Mulia Boga Raya

Name

Mulia Boga Raya

Legal name

PT. Mulia Boga Raya, Tbk

Website

https://prochiz.com

Company type

Public

Founded year

2006

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Processed Cheese Manufacturing

NAICS

Cheese Manufacturing (311513), Dairy Product Manufacturing (3115)

SIC

Dairy Products (2020)

akta.pro industry

PRIMARYAFAHABAD

Processed Cheese & Cheese Spreads Manufacturing (Slices, Loaves, Spreadable)

Agriculture & Food Production/Dairy Processing/Cheese Manufacturing (Natural & Processed)

Keywords

• Processed cheese manufacturing
• Cheddar cheese brands
• Dairy food solutions
• B2B cheese supply
• Indonesian dairy products

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Cheese Product Sales: Mulia Boga Raya generates revenue primarily through the sale of its processed cheese products under the Prochiz and Top Chiz brands. Products are sold to both individual consumers (retail) and food businesses (B2B/Food Solutions & Partnership).

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Mulia Boga Raya manufactures and sells processed cheddar cheese in Indonesia under two principal brands — Prochiz, its flagship consumer brand, and Top Chiz, a value-tier brand aimed at food businesses and foodservice operators. The company runs a dedicated "Food Solutions & Partnership" B2B program supplying cheese to industrial and culinary customers, alongside consumer retail distribution of Prochiz across Indonesia.

Product overview

PT Mulia Boga Raya is an Indonesian cheese manufacturer producing processed cheddar cheese under two main brands: Prochiz (the flagship brand, made from New Zealand milk and positioned as Indonesia's top cheese) and Top Chiz (an economical option for the food industry). The company operates Food Solutions & Partnership programs supporting small, medium, and large-scale food businesses through its products and chef collaborations.

Differentiator

Problem solved

Functional benefit

Brands

• Prochiz: Processed Cheddar cheese made from New Zealand milk, tailored to Indonesian taste preferences. The company's flagship brand and Indonesia's number one local cheese brand.
• Top Chiz

Products and services

• Prochiz Prochiz is the flagship consumer processed cheddar cheese brand sold through retail channels to Indonesian households for cooking, snacking and family meals.
• Top Chiz Top Chiz is the economy-tier processed cheddar cheese range supplied to food businesses, foodservice operators and industrial customers, typically through the Food Solutions & Partnership program.
• Food Solutions & Partnership Program The Food Solutions & Partnership program is the B2B commercial offering through which Mulia Boga Raya supplies processed cheese products (including Top Chiz) to food manufacturers, bakeries, caterers and foodservice operators, bundling product supply with technical/partnership support.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Garudafood Putra Putri JayacoreStrategic or Co-development PartnerGarudafood Putra Putri Jaya is the parent company/group of Mulia Boga Raya. MBR operates as part of the Garudafood Group, sharing the Wisma Garudafood headquarters building and leveraging the Garudafood distribution network. Garudafood divested a 22.5% stake to Bel S.A. while retaining its position as parent/group entity.
• Chef Renatta (Chef Renatta Moestoemin)minorStrategic or Co-development PartnerCelebrity chef collaboration partner featured in Prochiz cooking demonstrations and recipe content. Chef Renatta has co-hosted large-scale cooking demo events (Grand Cooking Demo) with Prochiz to inspire consumer engagement and demonstrate product versatility.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Mondelez International: Global snacks and processed cheese powerhouse (Kraft Singles via historical JV exposure). Comparable as a large incumbent in processed cheese with global distribution and brand-building capabilities, though MBR is far more category-focused.
• Saputo: Canadian dairy major with one of the largest cheese manufacturing platforms globally. Comparable on processed and specialty cheese manufacturing scale, B2B food service orientation, and brand-led consumer marketing, though primarily Western markets.
• Lactalis: World's largest dairy group with deep cheese portfolio (President, Galbani, Parmalat). Relevant as a global cheese incumbent expanding across Asia, comparable on product format and B2B food service reach, though vastly larger and broader.
• Arla Foods: European dairy cooperative with growing cheese and processed dairy portfolio. Comparable as a multinational expanding into Asian markets with branded processed cheese offerings and B2B food service programs.
• Fonterra Co-operative Group: New Zealand dairy giant and major global milk supplier. Directly relevant as the source country for MBR's New Zealand milk inputs and as an established dairy brand (Anchor) present in Indonesian retail and food service channels.

Direct peers

• Savencia Fromage & Dairy: French cheese specialty group (Boursin, Saint Albray). Comparable as a cheese-pure-play manufacturer focused on value-added formats, with similar exposure to food service and premium retail channels, though operating in more mature Western markets.
• FrieslandCampina: Dutch dairy major with substantial Indonesian operations (Frisian Flag). Direct peer in Indonesian consumer dairy and processed cheese, with comparable B2B/B2C channel structure and Indonesia-focused brand-building investments.
• Schreiber Foods: Privately held US leader in processed and natural cheese for retail and food service. Comparable as a private/pastry-cheese specialist with deep B2B partnerships with restaurant chains and food manufacturers, mirroring MBR's Food Solutions model.
• Bel Group: French global cheese major (Laughing Cow, Babybel, Kiri) and a direct strategic investor in MBR (22.5% stake with management rights). Bel is the most relevant peer given direct cheese manufacturing overlap and its formal operational collaboration with MBR.

Regional players

• Greenfields Indonesia: Indonesian dairy producer (fresh milk, cheese) owned by Japfa. Comparable as a domestic Indonesian dairy manufacturer with overlapping cheese and processed dairy offerings serving similar retail and food service customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@keju_prochiz?app=desktop
• Facebookfacebook.com/kreasikejuprochiz/?locale=id_ID
• Instagraminstagram.com/keju_prochiz/?hl=en
• TikToktiktok.com/@keju_prochiz?lang=en
• Xx.com/kejuPROCHIZ

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mulia Boga Raya