Media Works
Media Works, LTD is a privately held, Baltimore-based integrated media agency that has operated since 1989, providing media strategy, planning, and buying across traditional, digital, social, and emerging channels to mid-to-large clients in education, broadcasting, utilities, financial services, and healthcare.
- Company typePrivate
- Founded1989
- HeadquartersBaltimore, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Media Works does
Media Works, LTD is a privately held, integrated media agency headquartered in Baltimore, Maryland, operating since 1989. The firm provides media strategy, planning, and buying services across traditional, digital, social, and emerging media platforms, serving mid-to-large organizations across higher education, media and broadcasting, utilities, financial services, and healthcare. Named clients include Villanova University, Sinclair Broadcast Group, BGE, Johns Hopkins Community Physicians, Catholic University, George Washington University, CCBC, Lowell Five, AccessLex, and ESL CORP, indicating a diversified Mid-Atlantic enterprise and institutional book of business.
The agency does not develop proprietary technology products; its core capability is the expertise of its media professionals in planning, executing, and measuring campaigns across online and offline channels. The team includes a President, COO, multiple Senior Vice Presidents and Vice Presidents, Account Directors, Media Directors, and specialists covering programmatic, paid search, paid social, and emerging media — a structure consistent with full-service campaign delivery rather than platform or SaaS-style operations.
Revenue is generated through professional services fees, media buying markups or commissions, and retainer arrangements with clients; no public pricing is disclosed. The go-to-market motion is direct enterprise sales, supplemented by an inbound website/contact form, an active thought-leadership blog (Media Musings), and social media presence on LinkedIn, Facebook, and Instagram, plus industry event participation such as the 4A's Decisions conference. The firm is privately held with no disclosed parent, investor, or funding history.
Media Works firmographics
Firmographics- Name
- Media Works
- Legal name
- Media Works, LTD
- Website
- https://medialtd.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Media Works, LTD is a privately held, Baltimore-based integrated media agency that has operated since 1989, providing media strategy, planning, and buying across traditional, digital, social, and emerging channels to mid-to-large clients in education, broadcasting, utilities, financial services, and healthcare.
- Ownership category
- akta.pro rank
Media Works industry classification
Industry- Product category
- Media Planning & Advertising Services
- NAICS
- Media Buying Agencies (54183), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Full-Service Media Planning & Buying (MPAAABAA)
- akta.pro secondary industry
- Media Barter & Trade Media Buying (BPAFABAL)
Keywords
Where Media Works is headquartered
LocationHeadquarters
- HQ city
- Baltimore
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Media Works business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Media Strategy and Planning Services: Media Works generates revenue by providing integrated media strategy services to clients. As an agency, they craft customized media strategies, execute campaigns across multiple channels, and deliver measurable results. Revenue is generated through professional service fees, media buying markups or commissions, and retainer arrangements with clients.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Media Works product offering
Product offeringCore offering
Media Works is an integrated media agency that crafts customized media strategies for clients across both online and offline channels. The agency's team of dedicated media professionals plans, buys, and executes advertising campaigns spanning traditional media, digital media, social media, and emerging media platforms, with a focus on delivering measurable results for mid-to-large organizations including universities, broadcasters, utilities, healthcare providers, and financial institutions.
Product overview
Media Works is an integrated media agency headquartered in Baltimore, MD. The agency specializes in crafting customized media strategies that yield measurable results for clients across both online and offline channels. The company offers services spanning traditional media, digital media, social media, and emerging media platforms. Media Works does not operate as a software product company; it provides media agency services rather than a platform or software product.
Differentiator
Problem solved
Functional benefit
Products and services
- Integrated Media Strategy and Planning Services
Companies that use Media Works
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles5 records
Media Works technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Media Works partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Media Works competitors and assessment
Company assessmentDirect peers
- Empower Media Group: Cincinnati-based independent integrated media agency of comparable mid-size scale. Competes for the same mid-market and enterprise clients Media Works targets (education, healthcare, financial services) with a similar full-service media planning and buying model.
- Goodway Group: Mid-size independent media agency offering integrated planning and buying across traditional, digital, and emerging channels. Directly comparable in size, ownership structure (independent/private), and service mix.
- Tinuiti: Independent performance and media agency with cross-channel paid media, programmatic, and organic capabilities. Comparable as a mid-size full-funnel media agency serving enterprise and mid-market brands.
- Crossmedia: Independent, mid-size media agency competing for the same cross-channel media planning and buying work. Operates with similar integrated model and independent ownership profile.
- Tombras: Knoxville-based independent agency of similar headcount and tenure offering integrated media, creative, and production. Direct comparability on client mix, agency structure, and Mid-Atlantic/Southeast footprint overlap.
- Adtaxi: Digital-focused media agency providing programmatic, paid search, and paid social. Comparable as a mid-size competitor for the same digital planning and buying budget Media Works manages.
- Ansira: Independent marketing services firm with strong media planning/buying practice alongside channel marketing and CRM. Comparable mid-size independent competing for enterprise B2C clients.
- RPA: Long-tenured, privately held independent advertising agency with integrated media planning/buying and creative. Comparable in vintage (founded 1980s) and independent ownership profile.
Broad incumbents
- GroupM: World's largest media investment group (WPP) encompassing Mindshare, Wavemaker, Essence, and MediaCom. Direct competitor for large enterprise media accounts but with vastly greater scale, global footprint, and procurement leverage.
- Stagwell: Public holding company aggressively acquiring independent agencies and digital media shops. Competes for the same mid-market clients Media Works serves but offers scaled technology and cross-agency capabilities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Media Works social profiles
Digital presenceMedia Works financial estimates
Financial estimateRevenue estimate
Valuation estimate
Media Works leadership team
Management profileNumber of profiles
Profiles12 records
Media Works funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Media Works M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Media Works
What does Media Works do?
Media Works is an integrated media agency that crafts customized media strategies for clients across both online and offline channels. The agency's team of dedicated media professionals plans, buys, and executes advertising campaigns spanning traditional media, digital media, social media, and emerging media platforms, with a focus on delivering measurable results for mid-to-large organizations including universities, broadcasters, utilities, healthcare providers, and financial institutions.
Is Media Works a public or private company?
Media Works is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Media Works founded?
Media Works was founded in 1989. It employs 51 to 100 people.
Where is Media Works based?
Media Works is headquartered in Baltimore, United States, in the North America region.
How does Media Works make money?
One revenue line is on record: media Strategy and Planning Services.
Who are Media Works's main competitors?
Direct peers on record are Empower Media Group, Goodway Group, Tinuiti, Crossmedia, Tombras, Adtaxi, Ansira and RPA. Broad incumbents are GroupM and Stagwell.
Does Media Works have an API?
No public API is recorded for Media Works.
What industry is Media Works in?
Media Works's product category is Media Planning & Advertising Services. Its primary akta.pro industry code is MPAAABAA, Full-Service Media Planning & Buying, with a secondary code of BPAFABAL, Media Barter & Trade Media Buying. Its NAICS code is 54183 and its SIC code is 7311.