re:imagine ATL

What re:imagine ATL does

re:imagine ATL is a 501(c)(3) nonprofit organization founded in 2014 in Atlanta, Georgia by Susanna Spiccia. The organization provides workforce development, paid apprenticeships, and production services for underrepresented youth aged 14-24 seeking careers in the media and entertainment industry. Core offerings include the EMERGE apprenticeship program (a one-year program with technical tracks in post-production, animation, sound design, and digital storytelling), the No Comment Fellowship (a two-month narrative filmmaking program), Level Up and Open Studio workshops, ASSIST content series, the Embrace the Mess mental-health curriculum, and school-based education programs delivered through 45+ partner schools. The organization also operates a social-enterprise production arm, RE:IMAGINE/Productions, which provides paid on-the-job training while delivering video, photography, and content creation services to corporate and nonprofit clients.

The business model combines charitable revenue (individual donations, corporate sponsorships, and foundation grants from entities including the Annie E. Casey Foundation, National Endowment for the Arts, Fulton County Arts Council, REDF, Stand Together Foundation, and Delta Community Credit Union) with fee-for-service production work and paid apprenticeship placements funded by employer partners. Named employer and client partners include NBC Universal, Warner Bros. Discovery, Disney, Lionsgate, Microsoft, Children's Healthcare of Atlanta, Emory University, Georgia State University, United Way, and Invest Atlanta. The technology stack is limited to industry-standard film production tools, primarily Adobe Premiere Pro and conventional production equipment; no proprietary software platform or AI/ML capabilities are disclosed. Programs are delivered from a single headquarters at 100 Flat Shoals Ave. SE, Atlanta, with a mailing address at 830 Glenwood Ave SE, Suite 510-277.

Cumulative impact metrics disclosed by the organization include 7,500+ youth served since 2014, 85 apprentices secured in consistent work, 45+ schools served, 200+ digital assets produced, and $225,270 in direct economic impact generated in the most recent year. Leadership includes Executive Director Jessie Sparrow, and the board includes representatives from Home Depot, NBC Universal, TFO Equity Partners, and the Atlanta Film Society. Revenue figures are not publicly disclosed, and operations remain concentrated in the Atlanta metro area.

Name

re:imagine ATL

Legal name

Reimagine ATL

Website

https://reimagineatl.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

re:imagine ATL is a 501(c)(3) nonprofit founded in 2014 that provides workforce training, paid apprenticeships, and production services for underrepresented youth ages 14-24 in Atlanta pursuing careers in media and entertainment.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Donations and Charitable Contributions: Tax-deductible donations from individuals, corporations, and foundations supporting workforce development for youth. Includes one-time, recurring, and monthly giving options. Accepts stock/securities gifts, IRA charitable distributions, and planned giving.
2. Production Services (Hire Us): Fee-for-service production work including documentaries, commercials, PSAs, event photography/videography, and social media content creation. Services provided by apprentices under professional supervision.
3. Employer Partner Fees: Paid apprenticeship placements where companies sponsor youth training and on-the-job experience. NBC Universal Creative Impact Lab, BWA Studios, Invest Atlanta contracted work.
4. Program Sponsorships: Corporate sponsorships for specific programs like Dreamfest, No Comment Fellowship, and EMERGE apprenticeships. Sponsors receive recognition and logo placement.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

re:imagine ATL is a 501(c)(3) nonprofit organization that provides workforce development and training programs for underrepresented youth ages 14-24 in the media and entertainment industry. The organization operates apprenticeship programs, fellowships, and education programs, while also offering professional production services including video production, event photography, social media content creation, and onsite activation to corporate partners and nonprofit clients.

Product overview

re:imagine ATL operates as a workforce development nonprofit offering a portfolio of interconnected programs and production services for marginalized youth ages 14-24 in the Atlanta area. The core programs include EMERGE Apprenticeships (a one-year workforce program with technical tracks in post-production, animation, sound design, and digital storytelling), No Comment Fellowship (a two-month narrative filmmaking fellowship), Open Studio (monthly workshops), and Education Programs (in-school and after-school offerings including Embrace the Mess, Mock Sets, and Field Trips). Supporting services include Professional Learning for educators and Level Up workshops. The organization also operates a production services arm (RE:IMAGINE/Productions) offering impact videos, professional-led and student-led production services, onsite activations, event photography/videography, and social media content creation—all designed to provide paid work experience for apprentices while serving clients including Microsoft, NBC Universal, and nonprofit organizations. The ecosystem functions as a unified workforce pipeline connecting training programs with real-world production opportunities and job placement.

