razorpay is one of India's largest fintech platforms offering payments, banking, and capital products to businesses. While broader than LivQuik's niche, Razorpay's RazorpayX and issuing capabilities overlap with LivQuik's prepaid infrastructure offering for enterprises and fintechs.
- Pine Labs: Pine Labs is a major Indian merchant commerce and payments platform serving enterprise retailers with point-of-sale, gift cards, and prepaid solutions. It overlaps with LivQuik's prepaid/gift card business and corporate card programs at a larger enterprise scale.
- Visa: Visa is a global card network and a direct technology partner of LivQuik (powering open-loop prepaid cards including the Khyaal Visa Platinum). As a broad incumbent, Visa provides competing prepaid issuance capabilities through Visa Direct and partner programs at global scale.
Regional players
- India1 Payments: India1 Payments operates one of India's largest white-label ATM and payment networks focused on semi-urban and rural markets. While its core business is ATM deployment, it operates in the same Indian prepaid/transactional payments ecosystem as LivQuik with overlapping regulatory positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
LivQuik social profiles
Digital presenceLivQuik compliance and trust
Trust signalCompliance2 records
LivQuik financial estimates
Financial estimateRevenue estimate
Valuation estimate
LivQuik leadership team
Management profileNumber of profiles
Profiles5 records
LivQuik funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LivQuik M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LivQuik
What does LivQuik do?
LivQuik is an RBI-licensed, non-bank issuer of Prepaid Payment Instruments (PPIs) that provides an end-to-end prepaid issuance platform via APIs, SDKs, and Plugins. Its core offerings span a complete prepaid card issuance stack (open-loop and closed-loop cards with program, lifecycle, and usage management), the UPI-enabled QuikWallet mobile app for real-time card and multi-wallet management, and FASTag electronic toll collection as India's first non-banking PPI to hold an NETC issuing license.
Is LivQuik a public or private company?
LivQuik is a private company. It is classified as venture growth investor backed and is currently operating.
When was LivQuik founded?
LivQuik was founded in 2012. It employs 51 to 100 people.
Where is LivQuik based?
LivQuik is headquartered in Mumbai, India, in the Asia region.
How does LivQuik make money?
Five revenue lines are on record. Transaction Processing Fees are the primary driver. The others are FASTag Issuance Fees, annual Maintenance Charges, co-branding/White-label Partnerships and payment Aggregation.
Who are LivQuik's main competitors?
Direct peers on record are M2P Fintech, Decentro, Wibmo and Cashfree Payments. Emerging players are Open Financial Technologies and YAP Fintech. Broad incumbents are Razorpay, Pine Labs and Visa. India1 Payments is listed as a regional player.
Does LivQuik have an API?
Yes. LivQuik offers API-powered prepaid issuance platform enabling real-time card management operations. APIs are available for developers and enterprises to integrate prepaid card issuance, wallet management, KYC processing, and transaction handling. The platform supports APIs, SDKs, and Plugins for quick integration. Features include: Transaction History, Embedded vKYC Stack, Consumer & Corporate BINs, Wallet to Bank Transfers, Customized Experience, Notifications, 3DS Authentication, E-collect Loading, NFS (ATM Cash), Tokenization, Webhooks, and Events. APIs enable programmatic creation of cards, setting product parameters (name, type, wallet, ranges, KYC parameters), card limits and activation management, fee configuration, and vendor management. Developer documentation is at livquik.com.
What industry is LivQuik in?
LivQuik's product category is Prepaid Payment Infrastructure. Its primary akta.pro industry code is FSAGALAC, Embedded Card Issuing & Card-as-a-Service, with a secondary code of BPAMAFAH, Card Issuing & Program Management Platforms. Its NAICS code is 513210 and its SIC code is 7372.