What AgSquared does

AgSquared is a private, US-based software company founded in 2009 that provides cloud-based farm management software to sustainable farming operations. The platform is organized into four integrated solution modules — Labor Management & Payroll, Food Safety, Operational Management, and Financial — and is delivered through a web dashboard plus native iOS and Android applications that allow field workers to capture data at the source (time tracking, chemical applications, scouting, food safety forms, work orders) and synchronize it to the office in real time. The architecture is highly configurable, with custom workflows, forms, and reports tuned to each operation, and integrates with ERP, payroll, HR, accounting, inventory, chemical compliance, agronomy, weather, greenhouse control, and machinery/geolocation systems, positioning AgSquared as a coordination layer across the farm's software stack.

The company sells primarily through an enterprise field sales motion: prospective customers complete a contact form, schedule a demo, and receive custom configuration and implementation services. Revenue is generated via a subscription license (tiered by plantings, fields, activities, acres, and users, with a free tier and auto-renewal mechanics) supplemented by consulting and training services ordered via Order Form. Enterprise subscriptions run on multi-year contracts with custom terms. Founded by vegetable breeders Jeff Froikin-Gordon and a co-founder, AgSquared has operated as a bootstrapped, founder-controlled entity for nearly 15 years, with a small remote team (11-50 employees) and a customer base described as 'hundreds of operations' across row crops, specialty crops, and greenhouse/hydroponic operations in the United States and globally. Historical capital includes a 2014 $1.2M funding round, a 2013 NSF grant of approximately $225K, and the 2013 acquisition of Local Dirt, signaling an early but not venture-scaled growth path.

Name

AgSquared

Legal name

AgSquared, LLC

Website

https://agsquared.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

AgSquared provides cloud-based farm management software — including labor tracking, food safety, operations, and financial modules — to sustainable farming operations worldwide via subscription, delivered through web and mobile apps with custom implementation.

Ownership category

akta.pro rank

Product category

Farm Management Software

NAICS

Crop Production (111), Oilseed and Grain Farming (1111)

SIC

Agricultural Services (700)

akta.pro primary industry

Farm Management Information Systems (FMIS) & Farm ERPs (AFAAAFAA)

akta.pro secondary industries

Farm Data Platforms, Integration & APIs (Interoperability/Middleware) (AFAAAFAG), Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting) (AFAAAFAF), Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping) (AFAGALAA)

Keywords

• Farm management software
• Agricultural data collection
• Crop planning software
• Farm labor management
• Food safety compliance

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Software License: AgSquared operates on a subscription model with tiered pricing based on plantings, fields, activities, acres, users, or other items that can be tracked and managed. They offer both a free version with limitations and paid subscriptions. Subscriptions automatically renew at then-current rates for additional successive periods. Enterprise subscriptions are available with custom terms.
2. Consulting Services & Training: AgSquared provides consulting and training services as part of implementation and ongoing support. Subject to terms and conditions including payment of applicable fees, these services are ordered via Order Form or provided as part of a Subscription.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

AgSquared provides an end-to-end cloud-based farm management software platform that enables agricultural operations to collect, manage, and analyze data through a configurable mobile application (iOS and Android) and web-based dashboards. The platform is organized around four solution modules — Labor Management & Payroll, Food Safety, Operational Management, and Financial — and integrates with existing ERP, payroll, accounting, and agricultural systems. It is sold primarily as a subscription with custom enterprise configuration and ongoing consulting.

Product overview

AgSquared is an end-to-end farm management software platform organized into four core solution modules: Labor Management & Payroll, Food Safety, Operational Management, and Financial. The platform includes a configurable mobile application for field-based data collection, web-based dashboards for office users, and an array of specialized features including work orders, chemical application management, traceability, scouting, harvest forecasting, budgeting, and billing. The architecture is highly configurable, allowing each farming operation to customize workflows and reporting to their specific needs. Integration capabilities allow AgSquared to connect with existing ERP, payroll, accounting, inventory management, and specialized agricultural platforms rather than replacing them entirely.

Differentiator

Problem solved

Functional benefit

Products and services

• AgSquared Platform Comprehensive end-to-end farm management software platform that enables data collection, management, and analytics for agricultural operations, including a configurable mobile app for field workers, web-based dashboard, and reporting tools. Targets farm operations seeking real-time visibility into labor, food safety, operations, and finances.
• Labor Management & Payroll Solution module for managing labor tracking, time and attendance, approval workflows, payroll processing, and labor regulatory compliance including meal and break rules. Universally integrates with the customer's existing payroll system and allocates hours to cost centers and department codes.
• Food Safety Solution module for digitizing food safety record keeping, chemical label compliance, traceability, and on-demand documentation for regulatory compliance. Provides digital forms, automatic REI/PHI warnings, and complete traceability from field to harvest lot.
• Operational Management Solution module for managing day-to-day farm operations including work orders, task assignment, machinery management, chemical applications, scouting, harvest forecasting, irrigation management, and field history reporting.
• Financial Solution module for financial management including cost of production analysis by crop/variety/field/block, budgeting with real-time budget-to-actual comparison, and billing functions with hourly or acreage-based rates. Integrates with ERP and accounting systems.
• AgSquared Mobile Application Native mobile application for iOS and Android devices enabling field-based data collection with configurable workflows for farm workers. Distributed through the Apple App Store and Google Play Store, with subscriptions processed through those stores' payment processors.
• Custom Configuration Services Ongoing consulting, configuration, and training services ordered via Order Form or provided as part of a Subscription. Includes custom platform configuration, workflow adjustments, implementation support, and outcome optimization for each farm customer's specific needs.

Quantifiable outcome

• Real-time data availability - Data is accessible as soon as it is recorded in the field
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature6 records

Partnerships

One partnership is on record.

• AI/ML CompaniescoreStrategic or Co-development PartnerAgSquared works with AI companies to provide the critical data backbone that fuels AI-driven predictive modeling. AgSquared collects real-world data from the field through farm workers, and this data is used by AI partners for predictions on harvest timing, disease outbreaks, pest management, and crop yields. AgSquared states they can work with customers' existing AI partners or introduce them to AI partners from their network.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Peers

• Trimble Ag Software:

Broad incumbents

• Climate FieldView (Bayer): Climate FieldView is Bayer's flagship digital agriculture platform providing field data collection, analytics and agronomic insights at massive scale. It overlaps with AgSquared's data collection and decision-support features but is bundled with Bayer's seed/chemical ecosystem rather than offered as independent FMIS.

Direct peers

• Granular (Corteva): Granular is a farm management and analytics SaaS platform offering crop planning, financial tracking and operational workflows — directly competing with AgSquared's modules for financial, operational and labor management in row-crop and specialty farms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/AgSquared
• Facebookfacebook.com/270594621533

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AgSquared