HUB Cycling

What HUB Cycling does

HUB Cycling is a Vancouver-based charitable non-profit organization that advocates for and educates the public about cycling in British Columbia. Founded in 1998 (one source attributes 1996), the organization operates three interconnected service pillars: bike education programs (including kids' summer bike camps, adult instruction, e-bike and micromobility training, and online webinars), community events (Go by Bike Week, Bike to School Week, HUB Bike Awards, Bike the Night, and the Bicycle Film Festival), and professional consulting services to municipalities on active transportation planning. Grassroots advocacy is delivered through ten volunteer-driven local committees covering Burnaby, Delta, Langley, Maple Ridge & Pitt Meadows, New Westminster, the North Shore, Richmond/YVR, Surrey/White Rock, Tri-Cities, and Vancouver/UBC, and a flagship #UnGapTheMap campaign targets gaps in Metro Vancouver's cycling network.

The organization generates revenue through three streams: consulting services to government and organizations on cycling infrastructure and active transportation planning (quote-based multi-year contracts), individual lifetime and organizational membership programs (annual billing), and voluntary donations. Pricing for memberships and consulting engagements is not publicly disclosed. Distribution is community-led and regional, relying on direct community engagement, in-person and online education, events, and grassroots volunteer organizing rather than conventional sales channels. The customer base spans individual cyclists (primary segment), organizations and employers, government entities, and schools and educational institutions.

HUB Cycling's notable track record includes helping secure more than $130 million in provincial active transportation infrastructure funding across over 400 BC projects since 2001 through advocacy of the Active Transportation Infrastructure Grant program. The organization has 11–50 employees, is governed by a Board of Directors, and operates from 312 Main Street, Vancouver. In October 2025, HUB Cycling publicly warned the BC Ministry of Transportation about the suspension of the Active Transportation Infrastructure Grant program for review under CleanBC, signaling an active regulatory advocacy posture.

Name

HUB Cycling

Legal name

HUB Cycling

Website

https://bikehub.ca

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

HUB Cycling is a Vancouver-based charitable non-profit that advances cycling in British Columbia through bike education programs, community events, grassroots advocacy via ten local committees, and active transportation consulting to municipalities and organizations.

Ownership category

akta.pro rank

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Consulting Services: HUB Cycling offers consulting services related to cycling infrastructure, planning, and active transportation, providing revenue through professional service engagements with government and organizations.
2. Membership Programs: Individual lifetime memberships and organizational memberships provide recurring support through annual dues and member engagement.
3. Donations: Individual donations from supporters contributing to cycling advocacy and education programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

HUB Cycling is a non-profit cycling advocacy organization delivering bike education programs for all ages (including kids' bike camps, adult and e-bike training, and webinars), signature community cycling events (Go by Bike Week, Bike to School Week, HUB Bike Awards, Bike the Night, Bicycle Film Festival), and professional consulting services for municipalities on active transportation planning and cycling infrastructure. It also runs the #UnGapTheMap advocacy campaign, sustains 10 local committees across Metro Vancouver, and operates individual and organizational membership programs.

Product overview

HUB Cycling is a cycling advocacy organization operating as a single integrated offering rather than a platform-plus-modules architecture. The organization provides three interconnected service pillars: (1) Bike Education Programs including camps for kids, e-bike and micromobility training, webinars, and online learning modules; (2) Community Events including Go by Bike Week, Bike to School Week, HUB Bike Awards, Bike the Night, and the Bicycle Film Festival; and (3) Professional Consulting Services for municipalities on active transportation planning. Additional offerings include the #UnGapTheMap advocacy campaign, Local Committees in 10 Metro Vancouver municipalities, Resource Library with route planning and safety tools, and Individual and Organizational Membership programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Bike Education Programs
• Bike Camps
• E-Bike and Micromobility Education
• Webinars and Online Learning
• Go by Bike Week
• Bike to School Week
• HUB Bike Awards
• Bike the Night
• Bicycle Film Festival
• #UnGapTheMap Campaign
• Active Transportation Consulting Services
• HUB Local Committees Program
• HUB Individual Memberships
• HUB Organizational Membership

Quantifiable outcome

• Over 400 cycling infrastructure projects funded, representing $130 million in investment across British Columbia since 2001

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Peers

• PeopleForBikes:

Direct peers

• Bike New York: Bike New York runs cycling education programs, classes, and signature mass-participation events (Five Boro Bike Tour) alongside advocacy work, mirroring HUB's combination of paid education, large community events, and policy engagement in a comparable metro context.
• Cascade Bicycle Club: Cascade Bicycle Club is the leading cycling advocacy and education nonprofit in the Puget Sound/Seattle region, operating nearly identically to HUB Cycling with education programs, signature events (Cascade Cycling Classic, Ride for Major Taylor), local advocacy committees, and government-facing active transportation consulting.
• San Francisco Bicycle Coalition: San Francisco Bicycle Coalition is a membership-based cycling advocacy nonprofit offering bike education, community events, and policy advocacy in a major metro area — a close analogue to HUB Cycling's model in Metro Vancouver.

Regional players

• Cycle Toronto: Cycle Toronto is the leading cycling advocacy nonprofit in Canada's largest city, running member-supported advocacy, education, and community campaigns. Same country, parallel urban advocacy mission, and directly comparable operating model to HUB Cycling though serving a different metro.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wearehub
• LinkedInlinkedin.com/company/about

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HUB Cycling