Differentiator

Problem solved

Functional benefit

Brands

• EMERGE: A one-year workforce apprenticeship program offering technical training, job placement, and industry mentorship to emerging creative storytellers aged 16-24.
• No Comment Fellowship (NoCo)
• Embrace the Mess
• Level Up
• The ASSIST
• RE:IMAGINE/Productions

Products and services

• EMERGE Apprenticeships Paid apprenticeship program that trains youth ages 14-24 in media and entertainment industry skills, placing them with employer partners in Atlanta.
• No Comment Fellowship (NOCO) Fellowship program providing advanced training and career development for young creatives in the media production field.
• Education Programs School and community-based educational programs introducing underrepresented youth to media and entertainment careers.
• Professional Learning Professional development and training resources for educators teaching media and entertainment subjects.
• Production Services - Impact Videos Professional video production services for corporate and nonprofit clients, with proceeds supporting the organization's youth programs.
• Production Services - Professional-led Professional-led production services offered to corporate and nonprofit clients for various media projects.
• Production Services - Apprentice-led Apprentice-led production services providing media production support at reduced cost, with proceeds funding youth training programs.
• Event Photography and Videography Onsite event coverage including photography and videography services for corporate and nonprofit clients.
• Social Media Content Creation Social media content production services for brands and organizations, created by trained youth apprentices.
• Onsite Activation Onsite event activation and engagement services for corporate events and brand activations.

Quantifiable outcome

• 7,500+ youth trained and placed in media careers since 2014
• +4 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered major, core and minor.

• Alliance for Media Arts + CulturemajorStrategic or Co-development Partner · 1 January 2024Partnered with NBC Universal Power of Storytelling grant. JaMiracle White accepted into 2025 grant cohort for $5,000 documentary production.
• DisneycoreStrategic or Co-development PartnerEstablished paid internship partnerships with Disney for apprentice placements in media and entertainment careers.
• Warner Bros. DiscoverycoreStrategic or Co-development PartnerPaid internship placements and No Comment Fellowship sponsorship. Apprentices placed for hands-on industry experience.
• LionsgatecoreStrategic or Co-development PartnerPaid internship partnerships providing career pathways for apprentices.
• NBC UniversalcoreStrategic or Co-development PartnerCreative Impact Lab partnership providing paid work experience for apprentices. Content produced broadcast on Comcast networks nationwide. Also provides internship opportunities.
• BWA Studios (Black Women Animates)majorStrategic or Co-development PartnerApprentice Isaiah Robinson placed for freelance graphic design work including logo development for Responsible Technology Youth Power Fund.
• ASIFA-SouthcoreStrategic or Co-development PartnerTraining partner providing animation curriculum and instruction. Marisa Tontaveetong, Executive Director, helped facilitate BWA Studios apprenticeship opportunity.
• Georgia Film AcademyminorStrategic or Co-development PartnerEducational partner offering resources and pathways to film industry training.
• Atlanta Film SocietymajorStrategic or Co-development PartnerFilm festival partner providing industry connections and program sponsorship.
• MicrosoftmajorStrategic or Co-development PartnerCommissioned mini documentary production; featured at Microsoft screening events. Panel participation opportunities for apprentices.
• United WaymajorStrategic or Co-development PartnerProduction collaboration for branded content and PSA production. Featured partner in NBC Universal Creative Impact Lab.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Big Picture Alliance: Philadelphia-based nonprofit that teaches filmmaking and media production skills to youth from underserved communities. Operates a similar earn-while-you-learn model pairing instruction with real client/community productions.
• Spy Hop Productions: Salt Lake City youth media arts nonprofit producing film, music, and audio content with teens. Comparable youth-driven production services and training curriculum model.
• Ghetto Film School: Nonprofit providing media and film education to underrepresented youth, with a workforce development and storytelling focus very similar to re:imagine ATL. Both operate year-long training pipelines that connect young storytellers to industry placements.

Broad incumbents

• Year Up: Large-scale workforce development nonprofit providing young adults with training and corporate apprenticeships. Comparable paid apprenticeship and employer partnership structure, though broader across industries rather than media-specific.
• Per Scholas: National nonprofit providing tuition-free tech workforce training and employer placement. Comparable employer-partner placement model targeting underrepresented talent into in-demand industries.

Regional players

• Georgia Film Academy: University System of Georgia workforce initiative training students for film industry careers in Georgia. Direct overlap with re:imagine ATL's workforce development mission and Atlanta/Georgia footprint.
• Atlanta Film Society: Atlanta-based nonprofit running the Atlanta Film Festival and year-round education programs. An existing re:imagine partner, with overlapping education and industry-access missions for Atlanta creatives.
• Inner-City Arts: Los Angeles-based nonprofit providing arts education to underserved youth, with comparable training-plus-real-project delivery model though with broader artistic disciplines beyond film.
• BRIC Arts Media: Brooklyn-based arts and media organization offering media education, content production, and artist support. Comparable nonprofit production-services-plus-education operating model in a different geography.

Others

• Alliance for Media Arts + Culture: National network of media arts organizations. An existing re:imagine partner (NBC Power of Storytelling collaboration), positioned as a peer network/funder-adjacent organization rather than direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/reimagineatl
• YouTubeyoutube.com/reimagineatlanta
• Facebookfacebook.com/reimagineatl
• LinkedInlinkedin.com/company/re-imagine-atl
• Instagraminstagram.com/reimagineatl

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about re:imagine ATL